YouGov BrandIndex: Most-used fields
The table below gives information about most-used fields that you can import from YouGov BrandIndex. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adaware.negativesMetric
Represents the count or percentage of negative responses related to a brand's advertising awareness.
adaware.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to a brand's advertising awareness.
adaware.neutralsMetric
Represents the count or percentage of neutral responses related to a brand's advertising awareness.
adaware.positivesMetric
Represents the count or percentage of positive responses related to a brand's advertising awareness.
adaware.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to a brand's advertising awareness.
adaware.scoreMetric
The overall score for a brand's advertising awareness, often a net score indicating sentiment.
adaware.volumeMetric
The total number of responses or mentions related to a brand's advertising awareness.
aided.negativesMetric
Represents the count or percentage of negative responses related to a brand's aided awareness.
aided.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to a brand's aided awareness.
aided.neutralsMetric
Represents the count or percentage of neutral responses related to a brand's aided awareness.
aided.positivesMetric
Represents the count or percentage of positive responses related to a brand's aided awareness.
aided.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to a brand's aided awareness.
aided.scoreMetric
The overall score for a brand's aided awareness, often a net score indicating sentiment.
aided.volumeMetric
The total number of responses or mentions related to a brand's aided awareness.
attention.negativesMetric
Represents the count or percentage of negative responses related to consumer attention towards a brand.
attention.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to consumer attention towards a brand.
attention.neutralsMetric
Represents the count or percentage of neutral responses related to consumer attention towards a brand.
attention.positivesMetric
Represents the count or percentage of positive responses related to consumer attention towards a brand.
attention.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to consumer attention towards a brand.
attention.scoreMetric
The overall score for consumer attention towards a brand, often a net score indicating sentiment.
attention.volumeMetric
The total number of responses or mentions related to consumer attention towards a brand.
brandDimension
The name of the brand being analyzed.
buzz.negativesMetric
Represents the count or percentage of negative responses related to brand buzz.
buzz.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to brand buzz.
buzz.neutralsMetric
Represents the count or percentage of neutral responses related to brand buzz.
buzz.positivesMetric
Represents the count or percentage of positive responses related to brand buzz.
buzz.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to brand buzz.
buzz.scoreMetric
The overall net score for brand buzz, indicating general consumer discussion and sentiment.
buzz.volumeMetric
The total number of responses or mentions related to brand buzz.
consider.negativesMetric
Represents the count or percentage of negative responses related to consumer consideration of a brand.
consider.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to consumer consideration of a brand.
consider.neutralsMetric
Represents the count or percentage of neutral responses related to consumer consideration of a brand.
consider.positivesMetric
Represents the count or percentage of positive responses related to consumer consideration of a brand.
consider.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to consumer consideration of a brand.
consider.scoreMetric
The overall score for consumer consideration of a brand, often a net score indicating intent to consider.
consider.volumeMetric
The total number of responses or mentions related to consumer consideration of a brand.
current_own.negativesMetric
Represents the count or percentage of negative responses related to current brand ownership or usage.
current_own.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to current brand ownership or usage.
current_own.neutralsMetric
Represents the count or percentage of neutral responses related to current brand ownership or usage.
current_own.positivesMetric
Represents the count or percentage of positive responses related to current brand ownership or usage.
current_own.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to current brand ownership or usage.
current_own.scoreMetric
The overall score for current brand ownership or usage, often a net score indicating sentiment.
current_own.volumeMetric
The total number of responses or mentions related to current brand ownership or usage.
custom_sectorsDimension
Identifies specific user-defined industry categories for which brand perception and consumer intelligence data is collected.
dateDimension
The date for which the brand health and consumer sentiment data is reported.
former_own.negativesMetric
Represents the count or percentage of negative responses related to former brand ownership or usage.
former_own.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to former brand ownership or usage.
former_own.neutralsMetric
Represents the count or percentage of neutral responses related to former brand ownership or usage.
former_own.positivesMetric
Represents the count or percentage of positive responses related to former brand ownership or usage.
former_own.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to former brand ownership or usage.
former_own.scoreMetric
The overall score for former brand ownership or usage, often a net score indicating sentiment.
former_own.volumeMetric
The total number of responses or mentions related to former brand ownership or usage.
impression.negativesMetric
Represents the count or percentage of negative responses related to overall brand impression.
impression.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to overall brand impression.
impression.neutralsMetric
Represents the count or percentage of neutral responses related to overall brand impression.
impression.positivesMetric
Represents the count or percentage of positive responses related to overall brand impression.
impression.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to overall brand impression.
impression.scoreMetric
The overall net score for brand impression, indicating general consumer perception.
impression.volumeMetric
The total number of responses or mentions related to overall brand impression.
index.negativesMetric
Represents the count or percentage of negative responses contributing to the overall BrandIndex score.
index.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses contributing to the overall BrandIndex score.
index.neutralsMetric
Represents the count or percentage of neutral responses contributing to the overall BrandIndex score.
index.positivesMetric
Represents the count or percentage of positive responses contributing to the overall BrandIndex score.
index.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses contributing to the overall BrandIndex score.
index.scoreMetric
The overall BrandIndex score, a composite metric representing brand health.
index.volumeMetric
The total number of responses or mentions contributing to the overall BrandIndex score.
likelybuy.negativesMetric
Represents the count or percentage of negative responses related to consumer likelihood to buy from a brand.
likelybuy.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to consumer likelihood to buy from a brand.
likelybuy.neutralsMetric
Represents the count or percentage of neutral responses related to consumer likelihood to buy from a brand.
likelybuy.positivesMetric
Represents the count or percentage of positive responses related to consumer likelihood to buy from a brand.
likelybuy.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to consumer likelihood to buy from a brand.
likelybuy.scoreMetric
The overall score for consumer likelihood to buy from a brand, indicating purchase intent.
likelybuy.volumeMetric
The total number of responses or mentions related to consumer likelihood to buy from a brand.
profilesDimension
Specific audience profiles used to segment the data, such as lifestyle or behavioral groups.
quality.negativesMetric
Represents the count or percentage of negative responses related to a brand's perceived quality.
quality.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to a brand's perceived quality.
quality.neutralsMetric
Represents the count or percentage of neutral responses related to a brand's perceived quality.
quality.positivesMetric
Represents the count or percentage of positive responses related to a brand's perceived quality.
quality.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to a brand's perceived quality.
quality.scoreMetric
The overall net score for a brand's perceived quality.
quality.volumeMetric
The total number of responses or mentions related to a brand's perceived quality.
recommend.negativesMetric
Represents the count or percentage of negative responses related to consumer recommendation of a brand.
recommend.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to consumer recommendation of a brand.
recommend.neutralsMetric
Represents the count or percentage of neutral responses related to consumer recommendation of a brand.
recommend.positivesMetric
Represents the count or percentage of positive responses related to consumer recommendation of a brand.
recommend.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to consumer recommendation of a brand.
recommend.scoreMetric
The overall net score for consumer recommendation of a brand, such as a Net Promoter Score (NPS)-like metric.
recommend.volumeMetric
The total number of responses or mentions related to consumer recommendation of a brand.
reputation.negativesMetric
Represents the count or percentage of negative responses related to a brand's reputation.
reputation.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to a brand's reputation.
reputation.neutralsMetric
Represents the count or percentage of neutral responses related to a brand's reputation.
reputation.positivesMetric
Represents the count or percentage of positive responses related to a brand's reputation.
reputation.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to a brand's reputation.
reputation.scoreMetric
The overall net score for a brand's reputation.
reputation.volumeMetric
The total number of responses or mentions related to a brand's reputation.
satisfaction.negativesMetric
Represents the count or percentage of negative responses related to customer satisfaction with a brand.
satisfaction.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to customer satisfaction with a brand.
satisfaction.neutralsMetric
Represents the count or percentage of neutral responses related to customer satisfaction with a brand.
satisfaction.positivesMetric
Represents the count or percentage of positive responses related to customer satisfaction with a brand.
satisfaction.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to customer satisfaction with a brand.
satisfaction.scoreMetric
The overall net score for customer satisfaction with a brand.
satisfaction.volumeMetric
The total number of responses or mentions related to customer satisfaction with a brand.
sectorDimension
Represents the industry category or categories for which brand perception and consumer intelligence data is collected.
sectorsDimension
The industry sectors associated with the brands being analyzed.
segmentsDimension
Audience segments (e.g., demographic or behavioral groups) used to filter the data.
value.negativesMetric
Represents the count or percentage of negative responses related to a brand's perceived value.
value.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to a brand's perceived value.
value.neutralsMetric
Represents the count or percentage of neutral responses related to a brand's perceived value.
value.positivesMetric
Represents the count or percentage of positive responses related to a brand's perceived value.
value.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to a brand's perceived value.
value.scoreMetric
The overall net score for a brand's perceived value.
value.volumeMetric
The total number of responses or mentions related to a brand's perceived value.
wom.negativesMetric
Represents the count or percentage of negative responses related to brand word of mouth.
wom.negatives_neutralsMetric
Represents the combined count or percentage of negative and neutral responses related to brand word of mouth.
wom.neutralsMetric
Represents the count or percentage of neutral responses related to brand word of mouth.
wom.positivesMetric
Represents the count or percentage of positive responses related to brand word of mouth.
wom.positives_neutralsMetric
Represents the combined count or percentage of positive and neutral responses related to brand word of mouth.
wom.scoreMetric
The overall score for brand word of mouth.
wom.volumeMetric
The total number of responses or mentions related to brand word of mouth.