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Amazon Advertising MMM: Setup guide

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This guide explains how to collect data from Amazon Advertising MMM.

Introduction

Amazon Advertising MMM (Marketing Mix Modeling) provides media and sales performance data designed to support marketing mix modeling use cases, covering metrics across manager accounts and brand groups with configurable geo and time granularity.

Limitations

Collecting data from Amazon Advertising MMM comes with the following limitations:

  • Single-day fetches are not supported. The date range must span at least two days, which means the start date must be before the end date.

  • When you select the Weekly time unit, Adverity adjusts the requested date range to full Monday–Sunday weeks within the available window.

Prerequisites

Before you start collecting data from Amazon Advertising MMM, perform all of the following actions:

  • Ensure the Amazon Advertising account you use to connect has access to Marketing Mix Modeling (MMM) data.

Creating a datastream to collect data from Amazon Advertising MMM

The basics of creating a datastream to collect data from any data source are explained in our guide to Collecting data in Adverity. This guide contains information about the specific steps to create a datastream to fetch data from Amazon Advertising MMM.

Authorization: Allow Adverity to access Amazon Advertising MMM

  1. If you choose Access using your credentials or Access using someone else’s credentials, in Set up or edit Manager Accounts, you or the person granting access must choose one of the following options:

    • Choose Grant access to all items, including those created in the future to give Adverity Manager Accounts to access all existing items and all items created in the future.

    • Choose Select specific items to which you want to grant access to only give Adverity Manager Accounts to access the selected items. Adverity will not automatically have access to items created in the future. You will need to grant Adverity access to any items created in the future.

Configuration: Choose the data you want to collect from Amazon Advertising MMM

To choose what data to collect and customize the Amazon Advertising MMM datastream configuration, follow these steps:

  1. (Optional) Rename your datastream.

  2. In Manager accounts, select the manager accounts for which to collect data. If you do not select any manager accounts, Adverity collects data for all manager accounts.

  3. In Brand groups, select the brand groups for which to collect data. You must select at least one brand group.

  4. In Metrics type, select the type of metrics to collect:

    • Select Media only to collect media metrics only.

    • Select Media and sales to collect both media and sales metrics.

  5. In Geo dimension, select the geographic dimension for the data:

    • Select Country to collect data at the country level.

    • Select DMA to collect data at the designated market area level. DMA data is available in the United States only.

    • Select Postal code to collect data at the postal code level. Postal code data is available in Canada, Germany, Spain, France, Italy, the United States, and the United Kingdom.

  6. In Time unit, select the time granularity of the data:

    • Select Daily to collect data aggregated by day.

    • Select Weekly to collect data aggregated by week.

As a result, your Amazon Advertising MMM datastream is created.

What’s next?