Xiaohongshu Marketing: Most-used fields
The table below gives information about most-used fields that you can import from Xiaohongshu Marketing. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
advertiser_idDimension
Unique identifier for the advertiser.
advertiser_nameDimension
The name of the advertiser associated with the advertising campaign.
campaign_idDimension
Unique identifier for the advertising campaign.
clickMetric
The number of times users clicked on the creative asset.
commentMetric
The number of comments received on the creative content.
creativity_idMetric
Unique identifier for the creative asset.
creativity_imageDimension
Represents the image asset used for a specific creative in the marketing campaign. It helps in identifying the visual content of the advertisement.
feeMetric
The cost incurred for the advertising creative.
followMetric
The number of times users followed the account or content after interacting with the creative.
impressionMetric
The number of times the creative asset was displayed to users.
likeMetric
The number of times users liked the creative content.
shareMetric
The number of times users shared the creative content.
timeMetric
The date or time period for which the creative performance data is reported.
video_play_5s_cntMetric
The count of times a video creative was played for at least 5 seconds.