Similarweb: Most-used fields
The table below gives information about most-used fields that you can import from Similarweb. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
CategoryDimension
The classification or grouping of a website, app, or keyword based on its industry or topic.
Unique Visitorsunique_visitorsMetric
The total number of distinct individual users who visited a website or app within a given period.
VisitsvisitsMetric
Estimated number of visits to the website, providing a key metric for overall website traffic and engagement.
ad_networkDimension
The advertising platform or network through which ads are served and traffic is generated.
affinityMetric
The degree of interest or overlap an audience has with other websites, apps, or topics.
age_18_to_24Metric
The percentage or count of users in the 18-24 age demographic.
age_25_to_34Metric
The percentage or count of users in the 25-34 age demographic.
age_35_to_44Metric
The percentage or count of users in the 35-44 age demographic.
age_45_to_54Metric
The percentage or count of users in the 45-54 age demographic.
age_55_plusMetric
The percentage or count of users in the 55 and above age demographic.
age_55_to_64Metric
The percentage or count of users in the 55-64 age demographic.
age_65_plusMetric
The percentage or count of users in the 65 and above age demographic.
app_category_nameDimension
The specific category assigned to a mobile application (e.g., "Games", "Social Networking").
app_idDimension
A unique identifier for a specific mobile application.
app_nameDimension
The name of a mobile application.
average_timeMetric
The average duration a user spends on a website or app during a visit.
average_visit_durationMetric
The average length of time a user spends on a website during a single visit.
base_domainDimension
The root domain of a website, excluding subdomains.
bounce_rateMetric
The percentage of single-page visits where a user leaves a site from the entrance page without interacting further.
branded_visitsMetric
The number of visits to a website resulting from searches for branded keywords (e.g., company name, product name).
categoryDimension
The classification or grouping of a website, app, or keyword based on its industry or topic.
category_rankMetric
The rank of the website within its specific industry category, where 1 indicates the best rank.
category_rankingMetric
The rank of a website or app within its specific industry or topic category.
changeMetric
The percentage or absolute difference in a metric over a specified period.
countryDimension
The geographical country associated with the data.
country_nameDimension
The full name of the geographical country.
cpcMetric
The average Cost Per Click for advertising on a given keyword or platform.
dateDimension
The specific date for which the data is reported.
desktop_visit_shareMetric
The percentage of total website visits that originate from desktop devices.
domainDimension
The internet domain name of a website being analyzed.
downloadsMetric
This field represents the estimated number of downloads for mobile applications. Data is collected from the Similarweb App Intelligence add-on. Note that as of November 30, 2022, new data for iOS downloads is not available, though historical data is still supported.
end_dateDimension
The concluding date for the data collection period.
femaleMetric
The percentage or count of female users in the audience demographic.
global_rankingMetric
The global rank of a website or app based on its traffic and engagement metrics.
granularityDimension
The time interval at which data is aggregated, such as daily, weekly, or monthly.
has_adsenseDimension
Indicates whether a website uses Google AdSense for advertising.
installsMetric
The total number of times a mobile application has been installed.
keywordDimension
A specific word or phrase used in search engines.
main_domainDimension
The primary or top-level domain of a website.
maleMetric
The percentage or count of male users in the audience demographic.
mobile_web_visit_shareMetric
The percentage of total website visits that originate from mobile web browsers.
non_branded_visitsMetric
The number of visits to a website resulting from searches for generic or non-branded keywords.
organicMetric
Refers to traffic or keywords obtained through unpaid search results.
organic_branded_visitsMetric
The number of organic visits to a website resulting from searches for branded keywords.
organic_non_branded_visitsMetric
The number of organic visits to a website resulting from searches for generic or non-branded keywords.
overlapMetric
The extent to which an audience or keyword set is shared between two or more entities.
pageDimension
Refers to a specific web page within a domain or represents the count of page views a website or app receives.
pages_per_visitMetric
The average number of pages viewed during a single visit to a website.
pages_viewsMetric
The total number of pages viewed on a website.
paidMetric
Refers to traffic or keywords obtained through paid advertising campaigns.
paid_branded_visitsMetric
The number of paid visits to a website resulting from searches for branded keywords.
paid_non_branded_visitsMetric
The number of paid visits to a website resulting from searches for generic or non-branded keywords.
pop_changeMetric
The change in a popularity-related metric over time, such as trends in traffic, audience engagement, or ranking shifts.
positionMetric
The ranking of a website or a specific keyword in search engine results pages (SERPs).
queried_domainDimension
This field specifies the target website domain for which data is being retrieved. It should be provided without 'www.' or protocol prefixes (e.g., 'example.com').
rankMetric
The numerical order of a website or app within a specific category or overall market.
report_dateDimension
The specific date for which the data in the report is generated.
retention_dayMetric
This field represents the percentage of users who continue to use a mobile application on a specific day (e.g., Day 1, Day 7, Day 30) after their initial installation. It is a key metric for measuring app stickiness and user loyalty.
retention_valueMetric
The percentage of mobile app users who return to use an app within a specified number of days (e.g., 1, 2, 3, 4, 5, 7, 14, or 30 days) after their initial engagement.
scoreMetric
A calculated metric, such as a Popularity Score or rating, derived from website traffic, user engagement statistics, or app details, often compared against industry averages to gauge performance or reputation.
search_termDimension
A specific keyword or phrase used by users in search engines.
shareMetric
The percentage of a total metric attributed to a specific segment or entity (e.g., market share, traffic share).
shared_keywordsMetric
Keywords for which multiple websites or competitors rank in search results.
source_typeDimension
The general category of traffic source, such as organic search, paid search, social, or referral.
start_dateDimension
The beginning date for the data collection period.
total_search_visitsMetric
The aggregated number of visits to a website originating from search engines (both organic and paid).
traffic_shareMetric
The percentage of overall market traffic that a specific website or entity commands.
unique-installsunique_installsMetric
This field indicates the total number of unique downloads or installs for a mobile application within a specified timeframe.
urlDimension
The uniform resource locator of a web page or resource.
visits_desktopMetric
The number of visits to a website originating from desktop devices.
visits_mobileMetric
The number of visits to a website originating from mobile devices.
volumeMetric
The total quantity or count of a specific metric, such as website visits, page views, unique visitors, app installs, or downloads.
web_sourceDimension
Specifies the device type from which web traffic originates, such as desktop, mobile web, or combined total traffic.
website_categoriesDimension
Categories assigned to a website based on its content and industry.