Singular: Most-used fields
The table below gives information about most-used fields that you can import from Singular. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Ad ROIDimension
The Return on Investment for advertising campaigns. This is a cohort metric used to measure the profitability of ad spending.
App RevenueDimension
This field represents the revenue generated from in-app purchases within mobile applications. It is a key metric for understanding the monetary value users bring to your app campaigns.
Web RevenueDimension
Represents the total revenue generated from web-based activities, typically tracked as a key performance indicator.
adn_account_idDimension
A unique identifier for the specific ad network account through which campaigns are run.
adn_account_nameDimension
The human-readable name of the ad network account.
adn_clicksMetric
The number of clicks reported by the ad network for campaigns.
adn_costMetric
The cost of advertising campaigns as reported by the ad network.
adn_creative_idDimension
A unique identifier for a specific ad creative asset used within a campaign.
adn_creative_nameDimension
The name of the creative asset used in the ad campaign.
adn_impressionsMetric
The number of ad impressions (views) reported by the ad network for campaigns.
adn_installsDimension
The number of app installs reported by the ad network.
adn_original_costMetric
This metric represents the raw cost reported by the ad network (ADN) in its original currency, before any currency conversions or adjustments. It reflects the direct expense of advertising campaigns.
appDimension
The name of the application as identified in Singular.
bid_amountDimension
This dimension represents the amount of the bid set for a campaign, as reported by the ad network. It is a property related to campaign settings.
bid_strategyDimension
The bidding strategy employed for the advertising campaign.
campaign_statusDimension
The current operational status of an advertising campaign.
completed_video_viewsDimension
The total number of times a video advertisement was watched from start to finish.
country_fieldDimension
The country where the user is located, often inferred from campaign targeting settings if not directly available.
custom_clicksMetric
The number of clicks on ads or marketing content recorded via custom tracking mechanisms.
custom_impressionsMetric
A combined metric representing the number of impressions, intelligently chosen by Singular from either the ad network or tracker data.
custom_installsMetric
The number of application installs attributed through custom tracking mechanisms.
daily_active_usersMetric
The number of unique users who engaged with the app on a given day. This is a metric from the attribution tracker.
end_dateDimension
The end date for the data query range (inclusive).
keywordDimension
The specific keyword associated with an ad campaign, used for breakdown and analysis.
keyword_idDimension
A unique identifier for a keyword used in an advertising campaign.
min_roasDimension
The minimum Return On Ad Spend (ROAS) target set for a campaign.
osDimension
The operating system of the user's device (e.g., iOS, Android).
platformDimension
The platform on which the application is running (e.g., iOS, Android). Often similar to OS.
publisher_idDimension
The identifier for the publisher site or app where the ad was displayed.
publisher_site_nameDimension
The name of the publisher site or app where the ad was displayed.
sourceDimension
The name of the ad network or traffic source where campaigns are run, as identified in Singular.
start_dateDimension
The start date for the data query range (inclusive).
sub_campaign_nameDimension
The name of a sub-campaign, used to identify and categorize marketing efforts at a more detailed level.
tracker_campaign_nameDimension
The name of the campaign as recorded by the Singular attribution tracker.
tracker_clicksMetric
The number of clicks recorded by the attribution tracker.
tracker_conversionsMetric
The number of conversions (e.g., installs, events) recorded by the attribution tracker.
tracker_impressionsDimension
The number of ad impressions recorded by the attribution tracker.
tracker_installsMetric
The number of app installs recorded by the attribution tracker.
tracker_reengagementsMetric
The number of user re-engagements with the app recorded by the attribution tracker.
unified_campaign_nameDimension
A standardized campaign name used across different data sources for unified reporting.