Semrush: Most-used fields

Data related to Google Ads (formerly AdWords) within Semrush reports. This field captures information pertaining to paid search listings, ad copy, or a specific element of an ad's presence on the search engine results page (SERP).

The estimated monthly cost of running paid search campaigns for a domain.

The number of keywords for which a domain's ads are displayed in paid search results.

The estimated monthly traffic a domain receives from paid search campaigns.

The level of competition among advertisers for a specific keyword in paid search.

The average Cost Per Click for a keyword in paid search advertising.

A unique identifier for the geographical database (e.g., 'us' for United States) used for data collection.

The name of the geographical database (e.g., 'United States') from which the data is sourced.

The domain name of the website being analyzed.

The meta description or a short descriptive text associated with a search result or ad.

The specific date for which the report data is provided.

The types of special search engine results page (SERP) features (e.g., featured snippets, local pack) present for a keyword.

The domain provided as the target for a report or analysis.

The keyword or phrase provided as the target for a report or analysis.

The URL provided as the target for a report or analysis.

A metric indicating how difficult it is to rank organically for a specific keyword.

A list of special search engine results page (SERP) features (e.g., featured snippets, local pack) present for a keyword.

The average monthly number of searches for a given keyword.

The total number of search results returned for a specific keyword query.

This field represents the estimated monetary value of organic traffic to a website, calculated as the hypothetical cost of acquiring the same traffic through paid advertisements. It reflects the potential ad spend saved through organic search efforts.

This field indicates the number of keywords for which a domain ranks within Google's top 100 organic search results.

This field represents the estimated number of visitors a website receives from organic search results.

The change in a website's or keyword's ranking position over a specified period. This indicates whether a position has improved, declined, or remained stable.

The search keyword or phrase being analyzed.

The current ranking position of a domain or URL for a specific keyword in search results.

The prior ranking position of a website or keyword before a recent update or measurement, used to determine rank changes.

The Semrush Rank represents a website's popularity, determined by the organic traffic it receives from Google's top 100 search results. This rank is specific to domains and will return 0 for URLs, subfolders, and subdomains.

Indicates the degree to which a retrieved keyword is relevant to the original seed keyword used in a search query. This metric helps in identifying keywords that are closely related in meaning or context.

This field provides data on SERP (Search Engine Results Page) features found for tracked keywords within Semrush's Position Tracking tool. It allows users to analyze the types of SERP features, such as featured snippets, local packs, or video carousels, associated with specific keyword rankings for a website or a competitor.

Historical data or patterns showing changes over time for a specific metric like search volume or traffic.

The estimated total traffic for a keyword or domain.

The estimated percentage of overall search traffic a domain or URL receives for specific keywords or a given period, reflecting visibility and popularity in search results.

The title of a webpage as it appears in search results or a meta title.

The specific URL being analyzed or associated with a record.

The visible URL displayed in search results for a domain or a specific URL. It represents the user-friendly URL shown to users, often a cleaner version of the actual URL.

The specific text used in a hyperlink from a source page to a target page. This is a key metric in backlink analysis.

The total count of backlinks pointing to a specific domain or URL.

A unique identifier for a specific position tracking or advertising campaign within a project.

The URL associated with a specific tracking campaign.

The country or region database from which the data is collected. Semrush collects data from many country/region databases.

The unique name of a website being analyzed. This field is used to specify the target website for various reports like Domain Analytics, Backlinks, or Position Tracking.

The Authority Score of a domain, a Semrush metric that measures the overall quality, trustworthiness, and SEO strength of a website.

The date when a specific entity, such as a backlink, keyword, or URL, was first identified and recorded by Semrush. This field is valuable for historical data analysis, particularly in backlink and keyword reports.

The alternative text (alt text) associated with an image that serves as a backlink. This provides a textual description of the image content.

The URL of the image that functions as a backlink. This indicates the exact location of the image on the web.

The IP address of the referring domain that provides a backlink to a tracked website. This field is available in backlink reports.

The most recent date when a specific entity, such as a backlink, keyword, or URL, was observed by Semrush. This field is used for tracking the ongoing presence or changes in historical data reports.

Indicates if a previously existing backlink is no longer active or found.

Indicates if a backlink is newly acquired and identified by Semrush.

Indicates whether a backlink has a 'nofollow' attribute, which suggests that search engines should not pass link equity to the linked page.

Page Authority Score is a proprietary Semrush metric that measures the overall quality of a URL and its influence on SEO. This score is derived from factors such as the number of backlinks, referring domains, and organic search traffic.

Refers to a specific segment or portion of data collected from a Semrush project or a project tracking campaign.

The specific date for which data is retrieved for a project or report. This allows for historical data retrieval or focusing on a particular time frame.

A unique identifier for a Semrush project.

The user-defined name given to a Semrush project.

The specific Semrush tools or campaigns associated with a project, such as Position Tracking or Site Audit.

The primary domain or URL for which a Semrush project is set up.

The final URL in a series of redirects. This shows where a URL ultimately points after all redirection steps.

The HTTP status code returned by a server when a URL is accessed, indicating the outcome of the request (e.g., 200 OK, 404 Not Found, 301 Redirect). This field is relevant in Site Audit reports and general API responses.

This field represents data collected across an entire website or domain. It encompasses comprehensive metrics related to the domain's online visibility, including organic and paid search rankings, traffic analytics, backlink profiles, and competitive insights. This data allows for a holistic understanding of a website's performance and market position.

The size of the household associated with the audience of the target domain, enabling analysis of household demographics.

The title of the web page from which a backlink originates.

The URL of the page that contains the backlink.

The title of the target page or resource as it appears in search results or within website metadata. This is a key element for SEO analysis and competitive research, often found in URL or page-level reports.

The URL of the page to which a backlink points.