Integral Ad Science: Most-used fields
The table below gives information about most-used fields that you can import from Integral Ad Science. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
# 100% PlayedDimension
The count of video ads that were played to 100% completion.
# 100% on ScreenMetric
The count of ads that were 100% on screen.
# 25% PlayedDimension
The count of video ads that were played past the 25% mark.
# 50% PlayedMetric
The count of video ads that were played past the 50% mark.
# 50% on ScreenMetric
The count of ads that were 50% or more on screen.
# 75% PlayedDimension
The count of video ads that were played past the 75% mark.
# 95% PlayedDimension
The count of video ads that were played past the 95% mark.
# < 2sMetric
The count of impressions that were in-view for less than 2 seconds.
# Base 1s ImpsMetric
The count of impressions that serve as a base for 1-second viewability measurement.
# Base ImpressionsMetric
The base count of impressions used for calculations.
# Duration-Measurable ImpsMetric
The total number of unblocked ads in the campaign with all detected invalid traffic removed, for which Integral Ad Science was able to collect viewability or audibility data.
# Fully on ScreenMetric
The count of impressions that were fully on screen.
# ImpressionsMetric
The total count of impressions.
# Pass Thru PlaysDimension
The count of video plays that passed through the entire duration.
# SuspiciousMetric
The count of suspicious impressions or activities.
# UnplayedMetric
The count of video ads that were not played.
# ≥ 10sMetric
The count of impressions that were in-view for 10 seconds or more.
# ≥ 2sMetric
The count of impressions that were in-view for 2 seconds or more.
# ≥ 3sMetric
The count of impressions that were in-view for 3 seconds or more.
% 50% on ScreenMetric
The percentage of the ad that was at least 50% on screen.
% GARM Passed AdsMetric
The percentage of ads that passed GARM (Global Alliance for Responsible Media) brand safety checks.
% SuspiciousMetric
The percentage of impressions identified as suspicious.
% of Invalid Traffic BlockedMetric
The percentage of invalid traffic that was successfully blocked.
% of Invalid Traffic UnblockedMetric
The percentage of invalid traffic that was not blocked.
Actual Play TimeDimension
The actual duration an ad was played.
AdDimension
Identifier or name of the ad.
Ad Clutter AdsMetric
The number of ads identified as Ad Clutter, indicating a high density of ads on a page.
Ad Clutter RateMetric
The rate at which ads are identified as Ad Clutter.
Ad IdDimension
The unique identifier for the ad.
Ad Server Placement IdDimension
Unique identifier for the ad placement on the ad server.
Ad SetDimension
The name of the ad set.
Ad Set IDDimension
The unique identifier for the ad set.
Ad Set IdDimension
The unique identifier for the ad set.
Adult AdsMetric
The number of ads categorized as 'Adult Ads' based on brand safety criteria.
Advertiser IdDimension
A unique identifier for the advertiser associated with the ad campaign.
Advertiser NameDimension
The name of the advertiser.
Alcohol AdsMetric
The number of ads categorized as 'Alcohol Ads' based on brand safety criteria.
AppDimension
The mobile application where the ad was displayed.
Auto play adsMetric
All eligible video impressions for viewability that were autoplayed.
Average Time In ViewMetric
The average duration an ad was in view.
Avg % Played for Played AdsDimension
The average percentage of the ad played for those ads that were played.
Block Rate (% of Failed)Metric
The percentage of ads that were blocked due to failing brand safety or suitability checks.
Blocked AdsMetric
Number of ads blocked for brand safety reasons.
Blocked Invalid TrafficMetric
The number of ads that IAS detected as invalid traffic that were blocked.
Blocking StatusDimension
The status indicating whether an ad impression was blocked or not.
Bots (SIVT) AdsMetric
The number of ads that IAS detected as bots, which are malicious software applications running automated tasks over the internet.
Brand Safety Risk %Metric
The percentage of ads identified as having brand safety risks.
Brand Safety Risk AdsMetric
The number of ads marked as failed for brand safety. This indicates a failure in any of the brand safety categories where IAS blocked an ad.
Brand Suitability Fail %Metric
The percentage of ads that failed to meet the brand suitability profile.
Brand Suitability Failed AdsMetric
Ads marked as failed for your Brand suitability profile.
Brand Suitable AdsMetric
The number of ads that passed brand safety and suitability checks. This metric reflects ads deemed appropriate according to established brand guidelines.
Brand Unsuitable AdsMetric
The number of ads that failed brand safety and suitability checks according to established brand guidelines.
CTV Validation StatusDimension
The validation status for Connected TV (CTV) advertisements.
CampaignDimension
The name of the advertising campaign.
Campaign IdDimension
Unique identifier for the advertising campaign.
Channel (Exchange) IDDimension
The unique identifier for the ad channel or exchange.
Channel (Exchange) NameDimension
The name of the ad channel or exchange.
Click to play adsMetric
All eligible video impressions for viewability which played due to a user click.
Completed AdsMetric
Number of video ads that played to completion with no Invalid Traffic (IVT).
Completion Rate (% of Valid Video Ads)Metric
The percentage of valid video ads that played to 100% completion.
CreativeDimension
The name or identifier of the creative used in the ad.
Creative IdDimension
The unique identifier for the creative used in the ad.
Custom Keywords Exclusion List RateMetric
The rate at which ads failed brand safety due to keywords on a custom exclusion list.
Custom URL Exclusion List RateMetric
The rate at which ads failed brand safety due to URLs on a custom exclusion list.
DSP CampaignDimension
The name of the campaign as defined within the Demand-Side Platform (DSP).
DSP Campaign IDDimension
The unique identifier for the DSP campaign.
DSP Campaign NameDimension
The name of the DSP campaign.
DSP IDDimension
Unique identifier for the Demand-Side Platform.
DSP NameDimension
The name of the Demand-Side Platform.
DSP Placement (Line Item) IDDimension
The unique identifier for the DSP placement or line item.
DSP Placement (Line Item) NameDimension
The name of the DSP placement or line item.
DSP Placement (Line item)Dimension
The name of the placement or line item associated with the Demand-Side Platform (DSP).
DSP PublisherDimension
The name of the publisher associated with the Demand-Side Platform (DSP).
DSP Publisher IDDimension
The unique identifier for the DSP publisher.
DSP Publisher NameDimension
The name of the DSP publisher.
DateDimension
The specific date for which the data is reported.
DeviceDimension
The type of device on which the ad was served (e.g., Desktop, Mobile, Tablet).
Domain Spoofing (SIVT) AdsMetric
Ads that are low quality inventory disguised as high-quality legitimate sites, or send incorrect referrer information to hide their identity.
Drugs AdsMetric
The number of ads categorized as 'Drugs Ads' based on brand safety criteria.
Eligible Ads For Invalid Traffic DetectionMetric
Excludes all ads where signals to make an Invalid Traffic (IVT) determination are missing.
Eligible Ads For Viewability MeasurementMetric
The total number of ads which are eligible for measuring viewability-related metrics.
Eligible Ads For Viewability Measurement (100% iv, 1s display, 5s or 50% ad video)Metric
The number of ads that meet the specified criteria (100% in view, 1 second display, 5 seconds or 50% of ad video played) and are eligible for viewability measurement.
Eligible Ads For Viewability Measurement (70% in view, 2 sec display, 5 sec video)Metric
The number of ads that meet the specified criteria (70% in view, 2 seconds display, 5 seconds video played) and are eligible for viewability measurement.
Eligible Ads For Viewability Measurement (Video, 50% in view, 50% of duration)Metric
The total number of video ads eligible for viewability measurement, based on the industry standard of 50% in view for 50% of the video's duration.
Eligible Ads for Site QualityMetric
The number of ads eligible for site quality measurement.
Eligible Rate For Invalid Traffic DetectionMetric
The rate of ads eligible for invalid traffic detection.
Eligible ads for quality impressionsMetric
The number of ads that IAS measured for viewability/audibility or failed another selected criteria (such as brand safety, invalid traffic, or geo).
Eligible ads for quality impressions, Video, 50% in view, 50% of duration ViewabilityMetric
The number of video ads that were measured by IAS for quality impressions, specifically adhering to the viewability criterion of 50% in view for 50% of the video's duration.
Eligible impressions for viewabilityMetric
The total number of impressions that were eligible for viewability measurement.
Eligible rate for quality impressionsMetric
The rate of ads that were eligible for quality impressions measurement.
End DateDimension
The end date for the reporting period.
EnvironmentDimension
The environment where the ad was served (e.g., in-app, in-browser).
Facebook Campaign IdDimension
The unique identifier for the Facebook campaign.
Fail RateMetric
The percentage of ads that failed measurement or quality checks.
Failed AdsMetric
Number of ads that do not align with campaign parameters.
Failed brand safety adsMetric
The number of ads that failed brand safety checks.
First Quartile AdsMetric
Number of video ads that played to 25% of video length with no Invalid Traffic (IVT).
First Quartile Rate (% of Valid Video Ads)Metric
The percentage of valid video ads that played to at least 25% completion.
FormatDimension
The creative format of the ad (e.g., display, video).
Full Screen PlaysMetric
The number of video plays that occurred in full-screen mode.
GARM Floor Failures AdsMetric
The number of ads that failed to meet GARM (Global Alliance for Responsible Media) floor standards.
GARM High Risk AdsMetric
The number of ads that failed to meet the Global Alliance for Responsible Media (GARM) floor standards, indicating content considered high risk.
GARM Passed AdsMetric
The number of ads that passed GARM (Global Alliance for Responsible Media) brand safety checks.
GARM Passed ImpressionsMetric
The number of impressions that passed the GARM (Global Alliance for Responsible Media) standards.
General Invalid Traffic (GIVT) AdsMetric
Traffic that failed to meet ad quality criteria filtered through and caught by known IP and bot lists.
Gross Eligible AdsMetric
The total number of ads eligible for measurement before any filtering or adjustments.
Gross Measured AdsMetric
The total number of ads that were measured, before any net adjustments.
Gross Unmeasured AdsMetric
The total number of ads that were not measured, before any net adjustments.
Gross eligible impressionsMetric
The total number of impressions eligible for measurement before any filtering or adjustments.
Gross measured impressionsMetric
The total number of impressions that were measured, before any net adjustments.
Gross measured rate (out of gross eligible ads)Metric
The gross measured rate calculated as a percentage of gross eligible ads.
Gross measured rate (out of gross eligible impressions)Metric
The gross measured rate calculated as a percentage of gross eligible impressions.
Gross unmeasured impressionsMetric
The total number of impressions that were not measured, before any net adjustments.
Gross unmeasured rate (out of gross eligible ads)Metric
The gross unmeasured rate calculated as a percentage of gross eligible ads.
Gross unmeasured rate (out of gross eligible impressions)Metric
The gross unmeasured rate calculated as a percentage of gross eligible impressions.
Hate Speech AdsMetric
The number of ads categorized as 'Hate Speech Ads' based on brand safety criteria.
Hidden Ads (SIVT)Metric
The number of ads that IAS detected as Hidden Ads, which have no chance of ever being seen by humans.
IAS CampaignDimension
The name of the Integral Ad Science campaign.
IAS Campaign IDMetric
The unique identifier for the Integral Ad Science campaign.
IAS Placement IdDimension
Unique identifier for the placement as defined within the IAS system.
Illegal Downloads AdsMetric
The number of ads categorized as 'Illegal Downloads Ads' based on brand safety criteria.
In-View 1-2 secondsMetric
The number of impressions that were in-view for 1 to 2 seconds.
In-View 10-15 secondsMetric
The number of impressions that were in-view for 10 to 15 seconds.
In-View 15-20 secondsMetric
The number of impressions that were in-view for 15 to 20 seconds.
In-View 2-5 secondsMetric
The number of impressions that were in-view for 2 to 5 seconds.
In-View 20-25 secondsMetric
The number of impressions that were in-view for 20 to 25 seconds.
In-View 25-30 secondsMetric
The number of impressions that were in-view for 25 to 30 seconds.
In-View 30-35 secondsMetric
The number of impressions that were in-view for 30 to 35 seconds.
In-View 35-40 secondsMetric
The number of impressions that were in-view for 35 to 40 seconds.
In-View 40-45 secondsMetric
The number of impressions that were in-view for 40 to 45 seconds.
In-View 45-50 secondsMetric
The number of impressions that were in-view for 45 to 50 seconds.
In-View 5-10 secondsMetric
The number of impressions that were in-view for 5 to 10 seconds.
In-View <1 secondMetric
The number of impressions that were in-view for less than 1 second.
In-View > 50 secondsMetric
The number of impressions that were in-view for more than 50 seconds.
Incentivized Browsing (RVI) AdsMetric
The number of ads where interaction was driven by payment or benefits, usually not by an advertiser-targeted audience.
Invalid TrafficMetric
The number of ads that IAS detected as invalid traffic.
Invalid Traffic %Metric
The percentage of impressions identified as Invalid Traffic.
Invalid Traffic AdsMetric
The number of ads that IAS detected as invalid traffic.
Invalid Traffic Ads RateMetric
The rate of ads identified as invalid traffic.
Invalid Traffic RateMetric
The rate at which ads are identified as invalid traffic.
Inventory TypeDimension
The type of inventory where the ad was displayed (e.g., app, web, CTV).
Invisible URL %Metric
The percentage of ads served on URLs that were not visible to the user.
Invisible URL AdsMetric
The number of ads marked as failed because IAS did not detect the top level page where the ad was served.
MFA AdsMetric
The number of ads identified as Made For Advertising (MFA) content.
MFA RateMetric
The rate of ads identified as Made For Advertising (MFA) content.
Measured AdsMetric
The number of ads for which IAS was able to collect viewability data.
Measured Ads (100% iv, 1s display, 5s or 50% ad video)Metric
The number of ads that met the viewability standard of 100% in view for 1 second for display ads, or 5 seconds or 50% of the ad video duration for video ads.
Measured Ads (70% in view, 2 sec display, 5 sec video)Metric
The count of unblocked ads for which Integral Ad Science successfully collected viewability data, after removing invalid traffic, considering ads where 70% of the ad was in view for 2 continuous seconds for display ads and 5 continuous seconds for video ads.
Measured Ads (Fully in View, 1s display, 3s video)Metric
The total number of ads for which viewability could be measured by Integral Ad Science, based on specific criteria like being fully in view for at least 1 second for display ads or 3 seconds for video ads.
Measured Ads (GroupM)Dimension
The number of ads measured according to GroupM's viewability standard.
Measured Ads (Video, 50% in view, 50% of duration)Metric
The number of video ads measured based on specific criteria: 50% in view and 50% of video duration played.
Measured ImpressionsMetric
IAS defines this as any impression where the IAS verification tag (JavaScript or VPAID) successfully initialized and completed its analysis.
Measured RateMetric
The rate of ads that were measured for viewability.
Measured Rate (100% iv, 1s display, 5s or 50% ad video)Metric
The rate at which ads meeting the specified criteria (100% in view, 1 second display, 5 seconds or 50% of ad video played) were successfully measured for viewability.
Measured Rate (70% in view, 2 sec display, 5 sec video)Metric
The rate at which ads meeting the specified criteria (70% in view, 2 seconds display, 5 seconds video played) were successfully measured for viewability.
Measured Rate (Fully in View, 1s display, 3s video)Metric
The percentage of ads for which viewability could be measured by Integral Ad Science, considering criteria such as being fully in view for at least 1 second for display ads or 3 seconds for video ads.
Measured Rate (GroupM)Dimension
The rate of ads measured according to GroupM's viewability standard.
Measured Rate (Video, 50% in view, 50% of duration)Metric
The rate of video ads measured based on specific criteria: 50% in view and 50% of video duration played.
Measured Rate (out of Ads)Metric
The rate of ads that were measured for viewability, calculated as a percentage of total ads.
Measured Rate (out of eligible impressions)Metric
The measured rate calculated as a percentage of eligible impressions.
Media partnerDimension
The name of the media partner associated with the ad.
Media partner IdDimension
Unique identifier for the media partner.
Net Eligible Ads For Viewability MeasurementMetric
The number of ads eligible for viewability measurement after applying any net adjustments.
Net ImpressionsMetric
The impression count based on begin-to-render, with General Invalid Traffic (GIVT) filtration applied.
Net Measured AdsMetric
The number of ads that were measured after applying any net adjustments.
Net Measured Rate (Out Of Net Eligible Impressions)Metric
The net measured rate calculated as a percentage of net eligible impressions.
Net Measured Rate (out of net eligible ads)Metric
The net measured rate calculated as a percentage of net eligible ads.
Net Measured Rate (out of net eligible impressions)Metric
The net measured rate calculated as a percentage of net eligible impressions.
Net Unmeasured Rate (out of net eligible ads)Metric
The net unmeasured rate calculated as a percentage of net eligible ads.
Net Unmeasured Rate (out of net eligible impressions)Metric
The net unmeasured rate calculated as a percentage of net eligible impressions.
Net eligible impressions for viewability measurementMetric
The number of impressions eligible for viewability measurement after applying any net adjustments.
Net measured impressionsMetric
The number of impressions that were measured after applying any net adjustments.
Net measured rate (out of gross eligible ads)Metric
The net rate of ads that were successfully measured for viewability, calculated out of the total gross eligible ads.
Net measured rate (out of gross eligible impressions)Metric
The net rate of impressions that were successfully measured for viewability, calculated out of the total gross eligible impressions.
Net not viewable rate (out of net measured ads)Metric
The net rate of ads that were measured but determined not to be viewable, calculated out of the net measured ads.
Net viewable adsMetric
The number of ads identified as viewable after applying any net adjustments.
Net viewable impressionsMetric
CTV impressions from certified fully on screen sources that met the two-second length based on the quartiles received, with General Invalid Traffic (GIVT) filtration applied.
Non-Quality Invalid Traffic AdsMetric
The number of ads that failed for Quality Impressions due to a failed Invalid Traffic check.
Non-Quality Not Viewable AdsMetric
The number of ads that failed for Quality Impressions due to a failed Viewability check.
Non-Quality Out of Geo AdsMetric
The number of ads that failed for Quality Impressions due to a failed Geo check.
Non-quality adsMetric
The number of ads that failed for Quality Impressions.
Non-quality blocked adsMetric
The number of ads that failed for Quality Impressions that were blocked.
Non-quality rateMetric
The rate of impressions that are deemed non-quality, including factors like failed brand safety, invalid traffic, or not viewable.
Not Viewable AdsMetric
Number of ads that failed to meet the requirement for Viewable Impressions, but were Valid Traffic.
Not Viewable Ads (100% iv, 1s display, 5s or 50% ad video)Metric
The number of measured ads that did not meet the specified viewability criteria (100% in view, 1 second display, 5 seconds or 50% of ad video played).
Not Viewable Ads (70% in view, 2 sec display, 5 sec video)Metric
The number of measured ads that did not meet the specified viewability criteria (70% in view, 2 seconds display, 5 seconds video played).
Not Viewable ImpressionsMetric
The number of impressions that were not viewable.
Not Viewable Rate (100% iv, 1s display, 5s or 50% ad video)Metric
The rate of measured ads that were not viewable, based on the specified criteria (100% in view, 1 second display, 5 seconds or 50% of ad video played).
Not Viewable Rate (out of measured ads)Metric
The rate of ads identified as not viewable, calculated as a percentage of measured ads.
Not viewable adsMetric
The number of ads that were not viewable.
Offensive Language AdsMetric
The number of ads categorized as 'Offensive Language Ads' based on brand safety criteria.
Out of Geo %Metric
The percentage of impressions served outside the intended geographic target.
Out of Geo AdsDimension
The number of ads marked as failed for being served outside of the target geographic location.
Pass RateMetric
The percentage of impressions that passed brand safety checks.
Passed AdsMetric
Number of ads that align with firewall parameters.
PlacementDimension
The location where an ad will be placed.
Possible Play Time of Played VideosDimension
The total potential playback time for all videos that were played.
Proxy Server (RVI) AdsMetric
The number of ads that IAS detected as Proxy Servers, a computer network service that can enable bots to hide their true identity and location.
Quality impressionsMetric
Number of impressions that were deemed viewable, brand safe, invalid traffic-free, and in-geo.
Quality impressions rateMetric
The rate of impressions that meet defined quality criteria.
Quality impressions, Video, 50% in view, 50% of duration ViewabilityMetric
The number of video impressions that passed all selected quality criteria, including the viewability standard of 50% in view for 50% of the video's duration.
Reduced Value Inventory (RVI) AdsMetric
Traffic which IAS flagged as being generated in a way counter to the advertiser's interests.
Second Quartile AdsMetric
Number of video ads that played to 50% of video length with no Invalid Traffic (IVT).
Second Quartile Rate (% of Valid Video Ads)Metric
The percentage of valid video ads that played to at least 50% completion.
See-Through AdsMetric
The number of ads where IAS identified the top-level of a domain.
See-Through RateMetric
The rate of impressions identified as 'see-through' due to various technical or ad fraud reasons.
SiteDimension
The domain or URL where the ad was displayed.
Sophisticated Invalid Traffic (SIVT) AdsMetric
Traffic that failed to meet proprietary and sophisticated invalid traffic detection criteria.
Start DateDimension
The start date for the reporting period.
Target Language Mismatch %Metric
The percentage of impressions where the ad's language did not match the target language.
Target Language Mismatch AdsMetric
The number of ads marked as failed for language-targeting.
Team IdMetric
Unique identifier for the team associated with the campaign.
Team NameDimension
The name of the team associated with the campaign.
Third Quartile AdsMetric
Number of video ads that played to 75% of video length with no Invalid Traffic (IVT).
Third Quartile Rate (% of Valid Video Ads)Metric
The percentage of valid video ads that played to at least 75% completion.
Total Creative DurationMetric
The total duration of the creative used in the ad.
Total Eligible Ads For Brand SafetyMetric
The total number of ads that were eligible for Brand Safety measurement.
Total Eligible Ads for Brand Safety & SuitabilityMetric
The total number of ads eligible for brand safety and suitability measurement.
Total Eligible Impressions For Brand SafetyMetric
The total number of impressions eligible for brand safety analysis.
Total Net ImpressionsMetric
This is the total number of impressions recorded by the integrated ad server (like Google Campaign Manager 360 or The Trade Desk) that were passed into the IAS system.
Total Rendered ImpressionsMetric
The total number of impressions that were rendered.
Total Time in ViewMetric
The aggregate duration, in seconds, that an ad was actively in the user's viewport.
Total Tracked AdsMetric
The total number of ads that IAS was able to track.
Unblocked Invalid TrafficMetric
The number of ads that IAS detected as invalid traffic that were not blocked.
Unknown player state adsMetric
All eligible video impressions for viewability for which the player status is unknown.
Unmeasured AdsMetric
The number of ads in a campaign not blocked but for which IAS was unable to make a viewability or invalid traffic measurement.
Unmeasured Ads (100% iv, 1s display, 5s or 50% ad video)Metric
The number of ads in a campaign that were not blocked but for which Integral Ad Science (IAS) was unable to make a viewability or invalid traffic measurement, based on criteria such as 100% in view for 1 second display or 5 seconds/50% ad video completion.
Unmeasured Ads (70% in view, 2 sec display, 5 sec video)Metric
The number of ads in a campaign that were not blocked but for which Integral Ad Science (IAS) was unable to make a viewability or invalid traffic measurement, based on criteria such as 70% in view for 2 seconds display or 5 seconds video completion.
Unmeasured ImpressionsMetric
The number of impressions that were not measured.
Unmeasured RateMetric
The rate of ads or impressions that were not measured.
Unmeasured Rate (100% iv, 1s display, 5s or 50% ad video)Metric
The percentage of unmeasured ads, based on criteria such as 100% in view for 1 second display or 5 seconds/50% ad video completion, out of the total tracked ads with all invalid traffic removed.
Unmeasured Rate (70% in view, 2 sec display, 5 sec video)Metric
The percentage of unmeasured ads, based on criteria such as 70% in view for 2 seconds display or 5 seconds video completion, out of the total tracked ads with all invalid traffic removed.
Valid TrafficMetric
The number of ads that IAS did not detect as invalid traffic.
Valid Traffic RateMetric
The rate of traffic identified as valid, excluding any invalid traffic.
Valid Video AdsMetric
Video ads with no Invalid Traffic (IVT).
Valid Viewable Video AdsMetric
The number of valid video ads that were deemed viewable.
Valid Viewable Video ImpressionsMetric
Number of Viewable Video Impressions with all Invalid Traffic (IVT) removed.
Viewable Completed ImpressionsMetric
The number of viewable impressions where the video ad played to 100% completion.
Viewable Completion Rate (% of Valid Viewable Video Ads)Metric
The percentage of valid viewable video ads that played to 100% completion.
Viewable Completion Rate (% of Valid Viewable Video Impressions)Metric
The percentage of valid viewable video impressions that played to 100% completion.
Viewable First Quartile ImpressionsMetric
The number of viewable impressions where the video ad played past the 25% mark.
Viewable First Quartile Rate (% of Valid Viewable Video Ads)Metric
The percentage of valid viewable video ads that played to at least 25% completion.
Viewable First Quartile Rate (% of Valid Viewable Video Impressions)Metric
The percentage of valid viewable video impressions that played to at least 25% completion.
Viewable ImpressionsMetric
The ability for an ad to be seen by a consumer. To be considered viewable, an ad must meet the minimum requirements in the MRC guidelines.
Viewable Impressions (100% iv, 1s display, 5s or 50% ad video)Metric
The number of impressions that were viewable according to the specified criteria (100% in view, 1 second display, 5 seconds or 50% of ad video played).
Viewable Impressions (70% in view, 2 sec display, 5 sec video)Metric
The count of impressions that meet specific viewability criteria: at least 70% of the ad's pixels were in view for a minimum of 2 consecutive seconds for display ads, or 5 consecutive seconds for video ads. This metric provides a tangible measure of ad exposure to actual consumers.
Viewable Impressions (Fully in View, 1s display, 3s video)Metric
The total count of ad impressions that met the viewability standard set by Integral Ad Science, meaning the ad was fully in view for at least 1 second for display ads or 3 seconds for video ads.
Viewable Impressions (GroupM)Metric
The number of viewable impressions according to GroupM standards.
Viewable Impressions (Video, 50% in view, 50% of duration)Metric
The number of video impressions that were in view for at least 50% of the ad for 50% of its duration, excluding invalid traffic.
Viewable Rate (100% iv, 1s display, 5s or 50% ad video)Metric
The rate of impressions that were viewable according to the specified criteria (100% in view, 1 second display, 5 seconds or 50% of ad video played).
Viewable Rate (70% in view, 2 sec display, 5 sec video)Metric
The rate of impressions that were viewable according to the specified criteria (70% in view, 2 seconds display, 5 seconds video played).
Viewable Rate (out of measured ads)Metric
The rate of viewable ads calculated as a percentage of measured ads.
Viewable Rate (out of measured impressions)Metric
The rate of viewable impressions calculated as a percentage of measured impressions.
Viewable Second Quartile ImpressionsMetric
The number of viewable impressions where the video ad played past the 50% mark.
Viewable Second Quartile Rate (% of Valid Viewable Video Ads)Metric
The percentage of valid viewable video ads that played to at least 50% completion.
Viewable Second Quartile Rate (% of Valid Viewable Video Impressions)Metric
The percentage of valid viewable video impressions that played to at least 50% completion.
Viewable Third Quartile ImpressionsMetric
The number of viewable impressions where the video ad played past the 75% mark.
Viewable Third Quartile Rate (% of Valid Viewable Video Ads)Metric
The percentage of valid viewable video ads that played to at least 75% completion.
Viewable Third Quartile Rate (% of Valid Viewable Video Impressions)Metric
The percentage of valid viewable video impressions that played to at least 75% completion.
Violence AdsMetric
The number of ads categorized as 'Violence Ads' based on brand safety criteria.
actualPlayTimeMetric
The actual duration an ad was played.
adIdMetric
The unique identifier for the ad.
adNameMetric
The name of the ad creative or placement.
adSetIdMetric
The unique identifier for the ad set.
adSetNameMetric
The name of the ad set.
blockableNonQualifiedAdsMetric
The number of non-quality ads that were blocked, indicating impressions that did not meet specific quality criteria and were prevented from being displayed.
blockedImpsMetric
The total number of impressions that were blocked
blockedNonQualifiedPctMetric
The percentage of non-qualified ads that were blocked, relative to a relevant total, indicating the proportion of ads prevented from display due to not meeting quality standards.
blockedPctMetric
The percentage of impressions that were blocked
blockedRateMetric
The percentage of ads that were blocked due to failing brand safety or suitability checks.
blockedRateChangeRateMetric
The rate of change in the percentage of ads that were blocked due to failing brand safety or suitability checks.
campaignIdMetric
The ID for the campaign displayed only if groups includes 'camp'
campaignNameMetric
The name of the advertising campaign.
creativeIdMetric
The unique identifier for the creative used in the ad.
creativeNameMetric
The name or identifier of the creative used in the ad.
dateDimension
The specific date for which the data is reported.
dspDimension
The name of the Demand-Side Platform (DSP) where the ad campaign is managed.
eligibleForQualifiedAdsMetric
The number of ads that were eligible to be considered as qualified impressions.
eligibleForQualifiedPctMetric
The percentage of ads that were eligible to be considered as qualified impressions.
failedByContentImpsMetric
The number of impressions that were failed for content reasons
failedByContentPctMetric
The percentage of failed by content impressions with regard to the total eligible impressions
failedByFraudImpsMetric
The number of impressions that failed due to fraudulent activity.
failedByFraudPctMetric
The percentage of impressions that failed due to fraudulent activity.
failedByGeoImpsMetric
The number of impressions that failed because they were served outside the target geographic location.
failedByGeoPctMetric
The percentage of impressions that failed because they were served outside the target geographic location.
failedByKeywordImpsMetric
The number of impressions that were failed because of keywords
failedByKeywordPctMetric
The percentage of impressions that failed due to keyword exclusion rules defined by the advertiser.
failedByLanguageImpsMetric
The number of impressions that failed for language reasons
failedByLanguagePctMetric
The percentage of 'failed because of language' impressions with regard to the total eligible impressions
failedByUrlImpsMetric
The number of impressions that were failed because of a URL
failedByUrlPctMetric
The percentage of impressions that failed due to URL/App exclusion list defined by the advertiser.
failedByVisibilityImpsMetric
The number of impressions that failed for visibility
failedByVisibilityPctMetric
The percentage of failed by visibility impressions with regard to the total eligible impressions
failedImpsMetric
The number of impressions that failed brand safety checks
failedPctMetric
The percentage of failed impressions with regard to the total number of eligible impressions
fbCampaignIdMetric
The unique identifier for the Facebook campaign.
fb_impressionsMetric
The number of Facebook impressions.
fb_impressions % totalMetric
The percentage of Facebook impressions out of the total impressions.
fb_impressions_totalMetric
The total number of Facebook impressions.
fraudulentBlockedImpsMetric
The number of fraudulent, blocked impressions
fraudulentBlockedPctMetric
The percentage of fraudulent, blocked impressions
fraudulentImpsMetric
The total number of fraudulent impressions which includes sophisticated and general invalid traffic but does not include incentivized browsing traffic
fraudulentPctMetric
The percentage of impressions identified as fraudulent.
fraudulentUnblockedImpsMetric
The number of fraudulent impressions that were not blocked.
fraudulentUnblockedPctMetric
The percentage of fraudulent impressions that were not blocked.
fullViewValidImpsMetric
The number of impressions that were fully in view and considered valid, meaning they were delivered to real users in appropriate and fraud-free environments.
fullViewsMetric
The number of times a video ad played to completion.
givtImpsMetric
The number of general invalid traffic (GIVT) impressions identified through basic means which all ad tech
givtPctMetric
The percentage of GIVT impressions
grossImpsMetric
All unblocked ads, including Sophisticated Invalid Traffic (SIVT) and General Invalid Traffic (GIVT).
groupMViewsMetric
Represents viewable impressions specifically tracked and reported for GroupM campaigns, aligning with GroupM's proprietary viewability standards. Integral Ad Science provides specialized metrics for GroupM to measure the visibility of digital advertisements.
hiddenAdsImpsMetric
The number of impressions for hidden ads
hiddenAdsPctMetric
The percentage of hidden ad impressions
iasPlacementIdDimension
IAS placement ID
impsMetric
The total number of ad impressions recorded.
incentivizedBrowsingImpsMetric
The number of incentivized browsing impressions, which is traffic generated in a way that is counter to the advertiser's interests, even if not strictly invalid.
incentivizedBrowsingPctMetric
The percentage of incentivized browsing impressions
invalidImpsMetric
The total number of ads that IAS detected as invalid traffic.
inventoryTypeMetric
The type of inventory where the ad was displayed (e.g., app, web, CTV).
locationSpoofingImpsMetric
The number of impressions from location spoofing
locationSpoofingPctMetric
The percentage of location spoofing impressions
lsProxyServerImpsMetric
The number of location spoofing proxy server impressions
lsProxyServerPctMetric
The percentage of location spoofing proxy server impressions
mediaFormatDimension
The specific ad format that was displayed (e.g., display, video, etc.).
mediaFormatIdDimension
The ID for viewability by format which is displayed only when groups includes 'mediaFormat'. Possible Values: - 1 (Display) - 2 (Video)
mediaTypeIdMetric
An identifier for the specific type of media where an ad was served, such as display, video, or mobile.
mrcViewsMetric
The number of views that meet Media Rating Council (MRC) viewability guidelines (50% of pixels visible for 1 second for display or 2 seconds for video).
netEligibleRenderedImpsMetric
All unblocked ads that are general invalid traffic (GIVT) free and served in a JavaScript environment where Viewability measurement is possible.
netImpressionDistributionInViewRenderedPctMetric
The net percentage of rendered impressions that were in view.
netImpressionDistributionOutofViewRenderedPctMetric
The net percentage of rendered impressions that were out of view.
netInViewRenderedImpsMetric
CTV impressions from certified fully on screen sources that met the two-second length based on the quartiles received, with General Invalid Traffic (GIVT) filtration applied.
netInViewRenderedPctMetric
The percentage of net rendered impressions that were in-view.
netMeasuredRenderedImpsMetric
CTV impressions in the campaign delivered to a rendered certified source and active user session, with General Invalid Traffic (GIVT) filtration applied, that have information to calculate viewability.
netMeasuredRenderedPctMetric
The net percentage of rendered impressions that were measured.
netOutOfViewRenderedImpsMetric
CTV impressions delivered to a rendered and viewability certified source as well as an active user session that did not meet the two-second length, with General Invalid Traffic (GIVT) filtration applied.
netOutOfViewRenderedPctMetric
The percentage of net rendered impressions that were out-of-view.
netRenderedImpsMetric
The impression count based on begin-to-render, with General Invalid Traffic (GIVT) filtration applied.
netUnmeasuredRenderedImpsMetric
CTV impressions in the campaign delivered to a rendered certified source that do not have enough information to calculate viewability, with General Invalid Traffic (GIVT) filtration applied.
netUnmeasuredRenderedPctMetric
The net percentage of rendered impressions that were unmeasured.
nhtMaskedBotImpsMetric
The total number of NHT masked bot impressions. Masked bots go to great lengths to evade detection and obscure activity. Numerous aspects of the browser environment are manipulated.
nhtMaskedBotPctMetric
The percentage of masked bot impressions
nhtNomadicBotImpsMetric
The total number of NHT nomadic bot impressions. Nomadic bots use proxy servers or VPNs to hide their network location and are difficult to track with typical user identification techniques.
nhtNomadicBotPctMetric
The percentage of nomadic bot impressions
nhtOtherBotImpsMetric
The number of other bot impressions which includes other fraud, including uncommon types of non-human traffic
nhtOtherBotPctMetric
The percentage of other bot impressions
nhtProfileBotImpsMetric
The total number of NHT profile bot impressions. Profile bots focus on developing valuable user profiles by spending time on premium sites and evade detection through user agent spoofing and use of public proxy servers.
nhtProfileBotPctMetric
The percentage of non-human traffic (NHT) profile bot impressions. Profile bots focus on developing valuable user profiles by spending time on premium sites and evade detection through user agent spoofing and use of public proxy servers.
nhtSittingDuckBotImpsMetric
The total number of non human traffic (NHT) which resides on end-user devices (sitting duck). Detection avoidance pursued through aggressive use of trafficfiltering services falsely claiming to defeat fraud prevention services.
nhtSittingDuckBotPctMetric
The percentage of sitting duck bot impressions
nhtStandardBotImpsMetric
The total number of NHT standard bot impressions which includes common strains of Internet Explorer-based malware, primarily on residential computers. The bot's focus is on scale rather than compiling cookies or evading detection
nhtStandardBotPctMetric
The percentage of standard bot impressions
nhtVolunteerBotImpsMetric
The total number of NHT volunteer bot impressions which resides in cloud services, allowing 24/7 operations and eliminating load on the machine. Volunteer bots implement basic detection-evasion measures such as user agent spoofing.
nhtVolunteerBotPctMetric
The percentage of volunteer bot impressions
nonFraudulentImpsMetric
The number of non-fraudulent impressions
nonFraudulentPctMetric
The percentage of non-fraudulent impressions
nonHumanTrafficImpsMetric
The total number of non-human traffic impressions
nonHumanTrafficPctMetric
The percentage of non-human traffic impressions
nonQualifiedAdsMetric
The number of ads that failed for Quality Impressions.
nonQualifiedForBrandSafetyAdsMetric
The number of ads that failed for Quality Impressions due to a failed Brand Safety check.
nonQualifiedForBrandSafetyPctMetric
The percentage of ads that failed Quality Impressions due to a failed Brand Safety check.
nonQualifiedForFraudAdsMetric
The number of ads that failed for Quality Impressions due to a failed Invalid Traffic (fraud) check.
nonQualifiedForFraudPctMetric
The percentage of ads that failed Quality Impressions due to a failed Invalid Traffic (fraud) check.
nonQualifiedForGeoAdsMetric
The number of ads that failed for Quality Impressions due to a failed Geo check.
nonQualifiedForGeoPctMetric
The percentage of ads that failed Quality Impressions due to a failed Geo check.
nonQualifiedForViewabilityAdsMetric
The number of ads that failed for Quality Impressions due to a failed Viewability check.
nonQualifiedForViewabilityPctMetric
The percentage of ads that failed Quality Impressions due to a failed Viewability check.
nonQualifiedPctMetric
The percentage of ads that failed for Quality Impressions.
passedImpsMetric
The number of impressions that passed brand safety checks
passedPctMetric
The percentage of passed impressions with regard to the total eligible impressions
percentage100PctMetric
The percentage of video ads that played to 100% completion.
percentage25PctMetric
The percentage of video ads that played to at least 25% of their length.
percentage50PctMetric
The percentage of video ads that played to at least 50% of their length.
percentage75PctMetric
The percentage of video ads that played to at least 75% of their length.
percentage95PctMetric
The percentage of a video ad that was played to at least 95% completion.
percentageFullViewsMetric
The percentage of video ads that played to full completion.
percentageGE10sMetric
The percentage of video ads that were in view for greater than or equal to 10 seconds.
percentageGE2sMetric
The percentage of video ads that were in view for greater than or equal to 2 seconds.
percentageImpressionsMetric
The percentage of total impressions.
percentageLT2sMetric
The percentage of video ads that were in view for less than 2 seconds.
percentageSuspiciousMetric
The percentage of impressions identified as suspicious.
percentageUnplayedMetric
The percentage of video impressions that were not played.
placementIdDimension
Unique identifier for the ad placement.
placementNameDimension
The name of the location where an ad is placed.
placement_durationMetric
The duration of the ad placement.
possiblePlayTimeOfPlayedVideosMetric
The total potential playback time for all videos that were played.
publisherIdMetric
Unique identifier for the publisher.
publisherNameMetric
The name of the publisher.
qualifiedAdsMetric
The number of impressions that were deemed viewable, brand safe, invalid traffic-free, and in-geo.
qualifiedPctMetric
The percentage of impressions that were deemed viewable, brand safe, invalid traffic-free, and in-geo.
rviImpsMetric
The number of Reduced Value Inventory (RVI) impressions, such as incentivized browsing traffic, which is traffic that goes against the advertiser's interests.
rviPctMetric
The percentage of reduced value inventory impressions
seeThroughImpsMetric
The number of impressions where IAS identified the top-level of a domain.
seeThroughPctMetric
The percentage of impressions where IAS identified the top-level of a domain.
siteDimension
When site is set in the groups query parameter, site is the domain/URL which the name apply.
sivtImpsMetric
The number of sophiticated invalid traffic (SIVT); this is traffic which falsifies user, page, or delivery characteristics in such a way as to require specially developed techniques to detect it
sivtPctMetric
The percentage of impressions identified as Sophisticated Invalid Traffic (SIVT).
suspiciousMetric
The count of suspicious impressions or activities.
totalAuditedImpsMetric
The total number of audited impressions
totalEligibleForBrandSafetyMetric
The total number of ads that were eligible for Brand Safety measurement.
totalEligibleForBrandSafetyImpsMetric
The total number of impressions that were eligible for Brand Safety measurement.
totalEligibleForFraudMetric
The total number of ads where signals to make an Invalid Traffic (IVT) determination are present.
totalImpsMetric
The total count of all impressions served.
totalNetEligibleImpsMetric
The total number of in view impressions with all invalid traffic removed that were not blocked
totalNetEligibleRenderedImpsMetric
The total number of net rendered impressions eligible for viewability measurement.
totalNetImpressionDistributionInViewRenderedPctMetric
The total net percentage of rendered impressions that were in view.
totalNetImpressionDistributionOutOfViewRenderedPctMetric
The total net percentage of rendered impressions that were out of view.
totalNetInViewImpsMetric
The total number of net in-view impressions.
totalNetInViewPctMetric
The total percentage of net in-view impressions.
totalNetInViewRenderedImpsMetric
The total number of net rendered impressions that were in-view.
totalNetInViewRenderedPctMetric
The total percentage of net rendered impressions that were in-view.
totalNetMeasuredImpsMetric
The total number of net measured impressions.
totalNetMeasuredPctMetric
Measured impressions as a percentage of total eligible impressions with all invalid traffic removed
totalNetMeasuredRenderedImpsMetric
The total number of net measured rendered impressions.
totalNetMeasuredRenderedPctMetric
The total net percentage of rendered impressions that were measured.
totalNetOutOfViewImpsMetric
The number of out of viewable impressions including flagged impressions not in view
totalNetOutOfViewPctMetric
Percentage of out of view impressions over measured impressions
totalNetOutOfViewRenderedImpsMetric
The total number of net rendered impressions that were out-of-view.
totalNetOutOfViewRenderedPctMetric
The total percentage of net rendered impressions that were out-of-view.
totalNetRenderedImpsMetric
Open Web: Gross impressions with GIVT Rendered Impressions and SIVT Rendered Impressions removed. Meta/Youtube ADH - Gross impressions with GIVT+ Impressions removed.
totalNetUnmeasuredImpsMetric
The total number of net unmeasured impressions.
totalNetUnmeasuredPctMetric
The total percentage of net unmeasured impressions.
totalNetUnmeasuredRenderedImpsMetric
The total number of net unmeasured rendered impressions.
totalNetUnmeasuredRenderedPctMetric
The total net percentage of rendered impressions that were unmeasured.
totalTrackedAdsMetric
The total number of ads that IAS was able to track.
unblockedImpsMetric
The total number of impressions that were not blocked. This includes general and sophisticated invalid traffic.
unblockedImpsPctMetric
The percentage of impressions that were not blocked. This includes general and sophisticated invalid traffic.
validImpsMetric
Impressions identified as valid, excluding any invalid traffic.
videoViews100PctMetric
The number of video views that reached 100% completion.
videoViews10sMetric
The number of video views that played for at least 10 seconds.
videoViews25PctMetric
The number of video views that reached 25% completion.
videoViews50PctMetric
The number of video views that reached 50% completion.
videoViews75PctMetric
The number of video views that reached 75% completion.
videoViews95PctMetric
The number of video views that reached 95% completion.
videoViewsUnplayedMetric
The number of video impressions that were not played.
video_quartile_25_views_by_platformMetric
The number of video views that reached 25% completion, broken down by platform.
video_quartile_50_views_by_platformMetric
The number of video views that reached 50% completion, broken down by platform.
video_quartile_75_views_by_platformMetric
The number of video views that reached 75% completion, broken down by platform.
zeroZeroValidImpsMetric
The total number of unblocked ad impressions in the campaign, with all detected invalid traffic removed, for which Integral Ad Science was able to collect viewability or audibility data.
zeroZeroViewsMetric
The count of ad views that meet specific 'zeroZero' measurement thresholds or conditions.