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Web CEO: Most-used fields

The table below gives information about most-used fields that you can import from Web CEO. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
countryDimension

The country associated with the search engine settings or geographical targeting of the ranking data.

dateDimension

The date when the ranking data was scanned or collected.

global_searchesMetric

The estimated global monthly search volume for a specific keyword.

kwDimension

The specific keyword being analyzed or tracked.

kw_tagsDimension

Tags assigned to a keyword for categorization and organization within the project.

languageDimension

The language setting for the search engine used in collecting ranking data.

locationDimension

The geographical location (e.g., city, region) for which keyword rankings are tracked.

mobileMetric

Indicates whether the data pertains to mobile search engine rankings or mobile-specific website performance metrics.

posMetric

The ranking position of a URL for a specific keyword in search engine results.

pos_in_blockDimension

The position of the URL within a specific search results block, such as a featured snippet or local pack.

project_domainDimension

The primary domain associated with the WebCEO project.

project_idDimension

A unique identifier for the project within the WebCEO platform.

project_nameDimension

The user-defined name of the project in WebCEO.

seDimension

The search engine (e.g., Google, Bing, Yahoo) where the keyword rankings are tracked.

typeDimension

The type or category of the keyword or search result being analyzed.

urlDimension

The specific URL that achieved a ranking position for a keyword.