Line Ads: Most-used fields
The table below gives information about most-used fields that you can import from Line Ads. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
ad.adaccountIdDimension
The ID of the ad account to which the ad belongs.
ad.adgroupIdMetric
The ID of the ad group to which the ad belongs.
ad.configuredStatusDimension
The configured status of the ad.
ad.createdDateDimension
The date when the ad was created in ISO 8601 format and in the ad account's timezone.
ad.deliveryStatusDimension
The delivery status of the ad, indicating its current serving state.
ad.idMetric
The unique ID of the ad.
ad.modifiedDateDimension
The last modified date of the ad in ISO 8601 format and in the ad account's timezone.
ad.nameDimension
The name of the ad.
adaccount.configuredStatusDimension
The configured status of the ad account.
adaccount.createdDateDimension
The date when the ad account was created in ISO 8601 format.
adaccount.currencyDimension
The currency used for the ad account, e.g., JPY.
adaccount.deliveryStatusDimension
The delivery status of the ad account.
adaccount.idDimension
The unique ID of the ad account.
adaccount.modifiedDateDimension
The last modified date of the ad account in ISO 8601 format and in the ad account's timezone.
adaccount.nameDimension
The name of the ad account.
adaccount.timezoneDimension
The timezone configured for the ad account.
adgroup.bidAmountMicroMetric
The bid amount for the ad group in micros and in the ad account's currency. This field is used as bid amount, max CPC, max CPA, etc. depending on the bid type.
adgroup.bidStrategyDimension
Bidding strategy for the ad group. For example, AUTO_BID, MANUAL_CPC, MAX_IMPRESSIONS.
adgroup.bidTypeDimension
The type of bidding strategy used for the ad group.
adgroup.campaignIdMetric
The ID of the campaign to which the ad group belongs.
adgroup.configuredStatusDimension
The configured status of the ad group, e.g., ACTIVE.
adgroup.createdDateDimension
The date when the ad group was created in ISO 8601 format and in the ad account's timezone.
adgroup.dailyBudgetMicroMetric
The daily budget for the ad group, specified in micros of the ad account's currency.
adgroup.deliveryStatusDimension
The delivery status of the ad group, indicating its current serving state, e.g., PAUSED.
adgroup.idMetric
The unique ID of the ad group.
adgroup.modifiedDateDimension
The last modified date of the ad group in ISO 8601 format and in the ad account's timezone.
adgroup.nameDimension
The name of the ad group.
adgroup.rnfFrequencyMetric
Frequency capping for the ad group. Specifies how many times a user sees an ad within a certain period.
campaign.activeCboDimension
Indicates whether Campaign Budget Optimization (CBO) is active for the campaign.
campaign.campaignObjectiveDimension
The objective of the campaign, such as WEBSITE_CONVERSION or VISIT_MY_WEBSITE.
campaign.configuredStatusDimension
The configured status of the campaign, e.g., PAUSED.
campaign.createdDateDimension
The date when the campaign was created in ISO 8601 format and in the ad account's timezone.
campaign.dailyBudgetMicroMetric
The daily budget allocated for the campaign, typically expressed in micro-units of the currency.
campaign.deliveryStatusDimension
The delivery status of the campaign, indicating its current serving state, e.g., PAUSED.
campaign.endDateDimension
The date when the campaign is scheduled to stop delivering ads in ISO 8601 format and in the ad account's timezone. A value of '1970-01-01T00:00:00Z' indicates the campaign runs indefinitely.
campaign.idDimension
The unique ID of the campaign.
campaign.modifiedDateDimension
The last modified date of the campaign in ISO 8601 format and in the ad account's timezone.
campaign.nameDimension
The name of the campaign.
campaign.spendingLimitMicroMetric
The spending limit of the campaign in micros and in the ad account's currency. Campaigns that reach their spending limit are paused automatically.
campaign.spendingLimitTypeDimension
The type of spending limit applied to the campaign, e.g., MONTHLY.
campaign.startDateDimension
The date when the campaign is scheduled to start delivering ads in ISO 8601 format and in the ad account's timezone.
statistics.addToCartMetric
The number of add-to-cart events.
statistics.addToCartCpaMetric
The Cost Per Action (CPA) for add-to-cart events.
statistics.addToCartCpaWithEvMetric
The Cost Per Action (CPA) for all add-to-cart conversions, including engagement view conversions.
statistics.addToCartCvrMetric
The Conversion Rate (CVR) for add-to-cart events.
statistics.addToCartCvrWithEvMetric
The Conversion Rate (CVR) for all add-to-cart conversions, including engagement view conversions.
statistics.addToCartWithEvMetric
The number of all add-to-cart events, including engagement view conversions.
statistics.clickMetric
The number of clicks on the ad.
statistics.costMetric
The total cost incurred by the ad.
statistics.costPerVideoCompletionMetric
The cost per complete video view (100% watched).
statistics.costPerVideoView3sMetric
The cost per 3-second video view.
statistics.cpaMetric
The Cost Per Acquisition (CPA).
statistics.cpaAddToCartMetric
The Cost Per Action (CPA) for add-to-cart conversions.
statistics.cpaAddToCartWithEvMetric
The Cost Per Action (CPA) for add-to-cart conversions including engagement view.
statistics.cpaCompleteRegistrationMetric
The Cost Per Action (CPA) for complete registration conversions.
statistics.cpaCompleteRegistrationWithEvMetric
The Cost Per Action (CPA) for complete registration conversions including engagement view.
statistics.cpaCompleteReservationMetric
The Cost Per Action (CPA) for complete reservation conversions.
statistics.cpaCompleteReservationWithEvMetric
The Cost Per Action (CPA) for complete reservation conversions including engagement view.
statistics.cpaGenerateLeadMetric
The Cost Per Action (CPA) for generate lead conversions.
statistics.cpaGenerateLeadWithEvMetric
The Cost Per Action (CPA) for generate lead conversions including engagement view.
statistics.cpaInitiateCheckOutMetric
The Cost Per Action (CPA) for initiate checkout conversions.
statistics.cpaInitiateCheckOutWithEvMetric
The Cost Per Action (CPA) for initiate checkout conversions including engagement view.
statistics.cpaPurchaseMetric
The Cost Per Action (CPA) for purchase conversions.
statistics.cpaPurchaseWithEvMetric
The Cost Per Action (CPA) for purchase conversions including engagement view.
statistics.cpaViewItemDetailMetric
The Cost Per Action (CPA) for view item detail conversions.
statistics.cpaViewItemDetailWithEvMetric
The Cost Per Action (CPA) for view item detail conversions including engagement view.
statistics.cpcMetric
The Cost Per Click (CPC).
statistics.cpmMetric
The Cost Per Mille (CPM), or cost per thousand impressions.
statistics.ctrMetric
The Click-Through Rate (CTR).
statistics.currencyDimension
The currency of the reported statistics, e.g., JPY.
statistics.cvMetric
The total number of conversions.
statistics.cvAddToCartMetric
The number of add-to-cart conversions.
statistics.cvAddToCartWithEvMetric
The number of all add-to-cart events, including engagement view conversions.
statistics.cvApiMetric
The number of API conversions.
statistics.cvCompleteRegistrationMetric
The number of complete registration conversions.
statistics.cvCompleteRegistrationWithEvMetric
The number of all complete registration events, including engagement view conversions.
statistics.cvCompleteReservationMetric
The number of complete reservation conversions.
statistics.cvCompleteReservationWithEvMetric
The number of all complete reservation events, including engagement view conversions.
statistics.cvGenerateLeadMetric
The number of generate lead conversions.
statistics.cvGenerateLeadWithEvMetric
The number of all generate lead events, including engagement view conversions.
statistics.cvInitiateCheckOutMetric
The number of initiate checkout conversions.
statistics.cvInitiateCheckOutWithEvMetric
The number of all initiate checkout events, including engagement view conversions.
statistics.cvPurchaseMetric
The number of purchase conversions.
statistics.cvPurchaseValueMetric
The value of purchase conversions (clicks).
statistics.cvPurchaseValueWithEvMetric
The total purchase value attributed to conversions, including estimated value or event data.
statistics.cvPurchaseWithEvMetric
The number of all purchase events, including engagement view conversions.
statistics.cvViewItemDetailMetric
The number of view item detail conversions.
statistics.cvViewItemDetailWithEvMetric
The number of all view item detail events, including engagement view conversions.
statistics.cvWithCvApiMetric
The total number of conversions including those tracked via Conversion API.
statistics.cvWithCvApiCpaMetric
The Cost Per Action (CPA) for conversions including those tracked via Conversion API.
statistics.cvWithCvApiCpaWithEvMetric
The Cost Per Action (CPA) for all conversions, including engagement view and Conversion API.
statistics.cvWithCvApiCvrMetric
The Conversion Rate (CVR) for conversions including those tracked via Conversion API.
statistics.cvWithCvApiCvrWithEvMetric
The Conversion Rate (CVR) for all conversions, including engagement view and Conversion API.
statistics.cvWithCvApiWithEvMetric
The total number of conversions, including engagement view and Conversion API.
statistics.cvrMetric
The Conversion Rate (CVR).
statistics.cvrAddToCartMetric
The Conversion Rate (CVR) for add-to-cart events.
statistics.cvrAddToCartWithEvMetric
The Conversion Rate (CVR) for add-to-cart conversions including engagement view.
statistics.cvrCompleteRegistrationMetric
The Conversion Rate (CVR) for complete registration events.
statistics.cvrCompleteRegistrationWithEvMetric
The Conversion Rate (CVR) for complete registration conversions including engagement view.
statistics.cvrCompleteReservationMetric
The Conversion Rate (CVR) for complete reservation events.
statistics.cvrCompleteReservationWithEvMetric
The Conversion Rate (CVR) for complete reservation conversions including engagement view.
statistics.cvrGenerateLeadMetric
The Conversion Rate (CVR) for generate lead events.
statistics.cvrGenerateLeadWithEvMetric
The Conversion Rate (CVR) for generate lead conversions including engagement view.
statistics.cvrInitiateCheckOutMetric
The Conversion Rate (CVR) for initiate checkout events.
statistics.cvrInitiateCheckOutWithEvMetric
The Conversion Rate (CVR) for initiate checkout conversions including engagement view.
statistics.cvrPurchaseMetric
The Conversion Rate (CVR) for purchase events.
statistics.cvrPurchaseWithEvMetric
The Conversion Rate (CVR) for purchase conversions including engagement view.
statistics.cvrViewItemDetailMetric
The Conversion Rate (CVR) for view item detail events.
statistics.cvrViewItemDetailWithEvMetric
The Conversion Rate (CVR) for view item detail conversions including engagement view.
statistics.impMetric
The total number of impressions.
statistics.impShareRateMetric
The percentage of impressions your ads received compared to the total number of impressions your ads were eligible to receive.
statistics.installMetric
The number of app install events (click-through conversion).
statistics.installCpaMetric
The Cost Per Action (CPA) for app install (click) conversions.
statistics.installCpaWithEvMetric
The Cost Per Action (CPA) for all app installs (clicks + views + engagement view conversions) (JP only).
statistics.installCvrMetric
The Conversion Rate (CVR) for app install (click) conversions.
statistics.installCvrWithEvMetric
The Conversion Rate (CVR) for all app installs (clicks + views + engagement view conversions) (JP only).
statistics.levelAchievedMetric
The number of level achieved events.
statistics.levelAchievedCpaMetric
The Cost Per Action (CPA) for level achieved conversions.
statistics.levelAchievedCpaWithEvMetric
The Cost Per Action (CPA) for all level achieved conversions, including engagement view.
statistics.levelAchievedCvrMetric
The Conversion Rate (CVR) for level achieved events.
statistics.levelAchievedCvrWithEvMetric
The Conversion Rate (CVR) for all level achieved conversions, including engagement view.
statistics.levelAchievedWithEvMetric
The number of all level achieved events, including engagement view conversions.
statistics.lostImpShareByBudgetRateMetric
The percentage of times your ad didn't show due to an insufficient budget.
statistics.lostImpShareByRankRateMetric
The percentage of times your ad didn't show due to a low Ad Rank.
statistics.openMetric
The number of app open events.
statistics.openCpaMetric
The Cost Per Action (CPA) for app open conversions.
statistics.openCpaWithEvMetric
The Cost Per Action (CPA) for all app open conversions, including engagement view.
statistics.openCvrMetric
The Conversion Rate (CVR) for app open events.
statistics.openCvrWithEvMetric
The Conversion Rate (CVR) for all app open conversions, including engagement view.
statistics.openWithEvMetric
The number of all app open events, including engagement view conversions.
statistics.purchaseMetric
The number of purchase conversions.
statistics.purchaseCpaMetric
The Cost Per Action (CPA) for purchase conversions.
statistics.purchaseCpaWithEvMetric
The Cost Per Action (CPA) for all purchase conversions, including engagement view.
statistics.purchaseCvrMetric
The Conversion Rate (CVR) for purchase events.
statistics.purchaseCvrWithEvMetric
The Conversion Rate (CVR) for all purchase conversions, including engagement view.
statistics.purchaseWithEvMetric
The number of all purchase events, including engagement view conversions.
statistics.reachMetric
The estimated number of unique people who have seen ads. This field is present only when report delivery type is null.
statistics.roasMetric
Return On Ad Spend (ROAS) for purchase events.
statistics.roasWithEvMetric
The Return on Ad Spend (ROAS), which indicates the revenue generated for every unit of currency spent on advertising, including estimated value or event data.
statistics.searchMetric
The number of search events.
statistics.searchCpaMetric
The Cost Per Action (CPA) for search conversions.
statistics.searchCpaWithEvMetric
The Cost Per Action (CPA) for all search conversions, including engagement view.
statistics.searchCvrMetric
The Conversion Rate (CVR) for search events.
statistics.searchCvrWithEvMetric
The Conversion Rate (CVR) for all search conversions, including engagement view.
statistics.searchWithEvMetric
The number of all search events, including engagement view conversions.
statistics.skadnInstallMetric
The number of installs measured by SKAdNetwork.
statistics.skadnInstallCpaMetric
The Cost Per Action (CPA) for installs measured by SKAdNetwork.
statistics.skadnInstallCvrMetric
The Conversion Rate (CVR) for installs measured by SKAdNetwork.
statistics.totalInstallMetric
The total number of app installs (clicks + views) (JP only).
statistics.totalInstallCpaMetric
The Cost Per Action (CPA) for total app installs (clicks + views) (JP only).
statistics.totalInstallCpaWithEvMetric
The Cost Per Action (CPA) for total app installs (clicks + views + engagement view conversions) (JP only).
statistics.totalInstallCvrWithEvMetric
The Conversion Rate (CVR) for total app installs (clicks + views + engagement view conversions) (JP only).
statistics.totalInstallWithEvMetric
The total number of app installs (clicks + views + engagement view conversions) (JP only).
statistics.tutorialCompleteMetric
The number of tutorial completion events.
statistics.tutorialCompleteCpaMetric
The Cost Per Action (CPA) for tutorial completion conversions.
statistics.tutorialCompleteCpaWithEvMetric
The Cost Per Action (CPA) for all tutorial completion conversions, including engagement view.
statistics.tutorialCompleteCvrMetric
The Conversion Rate (CVR) for tutorial completion events.
statistics.tutorialCompleteCvrWithEvMetric
The Conversion Rate (CVR) for all tutorial completion conversions, including engagement view.
statistics.tutorialCompleteWithEvMetric
The number of all tutorial completion events, including engagement view conversions.
statistics.videoCompletionsMetric
The number of times a video was watched to 100% completion.
statistics.videoStartMetric
The number of video play start events.
statistics.videoView25rMetric
The number of times a video was watched to 25% completion (JP only).
statistics.videoView3sMetric
The number of times a video was watched for at least 3 seconds (JP only).
statistics.videoView50rMetric
The number of times a video was watched to 50% completion (JP only).
statistics.videoView75rMetric
The number of times a video was watched to 75% completion (JP only).
statistics.videoView95rMetric
The number of times a video was watched to 95% completion (JP only).
statistics.viewCategoryMetric
The number of view category events.
statistics.viewCategoryCpaMetric
The Cost Per Action (CPA) for view category conversions.
statistics.viewCategoryCpaWithEvMetric
The Cost Per Action (CPA) for all view category conversions, including engagement view.
statistics.viewCategoryCvrMetric
The Conversion Rate (CVR) for view category events.
statistics.viewCategoryCvrWithEvMetric
The Conversion Rate (CVR) for all view category conversions, including engagement view.
statistics.viewCategoryWithEvMetric
The number of all view category events, including engagement view conversions.
statistics.viewHomeMetric
The number of view home events.
statistics.viewHomeCpaMetric
The Cost Per Action (CPA) for view home conversions.
statistics.viewHomeCpaWithEvMetric
The Cost Per Action (CPA) for all view home conversions, including engagement view.
statistics.viewHomeCvrMetric
The Conversion Rate (CVR) for view home events.
statistics.viewHomeCvrWithEvMetric
The Conversion Rate (CVR) for all view home conversions, including engagement view.
statistics.viewHomeWithEvMetric
The number of all view home events, including engagement view conversions.
statistics.viewItemMetric
The number of view item events.
statistics.viewItemCpaMetric
The Cost Per Action (CPA) for view item conversions.
statistics.viewItemCpaWithEvMetric
The Cost Per Action (CPA) for all view item conversions, including engagement view.
statistics.viewItemCvrMetric
The Conversion Rate (CVR) for view item events.
statistics.viewItemCvrWithEvMetric
The conversion rate for users who viewed a specific item, including estimated value or event data.
statistics.viewItemWithEvMetric
The total number of times an item was viewed, including estimated value or event data associated with the view.
statistics.viewableImpMetric
The number of viewable impressions.
statistics.vtInstallMetric
The number of install events (view-through conversion) (JP only).
untilDimension
The end date for the report data collection. Data will be collected up to and including this date. The format for specifying the date is YYYY-MM-DD.