Samsung Ads: Most-used fields

The name of the third-party company responsible for the ad delivery and tracking.

The name of the advertiser associated with the campaign.

A unique identifier for the advertiser.

The identifier for a mobile or Smart TV application package where an ad was served.

A unique identifier assigned to the application bundle where an ad was served.

The web browser used by the viewer when an advertisement was displayed.

The language setting configured in the viewer's web browser.

The specific version number of the web browser used by the viewer.

The advertiser or buying entity responsible for purchasing the ad inventory.

The total cost incurred by the buyer for advertising campaigns.

The Click-Through Rate, calculated as Clicks divided by Impressions.

The name of the advertising campaign.

A user-defined grouping of advertising campaigns for organizational purposes.

A unique identifier for a specific campaign group.

A unique identifier for the advertising campaign.

The type of media channel through which the advertisement was delivered, such as Mobile, Desktop, or Connected TV.

The total number of times an ad was clicked.

A metric indicating whether a specific event, such as a video ad playback, was fully completed.

The unique identifier for the conversion group, which defines how Samsung DSP interprets data from a segment to track user actions after ad engagement.

The unique identifier for the conversion segment, used to track specific customer actions within a conversion group.

The number of conversions attributed to user clicks on an ad.

The number of conversions attributed to users viewing an ad without clicking.

A user-defined grouping of conversion events, allowing for a consolidated view of campaign effectiveness across various online efforts.

A segment defining a group of users or a category of actions that resulted in a conversion, as reported by Samsung Ad Manager.

The specific type of conversion action recorded.

The unique identifier for a specific conversion type.

The total number of desired actions taken by users after interacting with an ad.

The specific advertisement asset or ad unit displayed.

A user-defined grouping of ad creatives within a campaign.

A unique identifier for a specific creative group.

A unique identifier for the ad creative.

Designated Market Area, a geographic region used for TV and radio advertising.

The unique numeric code identifying a Designated Market Area.

The specific calendar day for which the data is reported.

The specific device model (e.g., Samsung Smart TV, Galaxy S23) on which an ad was displayed.

This field identifies the specific hardware chipset or system-on-chip (SoC) used in the device where an ad was displayed, offering a detailed view of the underlying device architecture.

The general category of device an ad was served on (e.g., Smart TV, Mobile, Tablet, Desktop).

The ad exchange platform from which the ad inventory was procured.

The publisher or entity selling ad inventory through the identified exchange.

The specific website or application property of the exchange seller where the ad was displayed.

A unique identifier for the specific site or app property of the exchange seller.

A specific period during which an advertising campaign or part of a campaign runs.

The unique identifier for an advertising flight.

The type or format of the advertisement (e.g., banner, interstitial, video).

The name of the Interactive Advertising Bureau (IAB) content category associated with the ad or inventory.

The specific Interactive Advertising Bureau (IAB) content category ID.

The total number of times an ad was displayed.

The unique identifier for an Insertion Order, a document that authorizes an ad campaign.

A unique identifier for the specific ad inventory unit where an ad was served.

The classification of the ad inventory (e.g., in-app, web display, video).

A specific targeting and budgeting configuration within an advertising campaign.

The unique identifier for an advertising line item.

The version of the operating system running on the device where the ad was shown.

The Operating System Variant ID represents a unique identifier for a specific version or variant of the operating system running on the device where an advertisement was displayed. This field is used to segment and analyze campaign performance based on the device's operating system environment.

A geographical code used for more granular targeting and reporting.

The specific model of the device (e.g., Samsung Smart TV, Galaxy S23) on which an ad was displayed.

The total revenue generated from advertising activities.

The Click-Through Rate (CTR) that generates revenue.

The View-Through Rate (VTR) that generates revenue.

The date and time when an advertising event (e.g., impression, click) or a reporting period began.

The specific channel on which streaming video advertisements were delivered or displayed.

The domain name of the URL where the advertisement was displayed.