Yext: Most-used fields
The table below gives information about most-used fields that you can import from Yext. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ACCOUNT_IDSDimension
This field refers to the unique identifier for a Yext account, essential for authenticating and scoping API requests to a specific business account.
ACTIONDimension
This field represents various types of user interactions or events related to a business listing or profile, collected as metrics in analytics reports. Examples include profile views, searches, clicks to website, or requests for driving directions.
DAYSDimension
This field specifies the granularity of analytics data, representing individual days for which metrics are reported. It is used as a dimension in analytics reports to break down data by date.
ENTITY_GROUPSDimension
This field refers to collections or categories of business entities (e.g., locations, restaurants) used for filtering and organizing analytics data, often represented by entity types.
ENTITY_IDSDimension
This field represents unique identifiers for specific business locations or entities within the Yext platform, used as a dimension to filter and segment analytics data.
ENTITY_TYPESDimension
This field categorizes the type of business entity, such as a store, restaurant, or office, used as a dimension to categorize and filter analytics data.
LISTINGS_ACTIONSMetric
This field measures specific interactions or engagements with business listings on various platforms, such as clicks to website, driving directions requests, or phone calls. These are reported as metrics in analytics reports.
MONTHSDimension
This field specifies the granularity of analytics data, representing individual months for which metrics are reported. It is used as a dimension in analytics reports to break down data by monthly periods.
PLATFORMDimension
This field identifies the external online platform (e.g., Google, Facebook) where business listings or reviews are displayed, used as a dimension to segment analytics data.
Profile ViewsMetric
An analytics metric representing the total number of times a business profile or listing was viewed.
SearchesMetric
An analytics metric representing the number of times a business was found through searches on various platforms.
TOTAL_LISTINGS_ACTIONSMetric
This field represents the aggregate count of all tracked interactions and engagements across various business listings on different platforms, derived from a sum of individual listing actions.
dayDimension
A dimension used in analytics reports to aggregate data by day, providing daily insights into performance metrics.
entity_typeDimension
The type of entity (e.g., Location, Event, Healthcare Professional) to which the data entry or review is associated.
locationDimension
Represents a business or real-world entity for which data is managed in Yext. Reviews and other digital knowledge are associated with these location entities.