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Facebook Ad Account Activity: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Ad Account Activity. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
account_idDimension

The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.

account_nameDimension

The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.

actor_idMetric

The ID of the actor (user or application) who performed the activity.

actor_nameDimension

The name of the actor (user or application) who performed the activity.

application_idMetric

The ID of the application involved in the activity.

application_nameDimension

The name of the application involved in the activity.

business_idDimension

The unique identifier for the Facebook Business Manager account that owns or is associated with the ad account.

dateMetric

The date of the event, without time information.

date_time_in_timezoneDimension

The date and time of the event, expressed in the ad account's timezone.

event_timeDimension

The timestamp of when the event occurred.

event_typeDimension

The specific type of event that occurred, detailing the action taken within the ad account. Examples include campaign edits, budget adjustments, and user access changes.

extra_dataDimension

Additional information related to the event, provided as a JSON-encoded string.

object_idDimension

The ID of the object (e.g., campaign, ad set, ad, user) that was acted upon.

object_nameDimension

The name of the object (e.g., campaign, ad set, ad, user) that was acted upon.

object_typeDimension

The type of the object (e.g., AD_ACCOUNT, CAMPAIGN, AD_SET, AD, AUDIENCE) that was acted upon.

translated_event_typeDimension

A human-readable translation of the event type.