Simpli.fi: Most-used fields
The table below gives information about most-used fields that you can import from Simpli.fi. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Ad Ad IDDimension
A unique identifier for a specific ad within a campaign. Used to retrieve detailed statistics and performance metrics related to that individual advertisement.
Ad Ad NameDimension
The user-defined name or title of an individual ad, used for identification and reporting within advertising campaigns.
Campaign Campaign IDDimension
Unique identifier for an advertising campaign.
Campaign Campaign NameDimension
The name of the advertising campaign.
Campaign Daily Estimated BudgetMetric
This field indicates the daily budget allocated for an advertising campaign.
Campaign Total BudgetMetric
This field represents the total budget or budget cap allocated for an advertising campaign.
Companies Client IDDimension
A unique identifier for the client associated with the advertising campaign.
Companies Client NameDimension
The name of the client associated with the advertising campaign.
Companies Company IDDimension
A unique identifier for the company managing or owning the advertising campaigns.
Companies Company NameDimension
The name of the company managing or owning the advertising campaigns.
Companies Platform IDMetric
A unique identifier assigned by the Simpli.fi platform to a specific company or organization.
Companies Platform NameDimension
The human-readable name of the company or organization within the Simpli.fi platform.
End DateDimension
The end date for the reporting period or campaign.
Geography CountryDimension
The country targeted by the advertising campaign, indicating the geographical region where the ad is displayed.
Geography Geo Fence NameDimension
A unique identifier or name assigned to a specific geographical area, or "geo-fence," used for highly localized and targeted advertising campaigns within the Simpli.fi platform. This allows for the identification and reporting of performance for individual geofenced locations.
Geography Postal CodeDimension
The postal code targeted by the advertising campaign, allowing for highly granular geographical targeting of ads down to specific zip codes.
Performance CTRMetric
The click-through rate, calculated as clicks divided by impressions, indicating ad effectiveness.
Performance ClicksMetric
The total number of clicks received by the advertisement or campaign.
Performance ImpressionsMetric
The total number of times an advertisement was displayed.
Performance Total SpendMetric
The total monetary amount spent on advertising campaigns.
Start DateDimension
The start date for the reporting period or campaign.
Time Event DateDimension
The specific date on which an event or statistic was recorded.
ad_idDimension
Unique identifier for an individual advertisement.
campaign_idDimension
Unique identifier for an advertising campaign.
campaign_nameDimension
The name assigned to a specific advertising campaign within the Simpli.fi platform, used for identification and reporting in campaign statistics.
clicksMetric
The total number of clicks received by the advertisement or campaign.
cpaMetric
The Cost Per Acquisition (CPA), representing the cost incurred for each conversion.
cpcMetric
The Cost Per Click (CPC), representing the cost incurred for each click on an advertisement.
cpmMetric
The Cost Per Mille (CPM), or cost per thousand impressions, representing the cost for one thousand ad impressions.
ctrDimension
The click-through rate, calculated as clicks divided by impressions.
impressionsMetric
The total number of times an advertisement was displayed.
nameDimension
The name associated with the data entry, which can be a campaign name or an ad name depending on the report granularity.
stat_dateDimension
The date for which the statistics are reported.
total_spendMetric
The overall monetary amount expended on advertising campaigns.
vcrMetric
The Video Completion Rate (VCR), which is the percentage of video ads played to completion.
weighted_actionsMetric
The sum of conversions, where different conversion types are assigned specific weight values.