Naver Search Ads: Most-used fields

Unique identifier for an ad group.

Unique identifier for an individual advertisement.

Unique identifier for an advertisement keyword.

The unique name identifying an ad group within a campaign. Ad groups organize your ads and keywords.

The unique name identifying an individual ad creative within an ad group.

The average position of the advertisement in search results or placements.

Unique identifier for the business channel.

Unique identifier for an advertising campaign.

The unique name identifying a campaign for an account. Campaigns are used to organize ad groups and ads around a common advertising goal.

The number of times users clicked on the advertisement.

The total number of clicks received by the ad, ad group, campaign, or keyword. This is a key performance metric for advertising effectiveness.

The percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100.

The specific type of conversion tracked (e.g., purchase, signup, lead).

The total monetary value of conversions recorded.

The total number of conversions attributed to the ad, ad group, campaign, or keyword. Conversions represent desired actions taken by users, such as purchases or sign-ups.

The percentage of clicks or ad interactions that result in a conversion.

The total monetary cost incurred for advertising activities within the Naver Search Ads platform. This can include costs for clicks, impressions, or conversions.

The average cost incurred for each click on an ad. This is a common metric to evaluate the efficiency of an advertising campaign.

The average cost incurred for each conversion.

Unique identifier for the customer or advertiser account.

The date for which the performance data is reported.

The end date of the campaign or report period.

The hour of the day for which the performance data is reported.

The number of times the advertisement was displayed to users.

The total number of times an ad was displayed to users. This metric indicates the visibility of the ad.

Represents the specific search term or keyword associated with an advertising campaign, used for retrieving keyword-level performance data or metadata.

Specifies the device type (PC or mobile) on which the ad was displayed or targeted.

A code representing the geographical region for which the data is collected or targeted.

The total revenue generated from sales directly attributed to the advertising campaign, often including VAT.

The total sales revenue generated as a result of conversions.

The start date of the campaign or report period.

The number of times the ad content was viewed.

The name of the company associated with the advertisement.

The date when the content or product associated with the advertisement was issued or released.

The main descriptive text for the advertisement.

The primary headline text for the advertisement.

The main image creative for the advertisement.

The file path or URL to the image used in the advertisement.

The URL to which users are directed after clicking on the advertisement.

The logo image used in the advertisement.

The URL displayed to users for the mobile advertisement.

The final landing page URL for the mobile advertisement.

The URL displayed to users for the PC advertisement.

The final landing page URL for the PC advertisement.

The date when the product associated with the advertisement was released.

The thumbnail image for the advertisement.

The bid amount set for an entity (e.g., keyword, ad group).

Indicates whether the ad uses the bid amount set at the ad group level.

A score indicating how relevant the advertisement is to the target audience or search query.

The campaign type associated with the ad group.

The type of content associated with the ad group.

Information about the media used within the ad group.

The Naver Common Commerce (NCC) product group ID associated with the ad group.

The unique identifier for a creative template applied to an ad group, particularly used for Brand Search ad creatives.

The name of the template applied to the ad group. These templates define the visual layout and interactive features of the ads within that group, especially for formats like Naver Brand Search Ads which offer various template types to customize presentation and functionality.

The type of the ad group.

The specific objective or goal set for the automatic bidding strategy (e.g., maximize conversions, target ROAS).

The specific automatic bidding strategy employed (e.g., maximize clicks, target CPA).

The specific value or setting configured for the automatic bidding strategy applied to an ad, defining how the system automatically manages bids to achieve campaign goals.

The type of bid mechanism used within the automatic bidding strategy.

The unique identifier of the target associated with the automatic bidding strategy.

The type of target associated with the automatic bidding strategy (e.g., conversion, impression share).

The unique identifier for the customer associated with the autobidding strategy.

A flag indicating whether the autobidding strategy has been marked for deletion.

The timestamp when the automatic bidding strategy was marked for deletion.

The timestamp when the automatic bidding strategy was last edited or updated.

Indicates whether the automatic bidding strategy is currently active and in use for the associated ad.

The timestamp when the automatic bidding strategy was registered or created.

The bid amount set for an entity (e.g., keyword, ad group).

Indicates whether the budget for a shared budget or ad group is locked (true) and cannot be modified, or if it is unlocked (false) and can be adjusted.

Identifies the type of the advertising campaign, categorizing campaigns based on their objectives or characteristics.

The bid amount specifically set for ads displayed on the content network.

A unique identifier for the customer account managing the ad campaigns.

The maximum amount of money allocated for spending on an ad campaign or ad group per day.

A flag indicating whether an entity (e.g., campaign, ad group, ad) has been marked for deletion.

Indicates the method used to retrieve data from the Naver Search Ads API. This can include asynchronously generated Performance Reports, directly fetched Summary Reports, or Metadata Reports from list endpoints.

The timestamp when the entity was last edited or updated.

A boolean flag indicating whether the entity is enabled or active.

A predicted score representing the likelihood of an advertisement being clicked by users.

A unique identifier for the specific entity (e.g., campaign ID, ad group ID, ad ID, keyword ID).

The current inspection or review status of an ad creative or campaign.

The keyword used for targeting the advertisement.

The final landing page URL for the mobile advertisement.

The final landing page URL for the PC advertisement.

The unique identifier for the mobile advertising channel.

The name of the entity, such as the campaign name, ad group name, or ad title.

The Naver Common Commerce (NCC) platform's unique identifier for the advertisement.

A unique identifier for the Naver Search Ad ad group.

A unique identifier for the Naver Search Ad campaign.

The unique identifier for the PC advertising channel.

The end date for the reporting period. This field corresponds to the 'until' parameter in Naver Search Ads API requests for summary and performance reports, defining the final date for which data is collected.

The start date for the reporting period. This field corresponds to the 'since' parameter in Naver Search Ads API requests for summary and performance reports, defining the initial date from which data is collected.

The brand name associated with the product group.

The unique identifier for the customer who owns or manages the product group.

The timestamp when the product group was last edited or updated.

The unique identifier for the shopping mall or platform associated with the product group.

The name of the shopping mall or platform associated with the product group.

The name of the product group.

The unique identifier for the business channel associated with the product group within Naver Common Commerce.

The unique identifier for the product group within Naver Common Commerce (NCC).

The total count of ad groups associated with this specific product group.

The timestamp when the product group was registered or created.

The type of product registered within the product group.

The method used to register the product group (e.g., manual, API).

The timestamp when the reference data was applied.

A flag indicating whether the reference data has been marked for deletion.

The timestamp when the reference data was marked for deletion.

The unique identifier for the customer associated with the ad reference data.

The brand name associated with the product in the reference data.

The category ID for the product in the reference data.

The ID of the first-level category for the product in the reference data.

The name of the first-level category for the product in the reference data.

The ID of the second-level category for the product in the reference data.

The name of the second-level category for the product in the reference data.

The ID of the third-level category for the product in the reference data.

The name of the third-level category for the product in the reference data.

The ID of the fourth-level category for the product in the reference data.

The name of the fourth-level category for the product in the reference data.

A unique identifier for the specific entity in the reference data.

The URL of the product image in the reference data.

The status code of the image associated with the product in the reference data.

The lowest price of the product in the reference data.

The manufacturer or maker of the product in the reference data.

The name of the shopping mall associated with the product group in the reference data.

The product ID within the shopping mall for the product in the reference data.

The URL of the product on the shopping mall.

The price of the product specifically for mobile viewing or purchase in the reference data.

The date when the product was made available or 'opened' in the reference data.

The parent ID for the product in the reference data, often used for variations or grouped products.

The unit of price for the product (e.g., KRW, USD) in the reference data.

The status code for the product in the reference data.

The type code for the product in the reference data.

The name of the product in the reference data.

The title of the product in the reference data.

The total count of purchases for the product in the reference data.

Indicates whether the product in the reference data is registrable.

The total sum of review counts for the product in the reference data.

Information related to the product's score or rating in the reference data.

A unique identifier or key that references a specific ad creative or material, used during the creation or modification of shopping search ads.

The timestamp when the entity was registered or created.

This field specifies how the campaign's budget is delivered or spent over time. For example, 'STANDARD' delivery aims to spend the budget evenly throughout the day.

The unique identifier for a budget that is shared across multiple campaigns or ad groups.

Indicates if the shared budget is locked, preventing further changes.

The name assigned to the shared budget.

The daily budget amount allocated for the shared budget.

The current operational status of the entity (e.g., campaign, ad group, ad, keyword), such as 'active', 'paused', or 'deleted'.

The reason for the current status of an ad, ad group, or campaign (e.g., disapproved, paused).

The type of bidding managed by the system (e.g., automated, manual).

A summary of the media types targeted by the campaign or ad group.

A summary of whether PC, mobile, or both device types are targeted.

A summary of the period during which the campaign or ad group is targeted.

A summary of the time of day when the campaign or ad group is targeted.

A summary of the days of the week when the campaign or ad group is targeted.

A collection of targeting settings that define the audience or placement for ad delivery.

A flag indicating whether this specific targeting setting has been marked for deletion.

The timestamp when the targeting setting was last edited or updated.

The unique identifier of the owner of the targeting setting.

The timestamp when the targeting setting was registered or created.

Specifies targeting related to content, including categories, topics, or types of placements where ads are displayed.

A targeting option that focuses ad delivery specifically on mobile devices.

A targeting option that focuses ad delivery specifically on personal computer (PC) devices.

Specifies targeting for advertisements displayed on search results pages.

Specifies the type of targeting being applied, such as demographic, regional, hourly, or device-based targets.

Specifies the type of targeting configured for ad delivery.

The aggregate financial expenditure incurred for the advertising activities during a specified period.

The method or protocol used to track user interactions and conversions, such as clicks and post-click actions, for advertisements on the Naver Search Ads platform.

The type or category of the entity.

The bid amount applied for ads displayed on the content network.

Indicates whether a daily budget is actively being used for the campaign or ad group.

Specifies the time period or duration for which advertising data is being reported or analyzed.