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TikTok: Most-used fields

The table below gives information about most-used fields that you can import from TikTok. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
avatar_urlDimension

User's profile image.

bio_descriptionDimension

User's bio description if there is a valid one.

comment_countMetric

The total number of comments received on the ad creative.

cover_image_urlDimension

The URL of the video's cover image.

create_timeDimension

The timestamp indicating when the video was created.

display_nameDimension

User's profile name.

durationMetric

The duration of the video in seconds.

embed_linkDimension

The URL provided for embedding the video content on other platforms.

follower_countMetric

The number of followers the user has.

following_countMetric

The number of people the user is following.

idDimension

The unique identifier for the video.

is_verifiedDimension

Indicates whether TikTok has provided a verified badge to the account after confirming it belongs to the user it represents.

like_countMetric

The total number of likes received on the ad creative.

likes_countMetric

The total number of likes the user has accumulated.

open_idDimension

The unique identification of the user in the current application.

profile_deep_linkDimension

The link to user's TikTok profile page.

share_countMetric

The total number of times the ad creative has been shared.

share_urlDimension

The URL to share the video directly on TikTok.

titleDimension

The title of the video.

union_idDimension

The unique identification of the user across different applications for the same developer.

video_descriptionDimension

The detailed textual description of the video content.

view_countMetric

The total number of times the ad creative, especially video, has been viewed or played.