impact.com: Most-used fields

Average Order Value, representing the average amount of money spent per customer order.

Unique identifier for the action.

The unique numeric identifier for the Action Tracker, also known as Event Type, which links a specific action or conversion to an account and campaign. This is an alternative representation of ATId.

The cost associated with a specific action, such as a click, lead, or conversion event recorded within the impact.com platform.

The date when a specific action (e.g., sale, lead, registration) occurred.

A unique identifier for a recorded action.

A mechanism or system within the impact.com platform responsible for tracking and attributing user actions, such as conversions.

The date and time when a specific action or conversion event occurred.

A unique identifier assigned to a specific action or conversion event recorded by the platform.

A mechanism or system within the impact.com platform responsible for tracking and attributing user actions, such as conversions.

The total number of tracked actions or conversions initiated by partners.

The total number of actions that have been confirmed or approved.

The total cost associated with all recorded actions.

The total number of actions that are pending confirmation or review.

Represents a record of actions or events performed within the impact.com platform, such as clicks, conversions, or other engagements that contribute to performance marketing data.

The name or identifier of the specific advertisement that led to an action.

A unique identifier for an advertisement.

The type or format of the advertisement (e.g., banner, text, video).

The date and time when a specific action or event, such as a conversion, occurred.

A monetary value associated with a transaction or event.

The date on which a batch process, such as a batch modification or reversal of conversion events, was initiated or completed.

The brand or advertiser for which an action or conversion was driven.

Cost Per Action, representing the cost incurred for each completed action.

Cost Per Click, the average cost for each click received.

The total cost incurred from clicks.

Conversion Rate, the percentage of users who complete a desired action.

Click-Through Rate, the ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement.

The cost associated with calls generated through marketing efforts.

The revenue generated from calls attributed to marketing activities.

The total number of tracked calls. Impact.com can track call events.

The campaign associated with a particular action or data point.

The category of a product within a product catalog, used for organizing and describing items.

A more granular subcategory of a product within a product catalog, providing further classification.

The primary classification or category of a product, service, or campaign.

A compilation or list of categories associated with products, campaigns, or other entities.

A compilation or list of categories associated with products, campaigns, or other entities.

The marketing channel through which an action or referral occurred (e.g., search, social, email, display).

The city associated with an event or user.

The total cost incurred from clicks on advertisements or links.

The total number of clicks tracked.

The cost incurred by the client (advertiser) for various marketing activities or campaigns.

The cost incurred by the client (advertiser) for various marketing activities or campaigns.

The web address of the company or business.

The country where a conversion event took place.

The number of calls that resulted in a desired conversion.

The total monetary cost associated with a particular item or action.

The country associated with an event or user.

The current financial balance of the account within the impact.com platform.

A unique identifier for a customer.

The status of a customer, such as new or returning, often used in reports like 'New vs. Return Customer Report'.

The generic date of an event or record.

A textual description for an entity such as a campaign, offer, or partner account.

The type of device used by a customer during an interaction (e.g., desktop, mobile, tablet).

The total discount amount applied to transactions.

The percentage or rate of discount applied to an order or product.

The percentage or rate of discount applied to an order or product.

The cost associated with each download.

The total number of times content, applications, or other digital assets have been downloaded.

A general marketing metric representing user interaction with content or campaigns, such as likes, comments, or shares.

This field represents a financial balance within the impact.com platform, potentially related to outstanding commissions or funds available for partners or advertisers.

Geographical location data associated with an event or user.

Geographical location data associated with an event or user.

The total cost of products in the basket captured at conversion.

The total cost of actions before any deductions or adjustments.

The total number of actions recorded before any reversals or cancellations.

The total revenue generated before any deductions for costs or returns.

Refers to an Insertion Order, a formal agreement for advertising placements.

The unique identifier for an Insertion Order, a document that outlines the details of an advertising campaign.

The Cost of Actions imported from third-party tracking systems.

The total number of clicks tracked that were imported from third-party systems.

The total number of times an ad was displayed that were imported from third-party systems.

The total number of times an advertisement or content was displayed.

Data related to influencers, which may include their names, IDs, or a count of influencers participating in a partnership or campaign.

The cost associated with each application installation.

The total number of application installations.

The IP address of the user involved in an event.

Cost Per Action for leads, representing the cost incurred for each generated lead.

Conversion Rate for leads, the percentage of users who become leads.

The total cost associated with generating leads.

A rate metric related to leads, such as Lead Conversion Rate (the number of leads divided by the number of clicks).

The total number of generated leads.

The number of 'likes' or similar positive reactions received for content or an action within a campaign.

Media Partner ID, a unique identifier for a media partner.

The manufacturer of a product listed in a product catalog.

The financial margin, calculated as Revenue minus Goods Cost.

Refers to the details of a partner's media property, such as a website, mobile application, or social media account, which is used for promotional activities within the partnership program.

The name of the media partner.

The name of the media partner or affiliate responsible for driving traffic or conversions.

The type of partner, if identified, indicating their primary method of promotion or content creation.

The revenue generated from mobile application installations.

The month in which a particular event or data point occurred.

Identifier or abbreviation for a Media Partner, a key entity in the impact.com platform.

Refers to Media Partners, which are publishers, influencers, or other entities promoting advertiser offers.

The advertising or partnership network involved.

A free-form text field for additional information or comments.

A unique identifier for an order, used in reports such as the 'OrderId Lookup Report'.

The operating system of the device used by a customer (e.g., iOS, Android, Windows).

The number of times an application or email has been opened.

The number of orders placed by customers, often tracked for conversion and revenue attribution.

The revenue amount before any adjustments or currency conversions.

The currency in which the original transaction or payout amount was recorded.

The initial amount that was designated for payment to a partner before any modifications or reversals.

Any additional costs associated with an action, conversion, or transaction that are not categorized as the primary action cost.

A count or record of mobile-specific actions, other than primary conversion events, tracked by the platform.

Costs incurred for mobile-related activities, excluding primary or direct mobile expenses.

Revenue generated from mobile-related activities, excluding primary or direct mobile income.

The name or identifier of the partner (e.g., affiliate, influencer).

The amount of payout that is overdue to a media partner or affiliate.

The amount paid out to a partner for a conversion or action.

The Average Order Value (AOV) for performance-based marketing activities, indicating the average monetary value of orders generated.

Performance Cost Per Action, representing the cost incurred for each completed action (e.g., sale, lead, click) attributable to a partnership.

Performance Return On Ad Spend, indicating the revenue generated for every dollar spent on advertising or partnership activities.

The total revenue generated as a result of performance-based marketing or partnership efforts.

The total number of performance-based actions.

Performance Conversion Rate, the percentage of users who complete a desired performance-based action.

Performance Return On Investment, a metric to evaluate the efficiency of performance-based marketing investments.

The platform on which an event occurred (e.g., web, mobile, desktop).

The postal code of a location.

The name or identifier of a product involved in a transaction.

The category of a product.

A promotional code used during a transaction.

A unique code offered to customers to receive a discount or special offer on an order.

A unique identifier for a media property.

The number of units of a product or item.

Return On Ad Spend, indicating the revenue generated for every dollar spent on advertising.

Return On Investment, a metric to evaluate the efficiency of an investment.

Refers to a Redirect Rule or Routing Rule that affected a customer's referral journey.

The commission rate or payout rate applied to an action or conversion.

The total number of times an ad or content was displayed, without filtering.

The total number of clicks on an ad or link, without filtering for fraud or duplicates.

The total number of unique users who have seen content or a campaign message.

The amount of money returned to a customer or partner as a discount or incentive, often associated with specific deals, promotions, or actions.

The referring URL that directed the user.

The date when a referral event occurred.

The origin of the traffic that led to a referral, such as a specific website, social media platform, or advertising campaign.

The category or method by which referral traffic was generated, e.g., organic, paid, direct, social, or email.

The classification of the referral, e.g., affiliate, influencer, business development.

The URL of the page that directed the user to the advertiser's site.

The geographical region or state associated with an event or user.

The total revenue generated from partnership activities.

The cost associated with actions that have been reversed.

The number of actions that have been reversed or cancelled.

The cost associated with leads that have been reversed.

The number of leads that have been reversed or deemed invalid.

The revenue amount that has been reversed or cancelled.

The cost associated with sales that have been reversed.

The number of sales that have been reversed or cancelled.

Stock Keeping Unit, a unique identifier for a product.

Cost Per Action for sales, representing the cost incurred for each completed sale.

Conversion Rate for sales, the percentage of users who make a purchase.

The total cost associated with generating sales.

The revenue rate specifically generated from sales.

The total revenue generated from sales.

The total monetary value of a sale or transaction.

The total number of completed sales.

Refers to the count of instances where a marketing communication, notification, or action has been dispatched or initiated within the impact.com platform. This metric helps track the volume of outreach or activity generated through partnerships.

A unique identifier shared across different entities, often used in reports like 'Performance by Partner Shared Id Report'.

A unique identifier shared across different entities, often used in reports like 'Performance by Partner Shared Id Report'.

The state or province associated with an event or user.

The current status of an action, campaign, or entity (e.g., pending, approved, reversed).

Detailed information regarding the status of an entity, such as a campaign, offer, or partner.

Detailed information regarding the status of an entity, such as a campaign, offer, or partner.

The first sub-identifier used for granular tracking of marketing activities or conversions, common in affiliate marketing.

The second sub-identifier used for granular tracking of marketing activities or conversions.

The third sub-identifier used for granular tracking of marketing activities or conversions.

The unique identifier for a sub-account, program, or campaign within the impact.com platform. This ID is used to filter and refine report data, allowing users to focus on specific marketing initiatives or brand programs.

The display name associated with a specific sub-account, program, or campaign. This provides a human-readable name for the identifier used in the 'Subacctid' field, helping to identify the relevant marketing program or brand.

A more specific classification within a broader category for products, services, or campaigns.

The amount of tax applied to a transaction.

A timestamp or duration related to an event or activity.

The number of times an impression was viewed, a metric related to ad performance.

The total Cost of Goods plus Total Cost.

The total number of clicks recorded.

The overall aggregated cost.

The sum of all payouts that have been approved but not yet cleared or paid to partners.

A unique identifier for a transaction.

The classification of a transaction (e.g., sale, return, adjustment).

A categorization of an entity or activity.

The string sent by a user's browser or application, containing information about the operating system and browser.

Value Added Tax, a consumption tax applied to goods and services.

The version identifier of an API, report, or other system component. The implementation specifies `IrVersion=11`.

The number of ad impressions that were actually visible to users.

The total number of times content, an ad, or a page was viewed.

The calendar year associated with the reported data, used for temporal filtering or aggregation.

The date when a batch of actions was processed or recorded.

The calculated cost associated with a specific action, such as a click or conversion, based on agreed-upon terms.

The date when an action or event was tracked or became active.

The current operational status of an entity, such as a campaign (e.g., Active, Draft).

The actual date when a payment or transaction was cleared.

The name or identifier of the advertising campaign.

The group to which an advertisement campaign belongs.

The date when an advertisement campaign concluded.

The name or identifier of the ad group within an advertising campaign.

A unique identifier for an advertisement.

The descriptive name of the advertisement.

The date when an advertisement campaign began.

The type or format of the advertisement (e.g., banner, text, video).

The geographical business region of the advertiser.

The city of the advertiser's customer.

The country of the advertiser's customer.

The geographical region of the advertiser's customer.

The current status of the advertiser's customer.

The specific line of business for the advertiser.

A unique identifier for a batch of records or actions.

The cost associated with bonuses or additional incentives paid out to partners, contributing to the overall program expense.

The current operational status of a marketing campaign (e.g., active, paused, ended).

The cost associated with a single click on an advertisement.

The date when a click event occurred.

A unique identifier for a click event.

Represents a conversion event where a user's click on a tracking link resulted in a measurable action, such as a sale or lead.

The date and time when a specific record, such as an action, campaign, or user account, was created within the platform.

The exchange rate used to convert a transaction amount from one currency to another.

The generic date associated with a record or event.

A formatted date for display purposes.

The date when an entity joined, such as a partner or customer.

The date on which a specific record, action, or item was initially entered into the system. This often corresponds to the date a tracked event occurred.

The date of a specific event or action, formatted for sorting and programmatic filtering. This field allows for chronological ordering of data within reports, such as by click date or action date, and supports date range filtering.

The date on which an entity, such as a campaign or partner, was deactivated or became inactive.

The method or channel through which an item, such as an ad, commission, or content, was delivered or attributed.

The type of device used (e.g., mobile, desktop, tablet).

The total cost of products in the basket captured at conversion.

The total cost of Locked and Open-Ended Actions plus Reversed Action Cost.

The total revenue generated before any expenses or deductions.

A unique identifier for a partner group.

The name of a partner group.

The date when an invoice was issued.

The IP (Internet Protocol) address associated with an event, user, or activity, used for tracking and fraud detection.

The date when an entity, such as a partner or customer, joined the platform or program.

The URL of the page where a user lands after clicking on an advertisement or link.

The URL of the landing page where a user arrived.

A unique identifier for a geographical location associated with an activity or entity.

The name of a geographical location associated with an action or partner, such as a country or state.

The classification or type of a geographical location, such as country or state.

The date when a conversion event or other data becomes finalized and can no longer be modified.

The total number of media assets (e.g., banners, links, videos) associated with a specific campaign, partner, or media property.

A unique identifier for a piece of media or creative.

A unique identifier for a media partner.

A unique identifier for a media property (e.g., a website, app, or publisher).

The current name of the media property.

The historical name of a media property, such as a website or app, that a partner uses to promote campaigns. This field tracks previous names for auditing or analysis.

The current type of the media property (e.g., website, blog, social media channel).

The historic type or category of the media property (e.g., social media, blog, mobile app) where an ad or content was displayed.

A unique identifier for a media partner.

The sale amount recorded in its original currency before any currency conversion.

The total sale amount before any discounts, taxes, or currency conversions.

A categorization or grouping of partners within the impact.com platform for organizational and reporting purposes.

A unique identifier for a partner.

How the customer paid for their order.

A unique identifier for a specific partnership program or campaign managed within impact.com.

The name of a media property.

The classification or type of a media property.

A unique identifier for a publisher.

The name of the publisher.

The specific location or position where a referring advertisement was displayed.

The numerical position of a referring advertisement within its placement.

The ranking or priority assigned to a referring advertisement.

The URL of the landing page that was linked to by the referring source.

The business region associated with media activities.

The associated line of business for a referring media property, categorizing the type of business activity related to the media source.

The name or identifier of the referring media property.

An identifier for a specific redirect rule applied to tracking links, governing where users are directed.

A unique identifier for a referral event.

The referring URL.

The planned date when a payment or transaction is expected to be cleared.

A unique identifier for a selling partner on the impact.com platform.

The name of a selling partner on the impact.com platform.

The category to which a website or content property belongs.

The social media platform from which a referral or action originated.

The social media platform on which a specific action originated.

The total Cost of Goods plus Total Cost.

The aggregated total cost incurred for a campaign, partnership, or a set of actions.

The category of traffic source, classifying how users arrive at a destination (e.g., organic, paid, referral), essential for analyzing marketing effectiveness.