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Idealo: Most-used fields

The table below gives information about most-used fields that you can import from Idealo. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
CategoryDimension

The hierarchical product category path on idealo at the time of the click, with levels separated by ' > '.

Click TypeDimension

The specific type of interaction that generated the click, such as 'offer' for clicks on product catalog offers or 'offer LPI' for low price inventory offers.

ClicksMetric

The total number of clicks recorded for the product on a specific day.

CpcMetric

The cost per click charged for an offer.

Customer-IPDimension

The customer's IP address, hashed for privacy reasons. Raw IP addresses are not exposed.

DateDimension

Represents the date or timestamp of a click event in Berlin local time. In detailed click reports, it includes the timestamp in ISO 8601 format, while daily click reports provide the date in ISO 8601 format.

Date/TimeDimension

The timestamp of the click event in Berlin local time (Europe/Berlin), providing a precise date and time.

EANsDimension

A list of Global Trade Item Numbers (GTINs) or European Article Numbers (EANs) associated with a product offer. These numbers uniquely identify products.

LinkDimension

The destination URL recorded for the click, leading to the shop's offer page.

ProductDimension

The full product name, including the brand, as it was listed on idealo at the time of the click.

Shop IDDimension

A unique identifier for the idealo shop associated with the report data.

Site/PartnerDimension

The name of the site or partner where the click originated, such as idealo.de or another partner platform.

SkuDimension

The shop's Stock Keeping Unit (SKU) for the offer.

idealo Product IDDimension

The stable identifier assigned by idealo to the product.