LiftOff: Most-used fields
The table below gives information about most-used fields that you can import from LiftOff. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
app_idDimension
The unique identifier for the mobile application being advertised.
app_nameDimension
The human-readable name of the mobile application.
app_store_idDimension
A unique identifier for the application within a specific app store.
bundle_idDimension
A unique identifier for a specific application build, commonly used in mobile operating systems like iOS.
campaign_idDimension
The unique identifier for the advertising campaign.
campaign_nameDimension
The human-readable name of the advertising campaign.
campaign_typeDimension
The classification or category of the marketing campaign.
clicksMetric
The total number of times users clicked on an advertisement.
cpaMetric
The average cost incurred for each desired action taken by a user (e.g., an install or a specific in-app event).
cpcMetric
The average cost incurred for each click on an advertisement.
cpiMetric
Cost per install, a key performance indicator representing the average cost for each new application installation.
cpmMetric
The cost for one thousand impressions of an advertisement.
ctrMetric
The ratio of clicks to impressions, indicating the percentage of users who clicked on an ad after seeing it.
dateDimension
The specific date (in YYYY-MM-DD format) for which the report data is generated, corresponding to the report's timezone.
impressionsMetric
The total number of times an advertisement was displayed to users.
installsMetric
The total number of times the advertised mobile application was installed by users.
max_os_versionDimension
The maximum operating system version targeted or supported by a specific mobile app marketing campaign.
min_os_versionMetric
The minimum operating system version targeted or supported by a specific mobile app marketing campaign.
optimization_event_idDimension
The unique identifier for an in-app event used for campaign optimization.
optimization_event_nameDimension
The human-readable name of the in-app event used for campaign optimization.
platformDimension
The operating system platform for the mobile application, such as 'android' or 'ios'.
spendMetric
The total financial expenditure on advertising campaigns.
titleDimension
The designated name or title for the application or campaign.
tracker_typeDimension
The type of tracker utilized for a mobile app marketing campaign.