Podscribe: Most-used fields
The table below gives information about most-used fields that you can import from Podscribe. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AdvertiserDimension
The name of the advertiser associated with the podcast campaign.
CampaignDimension
The name or identifier of the specific advertising campaign.
Campaign End DateDimension
The date on which the advertising campaign concluded.
Campaign IDDimension
A unique identifier for the advertising campaign.
Campaign Start DateDimension
The date on which the advertising campaign began.
ClicksMetric
The number of user clicks on an advertisement or associated call to action, indicating engagement.
DayDimension
The specific day for which the data is reported, used when data is aggregated daily.
EpisodeDimension
The name or title of the specific podcast episode where an advertisement was delivered or an attributed event occurred.
Episode GUIDDimension
A unique identifier (Globally Unique Identifier) for the specific podcast episode.
InstallsMetric
The number of mobile application installs attributed to the podcast advertising campaign.
Installs ModeledMetric
The number of mobile application installs estimated through Podscribe's attribution modeling, including those that couldn't be directly matched.
LeadsMetric
The number of potential customer leads generated by the podcast advertising campaign.
Leads ModeledMetric
The number of potential customer leads estimated through Podscribe's attribution modeling.
Media TypeDimension
The format or platform of the media content where the advertisement was delivered, such as podcast audio, YouTube video, or streaming audio.
Podcast & Streaming ImpressionsMetric
The total number of times an advertisement was delivered or heard across podcast and streaming platforms.
Promo codesDimension
Promo codes represent any coupon or promotional code applied during events such as purchases or views, used for attribution tracking within the Podscribe platform.
Publish DateDimension
The date and time when the podcast episode was published or when a specific advertising event took place.
PublisherDimension
The entity responsible for publishing the podcast or media content.
Publisher IDDimension
A unique identifier for the publisher.
PurchasesMetric
The number of purchases attributed to the podcast advertising campaign.
Purchases ModeledMetric
The number of purchases estimated through Podscribe's attribution modeling.
ReachMetric
The estimated number of unique individuals exposed to the podcast advertising campaign.
RevenueMetric
The monetary value generated from conversions (e.g., purchases) directly attributed to advertising campaigns.
Revenue ModeledMetric
An estimated monetary value generated from conversions, derived through Podscribe's attribution modeling, especially when direct measurement signals are incomplete.
ShowDimension
The title or identifier of the podcast show where the advertisement was placed.
SignupsMetric
The number of user registrations or subscriptions directly attributed to advertising campaigns.
Signups ModeledMetric
An estimated number of user registrations or subscriptions, derived through Podscribe's attribution modeling, especially when direct measurement signals are incomplete.
SpendMetric
The total amount of money spent on the advertising campaign.
Start DateDimension
The start date of the reporting period for the data.
VisitorsMetric
The number of unique visitors to a website or landing page attributed to the podcast advertising campaign.
Visitors ModeledMetric
The number of unique visitors estimated through Podscribe's attribution modeling.
VisitsMetric
The total number of visits to a website or landing page attributed to the podcast advertising campaign.
Visits ModeledMetric
The total number of visits estimated through Podscribe's attribution modeling.
WeekDimension
The specific week for which the data is reported, used when data is aggregated weekly.