Gemius Adreal: Most-used fields
The table below gives information about most-used fields that you can import from Gemius Adreal. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Ad contact timeMetric
The duration for which an advertisement was visible to the user. This is related to 'time-in-view' metrics for ad contact quality.
Ad contactsMetric
The total number of times an advertisement was presented to an audience. This corresponds to the 'ad_cont' metric in the API.
BrandDimension
The brand associated with the advertising campaign or creative.
Brand nameDimension
The name of the brand being advertised.
Brand ownerDimension
The Brand owner field identifies the advertiser or company responsible for a specific brand's advertising campaigns. This data enables analysis of campaign performance and competitive activity related to individual brands.
Brand owner nameDimension
The human-readable name of the brand owner, providing a clear and identifiable label for the owning entity.
FrequencyMetric
The average number of times an individual or household within the target audience is exposed to an advertisement over a specified period. This is an available quality index in Gemius AdReal.
IndustryDimension
The broad category of business that an advertiser or product belongs to. This corresponds to the 'industries' parameter in the API.
Industry nameDimension
The descriptive name of the industry category.
Media typeDimension
The channel or format through which an advertisement is delivered, such as TV, PC, or mobile. This relates to the 'platforms' or 'content_types' parameters in the API.
ProductDimension
A specific good or service being advertised. This typically relates to the 'brands' (advertisers) parameter in the API.
Product nameDimension
The descriptive name of the product being advertised.
PublisherDimension
Represents the media owner where ads are displayed. This corresponds to the 'publishers' parameter in the API.
Share of voiceMetric
The percentage of advertising exposure a brand or campaign receives relative to the total market or a defined competitive set. This is typically reported as a metric.
Viewability rateMetric
The percentage of ad impressions that met minimum viewability criteria, indicating the likelihood of the ad being seen by a user. This is an available quality index and metric in Gemius AdReal.
dateDimension
The specific date for which the advertising data is reported.
uncertaintyDimension
This field provides the uncertainty percentage value for each indicator as a fractional number, indicating the statistical reliability of the reported data. Previously, this was a single value for all metrics, but it is now returned as a dictionary with values for each indicator separately.