AdRoll: Most-used fields
The table below gives information about most-used fields that you can import from AdRoll. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_formatDimension
The format string of the ad creative, for example, '300 wide x 250 high'.
ad_format_nameDimension
The format string of the ad creative, for example, '300x250'.
ad_group_ad_typeDimension
The ad type restriction for this ad group. This indicates whether ads within the ad group are 'static' or 'dynamic'.
ad_group_nameDimension
The name of the ad group.
ad_group_optimizationDimension
The strategy used to optimize ads when multiple ads fit a single ad space within the ad group.
ad_idDimension
The unique identifier (EID) of the ad.
ad_nameDimension
The name of the ad.
advertisable_idDimension
The unique identifier (EID) of the advertisable. An advertisable represents a customer's account or business in AdRoll.
advertisable_nameDimension
The name of the advertisable.
campaign_idDimension
The unique identifier (EID) of the campaign. This field is used to identify a specific marketing campaign.
campaign_nameDimension
The name of the campaign.
idimpressionsMetric
The total number of times an ad or email was displayed to users.
viewthroughsMetric
A view-through conversion (VTC) is a goal completion that occurs after a user views an ad but does not click on it.