Yahoo DSP Metadata: Most-used fields

The unique identifier for an advertiser account, used to associate campaigns, pixels, and other entities.

The maximum value a bid multiplier can reach, preventing bids from exceeding a certain limit.

The unique identifier for the bid multiplier cap object associated with a line.

Specifies the unique identifier for the line item to which the bid multiplier cap applies. Bid multipliers are always line-specific.

Specifies the maximum amount that a line may bid on ad placement opportunities that satisfy the targeting attributes specified for two or more bid multipliers. This prevents bids from exceeding a certain limit.

A read-only field that specifies the unique identifier for the bid multiplier.

Specifies the bid multiplier value (a number between 0 and 9.95), which is used to calculate the amount the line will bid on ad placement opportunities that match the specified targeting attributes. A value greater than 1 increases the bid, while a value less than 1 decreases it.

Specifies the bid multiplier's targeting attribute, indicating the type of target (e.g., AD, EXCHANGE, DEAL, SEGMENT, AD_POSITION, DEVICE, COUNTRY, CITY).

Specifies a value for the bid multiplier's targeting attribute. The specific value is determined by the `targetType` field (e.g., ad ID, exchange ID, or a string for ad position).

The price bid for an ad impression.

The type of budget allocated (e.g., daily budget, total budget).

The type of advertising channel used for the line item (e.g., mobile, desktop, video).

The percentage threshold for video ad completion that is considered a conversion or goal.

A list of conversion events tracked for the campaign or line item.

A category or segment that the transaction is in (e.g., “Store Sales”). All rows in files for the same campaign should contain the same transaction_category value in the Yahoo Conversions API.

A placeholder value for a conversion event that can be overridden by a dynamic value at the event level.

The timestamp indicating when the object (e.g., campaign, advertiser, pixel) was created.

The currency type used for financial values.

The target monetary amount for a specific campaign goal.

The type of advertising goal for a campaign or line item (e.g., conversions, impressions).

Specifies the primary category of the advertiser's business, using an ID from the IAB Taxonomy Categories.

Specifies a secondary category of the advertiser's business, using an ID from the IAB Taxonomy Categories.

The unique identifier for the object.

Indicates whether cross-device support for targeting and conversions is disabled. If true, Yahoo DSP will not link cookie and mobile device identifiers.

A boolean indicating if native ad format is enabled for the line item.

Specifies the URL that redirects to the final landing page destination for an ad or creative. For advertisers, it specifies the advertiser's website URL.

The language targeted for ad delivery.

The type of media for the creative (e.g., image, video, native).

The name of the object (e.g., campaign name, line item name).

The primary advertising objective for the campaign or line item (e.g., brand awareness, website traffic, conversions).

This field represents the unique identifier for an order or campaign within the Yahoo DSP. It is used to filter and retrieve details about specific packages or line items.

The method by which the budget is spent over time (e.g., standard, accelerated).

The unique identifier for an advertising package.

Specifies the unique identifier for a pixel, which is an organizational structure for a series of rules used for conversion tracking and retargeting.

The total budget allocated for a specific schedule.

The daily budget allocated for a specific schedule.

The type of daily budget (e.g., fixed, impression-based) for a schedule.

The end date of the schedule, formatted as a string.

The unique identifier for a specific schedule.

The total impression budget allocated for a specific schedule.

The daily impression budget allocated for a specific schedule.

The name of the schedule.

The start date of the schedule, formatted as a string.

The current operational status of the object (e.g., active, paused, archived).

The type of inventory supply where ads will be served (e.g., open exchange, private marketplace).

The timezone associated with the account or campaign.

The timestamp indicating when the object (e.g., campaign, advertiser, pixel) was last updated.

An object that defines multi-layer frequency capping at the user level, which can be configured with multiple layers of frequency capping parameters.

Specifies how the user frequency cap budget is spent over time. Allowed values include 'EVEN', 'ASAP', or 'PACE_AHEAD', which determine the delivery strategy for impressions.

Specifies multi-hour periods for user frequency capping, such as 6 hours or 12 hours.

Specifies the maximum number of impressions to serve per day for user frequency capping.

Specifies the maximum number of impressions to serve per hour for user frequency capping.

Specifies the maximum number of impressions to serve per minute for user frequency capping.

Specifies the maximum number of impressions to serve per month for user frequency capping.

Specifies the maximum number of impressions to serve over the defined multi-hour period (e.g., 6 or 12 hours) for user frequency capping.

Specifies the maximum number of impressions to serve per week for user frequency capping.