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Accuranker: Most-used fields

The table below gives information about most-used fields that you can import from Accuranker. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
competitor_ranks.ai_share_of_voiceMetric

The competitor's share of voice specifically within AI-generated overviews in search results.

competitor_ranks.competitor.created_atDimension

The date and time when the competitor was created in AccuRanker.

competitor_ranks.competitor.display_nameDimension

The display name of the competitor.

competitor_ranks.competitor.domainDimension

The domain name of the competitor.

competitor_ranks.competitor.google_business_nameDimension

The Google Business Profile name associated with the competitor's domain.

competitor_ranks.competitor.idDimension

A unique identifier for the competitor.

competitor_ranks.created_atDimension

The date and time when the specific competitor rank data was captured.

competitor_ranks.ctrMetric

The estimated click-through rate (CTR) for the competitor's ranking on a specific keyword.

competitor_ranks.ctr_maxMetric

The maximum Click-Through Rate (CTR) achievable for the competitor's ranking, considering various SERP features.

competitor_ranks.estimated_visitsMetric

The estimated number of visits a competitor's page receives based on its rank and search volume.

competitor_ranks.highest_ranking_pageDimension

The URL of the highest-ranking page for the competitor for a given keyword.

competitor_ranks.idDimension

A unique identifier for the specific competitor rank entry. Note that this field is always 0 as it is a legacy field for backward compatibility.

competitor_ranks.rankMetric

The rank of the competitor's domain on the Search Engine Results Page (SERP) for a given keyword.

competitor_ranks.share_of_voiceMetric

The competitor's Share of Voice, representing its visibility in search results for tracked keywords.

competitor_ranks.share_of_voice_percentageMetric

The competitor's Share of Voice expressed as a percentage.

competitor_ranks.top_domainDimension

The primary domain of the competitor that is being tracked.

competitors.created_atDimension

The date when the competitor was created in AccuRanker.

competitors.display_nameDimension

The display name of the competitor.

competitors.domainDimension

The domain name of the competitor.

competitors.facebook_profileDimension

The Facebook profile URL of the competitor.

competitors.google_business_nameDimension

The Google Business Profile name associated with the competitor's domain.

competitors.google_business_name_listDimension

A list of Google Business Profile names associated with the competitor's domain.

competitors.history.ai_share_of_voiceMetric

Historical data on the competitor's share of voice within AI-generated search results.

competitors.history.average_ctrMetric

The historical average Click-Through Rate (CTR) for the competitor.

competitors.history.average_ctr_maxMetric

The historical maximum Click-Through Rate (CTR max) for the competitor.

competitors.history.average_rankMetric

The historical average search engine rank for the competitor's keywords.

competitors.history.dateDimension

The date for which the historical competitor data is recorded.

competitors.history.estimated_visitsMetric

The historical estimated number of visits the competitor received.

competitors.history.ranking_distribution.keywords_0_3Metric

The historical number of keywords for the competitor ranking in positions 0-3.

competitors.history.ranking_distribution.keywords_11_20Metric

The historical number of keywords for the competitor ranking in positions 11-20.

competitors.history.ranking_distribution.keywords_21_50Metric

The historical number of keywords for the competitor ranking in positions 21-50.

competitors.history.ranking_distribution.keywords_4_10Metric

The historical number of keywords for the competitor ranking in positions 4-10.

competitors.history.ranking_distribution.keywords_above_50Metric

The historical number of keywords for the competitor ranking in positions above 50.

competitors.history.ranking_distribution.keywords_totalMetric

The historical total number of keywords tracked for the competitor.

competitors.history.ranking_distribution.keywords_unrankedMetric

The historical number of keywords for the competitor that are unranked (not in the top 100 search results).

competitors.history.ranking_movement.losersMetric

The historical number of keywords for the competitor that have lost rank.

competitors.history.ranking_movement.losers_ai_sov_lossMetric

Historical AI Share of Voice loss for competitor keywords that decreased in ranking.

competitors.history.ranking_movement.losers_sov_lossMetric

The historical Share of Voice (SoV) loss attributed to keywords for the competitor that have lost rank.

competitors.history.ranking_movement.no_movementMetric

The historical number of keywords for the competitor that have maintained their rank.

competitors.history.ranking_movement.share_of_voice_losersMetric

The historical number of keywords for the competitor that have lost Share of Voice.

competitors.history.ranking_movement.share_of_voice_no_movementMetric

The historical number of keywords for the competitor with no change in Share of Voice.

competitors.history.ranking_movement.share_of_voice_winnersMetric

The historical number of keywords for the competitor that have gained Share of Voice.

competitors.history.ranking_movement.winnersMetric

The historical number of keywords for the competitor that have gained rank.

competitors.history.ranking_movement.winners_ai_sov_gainMetric

Historical AI Share of Voice gain for competitor keywords that increased in ranking.

competitors.history.ranking_movement.winners_sov_gainMetric

The historical Share of Voice (SoV) gain attributed to keywords for the competitor that have gained rank.

competitors.history.search_volumeMetric

The historical search volume for the competitor's keywords.

competitors.history.share_of_voiceMetric

The historical Share of Voice for the competitor.

competitors.history.share_of_voice_percentageMetric

The historical Share of Voice for the competitor expressed as a percentage.

competitors.idDimension

A unique identifier for the competitor.

competitors.instagram_profileDimension

The Instagram profile URL of the competitor.

competitors.linkedin_profileDimension

The LinkedIn profile URL of the competitor.

competitors.tiktok_profileDimension

The TikTok profile URL of the competitor.

competitors.x_handleDimension

The X (formerly Twitter) handle of the competitor.

created_atDimension

The date when the domain or keyword was created in AccuRanker.

dateDimension

The specific date for which the historical data or ranking information was recorded, formatted as YYYY-MM-DD.

descriptionDimension

A custom description for the keyword.

display_nameDimension

The user-friendly name of the domain or competitor.

domainDimension

The domain name being tracked or representing a competitor.

domain_display_nameDimension

The user-friendly name for the domain, used for display purposes within the AccuRanker platform. This field provides a recognizable label for a domain, distinct from its actual URL.

domain_idMetric

A unique identifier for the tracked domain in AccuRanker.

domain_nameDimension

The primary web address or name of the tracked domain.

facebook_profileDimension

The Facebook profile URL associated with the domain.

foldersDimension

A list of folders to which the keyword or domain belongs.

google_business_nameDimension

The name of the Google My Business listing associated with the domain or competitor.

group.account.idDimension

A unique identifier for the account that owns the group.

group.account.nameDimension

The name of the account that owns the group.

group.created_atDimension

The date and time when the group was created.

group.idDimension

A unique identifier for the group to which a domain belongs.

history.above_the_foldMetric

The number of keywords or search results that appeared in the visible area of the search engine results page (above the fold) for a given date.

history.ai_share_of_voiceMetric

Historical data on the tracked domain's share of voice within AI-generated search results.

history.average_ctrMetric

The historical average Click-Through Rate (CTR) for the domain or landing page.

history.average_ctr_maxMetric

The historical average maximum Click-Through Rate (CTR max) for the domain or landing page.

history.average_local_pack_rankMetric

The historical average rank within the local pack for the domain or landing page.

history.average_rankMetric

The average rank across all tracked keywords for a domain or tag over a specific historical period.

history.commercial_intentMetric

The historical count or percentage of keywords with commercial search intent for the domain or landing page.

history.dateDimension

The date for which the historical data entry is recorded, in YYYY-MM-DD format.

history.estimated_visitsMetric

The historical estimated number of visits the domain or landing page received.

history.informational_intentMetric

The historical count or percentage of keywords with informational search intent for the domain or landing page.

history.keywordsMetric

The historical count of keywords for the landing page or tag.

history.navigational_intentMetric

The historical count or percentage of keywords with navigational search intent for the domain or landing page.

history.ranking_distribution.keywords_0_3Metric

The historical number of keywords ranking in positions 0-3.

history.ranking_distribution.keywords_11_20Metric

The historical number of keywords ranking in positions 11-20.

history.ranking_distribution.keywords_21_50Metric

The historical number of keywords ranking in positions 21-50.

history.ranking_distribution.keywords_4_10Metric

The historical number of keywords ranking in positions 4-10.

history.ranking_distribution.keywords_above_50Metric

The historical number of keywords ranking in positions above 50.

history.ranking_distribution.keywords_totalMetric

The historical total number of keywords tracked.

history.ranking_distribution.keywords_unrankedMetric

The historical number of keywords that are unranked.

history.ranking_movement.losersMetric

The historical count of keywords that lost rank.

history.ranking_movement.no_movementMetric

The historical count of keywords with no change in rank.

history.ranking_movement.share_of_voice_losersMetric

The historical count of keywords that lost share of voice.

history.ranking_movement.share_of_voice_no_movementMetric

The historical count of keywords with no change in share of voice.

history.ranking_movement.share_of_voice_winnersMetric

The historical count of keywords that gained share of voice.

history.ranking_movement.winnersMetric

The historical count of keywords that gained rank.

history.search_volumeMetric

The historical search volume for the domain's or landing page's keywords.

history.share_of_voiceMetric

The historical share of voice metric.

history.share_of_voice_percentageMetric

The historical share of voice for a domain or tag, expressed as a percentage.

history.transactional_intentMetric

The historical count or percentage of keywords with transactional search intent for the domain or landing page.

history.{NUM}.average_rankMetric

The average rank for a specific historical entry within a list of historical data points.

history.{NUM}.share_of_voiceMetric

The share of voice metric for a specific historical entry.

history.{NUM}.share_of_voice_percentageMetric

The share of voice for a specific historical entry, expressed as a percentage.

idDimension

A unique identifier for the specific entity (e.g., domain, keyword, account).

instagram_profileDimension

The Instagram profile URL associated with the domain.

keywordDimension

The specific keyword being tracked for its search engine performance.

last_scrapedDimension

The date and time when the domain was last scraped by AccuRanker.

linkedin_profileDimension

The LinkedIn profile URL associated with the domain.

nameDimension

The name of an entity, such as an account or a group.

ranks.above_the_foldMetric

Indicates if the ranking result was visible on the Search Engine Results Page (SERP) without scrolling.

ranks.ai_overview_textDimension

The textual content of the AI overview generated in search results for a specific keyword.

ranks.ai_overview_urlsDimension

A list of URLs included in the AI overview section of the search results for a specific keyword.

ranks.base_rankMetric

The rank of the keyword on the SERP, excluding specific features or ignored domains.

ranks.count_ai_overview_urlsMetric

The total number of URLs found within the AI overview section for a specific keyword's search results.

ranks.created_atDimension

The date and time when this specific rank data for the keyword was recorded.

ranks.highest_ranking_pageDimension

The URL of the highest-ranking page for the keyword.

ranks.idDimension

A unique identifier for the specific rank entry. Note that this field is always 0 as it is a legacy field for backward compatibility.

ranks.is_local_resultDimension

Indicates whether a keyword ranking result is associated with a local search result, such as a Google My Business listing or a local pack.

ranks.landing_page.created_atDimension

The date when the landing page associated with the rank was created.

ranks.landing_page.idDimension

A unique identifier for the landing page associated with the rank.

ranks.landing_page.pathDimension

The path of the landing page URL associated with the rank.

ranks.page_serp_features.ai_overviewDimension

Indicates whether an AI Overview appears for the tracked keyword in the Search Engine Results Page (SERP). This field helps users identify and monitor the presence of AI Overviews and their impact on search visibility.

ranks.page_serp_features.ai_overview_ownedDimension

Indicates whether the domain owns the AI Overview for the tracked keyword in the Search Engine Results Page (SERP). This metric helps determine if the domain's content is featured in the AI Overview, providing insights into ownership of this SERP feature.

ranks.rankMetric

The current search engine ranking position for the keyword.

ranks.share_of_voiceMetric

The Share of Voice (SoV) for the keyword's rank, representing its visibility in search results.

ranks.share_of_voice_percentageMetric

The Share of Voice for the keyword's rank expressed as a percentage.

ranks.title_description.descriptionDimension

The description text from the SERP snippet for the ranked page.

ranks.title_description.idDimension

A unique identifier for the title and description details of the ranked page.

ranks.title_description.titleDimension

The title text from the SERP snippet for the ranked page.

ranks.top_domainDimension

The domain occupying the number one rank on the SERP for the given keyword.

search_engine.idDimension

A unique identifier for the search engine used for tracking (e.g., Google, Bing).

search_engine.nameDimension

The name of the search engine used for tracking (e.g., 'Google').

search_locale.country_codeDimension

The ISO 3166-1 alpha-2 country code for the search locale (e.g., 'US', 'DK').

search_locale.idDimension

A unique identifier for the search locale.

search_locale.localeDimension

The full locale string for the search (e.g., 'en-US').

search_locale.locale_shortDimension

The short locale string for the search (e.g., 'en').

search_locale.regionDimension

The region for the search locale.

search_locationDimension

The specific geographical location targeted for the search, which can be a city, state, or address.

search_typeDimension

The type of search for which the keyword ranking data is collected (e.g., organic, local, mobile, desktop).

search_volume.avg_cost_per_clickMetric

The average cost-per-click (CPC) for the keyword.

search_volume.avg_cost_per_click_currencyDimension

The currency in which the average cost-per-click is measured.

search_volume.competitionMetric

The level of competition for the keyword in paid search results.

search_volume.idDimension

A unique identifier for the search volume data.

search_volume.search_volumeMetric

The estimated monthly search volume for the keyword.

starredDimension

Indicates if the keyword is marked as 'starred' for close monitoring.

tagDimension

The name of the tag used to organize keywords.

tags.{NUM}Dimension

A dynamic field representing a specific tag associated with the keyword, where '{NUM}' is an index.

tiktok_profileDimension

The TikTok profile URL associated with the domain.

x_handleDimension

The X (formerly Twitter) handle associated with the domain.