Innovid: Most-used fields
The table below gives information about most-used fields that you can import from Innovid. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Client IdMetric
A unique identifier for the client.
Client NameDimension
Name of the client.
ad_idAd IdDimension
A unique identifier for the specific ad creative.
advertiser_idAdvertiser IdDimension
A unique identifier for the advertiser.
advertiser_nameAdvertiser NameDimension
The name of the advertiser.
awarenessAwarenessMetric
A metric that measures the level of awareness generated by a video advertising campaign. This data is available as part of campaign delivery reports.
brand_idBrand IdMetric
A unique identifier for the brand.
brand_nameBrand NameDimension
The name of the brand associated with the campaign.
campaign_idCampaign IdDimension
A unique identifier for the ad campaign.
campaign_nameCampaign NameDimension
The name of the ad campaign.
clickthroughClickThroughMetric
A metric representing the number of times users clicked on the ad.
companion_clickthroughsCompanion ClickThroughsMetric
The number of clicks recorded for companion creatives.
companion_impressionsCompanion Tracked AdsMetric
A metric for impressions recorded specifically for tracked companion ads.
dateDateDimension
The date of the report or event.
engagementsEngagementsMetric
A metric indicating user interactions with the ad beyond simple clicks, such as hovers, shares, or other custom events.
format_nameFormat NameDimension
The name of the ad format used for the creative.
impressionsImpressionsMetric
The total number of times an ad was displayed.
measurable_impressionMeasurable ImpressionMetric
The count of ad impressions that meet the Interactive Advertising Bureau (IAB) criteria for being measurable, indicating that the ad has had the opportunity to be seen.
placement_idPlacement IdMetric
A unique identifier for the ad placement.
placement_namePlacement NameDimension
The name of the ad placement where the creative was shown.
publisher_idPublisher IdMetric
A unique identifier for the publisher.
publisher_namePublisher NameDimension
The name of the publisher where the ad was delivered.
skipSkipMetric
The number of times the video ad was skipped by users.
tag_typeTag TypeDimension
The type of ad tag used for the creative.
time_earnedTime EarnedMetric
A metric representing the total amount of time users actively engaged with the ad beyond the initial view, often indicating extended interaction.
video_durationVideo DurationMetric
The total duration of the video creative.
video_nameVideo NameDimension
The name of the video creative.
viewable_impression_iabViewable Impression (IAB)Metric
The count of ad impressions that adhere to the Interactive Advertising Bureau (IAB) viewability standards, meaning the ad creative has met specific criteria for being considered viewable by a user.
viewsViewsMetric
The total number of times a video ad creative was viewed by users. This metric is collected as part of Campaign Delivery reports.
vp100100%Metric
The percentage of impressions where 100% of the video ad was in view.
vp2525%Metric
The percentage of impressions where at least 25% of the video ad was in view.
vp5050%Metric
The percentage of impressions where at least 50% of the video ad was in view.
vp7575%Metric
The percentage of impressions where at least 75% of the video ad was in view.