Quantcast: Most-used fields

A unique identifier for the account.

The name associated with the account.

Total cost associated with the creative agency for advertising efforts.

Refers to additional costs associated with an advertising campaign beyond the direct media spend, such as ad serving or verification fees.

Unique identifier for an ad set within a campaign.

The name of the ad set.

The age demographic of the users.

A unique identifier for a mobile application where ads are displayed.

The portion of the allocated campaign budget that has been spent or delivered.

Cost Per Click-Lead, a metric indicating the average cost incurred for each click that results in a lead.

Cost per thousand impressions, representing the average cost for one thousand ad impressions.

Click-Through Rate, which is the percentage of clicks on an ad out of the total number of impressions.

Unique identifier for an advertising campaign.

The name of the advertising campaign.

Categorizes the marketing medium or platform through which advertising content is delivered to an audience (e.g., display, video, social).

The geographical city where an audience is located or where ad impressions occurred.

The number of clicks that have been recorded as results.

Clicks filtered by advanced invalid traffic detection.

The number of clicks identified as General Invalid Traffic.

Measures the number of times a video or content piece has been viewed to its completion. This metric is implied by the 'Cost Per Completed View' metric found in Quantcast's documentation.

Counts the instances where a video or content piece was viewed to completion while being both audible and visible. This metric is directly implied by 'Cost Per Completed View audible & visible (net)' in Quantcast's documentation.

Describes the type of cookie or identifier used for tracking users, which can include first-party cookies, or indicates if cookieless tracking methods are employed.

The cost incurred to reach a single household.

The cost incurred to reach a single unique individual or device.

The cost incurred to achieve one desired action or conversion.

The country where the users are geographically located.

Unique identifier for an ad creative.

The name of the ad creative.

The currency used for financial metrics and ad spend.

The specific day for which the data is reported.

A unique identifier for a private marketplace (PMP) or programmatic guaranteed deal in digital advertising, facilitating specific buying agreements.

The descriptive name associated with a specific Deal ID, used to identify and organize programmatic advertising deals.

The manufacturer or brand of the device (e.g., mobile phone, tablet) used by the audience.

The category of device used by users, such as desktop, mobile, or tablet.

The website domain or mobile application where ad impressions or user activities occur.

The educational attainment level of the audience, used for demographic segmentation.

Represents a user session that meets specific engagement criteria. While not explicitly named as a direct metric, it can be tracked as a custom conversion event via the Quantcast Conversion API.

The digital environment where an ad is displayed or user interaction occurs, such as device type (e.g., mobile, desktop) or platform.

Refers to the ad exchange, a digital marketplace where advertisers and publishers trade advertising inventory programmatically.

The gender demographic of the users.

A demographic attribute indicating the presence or number of children in a household.

Identifies the Internet Service Provider of the user, derived from client IP information to understand audience connectivity.

The total number of times an ad was displayed.

The estimated income level of the audience, used for demographic segmentation.

Represents aggregated data about the industry or audience segment being targeted or analyzed.

The total number of times an advertisement or content was displayed to users.

The calendar month in which the data was collected or reported.

The operating system (e.g., iOS, Android, Windows) of the device used by the audience.

Represents the location or position where an advertisement is displayed within an ad inventory, such as a webpage or application.

The geographical region within a country where the users are located.

The total number of desired actions or outcomes achieved.

Represents the monetary value generated from conversions or attributed to advertising spend. It can be reported through the GraphQL API, for example as part of 'Net ROAS' calculation, and can be sent as an attribute within conversion events via the Quantcast Conversion API.

The total amount spent on survey-related activities.

The method or criteria used to target specific audience segments for an advertising campaign.

The total amount of budget spent or delivered for an advertising campaign or ad set.

The number of ad impressions that met industry standards for viewability, meaning a significant portion of the ad was on screen for a minimum duration.

The calendar week in which the data was collected or reported.

Unique identifier for the ad set.

Name of the ad set.

Age of the users in the audience.

Total creative agency cost.

The cost per thousand impressions used for billing purposes.

The total advertising budget that has been spent or delivered for a campaign.

Unique identifier for the campaign.

Name of the campaign.

Number of results coming from users who clicked the ad.

The total number of clicks on the advertisement.

Number of views that were completed.

Full completion rate, calculated as Completed views divided by Impressions.

The average cost to reach one unique household with an advertising campaign.

The average cost to reach one unique individual or device with an advertising campaign.

Cost per result, calculated as Budget delivered divided by Results.

Cost Per Mille (thousand), the amount an advertiser pays for every thousand times an ad is shown. Calculated as 1000 multiplied by Budget delivered divided by Impressions.

Unique identifier for the creative.

Name of the creative.

Click-through rate, calculated as Clicks divided by Impressions.

The specific date for which the data is reported, formatted as YYYY-MM-DD.

The average number of times an ad is shown to a unique device within a specified period.

The total number of unique devices that were exposed to an advertisement.

The type of device used by the audience (e.g., mobile, desktop, tablet).

Effective Cost Per Mille/Thousand (eCPM). The effective cost an advertiser pays for every thousand impressions.

Fees incurred from external services or partners for advertising campaigns.

The percentage of advertisements (video or audio) that were played to at least 25% completion.

The average number of times an ad is shown to a unique user or device within a specified period.

Gender of the users in the audience.

The total number of clicks on an ad or content.

The geographical country where the audience is located.

The geographical region where the audience is located.

The average number of times an ad is shown to a unique household within a specified period.

The total number of unique households that were exposed to an advertisement.

Number of times an ad was displayed.

Fees related to adjustments in ad inventory costs.

Total cost for inventory.

The total number of times an ad was displayed, as measured by the platform.

Total cost for creative media.

Net cost per result, calculated as Net creative spend divided by Results.

Net Cost Per Mille/Thousand, calculated as 1000 multiplied by (Net survey spend + Net creative spend) divided by Impressions.

Net Return on Ad Spend, calculated as Revenue divided by Net creative spend.

Total cost for creative (net).

Total cost for creative non-media expenses.

The total number of unique individuals or devices that were exposed to an advertisement.

Number of results achieved by the campaign.

Money generated from normal business operations, calculated as the average sales price times the number of units sold.

Return on Ad Spend, calculated as Revenue divided by Budget delivered.

The percentage of advertisements (video or audio) that were played to at least 50% completion.

Total cost spent on creative content.

Total survey agency cost.

Fees incurred from external services or partners specifically for survey-related activities.

Fees or financial adjustments applied due to changes in the allocated or used survey inventory, similar to ad inventory adjustments but specific to survey placements.

Total cost for survey media.

Total cost for survey (net).

Total cost for survey non-media expenses.

Total cost spent on surveys.

The percentage of advertisements (video or audio) that were played to at least 75% completion.

Number of results coming from users who saw the ad.

The percentage of ad impressions that were deemed viewable according to industry standards.

The total number of ad impressions that met the industry standard for viewability.