Hivestack: Most-used fields

The identifier or name of the advertising account to which the campaign or data belongs.

A unique identifier for the organization within the Hivestack platform. This ID is used to associate report definitions and executions with a specific client or entity.

The name of the company or entity advertising.

Cost Per Mille (CPM) from the advertiser's perspective, representing the cost per one thousand impressions for an ad.

A unique identifier for the advertiser.

The total amount of money spent by the advertiser for the campaign.

A unique alphanumeric identifier representing a specific audience segment targeted by an advertising campaign, used for demographic breakdown and targeting in DOOH advertising.

The number of times an ad was seen by the target audience.

The human-readable name of an audience segment, describing the demographic or behavioral characteristics of the target audience for an advertising campaign.

The net amount of money spent by the programmatic buyer on ad inventory.

The name of the advertising campaign.

The total financial allocation or budget set for a specific advertising campaign.

The date when the advertising campaign concluded.

A unique identifier for the advertising campaign.

The date when the advertising campaign began.

The city where the ad screens are located.

This field represents a calculated score indicating the density or presence of target audience devices around a specific Digital Out-of-Home (DOOH) asset at a given time. A higher concentration score suggests a greater number of devices belonging to the target audience were observed near the DOOH screen.

The country where the ad screens are located.

The cost-per-thousand impressions, calculated as total ad spend divided by the number of impressions, multiplied by 1000. It measures the cost efficiency of a campaign in reaching a thousand viewers.

The name or description of the specific advertisement asset (e.g., video, image) that was displayed.

A unique identifier for the specific advertisement asset.

The specific date for which the report data is aggregated.

The name or description of a specific programmatic advertising deal, often used to define terms between buyers and sellers for ad inventory.

The hour of the day for which the report data is aggregated.

The total number of times an advertisement was displayed or viewed.

A specific component within an advertising campaign, defining targeting and budget.

The financial allocation or budget specifically assigned to an individual line item within an advertising campaign.

The scheduled start date for a specific line item within an advertising campaign, indicating when its impressions or activities begin.

The scheduled end date for a specific line item within an advertising campaign, indicating when its impressions or activities conclude.

A unique identifier for the advertising line item.

The defined geographic market where advertising campaigns are run.

The owner of the digital out-of-home (DOOH) inventory/screens.

A unique identifier for the media owner.

The type of media asset used for the advertisement, such as video or static image.

The secondary classification or sub-category of the digital out-of-home (DOOH) inventory where campaigns are displayed, providing a more granular breakdown of media types than the primary media type.

The tertiary classification or a further sub-category within a child media type, offering the most detailed breakdown of the digital out-of-home (DOOH) inventory where campaigns are displayed.

The digital out-of-home (DOOH) network where the ads were displayed.

A unique identifier for the digital out-of-home (DOOH) network.

The number of times an advertisement was played on a screen.

Represents the entity or advertiser (e.g., a Demand-Side Platform user) responsible for purchasing the digital out-of-home ad inventory programmatically.

The current completion percentage of an ongoing report generation process.

The method of inventory acquisition, e.g., programmatic or direct buy.

The geographic region where the ad screens are located.

A specific digital display unit where advertisements are shown.

A unique identifier for the individual digital screen.

The latitude coordinate of the screen's physical location.

The longitude coordinate of the screen's physical location.

The physical location or venue where the digital screens are installed.

A unique identifier for the physical location or venue.

The total monetary amount spent on advertising for a specific campaign or ad creative.

The duration, in seconds, for which an advertisement is displayed on a screen or player.

A Supply-Side Platform (SSP) is a technology platform used by digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and monetize it.

The timezone of the screen's location, relevant for scheduling and reporting.

A unique identifier for an individual digital out-of-home (DOOH) display or screen, referred to as a 'Player' or 'Unit' in the Hivestack platform, where advertisements are shown.