Nielsen Ad Intel: Most-used fields
The table below gives information about most-used fields that you can import from Nielsen Ad Intel. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_classAdClassMetric
Classification or category of the advertisement.
ad_typeAdTypeMetric
The specific type or format of the advertisement.
advertiserAdvertiserMetric
The company or entity responsible for the advertisement. This field can also be used as a filter in both Creative and Spend Reports.
advertising_siteAdvertisingSiteMetric
The specific website or platform where the advertisement was displayed.
banner_formatBannerFormatMetric
The layout or structural format of a banner advertisement.
brandBrandMetric
The brand associated with the advertisement. This field is available in the Spend Report data.
channelChannelMetric
The specific medium or platform through which the advertisement was delivered, such as TV, digital, print, or radio.
countryCountryMetric
The country where the advertisement was aired or displayed.
creative_bannersizeBannerSizeMetric
The dimensions (e.g., width x height) of a banner advertisement.
creative_bannertypeBannerTypeMetric
The specific classification of a banner advertisement, e.g., static, animated.
creative_colour_bwColourbwMetric
Indicates whether the creative content is in color or black and white.
creative_computed_volumeComputedVolumeMetric
The calculated volume or size associated with the creative, representing its overall presence or impact.
creative_cost_eurCostEURMetric
The estimated cost of the creative in Euros.
creative_daypartDayPartMetric
The specific time segment of the day (e.g., 'morning', 'prime time') during which an ad was aired or published.
creative_event_dateEventDateMetric
The date when the creative event (e.g., ad airing) occurred. This field can also be used as a filter in the Creative Report.
creative_event_datetimeEventDateTimeMetric
The specific date and time when the creative event (e.g., ad airing) occurred. This field can also be used as a filter in the Creative Report.
creative_event_timeEventTimeMetric
The specific time when the creative event occurred.
creative_gfk_ad_breakGfkAdBreakMetric
Identifies the GfK-specific ad break in which the creative was placed.
creative_impressionsImpressionsMetric
The total number of times an ad creative appeared or was viewed by an audience.
creative_next_programmeNextProgrammeMetric
The name of the television or radio program scheduled immediately after the ad placement.
creative_page_equivalentPageEquivalentMetric
The equivalent space the creative occupies, often expressed in terms of pages for print media.
creative_page_numberPageNumberMetric
The page number within a publication where the creative appeared.
creative_percentage_foundPercentageFoundMetric
The percentage indicating how frequently a specific creative was identified or detected within the monitored media.
creative_positionPositionMetric
The placement position of the creative within the media where it appeared.
creative_position_in_ad_breakPositionInAdBreakMetric
The sequential position of the creative within a television or radio advertising break.
creative_previous_programmePreviousProgrammeMetric
The name of the television or radio program scheduled immediately before the ad placement.
creative_publication_channelPublicationChannelMetric
The specific channel of publication (e.g., magazine, newspaper, TV channel) where the creative appeared.
creative_publication_groupPublicationGroupMetric
The categorization or group to which the publication belongs where the creative was displayed.
creative_publication_halfPublicationHalfMetric
Indicates whether the creative appeared in the first or second half of a print publication.
creative_publication_quarterPublicationQuarterMetric
Indicates whether the creative appeared in a specific quarter of a print publication.
creative_publication_typePublicationTypeMetric
The general category of publication (e.g., print, digital, broadcast).
creative_publisherPublisherMetric
The entity responsible for publishing the creative.
creative_referenceCreativeReferenceMetric
A unique identifier or reference code for the creative.
creative_sectionSectionMetric
The specific section of a publication (e.g., 'News', 'Sports') where the creative was placed.
creative_spaceSpaceMetric
The allocated space or area used by the creative within the publication.
creative_spots_in_ad_breakSpotsInAdBreakMetric
The total number of advertising spots within a television or radio ad break.
creative_urlCreativeUrlMetric
The URL where the creative asset can be accessed or viewed.
creative_web_categoryWebCategoryMetric
The categorization of the website or digital platform where the creative was displayed.
customfield_display_nameDisplayNameMetric
The user-friendly name for a custom field associated with an ad creative. Custom fields allow for capturing additional, flexible data points not covered by standard fields.
customfield_nameFieldNameMetric
The programmatic or internal name of a custom field defined within the Nielsen Ad Intel API, used for identifying specific custom data points.
customfield_valueValueMetric
The actual value stored in a custom field for a particular ad creative. This provides the specific data captured for the defined custom field.
dateDateMetric
The date associated with the advertising event or data record.
descriptionDescriptionMetric
A textual description providing details about the creative or an associated event.
durationDurationMetric
The length of time the creative was displayed or broadcast, particularly for video or audio ads.
end_lineEndLineMetric
The concluding text or tagline of an advertisement.
first_recorded_dateFirstRecordedDateMetric
The earliest date when the creative was observed and recorded by Nielsen Ad Intel.
incentivesIncentivesMetric
Information about any promotional offers or incentives included in the creative.
landing_pageLandingPageMetric
The URL of the destination page that users are directed to after clicking a digital creative.
last_recorded_dateLastRecordedDateMetric
The most recent date when the creative was observed and recorded by Nielsen Ad Intel.
marketMarketMetric
The specific geographical or demographic market where the advertisement was targeted. This field is available in the Spend Report data.
mediaMediaMetric
The type of media (e.g., TV, digital, print, radio) used for the advertisement. This field is available in both Creative and Spend Reports.
media_agencyMediaAgencyMetric
The media agency responsible for planning and purchasing media placements for the advertisement.
media_agency_groupMediaAgencyGroupMetric
The larger corporate group to which the media agency belongs.
media_extensionExtensionMetric
The file extension of the media asset (e.g., .jpg, .mp4).
media_file_pathVirtualDirectoryPathMetric
The virtual directory path where the media file for the creative is stored.
media_file_typeFileTypeMetric
The specific type of media file (e.g., image, video, audio).
media_thumbnailThumbnailMetric
A small preview image or graphic representing the creative content. This field is explicitly available in the Creative Report.
nielsen_codeNielsenCodeMetric
A unique identification code assigned by Nielsen to an ad creative. This field is available in the Creative Report data.
postcodePostcodeMetric
The postal code associated with the location where the advertisement was displayed or targeted.
productProductMetric
The specific product being advertised. This field is available in the Spend Report data.
sectorSectorMetric
The industry sector to which the advertiser or product belongs. This field is available in the Spend Report data and can be used as a filter in both Creative and Spend Reports.
static_dynamicStaticDynamicMetric
Indicates whether the creative is static (unchanging) or dynamic (interactive/changing).
story_lineStoryLineMetric
A brief narrative or plot summary of the creative content.
sub_marketSubMarketMetric
A more granular subdivision of the primary market.
target_pageTargetPageMetric
The specific page number or digital URL that the advertisement directs to or appears on.
titleTitleMetric
The main title or headline of the advertisement. This field is available in the Creative Report data.
translation_descriptionTransDescriptionMetric
A translated version of the advertisement's description, available within the Creative Report's 'Translations' data.
translation_end_lineTransEndLineMetric
A translated version of the advertisement's concluding text or tagline, available within the Creative Report's 'Translations' data.
translation_titleTransTitleMetric
A translated version of the advertisement's main title, available within the Creative Report's 'Translations' data.
versionVersionMetric
The version identifier of the creative, indicating different iterations or variations.