Yandex.Direct: Most-used fields
The table below gives information about most-used fields that you can import from Yandex.Direct. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AdFormatDimension
The format of the advertisement.
AdGroupIdMetric
The unique identifier for the ad group.
AdGroupNameDimension
The name of the ad group.
AdIdMetric
The unique identifier for the advertisement.
AdNetworkTypeDimension
The type of ad network where the ad was shown (e.g., search or display network).
AgeDimension
The age demographic of the audience targeted or reached.
AvgClickPositionDimension
The average position of an ad when it was clicked.
AvgCpcDimension
The average cost per click for the ads.
AvgImpressionPositionDimension
The average position of an ad when it received an impression.
AvgPageviewsDimension
The average number of pages viewed per session.
BounceRateDimension
The percentage of single-page sessions on your website.
BouncesDimension
The number of bounces (according to Yandex.Metrica data).
CampaignIdDimension
The unique identifier for the campaign.
CampaignNameDimension
The name of the advertising campaign.
CampaignTypeDimension
The type of the advertising campaign (e.g., text-image, dynamic).
CarrierTypeDimension
The type of mobile carrier network used by the user.
ClickTypeDimension
The type of click received (e.g., headline click, site link click).
ClicksMetric
The total number of clicks received by the ads.
ClientDimension
The client identifier in Yandex.Direct. This field represents the unique ID of the advertiser or agency whose data is being collected. For agency accounts, this is often used to scope requests to specific client accounts.
ClientNameDimension
The full name or login of the Yandex.Direct user associated with the client account. This can be either the advertiser's full name or the login used to access the Direct account.
ConversionRateDimension
The percentage of clicks or sessions that result in a conversion.
ConversionsMetric
The total number of conversions recorded.
CostMetric
The total cost incurred for the advertising activities.
CostPerConversionDimension
The average cost incurred for each conversion.
CriteriaDimension
The targeting criterion used for ad impressions, such as keywords or retargeting conditions.
CriteriaIdDimension
The unique identifier for the targeting criterion.
CriteriaTypeDimension
The type of the targeting criterion (e.g., keyword, audience).
CriterionDimension
The targeting criterion, which can be a keyword or a retargeting criterion.
CriterionIdMetric
The unique identifier for the targeting criterion.
CtrDimension
The click-through rate, calculated as Clicks divided by Impressions.
CurrencyDimension
The currency used for monetary values in the report.
DateDimension
The specific date for which the report data is aggregated.
DeviceDimension
The type of device used by the user (e.g., mobile, desktop, tablet).
ExternalNetworkNameDimension
The name of the external network where the ad was displayed.
GenderDimension
The gender demographic of the audience targeted or reached.
GoalsRoiDimension
The Return on Investment (ROI) for specified goals.
ImpressionsMetric
The total number of times an ad was shown.
LocationOfPresenceIdDimension
The unique identifier for the geographic region where the user was located.
LocationOfPresenceNameDimension
The name of the geographic region where the user was located.
MatchTypeDimension
The keyword match type used (e.g., broad, phrase, exact).
MobilePlatformDimension
The mobile operating system or platform (e.g., iOS, Android) of the device.
PlacementDimension
The specific placement on a website or app where the ad was displayed.
RevenueMetric
The total revenue generated from advertising activities.
SessionsMetric
The total number of sessions on the website.
SlotDimension
The location where the ad was displayed in the search engine results page (SERP).
TargetingLocationIdDimension
The unique identifier for the geographic region targeted by the campaign.
TargetingLocationNameDimension
The name of the geographic region targeted by the campaign.