Moloco: Most-used fields
The table below gives information about most-used fields that you can import from Moloco. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad_account.currencyDimension
The contract currency of the ad account, represented in ISO-4217 format.
ad_account.idDimension
The unique identifier for the ad account.
ad_account.titleDimension
The descriptive name of the ad account.
ad_group.idDimension
The unique identifier for the ad group.
ad_group.titleDimension
The descriptive name of the ad group.
app.idDimension
The unique identifier for the mobile application.
app.osDimension
The operating system type of the mobile application (e.g., iOS, Android).
app.store_idDimension
The identifier of the application in its respective app store.
app.titleDimension
The descriptive name of the mobile application.
campaign.countryDimension
The country code associated with the campaign, represented in ISO-3166 Alpha-3 format.
campaign.idDimension
The unique identifier for the campaign.
campaign.titleDimension
The descriptive name of the campaign.
creative.idDimension
The unique identifier for the creative.
creative.main_asset_locationDimension
The URL indicating the location of the main asset used in the creative.
creative.titleDimension
The descriptive name of the creative.
creative.typeDimension
The type or format of the creative.
creative_group.idDimension
The unique identifier for the creative group.
creative_group.titleDimension
The descriptive name of the creative group.
dateDimension
The date for which the report data is generated, in 'yyyy-mm-dd' format.
engaged_view_metric.engaged_viewsMetric
The number of views where users have actively engaged with an ad, such as watching a significant portion of a video or interacting with the advertisement. This metric is available in performance reports to evaluate ad effectiveness.
exchange.idDimension
The unique identifier for the ad exchange where the impression occurred.
metric.clicksMetric
The total number of clicks recorded for the ad.
metric.impressionsMetric
The total number of times the ad was displayed.
metric.installsMetric
The total number of application installs attributed to the ad campaign.
metric.revenueMetric
The estimated total revenue in USD.
metric.spendMetric
The total amount of money spent on advertising in the contract currency.
skan.conversion_valueDimension
The conversion value received from Apple through the SK AdNetwork postback.
skan_metric.conversion_countMetric
The number of conversions associated with the specific SK AdNetwork conversion value.
sub_publisher.idDimension
The unique identifier for the sub-publisher.
sub_publisher.titleDimension
The descriptive name of the sub-publisher.
traffic.is_latDimension
A flag indicating whether the bid was served with Limit Ad Tracking (LAT) enabled.
traffic.mmp_effectiveDimension
A flag indicating whether the conversions resulting from the bid can be attributed by a Mobile Measurement Partner (MMP).
traffic.skan_bidDimension
A flag indicating whether the traffic's bid includes a bid response for SK AdNetwork.
video_metric.video_play_1qMetric
The number of impressions where users viewed 25% of a video ad.
video_metric.video_play_2qMetric
The number of impressions where users viewed 50% of a video ad.
video_metric.video_play_3qMetric
The number of impressions where users viewed 75% of a video ad.
video_metric.video_play_4qMetric
The number of impressions where users viewed an entire video ad from beginning to end.