Nielsen WizzAd+: Most-used fields
The table below gives information about most-used fields that you can import from Nielsen WizzAd+. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Scroll horizontally to see the full table.
API name | Adverity UI name | Description | Use in Adverity |
|---|---|---|---|
Brand | Brand | The brand associated with the advertisement or campaign. | dimension |
Date | Date | The date an advertisement aired, or the date for which campaign data is available. | dimension |
Media | Media | Refers to the specific advertisement creative or content that was aired. | dimension |
Media Owner | Media Owner | The entity or publisher that owns the platform or channel where the advertisement was aired. | dimension |
Media Type | Media Type | dimension | |
Spend | Spend | The estimated financial expenditure associated with the advertisement or campaign. | metric |