Google Trends: Most-used fields
The table below gives information about most-used fields that you can import from Google Trends. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Related queriesDimension
Provides search queries that are related to the input keywords, categorized into 'Top' queries (most popular) and 'Rising' queries (those with significant growth in search interest).
dateDimension
The calendar date associated with the search trend data.
endDimension
The end date and time of the data collection period for a specific trend or report.
formattedTimeDimension
A human-readable string representing the time point for which the search interest data is provided. This can be formatted in various granularities such as hourly, daily, weekly, or monthly, depending on the requested time range and aggregation.
formattedValueMetric
A numerical representation of the search interest for a specific keyword or topic at a particular point in time, scaled relative to other data points. This value indicates the popularity of a search query.
geoCodeDimension
A standardized code representing a geographic region, used for filtering or reporting search interest by location.
geoNameDimension
The human-readable name of the geographic region, such as a country, state, or city.
hasDataDimension
A boolean indicator specifying whether search interest data is available for the corresponding time point. If true, data exists; if false, no data was recorded or is available for that period.
keywordDimension
A specific word or phrase that users search for on Google, used to track search interest.
queryDimension
A search term or phrase submitted by users, often appearing in reports like 'Related Queries'.
startDimension
The start date and time of the data collection period for a specific trend or report.
timeMetric
This field indicates the timestamp or the specific time range associated with the collected trend data. Its granularity can vary from years to minutes, depending on the specified time range for the report.
valueMetric
The numerical search interest value for a specific time period, scaled from 0 to 100. A value of 100 signifies the highest popularity for the term, while 0 indicates less than 1% of the peak popularity. These values are relative and not absolute search counts.