Yahoo DSP: Most-used fields
The table below gives information about most-used fields that you can import from Yahoo DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
100p_completeMetric
The number of video starts that resulted in 100% video completion.
100p_completion_rateMetric
The percentage of video starts that resulted in a 100% completed video.
25p_completeMetric
The number of video starts that resulted in at least 25% video completion.
25p_completion_rateMetric
The percentage of video ad impressions that reached 25% completion.
50p_completeMetric
The number of video starts that resulted in at least 50% video completion.
50p_completion_rateMetric
The percentage of video ad impressions that reached 50% completion.
75p_completeMetric
The number of video starts that resulted in at least 75% video completion.
75p_completion_rateMetric
The percentage of video ad impressions that reached 75% completion.
ad_formatDimension
The specific format of an advertisement, such as Display, Video, Native, Audio, or Connected TV (CTV), indicating how the ad is presented to the user.
ad_idDimension
The unique identifier for the ad.
ad_nameDimension
The name of the ad.
ad_serving_costMetric
A variable cost tracking expenses related to third-party storage, tracking, and delivery of ad assets, including per-impression charges and fees.
advertiser_ecpmMetric
The effective cost per thousand impressions (eCPM) for the advertiser. It is calculated as (Ad Spend / Impressions) * 1000.
advertiser_group_idDimension
The unique identifier for a customized group of advertisers.
advertiser_group_nameDimension
The name of a customized group of advertisers, as defined by the user.
advertiser_idDimension
The unique identifier for the advertiser.
advertiser_nameDimension
The name of the advertiser.
advertiser_spendingMetric
The total amount spent by the advertiser.
age_nameDimension
The name of the age group, expressed as a range (e.g., '25-34'), used for audience targeting and reporting.
audience_impressionsMetric
The total number of times an ad associated with a specific audience was displayed.
average_frequencyMetric
The average number of times a unique user or household has been exposed to an ad. This metric is related to reach and frequency caps.
budget_schedule_budgetDimension
The budget amount allocated for a specific budget schedule within a campaign.
campaign_end_dateDimension
The end date of the campaign.
campaign_idDimension
The unique identifier for the campaign.
campaign_nameDimension
The name of the campaign.
campaign_start_dateDimension
The start date of the campaign.
click_through_conversionMetric
The number of conversions that occurred after a user clicked on an ad.
click_through_conversion_rateMetric
The rate at which users convert after clicking on an ad, calculated as conversions divided by clicks.
click_through_conversion_valueMetric
The monetary value attributed to conversions that occurred after a user clicked on an ad.
clicksMetric
The total number of times an ad was clicked.
connection_typeDimension
The active connection type for the device when the ad was displayed, such as Wifi or Cellular.
conversionMetric
The total number of conversions, where a conversion is a user action defined by a conversion rule.
converters_by_peopleMetric
The number of unique individuals who completed a conversion event.
country_nameDimension
The name of the country where the ad impression occurred.
cpaMetric
Cost Per Acquisition, the cost incurred for each conversion.
cpcMetric
Cost Per Click, the cost incurred for each click on an ad.
creative_idDimension
The unique identifier for the creative asset.
creative_nameDimension
The name of the creative asset.
creative_sizeDimension
A string that specifies the name of the creative size, expressed in terms of its dimensions (e.g., '300x250').
creative_size_idMetric
The unique identifier for the creative size.
cross_device_conversionsMetric
The number of conversions attributed across multiple devices for a single user, supported by enhanced attribution capabilities.
ctrMetric
Click-Through Rate, the percentage of users who viewed an ad and clicked it.
data_fee_taxMetric
Fees or taxes associated with data usage or processing within the DSP platform.
dateDimension
The date of the report data.
deal_idDimension
A unique identifier for a private deal or programmatic guaranteed deal.
deal_nameDimension
The name of the deal.
deal_typeDimension
The type of deal used by the DSP to win impressions. Examples include No Deal, Standard Deal, or Guaranteed Deal.
device_category_idMetric
The unique identifier for the device category.
device_category_nameDimension
The name of the device category, often referring to the mobile operating system.
device_type_idDimension
The unique identifier for the device type used by the consumer. Examples include Desktop, Phone, Tablet, or Connected TV.
device_type_nameDimension
The name of the specific device type (e.g., Android Phone, iPhone).
domainDimension
The domain name of the website or app where the ad was displayed.
dynamic_conversion_valueMetric
A monetary value passed with a conversion that can vary based on specific conversion details or user actions.
estimated_billable_amountMetric
The estimated total costs and fees associated with lines or campaigns, including inventory cost, platform fee, total data fee, seat management fee, total vendor fee, order management fee, programmatic guaranteed deal fee, and total tax (if applicable).
exchange_deal_idDimension
The unique identifier of the exchange deal received from the supply partner.
exchange_idDimension
The unique identifier for the ad exchange.
exchange_nameDimension
The name of the ad exchange.
filtered_clicksMetric
The number of clicks that have been identified and removed from reporting, often due to invalid activity.
filtered_impressionsMetric
The number of impressions that have been identified and removed from reporting, often due to invalid activity.
gender_idMetric
The unique identifier for a specific gender, used for audience targeting and reporting purposes. Possible values include Male, Female, and Unknown.
gender_nameDimension
The name of the gender (e.g., 'MALE', 'FEMALE', 'UNKNOWN') used for audience targeting and reporting.
impressionsMetric
The total number of times an ad has been loaded and displayed.
inventory_costMetric
The cost of the ad inventory, calculated from inventory eCPM and impressions.
inventory_ecpmMetric
The effective cost per thousand impressions paid to publishers. This was previously known as Publisher eCPM.
line_channel_type_nameMetric
Categorizes lines by channel type (e.g., Audio, CTV, DOOH, Native, Standard Display, Standard Video).
line_goal_type_idDimension
The unique identifier for the type of goal set for an advertising line item, indicating its optimization objective.
line_goal_type_nameDimension
The name of the goal type defined for a line (e.g., CPC, CPA, eCPM).
line_idMetric
The unique identifier for the line item.
line_nameDimension
The name of the line item.
measurable_impressionsMetric
The number of impressions that were measured for viewability.
monthDimension
The reporting period aggregated by month.
network_profitMetric
Tracks network profit based on inventory costs, excluding data costs, data verification services costs, and other fees.
non_measurable_impressionsMetric
The number of impressions that were filtered or deemed invalid by the Yahoo DSP platform due to factors such as non-human traffic or other quality control measures.
non_viewable_impressionMetric
The number of ad impressions that were deemed not viewable according to industry standards.
package_idDimension
The unique identifier for the package.
package_nameDimension
The name of the package.
pixel_idDimension
A unique identifier for the pixel used for tracking events or audience segments.
pixel_nameDimension
The name of the pixel used for tracking conversions or audience segments.
platform_feeMetric
The technical fee charged for using the Yahoo DSP. This was previously known as Seat Tech Fee.
postal_code_idDimension
The consumer's zip or postal code.
region_idDimension
The ID for the geographical region or state where an event occurred.
region_nameDimension
The name of the geographical region or state (e.g., California, Quebec) where an event occurred.
seat_idMetric
The unique identifier for the DSP seat.
seat_nameDimension
The name of the DSP seat.
skipped_adsMetric
The total number of video ads that users chose to skip before completion.
start_viewsMetric
The number of times a video ad started playing.
subdomainDimension
The subdomain where an ad was displayed.
total_data_feeMetric
The total fee charged for using audience data. This was previously known as Seat Data Fee.
total_vendor_feeMetric
The total cost of third-party vendor services purchased in the Vendor Store, such as targeting, inventory quality, and measurement services.
unique_click_through_convertersMetric
The number of distinct users who performed a conversion after clicking on an ad.
unique_convertersMetric
The distinct number of users who completed a conversion event.
unique_viewersMetric
The total number of unique users who viewed an ad.
video_content_lengthDimension
The length of a video in predefined intervals, such as 'Up to 2 mins' or '2-5 mins'.
video_player_sizeDimension
This dimension provides the categorized size of the video player based on bid request dimensions, with possible values such as Large, Medium, Small, or Unknown.
view_through_conversionMetric
Tracks view-through conversions, which occur when a user views an ad impression and then converts without clicking.
view_through_conversion_valueMetric
The monetary value attributed to conversions that occurred after a user viewed an ad, without necessarily clicking on it.
view_through_converters_by_peopleMetric
The number of unique individuals who performed a conversion after viewing an ad, without necessarily clicking on it.
viewable_impressionsMetric
The number of impressions that were considered viewable according to MRC Viewable Impression Guidelines.
viewable_rateMetric
The percentage of measured impressions that were viewable. This corresponds to 'Yahoo+ Viewable Rate' in the API documentation.