Exactag: Most-used fields
The table below gives information about most-used fields that you can import from Exactag. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
attributedConversionsMetric
The number of conversions directly attributed to specific marketing efforts or touchpoints.
attributedRevenueMetric
The revenue directly attributed to specific marketing efforts or touchpoints.
attributedTotalPriceMetric
The total price of products or services associated with attributed conversions.
basketValueMetric
The total monetary value of the items in a customer's shopping basket at the time of conversion.
campaignIdDimension
A unique identifier for the marketing campaign.
campaignNameDimension
The name of the marketing campaign.
channelIdDimension
A unique identifier for the marketing channel.
channelNameDimension
The name of the marketing channel (e.g., Social, Search, Display).
clicksMetric
The total number of clicks on marketing creatives or links.
commentDimension
Additional descriptive text or notes related to an event or entity.
commissionedConversionsMetric
The number of conversions for which a commission is paid.
commissionedTotalPriceMetric
The total price of products or services associated with commissioned conversions.
conversionIdDimension
A unique identifier for a specific conversion event.
conversionLevelDimension
Indicates the specific stage or level within a conversion process, often used to track progress through a funnel.
conversionStatusDimension
The current status of a conversion event, such as pending, completed, or cancelled.
costsTotalMetric
The total cost incurred for the marketing activities.
creativeExternalIdDimension
An external unique identifier for the creative, often from a third-party system.
creativeGroupIdDimension
A unique identifier for a group of related creatives.
creativeGroupNameDimension
The name of a group of related creatives.
creativeIdDimension
A unique identifier for the specific creative.
creativeNameDimension
The name of the specific creative used in a marketing campaign.
currencyDimension
The currency code (e.g., EUR, USD) used for monetary values.
customerIdDimension
A unique identifier for the customer.
customerJourneyContactsMetric
Represents individual touchpoints or interactions a customer has with various marketing channels and campaigns throughout their journey.
dateDimension
The full date when the event occurred.
dayDimension
The specific day the event occurred.
deviceTypeDimension
The type of device used by the customer (e.g., Desktop, Mobile, Tablet).
externalCreativeIdDimension
An external unique identifier for the creative, often from a third-party system.
externalLineItemIdDimension
An external unique identifier for the line item, often from a third-party system.
externalPlacementIdDimension
An external unique identifier for the placement, often from a third-party system.
externalProviderDimension
The name or identifier of an external data provider or partner.
externalPublisherIdDimension
An external unique identifier for the publisher, often from a third-party system.
geoCityDimension
The city associated with the geographical location of the event.
geoCountryDimension
The country associated with the geographical location of the event.
geoRegionDimension
The region or state associated with the geographical location of the event.
identifiedByDimension
The method or identifier used to recognize the user or event.
impressionsMetric
The total number of times an advertisement or content was displayed to users. This metric helps in understanding the reach and visibility of marketing campaigns.
involvedCustomerJourneysMetric
Identifies the specific customer journeys associated with a conversion event or set of touchpoints, allowing for analysis of the complete path to conversion.
levelDimension
The hierarchical level of a marketing entity or data aggregation.
levelNameDimension
The name corresponding to the hierarchical level.
lineItemExternalIdDimension
An external unique identifier for the line item, often from a third-party system.
lineItemIdDimension
A unique identifier for the line item within a campaign.
lineItemNameDimension
The name of the line item within a campaign.
orderIdDimension
A unique identifier for the customer's order.
placementExternalIdDimension
An external unique identifier for the placement, often from a third-party system.
placementIdDimension
A unique identifier for the ad placement.
placementNameDimension
The name of the ad placement.
providerIdDimension
A unique identifier for the data provider or partner.
providerNameDimension
The name of the data provider or partner.
publisherClickInfoDimension
Information related to clicks recorded by the publisher.
publisherCostsMetric
The costs associated with the publisher's activities.
publisherExternalIdDimension
An external unique identifier for the publisher, often from a third-party system.
publisherIdDimension
A unique identifier for the publisher.
publisherNameDimension
The name of the publisher (e.g., Google, Facebook) where the marketing activity took place.
publisherPositionDimension
The position of the publisher in the customer journey or attribution model.
publisherRevenueMetric
The revenue generated by the publisher's activities.
publisherSessionDimension
Information related to the user session on the publisher's platform.
publisherShareDimension
The share of revenue or commission attributed to the publisher.
publisherSubIdDimension
A sub-identifier provided by the publisher for tracking purposes.
publisherTsDimension
The timestamp provided by the publisher for an event.
revenueMetric
The total revenue generated from sales or services.
siteExternalIdDimension
An external unique identifier for the site, often from a third-party system.
siteIdDimension
A unique identifier for the website or application.
siteNameDimension
The name of the website or application.
statusDimension
The current status of an event or entity.
subCampaignIdDimension
A unique identifier for a sub-campaign.
subCampaignNameDimension
The name of a sub-campaign, a more granular division within a main campaign.
trackingCodeIdDimension
A unique identifier for the tracking code used.
trackingCodeNameDimension
The name of the tracking code used.
tsDimension
The timestamp of when the event occurred.
typeDimension
The type or category of an event or entity.
viewsMetric
The total number of times an advertisement, video, or content was viewed.