Site Impact: Most-used fields
The table below gives information about most-used fields that you can import from Site Impact. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
broadcast_dateDimension
The date on which the email campaign was sent or broadcasted.
campaign_idDimension
Unique identifier for a specific marketing campaign, used to retrieve detailed metrics and breakdowns for that campaign.
campaign_nameDimension
The name of the marketing campaign, providing a unique identifier for the campaign.
clicksMetric
The total number of unique clicks on any link within the email campaign.
clicks_pcMetric
The percentage of recipients who clicked on a link in the email campaign relative to the total number of emails sent or delivered.
ctorMetric
The Click-to-Open Rate (CTOR) measures the percentage of unique recipients who clicked at least one link after opening an email in a campaign.
opensMetric
The total number of unique times the email campaign was opened by recipients.
opens_pcMetric
The percentage of recipients who opened the email campaign relative to the total number of emails sent or delivered.
quantityMetric
The total number of emails sent as part of the campaign.
viewsMetric
The total number of times the email campaign was viewed or displayed.
views_pcMetric
The percentage of emails that registered a view, indicating the view rate of the campaign.