LinkedIn Organizations & Brands: Most-used fields
The table below gives information about most-used fields that you can import from LinkedIn Organizations & Brands. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
aboutPageViewsMetric
The total number of times the 'About' section of an organization's page has been viewed.
aboutUniquePageViewsMetric
The number of unique visitors who viewed the 'About' section of an organization's page.
allDesktopPageViewsMetric
The total number of page views from desktop devices across all sections of the organization's page.
allDesktopUniquePageViewsMetric
The total number of unique visitors viewing any section of the organization's page from desktop devices.
allMobilePageViewsMetric
The total number of page views from mobile devices across all sections of the organization's page.
allPageViewsMetric
The total number of page views across all devices and sections of the organization's page.
allUniquePageViewsMetric
The total number of unique visitors viewing any section of the organization's page across all devices.
authorDimension
The URN (Universal Resource Name) of the entity that authored a post, which can be either a member or an organization/company page.
careerUniquePageViewsMetric
The number of unique visitors who viewed the 'Careers' section of an organization's page.
careersPageViewsMetric
The total number of times the 'Careers' section of an organization's page has been viewed.
clickCountMetric
The total number of clicks on a specific post or content.
commentCountMetric
The total number of comments received on a specific post or content.
commentMentionsCountDimension
The total number of times other LinkedIn members or organizations have been mentioned within comments on a specific post.
content.article.descriptionDimension
A brief summary or description of the article content linked in a post.
content.article.sourceDimension
The source or publisher of the article content linked in a post.
content.article.thumbnail.downloadUrlDimension
The public URL from which the thumbnail image for an article can be downloaded or viewed.
content.article.thumbnail.downloadUrlExpiresAtDimension
The timestamp (in milliseconds since epoch) when the download URL for the article's thumbnail image will expire.
content.article.thumbnail.idDimension
The unique identifier for the thumbnail image associated with an article.
content.article.thumbnail.ownerDimension
This field identifies the owner of the article's thumbnail image, which can be an individual member or an organization page.
content.article.thumbnail.purposeDimension
The intended purpose or usage context of a thumbnail image associated with an article, describing its role (e.g., promotional, informational).
content.article.thumbnail.statusDimension
This field indicates the current publication status of the article's thumbnail, such as DRAFT, PUBLISHED, or PROCESSING.
content.article.titleDimension
The title of the article content linked in a post.
content.carousel.cards.landingPageDimension
The URL of the landing page associated with a specific card in a carousel post.
content.carousel.cards.media.altTextDimension
The alternative text for the media (image/video) within a carousel card, used for accessibility purposes.
content.carousel.cards.media.idDimension
The unique identifier for the media asset within a card in a carousel post.
content.carousel.cards.media.titleDimension
The title of the media content (e.g., image, video) within a specific card of a carousel post.
content.carousel.idDimension
The unique identifier for a carousel post.
content.media.altTextDimension
The alternative text for a media asset (e.g., image, video) in a post, used for accessibility purposes.
content.media.idDimension
The unique identifier for a media asset (e.g., image, video) within a post.
content.media.titleDimension
The title of the media content within a post, such as a video or image, as displayed on LinkedIn.
content.multiImage.images.altTextDimension
The alternative text for an individual image within a multi-image post, used for accessibility.
content.multiImage.images.idDimension
The unique identifier for an individual image asset within a multi-image post.
content.poll.options.textDimension
The text of a specific option within a poll in a post.
content.poll.options.voteCountDimension
The number of votes received for a specific option within a poll posted on LinkedIn.
content.poll.questionDimension
The question posed in a poll within a post.
content.poll.uniqueVotersCountDimension
The total number of distinct LinkedIn members who have cast a vote in a specific poll.
contentLandingPageDimension
The URL of the landing page associated with a piece of content, where users are directed upon interaction.
contentTypeDimension
The specific type of content, such as an article, video, or image.
countryDimension
A unique identifier for a country, used to segment follower or visitor demographics.
country_nameDimension
The human-readable name of the country.
createdAtDimension
Timestamp indicating when the entity or record was created.
dateDimension
The date associated with the collected data point, often used for time-bound statistics.
desktopAboutPageViewsMetric
The number of times the 'About' section of an organization's page has been viewed specifically from desktop devices.
desktopAboutUniquePageViewsMetric
The number of unique visitors who viewed the 'About' section of an organization's page from desktop devices.
desktopCareerUniquePageViewsMetric
The number of unique visitors who viewed the 'Careers' section of an organization's page from desktop devices.
desktopCareersPageViewsMetric
The number of times the 'Careers' section of an organization's page has been viewed specifically from desktop devices.
desktopInsightUniquePageViewsMetric
The number of unique visitors who viewed the 'Insights' section of an organization's page from desktop devices.
desktopInsightsPageViewsMetric
The number of times the 'Insights' section of an organization's page has been viewed specifically from desktop devices.
desktopJobUniquePageViewsMetric
The number of unique visitors who viewed the 'Jobs' section of an organization's page from desktop devices.
desktopJobsPageViewsMetric
The number of times the 'Jobs' section of an organization's page has been viewed specifically from desktop devices.
desktopLifeAtPageViewsMetric
The number of times the 'Life At' section of an organization's page has been viewed specifically from desktop devices.
desktopLifeAtUniquePageViewsMetric
The number of unique visitors who viewed the 'Life At' section of an organization's page from desktop devices.
desktopOverviewPageViewsMetric
The number of times the 'Overview' section of an organization's page has been viewed specifically from desktop devices.
desktopPeoplePageViewsMetric
The number of times the 'People' section of an organization's page has been viewed specifically from desktop devices.
distribution.targetEntities.degreesDimension
Academic degrees targeted for content distribution, allowing for audience segmentation based on educational background.
distribution.targetEntities.fieldsOfStudyDimension
Academic fields of study targeted for content distribution, enabling audience segmentation based on specialized knowledge areas.
distribution.targetEntities.geoLocationsDimension
Targeting criteria based on the geographic locations of the audience for content distribution.
distribution.targetEntities.industriesDimension
Targeting criteria based on the industries of the audience for content distribution.
distribution.targetEntities.interfaceLocales.countryDimension
The country associated with a follower's profile, used to categorize the geographical distribution of an organization's followers. This is often represented by a two-letter ISO-3166 country code.
distribution.targetEntities.interfaceLocales.languageDimension
The language setting of the LinkedIn interface for the target audience, used for localized content distribution.
distribution.targetEntities.jobFunctionsDimension
Targeting criteria based on the job functions of the audience for content distribution.
distribution.targetEntities.organizationsDimension
Specific organizations targeted for content distribution, allowing content to reach employees or followers of those companies.
distribution.targetEntities.schoolsDimension
Educational institutions (schools) targeted for content distribution, useful for reaching alumni or students.
distribution.targetEntities.senioritiesDimension
Targeting criteria based on the seniority levels of the audience for content distribution.
distribution.targetEntities.staffCountRangesDimension
Targeting criteria based on the staff count ranges of the organizations the audience belongs to for content distribution.
end_dateDimension
The inclusive end timestamp (in milliseconds since epoch) for a specific reporting period.
engagementMetric
Aggregated metrics representing user interaction with content, such as likes, comments, and shares.
followerCountMetric
The total number of followers for the LinkedIn Organization page. This count includes both organic and paid followers.
functionDimension
A unique identifier for a professional function as defined by LinkedIn, used to segment follower or visitor demographics.
function_nameDimension
The human-readable name of the professional function.
idMetric
The unique identifier for an entity, such as an organization or a post.
impressionCountMetric
The total number of times a post or content was shown to LinkedIn members.
industryDimension
A unique identifier for an industry as defined by LinkedIn, used to segment follower or visitor demographics.
industry_nameDimension
The human-readable name of the industry.
insightUniquePageViewsMetric
The number of unique visitors who viewed the 'Insights' section of an organization's page.
insightsPageViewsMetric
The total number of times the 'Insights' section of an organization's page has been viewed.
jobUniquePageViewsMetric
The number of unique visitors who viewed the 'Jobs' section of an organization's page.
jobsPageViewsMetric
The total number of times the 'Jobs' section of an organization's page has been viewed.
lastModified.timeDimension
The timestamp (in milliseconds since epoch) when an entity was last modified.
lastModifiedAtDimension
The timestamp (date and time) when the content or entity was last modified.
lifeAtPageViewsMetric
The total number of times the 'Life At' section of an organization's page has been viewed.
lifeAtUniquePageViewsMetric
The number of unique visitors who viewed the 'Life At' section of an organization's page.
lifecycleStateDimension
The overall state of a content entity, such as a post or article, reflecting its position within its lifecycle (e.g., published, archived, deleted).
lifecycleStateInfo.contentStatusDimension
The specific operational status of the content within its lifecycle, providing details on its current condition or visibility.
lifecycleStateInfo.reviewStatusDimension
The moderation or editorial review status of the content, indicating whether it is pending review, approved, or rejected.
likeCountMetric
The total number of 'likes' received on a specific post or content.
message.textDimension
The actual text content of a comment on a post or share.
mobileAboutPageViewsMetric
The number of times the 'About' section of an organization's page has been viewed specifically from mobile devices.
mobileAboutUniquePageViewsMetric
The number of unique visitors who viewed the 'About' section of an organization's page from mobile devices.
mobileCareerUniquePageViewsMetric
The number of unique visitors who viewed the 'Careers' section of an organization's page from mobile devices.
mobileCareersPageViewsMetric
The number of times the 'Careers' section of an organization's page has been viewed specifically from mobile devices.
mobileInsightUniquePageViewsMetric
The number of unique visitors who viewed the 'Insights' section of an organization's page from mobile devices.
mobileInsightsPageViewsMetric
The number of times the 'Insights' section of an organization's page has been viewed specifically from mobile devices.
mobileJobUniquePageViewsMetric
The number of unique visitors who viewed the 'Jobs' section of an organization's page from mobile devices.
mobileJobsPageViewsMetric
The number of times the 'Jobs' section of an organization's page has been viewed specifically from mobile devices.
mobileLifeAtPageViewsMetric
The number of times the 'Life At' section of an organization's page has been viewed specifically from mobile devices.
mobileLifeAtUniquePageViewsMetric
The number of unique visitors who viewed the 'Life At' section of an organization's page from mobile devices.
mobileOverviewPageViewsMetric
The number of times the 'Overview' section of an organization's page has been viewed specifically from mobile devices.
mobilePeoplePageViewsMetric
The number of times the 'People' section of an organization's page has been viewed specifically from mobile devices.
monthDimension
Indicates that the data granularity for the reported statistics is on a monthly basis.
organicFollowerCountMetric
The number of followers gained by the organization page through organic means, such as content engagement and shares, excluding those acquired through paid promotions.
organicFollowerGainMetric
The number of new organic followers gained by the organization within a specific time period.
organizationDimension
The unique identifier (URN) for a LinkedIn organization or brand page.
organization_nameDimension
The human-readable name of the LinkedIn organization or brand.
overviewPageViewsMetric
The total number of times the 'Overview' section of an organization's page has been viewed.
paidFollowerCountMetric
The number of followers gained by the organization page through paid advertising campaigns, such as Sponsored Updates or Company Follow Ads.
paidFollowerGainMetric
The number of new paid followers gained by the organization within a specific time period.
peoplePageViewsMetric
The total number of times the 'People' section of an organization's page has been viewed.
publishedAtDimension
The timestamp when the content was originally published.
regionDimension
A unique identifier for a geographic region, used to segment follower or visitor demographics.
region_nameDimension
The human-readable name of the geographic region.
report_dateDimension
The specific date for which the follower statistics are reported. This field supports daily, monthly, or lifetime granularities.
seniorityDimension
Represents a standardized identifier for a job seniority level on LinkedIn, such as a numeric ID or a Uniform Resource Name (URN).
seniority_nameDimension
The human-readable name of a job seniority level on LinkedIn, resolved from its identifier, for example, 'Training' or 'Partner'.
shareCountMetric
The total number of times a specific post or content was shared.
shareMentionsCountDimension
The total number of times other LinkedIn members or organizations have been mentioned when a specific post was shared.
start_dateDimension
The exclusive start timestamp (in milliseconds since epoch) for a specific reporting period.
totalLikesMetric
The total count of 'likes' on a particular entity or post.
uniqueImpressionsCountMetric
The number of unique LinkedIn members who saw a post or content.
videoViewsMetric
The total number of views for video content.
visibilityDimension
Defines who can see the content or entity on LinkedIn, such as public, connections, or specific groups.