Hawk DSP: Most-used fields
The table below gives information about most-used fields that you can import from Hawk DSP. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
adServingFeesCurrencyMetric
The currency used for ad serving fees, which are charges associated with delivering advertisements.
adTechFeesCurrencyMetric
The currency used for ad technology fees, covering costs related to the ad tech stack.
advertiserDimension
The name or identifier of the advertiser running the campaign.
campaignIdDimension
The unique identifier for the advertising campaign.
clickMetric
The number of times users clicked on an advertisement. This is a common measure in programmatic advertising.
completeMetric
Indicates the number of times a video advertisement was viewed to completion.
creativeFamilyDimension
Represents a grouping or category of creative assets used within an advertising campaign, allowing for performance analysis across different creative themes or variations. This is a dimension used for aggregated campaign reporting.
currencyDimension
The currency code used for various financial metrics within the report, such as 'USD' or 'EUR'.
dayDimension
The specific day for which the data is reported.
dealIdDimension
Identifier for a programmatic advertising deal, often used in private marketplace (PMP) or preferred deals to specify the terms of ad inventory purchase.
exchangeDimension
The advertising exchange where ad impressions are bought and sold.
firstQuartileMetric
A metric indicating the number of video ad impressions that reached at least 25% completion. This is a measure used for aggregated campaign reporting.
impressionMetric
The number of times an advertisement was displayed to a user. This is a common measure in programmatic advertising.
mediaCostCurrencyMetric
The currency in which the media cost (cost of ad placements) is reported.
mediaCostUSDMetric
The cost of media placements, reported in USD.
mediaplanIdDimension
Unique identifier for a media plan or campaign within the Hawk DSP.
organizationNameDimension
The name of the organization associated with the campaign data.
publisherDimension
Identifies the source (e.g., website, app, or ad network) where an ad was displayed. This is a dimension used for aggregated campaign reporting.
publisherIdDimension
Unique identifier for the publisher whose inventory is being utilized for ad placements.
realCostCurrencyMetric
The currency of the actual cost incurred for the advertising activity.
secondQuartileMetric
A metric indicating the number of video ad impressions that reached at least 50% completion. This is a measure used for aggregated campaign reporting.
segmentIdDimension
Identifier for an audience segment targeted in advertising campaigns.
startMetric
Specifies the start date of the reporting period for which campaign data is being requested or analyzed.
thirdPartyCostCurrencyMetric
The currency used for third-party costs, which are expenses from external vendors or services.
thirdQuartileMetric
A metric indicating the number of video ad impressions that reached at least 75% completion. This is a measure used for aggregated campaign reporting.
totalCostCurrencyMetric
The currency for the total cost of all advertising activities, including media costs and various fees.