Branch Query API: Most-used fields
The table below gives information about most-used fields that you can import from Branch Query API. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
dateDimension
The date of the event or data point.
deep_linkedDimension
Indicates whether the data point originated from a deep link. Possible values are 'true' or 'false'.
from_desktopDimension
Indicates whether the data originated from a desktop device. Possible values are 'true' or 'false'.
last_attributed_touch_data_tilde_ad_idDimension
The unique identifier for the ad that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_ad_nameDimension
The name of the ad that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_ad_set_nameDimension
The name of the ad set that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_advertising_partner_nameDimension
The name of the advertising partner to which the last touch point before a conversion was attributed, such as 'Google AdWords'.
last_attributed_touch_data_tilde_campaignDimension
The name of the advertising campaign to which the last touch point before a conversion was attributed.
last_attributed_touch_data_tilde_campaign_idDimension
The unique identifier of the marketing campaign that the last attributed touch (e.g., click, impression) belongs to. This field allows for analysis of performance data grouped by specific campaign IDs.
last_attributed_touch_data_tilde_channelDimension
The marketing channel to which the last touch point before a conversion was attributed, such as 'ads' or 'Journeys'.
last_attributed_touch_data_tilde_creative_idDimension
The unique identifier for the creative associated with the ad that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_creative_nameDimension
The name of the creative associated with the ad that was last attributed to a touch. This is a dimension used to group and filter attribution data.
last_attributed_touch_data_tilde_journey_idDimension
The unique identifier for the last attributed user journey. This ID helps track the specific path a user took before an event.
last_attributed_touch_data_tilde_secondary_publisherDimension
The secondary publisher attributed to the last touch event (e.g., click or impression).
last_attributed_touch_data_tilde_view_idDimension
The unique identifier for the view associated with the last attributed touch.
last_attributed_touch_data_tilde_view_nameDimension
The name of the view associated with the last attributed touch.
last_attributed_touch_typeDimension
Type of the last attributed touch, indicating whether the interaction was an impression or a click.
last_cta_view_data_tilde_ad_nameDimension
The name of the advertisement that was last viewed as a Call-to-Action (CTA).
last_cta_view_data_tilde_ad_set_nameDimension
The name of the ad set associated with the last call-to-action (CTA) view. Ad sets group individual ads that share common targeting, budget, and scheduling.
last_cta_view_data_tilde_advertising_partner_nameDimension
The name of the advertising partner from the last Call To Action (CTA) view.
last_cta_view_data_tilde_campaignDimension
The marketing campaign associated with the last Call-to-Action (CTA) view.
last_cta_view_data_tilde_campaign_idDimension
The unique identifier for the marketing campaign associated with the last Call-to-Action (CTA) view.
last_cta_view_data_tilde_creative_idDimension
A unique identifier for the ad creative associated with the last call-to-action (CTA) view. An ad creative refers to the visual and textual components of an advertisement.
last_cta_view_data_tilde_secondary_publisherDimension
This field identifies the secondary publisher associated with the last Call To Action (CTA) view.
nameDimension
The name associated with the aggregated data.
originDimension
The origin of the data being reported.
revenueMetric
The total revenue generated from events. This is an aggregation type used to count monetary value associated with events.
timestampDimension
The date and time associated with the aggregated data point. This indicates when the specific result data was recorded or generated.
total_countMetric
The total number of events counted for a specific aggregation period, where each event is counted regardless of user uniqueness.
unique_countMetric
The count of unique events, where each event is only counted once if triggered by the same user within the aggregation period.
user_data_environmentDimension
The environment of the user's device or interaction.
user_data_geo_country_codeDimension
The geographical country code of the user's location.
user_data_geo_dma_codeMetric
The user's geographical Designated Market Area (DMA) code.
user_data_languageDimension
The language setting of the user's device or system.
user_data_osDimension
The operating system of the user's device, such as 'ANDROID' or 'IOS'.
user_data_platformDimension
The platform from which the user interacted, such as mobile or web.