Hubspot: Most-used fields

Identifies a characteristic related to A/B testing, which allows for testing two variations of content (e.g., emails, landing pages) to determine performance.

Indicates if the email is an A/B test variation.

The absolute URL of the published content.

The date when a HubSpot account was created.

The country component of an address.

The age of a contact.

A list of unique identifiers for all email marketing campaigns associated with a specific email or event.

The monetary value associated with a deal.

The unique identifier for the analytics page associated with the content.

The type of analytics page associated with the content.

The name of the application or integration that is connecting to and interacting with the HubSpot API.

A boolean indicating whether an object or record has been archived.

The timestamp when the record was archived.

This field historically represented the ID of the primary company associated with a contact. It is now a read-only property, with associations managed through HubSpot's CRM Associations API.

Represents a specific type of association between two CRM records (e.g., a contact and a company), identified by its numerical `associationTypeId`. These IDs define the nature of the relationship, which can be either HubSpot-defined or custom.

A list of unique identifiers (IDs) of records that are associated with another record through a specific relationship type, where `1-17` represents the numerical `associationTypeId` defining that relationship.

The author of the content.

The display name of the author.

The birth date of a contact.

The type of blog email, such as instant, daily, or weekly digest.

Settings related to RSS feed for blog subscriptions.

The unique identifier of the business unit (brand) associated with a marketing asset or record.

The revenue value for a company or deal, which is automatically calculated by HubSpot based on associated deals closed as won or other defined calculation properties.

The name or ID of a marketing campaign.

The name of an email marketing campaign.

The name of a marketing campaign.

The UTM campaign parameter value associated with an event or record.

The name of the marketing campaign an email or other content belongs to.

The unique identifier for the category of the content.

The marketing channel through which an interaction occurred (e.g., email, social media, organic search).

Provides detailed breakdown of the marketing channel that led to an interaction, with '{NUM}' indicating the level of drill-down detail (e.g., 'channel_drill_down_1' for primary channel, 'channel_drill_down_2' for secondary).

The city component of an address.

The ID of the original object from which this record was cloned.

The reason why a deal was marked as 'closed lost' in the sales pipeline.

The reason or explanation provided when a deal is marked as 'closed won' in the sales pipeline. This field helps track and analyze successful deal outcomes.

The date and time when a deal was closed.

A unique identifier for a content object within the HubSpot CMS, used for tracking changes and auditing content history.

The city where the associated company is located.

The date the company became a customer, automatically set when the company is moved to the 'Customer' lifecycle stage.

The country where the associated company is located.

The primary website domain of the company.

The original traffic source of a company's interaction or origin, used for analytics and reporting on how the company was first engaged.

Additional granular details about the company's analytics source, providing more specific context on the engagement (e.g., specific campaign, content).

The lifecycle stage of a company, indicating its current status within the sales or marketing funnel (e.g., lead, marketing qualified lead, customer). This is often an internal property name for 'Lifecycle stage'.

A property associated with a company record in HubSpot CRM, indicating a domain used for redirection for that company.

The unique identifier of the HubSpot user assigned as the owner of a company record.

The unique identifier for the HubSpot team assigned to a company record, used for organizational and reporting purposes.

The primary industry in which the company operates.

The stage in the company's journey with your business (e.g., subscriber, lead, MQL, SQL, customer). This value is automatically populated by HubSpot.

The name of the associated company.

The name of the HubSpot user assigned as the owner of the company record.

The close date of the most recent deal associated with the company.

This field refers to the Company object in HubSpot, which stores data about businesses and organizations that interact with your business.

The city where the company is located.

The date the company became a customer, automatically set when the company is moved to the 'Customer' lifecycle stage.

The country where the company is located.

The geographic tier or category assigned to the company's country.

The date and time when the company record was created.

The primary website domain name associated with the company. This field is a key unique identifier used to avoid duplicate company records.

The date when the first associated contact with the company submitted a form or completed a conversion action, automatically set by HubSpot.

The date when the first deal associated with the company was created in HubSpot.

The original source of the company's last interaction (e.g., Organic Search, Paid Social).

The latest source data recorded by HubSpot analytics for a company, indexed by a number.

The original source of the company's first interaction with your business.

Historical or aggregated source data recorded by HubSpot analytics for a company, indexed by a number.

The two-letter country code (e.g., US) for the company's location.

The date and time when the company record was created in HubSpot.

The date when the company entered the 'Lead' lifecycle stage.

The most recent date when any property on the company record was updated. This value is automatically set by HubSpot.

The lead status of the company, indicating its position in the sales funnel.

The unique identification number assigned by HubSpot to each company record. This is a primary identifier for the object.

The primary industry in which the company operates.

The current lifecycle stage of the company (e.g., Prospect, Customer).

The URL of the company's LinkedIn profile page.

The name of the company.

The total number of deals currently associated with this company. This value is automatically updated by HubSpot.

The state or region in the company's address.

The unique identifier for a company record.

A list of unique identifiers for the contact lists or marketing automation workflows that a contact is currently enrolled in.

The country where the contact is located.

The specific source (e.g., 'Form Submission', 'Manual Entry') through which the contact record was created.

The unique identifier for a contact record.

The professional job title of the contact.

The name of the company or organization that the contact is associated with.

The industry or sector in which the contact's organization operates. While "industry" is a standard property in HubSpot, "sector" typically refers to the same concept.

The original source or method by which the contact record was created in HubSpot (e.g., organic search, referral, direct traffic).

The lifecycle stage of a contact, indicating their journey through the sales and marketing funnel (e.g., subscriber, lead, customer).

The main textual or HTML content of an object, such as a marketing email or a note.

The HTML content of the email body, specifically within a HubSpot email widget.

The category or type of the content, such as 'BLOG_POST', 'EMAIL', or 'LANDING_PAGE'.

The country associated with a contact or company record.

The date and time when a record (e.g., deal, contact, company) was initially created. This property can be set or updated by users, or automatically populated by HubSpot if not explicitly provided.

The timestamp indicating when a record or object was created.

The timestamp when the record was created.

Indicates whether an object, such as an engagement, was created by an agent or a system process.

The ID of the user who created the record.

This field stores the date and time when a record (e.g., deal, contact, company) was initially created in HubSpot. It is automatically set by HubSpot, but can sometimes be set or updated via API.

The timestamp, in ISO 8601 format, indicating when the record or object was created at its origin or within HubSpot. It represents the creation date of the source event.

The date when the record (contact, company, deal) was created in HubSpot.

A generic unique identifier for any HubSpot CRM object (e.g., contact, company, deal).

The current state of the content or object.

Indicates if the content is currently published.

The custom 'reply-to' email address set for an email campaign or send.

A boolean indicating if a custom 'reply-to' email address is enabled for an email.

The date of an event or record creation.

The date and time when a form was submitted.

The full date and time of an event.

The number of days it took to close a deal from its creation date to the 'closed won' or 'closed lost' stage.

The unique identifier for a deal record.

The original source through which a deal was created or originated.

The 'to' amount in a deal property history, representing the value of a deal at a specific point in time. The {NUM} indicates a possible index for different deal stages or historical values.

The total amount of a deal, reflecting its value at a certain stage or historical point. The {NUM} indicates a possible index for different deal stages or historical values.

The name of the deal.

The current stage of the deal in the sales pipeline.

The classification or type of a deal (e.g., New Business, Existing Business).

A descriptive text field for an object, such as a line item in a deal, a task, or a note.

The domain associated with the content or email.

The email address associated with a contact or record.

The unique identifier for an email marketing campaign.

The HTML body content of the email.

The unique identifier for the email campaign group to which an email belongs.

The mode or type of an email template used for a marketing email.

The plain text body content of the email.

The date and time of the last meeting booked with a contact or company, as recorded in HubSpot engagements.

The classification of an event (e.g., email open, form submission, page view, or a custom event).

The date and time when a specific event (e.g., email open, form submission) occurred.

The unique identifier for a feedback survey.

The specific input control type used for a property in HubSpot, such as text, number, date picker, or a dropdown select.

The date and time of the contact's first recorded conversion event.

The name of the contact's first recorded conversion event.

The date when the first deal was created for a contact or company.

The first name of the contact.

The first name of a person associated with a record.

The unique identifier for a folder where assets or files are organized.

The unique identifier for a folder used to organize content, such as marketing emails, in the current version of the API.

The unique identifier (GUID) of the campaign associated with a form submission.

The timestamp when the form was created.

The type of the form, such as 'hubspot' for standard forms, 'captured' for non-HubSpot forms, or 'flow' for pop-up forms.

The unique identifier (GUID) for the form.

The name of the form.

The unique identifier for the HubSpot portal where the form resides.

The name of the HubSpot form that was submitted.

The custom email address specified to receive replies for an email.

The sender's display name for an email.

The email address designated for replies to the sender.

The display name of the sender for marketing emails.

The complete name of a contact, often a combined field of first and last name properties.

The Google Click Identifier (GCLID), a parameter used in Google Ads tracking to pass information about a click from an ad to a website. HubSpot automatically captures this value and associates it with contact records as the `hs_google_click_id` property.

The gender of the contact.

The broader geographic area or region where the contact resides, which may correspond to a state, province, or other defined territory.

The internal name of the property group to which a property belongs.

The average number of website page views recorded for a contact.

This field records the URL of the first website or source that referred a visitor to your site, capturing the initial point of contact for a lead.

The earliest recorded timestamp for any website activity or interaction by a contact.

The HubSpot campaign identifier that represents the very first marketing interaction a contact had before converting.

This field records the URL of the very first page a contact visited on your website, automatically set by HubSpot. It is a read-only property.

The timestamp of the contact's first recorded visit to the website.

The URL of the last referring website that brought the contact to your site.

The most recent recorded timestamp for any website activity or interaction by a contact.

The HubSpot campaign identifier that represents the last marketing interaction a contact had before converting.

The URL of the last page visited by the contact on your website.

The timestamp of the contact's most recent visit to the website.

The total number of website page views recorded for a contact.

The total number of visits recorded for a contact on the website.

The original source through which a contact or company was acquired (e.g., Organic Search, Social Media, Referral). This is a HubSpot internal analytics property.

Detailed data about the source through which a contact or company was acquired, with '{NUM}' representing a specific data point or index. This is a HubSpot internal analytics property.

A phone number calculated or derived by HubSpot for a contact.

The identifier of a HubSpot marketing campaign to which an email, landing page, or other asset belongs.

The monetary amount of a closed deal.

The monetary value of a closed deal, expressed in the HubSpot account's primary currency.

The unique identifier of the HubSpot user who created the record.

The date and time when the HubSpot object was created.

The date and time when a deal entered the 'Appointment Scheduled' stage in the sales pipeline.

The date and time when a deal entered the 'Closed Lost' stage in the sales pipeline.

The date and time when a deal entered the 'Closed Won' stage in the sales pipeline.

The date and time when a deal entered the 'Contract Sent' stage in the sales pipeline.

The date and time when a deal entered the 'Decision Maker Bought-in' stage in the sales pipeline.

The date and time when a deal entered the 'Presentation Scheduled' stage in the sales pipeline.

The date and time when a deal entered the 'Qualified to Buy' stage in the sales pipeline.

The date and time when a deal exited the 'Appointment Scheduled' stage in the sales pipeline.

The date and time when a deal exited the 'Closed Lost' stage in the sales pipeline.

The date and time when a deal exited the 'Closed Won' stage in the sales pipeline.

The date and time when a deal exited the 'Contract Sent' stage in the sales pipeline.

The date and time when a deal exited the 'Decision Maker Bought-in' stage in the sales pipeline.

The date and time when a deal exited the 'Presentation Scheduled' stage in the sales pipeline.

The date and time when a deal exited the 'Qualified to Buy' stage in the sales pipeline.

A setting that defines how the amount of a deal is calculated in HubSpot.

The predictive score calculated by HubSpot's AI to assess the health and likelihood of a deal closing successfully.

The probability percentage associated with the current stage of a deal.

An indicator of whether an email sent to a contact has bounced, or the type of bounce (e.g., hard bounce, soft bounce), reflecting email deliverability issues for a recipient.

A boolean indicating whether a contact has clicked on a link within an email.

A boolean indicating whether a marketing email was successfully delivered to the contact.

The date and time when a contact first clicked on a link in a marketing email.

The date and time when a contact first opened a marketing email.

The date and time when the first marketing email was sent to a contact.

The date and time when a contact last clicked on a link in a marketing email.

The name of the last marketing email sent to the contact.

The date and time when a contact last opened a marketing email.

The date and time when the last marketing email was sent to a contact.

A boolean indicating whether a contact has opened a marketing email.

A boolean indicating whether a contact's email address has been quarantined due to deliverability issues.

The number of marketing emails sent to a contact since their last engagement (e.g., open or click).

The Google Click Identifier (GCLID) associated with a contact or company from Google Ads clicks.

A boolean indicating whether a deal has been closed, either as 'won' or 'lost'.

A boolean indicating if a deal has been closed and lost.

A boolean indicating if a deal has been closed and won.

The current stage of a contact in their customer journey.

The date and time when the HubSpot object was last modified.

The date or details of the most recent meeting engagement associated with a record.

This field indicates the most recent source or channel through which a contact or company interacted with your content or website.

This field provides additional granular details or a drill-down level about the latest source of interaction, offering more context beyond the primary `hs_latest_source` field.

The current lead status of a contact.

The date and time when a contact or company transitioned into the 'Customer' lifecycle stage.

A score or percentage representing the predicted likelihood of a deal being closed successfully.

A list of manually assigned HubSpot campaign IDs associated with an object.

A category assigned for sales forecasting, often set manually (e.g., 'Commit', 'Best Case', 'Pipeline').

The marketing status of a contact, indicating whether they are eligible to receive marketing emails.

A list of unique identifiers for records that have been merged into the current record.

The timestamp when the 'next step' property of a CRM object (e.g., deal, contact) was last updated by HubSpot.

The unique identifier for a HubSpot CRM object (e.g., contact, company, deal, engagement).

The source from which the HubSpot CRM object (e.g., contact, company, deal) was created or last updated.

Additional details about how a contact or company record was created in HubSpot, where {NUM} indicates the detail level.

A descriptive, human-readable label indicating the origin or creation source of the HubSpot object (e.g., 'Offline Source', 'Organic Search').

The creation date of the earliest open deal associated with a contact or company.

The sales pipeline that a deal belongs to, which defines the stages of the sales process for that deal.

The predicted monetary value of a deal.

The predicted monetary value of a deal, expressed in the HubSpot account's primary currency.

The projected monetary value of a deal.

The projected monetary value of a deal, expressed in the HubSpot account's primary currency.

The date and time of the most recent reply to a sales email associated with a contact or deal.

The duration between the creation date of a contact and the close date of their first associated deal.

The duration (in milliseconds) between the creation of a contact record and the creation of their first associated deal.

The duration (in milliseconds) a deal spent in the 'Closed Lost' stage.

The duration (in milliseconds) a deal spent in the 'Closed Won' stage.

The duration (in milliseconds) a deal spent in the 'Contract Sent' stage.

The unique identifier of the user who last updated the record.

The date a contact or company entered their current lifecycle stage.

The date a contact or company entered the 'Customer' lifecycle stage.

The date a contact or company entered the 'Evangelist' lifecycle stage.

The date a contact or company entered the 'Lead' lifecycle stage.

The date a contact or company entered the 'Marketing Qualified Lead' lifecycle stage.

The date a contact or company entered the 'Opportunity' lifecycle stage.

The date a contact or company entered an 'Other' lifecycle stage.

The date a contact or company entered the 'Sales Qualified Lead' lifecycle stage.

The date a contact or company entered the 'Subscriber' lifecycle stage.

The date an object entered a specific stage or state, corresponding to an older HubSpot v2 property, indexed by a number.

The date a contact or company exited the 'Marketing Qualified Lead' lifecycle stage.

The HTML title of the content.

The name of the HubSpot user assigned as the owner of a record.

The date and time when a HubSpot owner was most recently assigned to a CRM record (e.g., contact, company, deal).

The unique identifier of the HubSpot user assigned as the owner of a record.

The unique identifier of the HubSpot team associated with a record.

The lead score assigned to a contact within HubSpot, indicating their engagement and likelihood to become a customer based on predefined criteria.

The unique identifier for the record.

The industry sector in which a company operates.

The city derived from the IP address associated with a contact's interaction.

The country derived from the IP address associated with a contact's interaction.

The state or region code derived from the IP address associated with a contact's interaction.

A boolean indicating whether a marketing email or content is part of an A/B test.

A boolean indicating if graymail suppression is enabled for email campaigns to avoid sending to less engaged recipients.

Indicates whether the content (e.g., an email) has been published.

A boolean indicating if recipient fatigue suppression is enabled to prevent over-mailing contacts.

Indicates if an email is a transactional email (e.g., order confirmation) rather than a marketing email.

The primary job function or area of responsibility for a contact.

The job title of a contact.

The user-friendly name or display label for a property or item.

The language preference of a contact or the language of a content asset.

The date and time when the record was last modified.

The last name of a person associated with a record.

Provides granular details about the most recent traffic source through which a contact interacted with the business. These properties (e.g., Drill-Down 1, Drill-Down 2) offer increasing levels of specificity, such as the specific social media platform or the name of a marketing campaign.

A unique identifier for a lead.

The current status of a lead in the sales or marketing process.

The current lifecycle stage of a contact or company (e.g., Subscriber, Lead, Customer).

A boolean indicating if the list is archived.

The unique identifier of the user who created the list.

The date and time when the list was created.

The unique identifier of the user who created the contact list.

A boolean indicating if the list has been deleted.

A boolean indicating if the list is a dynamic (active) list that updates automatically.

The date and time when the filters defining the contact list were last updated.

A boolean indicating if the list is an internal HubSpot list.

The internal unique identifier for the list.

Indicates if a specific list is exempt from certain API rate limits or restrictions.

The unique identifier for the list.

The permissions configured for accessing or modifying the contact list.

The type of list, such as 'STATIC' or 'ACTIVE'.

The version identifier for the contact list.

Settings related to how contacts are added or removed from the list.

The name of the list.

The object type associated with the list (e.g., '0-1' for contacts).

The HubSpot portal ID where the list resides.

The current processing status of the contact list (e.g., 'ACTIVE', 'PROCESSING').

The type of processing applied to the list, such as 'STATIC' or 'ACTIVE' (dynamic).

A boolean indicating if the list is read-only.

The total number of contacts currently in the list.

A list of team IDs that have access to or are associated with a particular list.

The date and time when the list was last updated.

The unique identifier of the HubSpot user who last updated the list.

The live domain where the content is published.

The reason why a deal was marked as lost.

A property or record indicating the email marketing lists from which a contact is specifically excluded.

A property or record indicating the email marketing lists in which a contact is currently included.

The total number of marketing emails that a contact has clicked on or opened.

The maximum number of RSS entries to display in an email.

The mobile phone number of a contact.

The name of the record or content (e.g., email name, form name).

The nationality of a contact.

Indicates the contact's subscription status for newsletters, often managed through a boolean property or a multi-checkbox property for various subscription types.

The date and time of the last contact interaction, often derived from notes or other engagements.

The date and time when notes associated with a record were last updated.

The date of the next scheduled activity related to a record, often derived from notes or tasks.

The total number of contacts currently associated with a particular CRM object, such as a company or a deal.

The number of deals currently associated with a contact or company. For deals, a property named 'Number of associated contacts' exists.

The total number of notes associated with a record.

The number of deals in a specific stage or category. The {NUM} indicates a possible index for different deal stages.

The timestamp when a contact explicitly opted in to receive privacy-related marketing communications.

The timestamp when a contact unsubscribed or opted out from newsletter communications.

The timestamp when a contact explicitly opted out from privacy-related marketing communications.

The source or origin from which a record or interaction was created.

The name of the HubSpot user assigned as the owner of the record (contact, company, or deal).

The unique identifier for a specific page in HubSpot's CMS.

The name or title of a specific page in HubSpot's CMS.

The date and time when a HubSpot content page is scheduled to expire.

Indicates whether an expiry date is enabled for a specific content page in HubSpot.

The URL to which visitors are redirected after a HubSpot content page expires.

Indicates if a page or web version is configured to redirect to another URL.

The primary phone number associated with a contact or record.

The sales pipeline to which a deal belongs.

The current stage of a deal within its sales pipeline, indicating its progress.

The unique identifier for the HubSpot portal (account).

The postal address of a contact or company.

A key used to access a preview of content, such as an email or page.

The unique identifier of the primary email campaign associated with an object or event.

The current processing status of the content or task.

The date and time when the content (e.g., email, page) was published.

The date when content (e.g., blog post, page, email) was published.

The timestamp when the content was published.

The email address of the user who published a piece of content.

The user ID of the person who published a piece of content.

The name of the user who published a piece of content.

The amount of the most recently closed deal associated with a contact or company.

The date when the most recent deal associated with a contact or company was closed.

The email address of the recipient for an email event or communication.

A boolean indicator specifying whether a particular field or property is mandatory when creating or updating a record in HubSpot.

A template used to define the format of the author's line in an RSS-to-email feed.

The maximum width allowed for blog images within an RSS-to-email campaign.

The text used to denote the author in an RSS-driven email.

The click-through text used in an RSS-driven email.

The comment text used in an RSS-driven email.

A template used to define the structure and content of an individual entry within an RSS-to-email feed.

Indicates if an RSS email entry template is enabled.

The maximum width for images in an RSS-driven email.

The URL of the RSS feed used for an RSS-driven email.

The scheduling or frequency settings for sending out RSS-to-email updates.

The URL of the RSS feed used for pulling content into RSS-to-email campaigns.

The total number of sales emails sent to a contact that have been opened.

The total number of sales emails sent to a contact that have received a reply.

The security status or state of a piece of content or an object.

A boolean indicating if the content (e.g., email, social post) should be sent or published immediately upon creation.

The timestamp indicating when an engagement or activity, such as an email, was created or logged by a sender in HubSpot. This often maps to the `hs_timestamp` property for engagements.

The unique identifier (ID) of the HubSpot owner (user or team) responsible for creating or sending the associated engagement or activity, such as an email. This often maps to the `hubspot_owner_id` property.

The URL slug for the content.

The general source from which a record or activity originated.

Provides granular details about the original (first known) traffic source through which a contact interacted with the business. These properties (e.g., Drill-Down 1, Drill-Down 2) offer increasing levels of specificity, such as the specific social media platform, search term, or the name of a marketing campaign.

The date and time when an event, campaign, or activity began.

The current state or status of the content (e.g., DRAFT, PUBLISHED).

The count of emails that bounced during a campaign send.

The total number of clicks on links within the email.

The number of contacts lost (e.g., unsubscribed or hard bounced).

The total number of emails successfully delivered to recipients.

The number of emails that were not sent by HubSpot due to various reasons (e.g., invalid email, unengaged).

The number of emails that resulted in a permanent delivery failure.

The number of emails that were not sent for various reasons.

The total number of times the email was opened by recipients.

The number of emails that are currently awaiting delivery.

The total number of replies received for the email.

The number of contacts selected as recipients for the email.

The total number of emails sent.

The number of emails that resulted in a temporary delivery failure.

The number of times the email was marked as spam by recipients.

The number of emails that were suppressed (not sent) due to various reasons (e.g., unsubscribed, bounced).

The number of recipients who unsubscribed from the email list.

The number of clicks from computer devices.

The number of clicks from mobile devices.

The number of clicks from unknown device types.

The number of opens from computer devices.

The number of opens from mobile devices.

The number of opens from unknown device types.

The percentage of sent emails that resulted in a bounce (delivery failure).

The percentage of delivered emails that received at least one click.

The percentage of delivered emails that resulted in a click on a link.

The ratio of contacts who were lost (e.g., unsubscribed, hard bounced) from an email campaign.

The percentage of sent emails that were successfully delivered to recipients.

The percentage of sent emails that resulted in a hard bounce (permanent delivery failure).

The percentage of emails that were scheduled to be sent but were not actually sent.

The percentage of delivered emails that were opened by recipients.

The percentage of emails for which the delivery status is still pending.

The percentage of delivered emails that received a reply from recipients.

The percentage of sent emails that resulted in a soft bounce (temporary delivery failure).

The percentage of delivered emails that were marked as spam by recipients.

The percentage of delivered emails that resulted in a recipient unsubscribing.

Indicates if statistics or an asset failed to load, commonly seen in email marketing performance data.

The ratio of total bounced emails to the total emails sent.

The ratio of unique clicks on marketing emails to unique email opens.

The click-through rate, representing the ratio of unique clicks to total emails delivered.

The ratio of contacts lost (e.g., unsubscribed, bounced) from an email list.

The ratio of successfully delivered marketing emails to the total emails sent.

The ratio of hard bounced emails to the total emails sent, indicating permanent delivery failures.

The ratio of emails that were not sent to the intended recipients.

The ratio of unique marketing email opens to the total emails delivered.

The ratio of emails that are currently in a pending state before sending.

The ratio of replies received for marketing emails relative to the number of emails delivered.

The ratio of soft bounced emails to the total emails sent, indicating temporary delivery failures.

The ratio of spam reports to the total emails delivered.

The ratio of contacts who unsubscribed from marketing emails to the total emails delivered.

The current status of an object, such as a deal, workflow, or export.

A more specific classification under a main category for an object or content.

The subject line of the email or communication.

The method or tool by which a record was originally created or submitted into HubSpot (e.g., Form, Import, CRM UI, Integration, API).

The classification of the form that received the submission, such as a HubSpot-created form, a captured external HTML form, a pop-up form (flow), or a blog comment form.

The unique identifier of the blog to which a subscription is associated.

The unique identifier for the office location associated with a subscription.

The unique identifier for a subscription.

The name of the email subscription type.

The file path to the email or content template used.

The default sample size percentage used for A/B testing variations.

The default sampling method for A/B testing.

The current status of an A/B test.

The metric used to determine the winner of an A/B test (e.g., open rate, click-through rate).

The percentage of recipients included in the A/B test.

The number of hours to wait before automatically choosing an A/B test winner.

The unique identifier for an A/B test.

The primary recipient's email address or name for an email communication.

The monetary value of a deal.

The total revenue generated from all associated deals for a company or a contact.

Indicates if an email is a transactional email, used for non-marketing communications such as order confirmations.

The type of an object or property (e.g., string, number, email for properties; EMAIL, CALL for engagements).

The timestamp when content, such as an email or page, was unpublished.

The date a contact unsubscribed from all email communications or a specific subscription type.

Indicates a contact's subscription status for marketing emails, showing whether they are opted in or opted out of specific subscription types or all email communications.

The timestamp when the record was last updated.

The ID of the user who last updated the record.

The URL associated with the record or content.

A boolean indicating whether the RSS feed headline should be used as the email subject line for blog subscription emails.

The UTM campaign parameter used to track the performance of a marketing campaign.

The UTM tracking parameter for ad content, used to differentiate between ads within the same campaign.

The UTM medium parameter used to track the channel of a marketing campaign (e.g., email, social).

The UTM source parameter used to track the origin of a marketing campaign (e.g., google, facebook).

The UTM tracking parameter for paid search keywords, identifying the keyword that led to a contact.

The specific data value that failed a validation rule when submitting or updating information via the API.

A human-readable message providing details about why a validation error occurred for a specific field or data submission.

The internal name of the field or property that triggered a validation error.

This field refers to the date of the HubSpot API version used for data collection, following a YYYY-MM format, indicating the release date of the API specification.

A timestamp indicating the version or last modification time of an object.

The domain used for the web version of an email or landing page.

A boolean indicating whether a public web version of an email is enabled.

A boolean indicating if the web version of an email redirects to a different URL.

The meta description for the web version of the content.

The URL slug or identifier for the web version of an email.

The URL for the web version of the content.