Invoca: Most-used fields
The table below gives information about most-used fields that you can import from Invoca. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AdvertiserDimension
The name of the advertiser associated with the call or transaction.
advertiser_idAdvertiser ID (Invoca ID)Metric
The unique Invoca identifier for the advertiser.
call_source_descriptionSourceDimension
The description of where the call originated from, indicating its source.
cityCityDimension
The city where the transaction originated.
connect_durationConnected DurationMetric
The duration, in seconds, that a call was connected to the call center.
media_typeMedia TypeDimension
The media type associated with the transaction source.
mobilePhone TypeDimension
Indicates if the caller's phone type is Landline or Mobile, or an empty string if unknown.
promo_line_descriptionDimension
Additional details or a description of the promotional number that was called for the transaction.
regionRegionMetric
The region (state, province, or country) where the transaction originated.
start_time_localCall Start TimeDimension
The local start time of the call in the API user's time zone, including the offset from GMT.
transaction_idTransaction IDDimension
A globally unique identifier for the transaction, serving as the primary key.
virtual_line_idPromo Number IDMetric
The unique identifier assigned to the promotional phone number used for tracking a call within the network.