Pardot: Most-used fields
The table below gives information about most-used fields that you can import from Pardot. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
campaign.costDimension
The monetary cost associated with the campaign. This field is a floating-point number representing the expenses incurred for a specific marketing campaign.
campaign.nameDimension
The name of the Pardot campaign associated with the prospect.
campaignIdMetric
The unique identifier for the associated marketing campaign.
createdAtDimension
The date and time when the prospect record was created. This timestamp is reported in the API user's preferred timezone.
createdAt_dateDimension
The date when the prospect record was created, derived from the createdAt timestamp.
idDimension
A unique identifier for the prospect record within Pardot.
lastActivityAt_dateDimension
The date of the prospect's most recent interaction or activity recorded in Pardot.
sourceDimension
The source of the prospect's origin, often derived from tracking parameters like utm_source from Google Analytics.
updatedAt_dateDimension
The date when the prospect record was last updated. This date is derived from the updatedAt timestamp, which is reported in the API user's preferred timezone.