Google Search Ads 360 (Beta): Most-used fields

The percentage of Search ad impressions that appeared in the most prominent, absolute top position on the search results page.

The unique identifier for a bidding strategy, including those owned by a customer or shared with a customer by a manager account.

The target return on ad spend (ROAS) for an accessible bidding strategy aimed at maximizing conversion value. This strategy maximizes revenue while attempting to achieve the specified average target ROAS.

The target cost-per-acquisition (CPA) for an accessible bidding strategy aimed at maximizing conversions. This represents the average amount desired to spend per acquisition.

The target cost-per-acquisition (CPA) in micros for an accessible bidding strategy focused on maximizing conversions. This is the average amount, in micros, desired to spend per acquisition.

The name of the accessible bidding strategy.

The ID of the customer who owns the accessible bidding strategy.

The descriptive name of the customer who owns the accessible bidding strategy.

The target cost-per-acquisition (CPA) in micros for an accessible bidding strategy that sets bids to achieve a specific CPA.

The maximum cost-per-click (CPC) bid limit, in micros, that can be set by an accessible Target Impression Share bidding strategy.

The target location on the search results page (e.g., absolute top, top, or anywhere on the page) for an accessible Target Impression Share bidding strategy.

The targeted fraction of ads, in micros (e.g., 1% = 10,000), to be shown in the specified location on the search results page for an accessible Target Impression Share bidding strategy.

The target return on ad spend (ROAS) value for an accessible Target ROAS bidding strategy, aiming to maximize revenue while achieving this specific ROAS.

The maximum cost-per-click (CPC) bid limit, in micros, that can be set by an accessible Target Spend bidding strategy.

The target spend amount, in micros, for an accessible Target Spend bidding strategy, aiming to maximize clicks within this budget. This field is deprecated.

The type of the accessible bidding strategy (e.g., Maximize Conversions, Target ROAS, Target Impression Share).

The date and time when the ad group ad was created, in the customer's time zone.

The URL shown in the ad, representing the landing page.

The identifier of the ad in the external engine account (e.g., Yahoo Japan, Microsoft, Baidu), applicable to Search Ads 360 accounts.

The status of the ad group ad within the external engine account, such as active, eligible, or pending review.

The first description line for an expanded dynamic search ad.

The second description line for an expanded dynamic search ad.

A unique identifier used for tracking purposes specifically for Expanded Dynamic Search Ads within an ad group.

The first description line for an expanded text ad.

The second description line for an expanded text ad.

The main headline for an expanded text ad.

The second headline for an expanded text ad.

The third headline of an Expanded Text Ad.

The first optional display path for an expanded text ad, appended to the display URL.

The second optional display path for an expanded text ad, appended to the display URL.

The tracking ID for an Expanded Text Ad.

A list of the possible final URLs for the ad after all cross-domain redirects.

The unique identifier for an ad within an ad group.

The unique identifier of a label attached to an ad group ad.

The name of the label applied to the ad group ad.

The current status or condition of the custom labels associated with an ad group ad, reflecting their active state or other relevant conditions.

The background color of the text label applied to an ad group ad.

The descriptive text of the label applied to an ad group ad.

The timestamp when the ad group ad was last modified.

The name used to identify the ad within an ad group, primarily supported for DisplayUploadAd, ImageAd, ShoppingComparisonListingAd, and VideoAd types.

The descriptions provided for a Responsive Search Ad.

The headlines provided for a Responsive Search Ad.

The first optional display path for a responsive search ad within an ad group.

The second optional display path for a responsive search ad within an ad group.

The tracking ID for a Responsive Search Ad within an ad group.

The rotation mode for ads within the ad group, determining how frequently ads are shown relative to each other.

The status of the ad within the ad group (e.g., Enabled, Paused, Removed).

The first description line for a text ad.

The second description line for a text ad.

The display URL specifically shown for a text ad on mobile devices within an ad group.

The display URL for a standard text ad within an ad group.

The main headline for a text ad.

The tracking ID for a Text Ad within an ad group.

The type of the ad, such as Expanded Text Ad, Responsive Search Ad, or Image Ad.

The status of the asset's linkage to the ad group.

The cost-per-click (CPC) bid for the ad group, specified in micros (one millionth of a currency unit).

The date and time when the ad group was created.

The type of age range criterion used for audience targeting within an ad group.

The modifier value for bids when this specific criterion matches, ranging from 0.1 to 10.0.

The maximum cost-per-click (CPC) bid amount (in micros) set for this ad group criterion.

The timestamp indicating when the ad group criterion was created.

The unique identifier for a criterion (e.g., keyword, location) within an ad group.

The effective cost-per-click (CPC) bid amount for the ad group criterion, in micros.

The identifier for the ad group criterion in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.

The status of the ad group criterion in the engine account (e.g., active, paused, removed).

The list of possible final mobile URLs for the ad group criterion after all cross-domain redirects.

A suffix that is appended to the final URL of the ad group criterion after auto-tagging. This is used for tracking additional parameters.

The list of possible final URLs for the ad group criterion. These are the URLs where users land after clicking an ad.

The type of gender criterion used for audience targeting within an ad group.

The match type for a keyword criterion (e.g., exact, phrase, broad), defining how closely a user's search query must match the keyword.

The actual text of a keyword used as an ad group criterion.

The unique identifier of a label attached to an ad group criterion.

The name of the label associated with an ad group criterion, used for organization and filtering.

The status of a label attached to an ad group criterion.

The background color of the text label applied to an ad group criterion.

The descriptive text of the label applied to an ad group criterion.

The timestamp (in YYYY-MM-DD HH:MM:SS.SSSSSS format) when this ad group criterion was last modified, in the customer's time zone.

The type of listing group criterion within an ad group, used for Shopping campaigns.

The fully qualified English name of the geographical region for this ad group location criterion, used for disambiguation.

The ISO-3166-1 alpha-2 country code associated with the geographical target for this ad group location criterion.

The unique identifier of the geographical target constant for this ad group location criterion.

The best available English name of the geographical region for this ad group location criterion.

The status of the geographical target constant (e.g., Enabled, Removal Planned) for this ad group location criterion.

The type of geographical target (e.g., Country, City, DMA Region) for this ad group location criterion.

A boolean flag indicating whether the criterion is used to exclude (true) or target (false) specific attributes within the ad group. This field is immutable.

An estimate of the cost-per-click (CPC) bid needed for an ad group criterion to appear at the top of the search results page, in micros.

The Quality Score for an ad group criterion, indicating the estimated quality of the keyword, ad, and landing page relevance.

The status of the ad group criterion, indicating whether it's enabled, paused, or removed.

The URL template used for tracking clicks on the ad group criterion.

The type of criterion (e.g., Keyword, Age Range, Location) within an ad group.

The unique identifier of the user list associated with an ad group criterion.

The name of the user list associated with an ad group criterion.

The type of the user list associated with an ad group criterion (e.g., remarketing list, customer match list).

Conditions or logical expressions used for webpage targeting within an ad group criterion.

The computed percentage of website coverage based on the website target, negative website target, and negative keywords in the ad group and campaign.

The name of the webpage criterion used for targeting specific web pages within an ad group.

The end date for the ad group, after which ads in this group will stop serving.

The identifier of the ad group in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.

The status of the ad group within the external engine account.

The globally unique identifier for the ad group.

The unique identifier of a label attached to an ad group.

The name of a label attached to the ad group.

The status of the label applied to the ad group.

The background color of the text label applied to an ad group.

The descriptive text of the label applied to an ad group.

The language code of the ad group.

The timestamp when the ad group was last modified.

The name of the ad group.

The start date for the ad group, indicating when ads in this group begin serving.

The status of the ad group, indicating whether it's enabled, paused, or removed.

The targeting restrictions defined for the ad group.

The type of ad group, such as Standard, Dynamic, or Showcase, applicable to Google Ads accounts.

The type of ad network where the ad was shown, such as Google Search, Display Network, or YouTube.

The total number of all conversion actions, including those not specifically optimized for, cross-device conversions, store visits, and certain phone calls.

The total number of all conversion actions, reported based on the date the conversion occurred.

The total number of conversions that originated from click-to-call interactions with ads.

The total number of conversions that originated from requests for directions to a business location after interacting with an ad.

The total number of conversions from interactions (as opposed to view-through conversions) divided by the number of ad interactions.

The total value of all conversions resulting from interactions divided by the number of ad interactions.

The total number of conversions that originated from store visits attributed to advertising efforts.

The sum of conversion values for all conversion actions, including those not specifically optimized for.

The sum of conversion values for all conversion actions, reported based on the date the conversion occurred.

The total value of all conversions divided by the total cost.

The number of times a mobile application was installed as a result of an ad interaction, a key conversion metric for app campaigns.

The number of in-app purchases recorded as conversions.

The revenue generated from in-app purchases or other app-related transactions.

The country code for a call asset, indicating the country where the phone number is registered. This helps in correctly formatting and localizing the phone number displayed in call extensions.

The ad schedule targets applied to a callout asset, defining the specific days and times when the callout is eligible to show with an ad.

The actual text content of a callout asset, which is a short, non-clickable phrase highlighting unique selling points.

The status of an asset within the advertising engine (e.g., Google Ads), indicating its serving eligibility.

A list of the possible final URLs for the asset after all cross-domain redirects have been applied.

A list of final URLs for the asset group, representing the landing pages after all redirects. These URLs are eligible for expansion by default in Performance Max campaigns unless opted out.

The unique identifier for the asset group.

The name of the asset group, which must be unique within a campaign.

The unique identifier for the asset.

The specific asset that was interacted with by a user, such as a call extension or a sitelink. This field identifies the asset involved in an interaction event.

The user-defined name of the asset.

The URL of the webpage that advertisers want to target for an asset page feed. This field specifies the landing page associated with an asset.

The ad schedule targets applied to a sitelink asset, defining the specific days and times when the sitelink is eligible to show with an ad.

The first line of descriptive text for a sitelink asset.

The second line of descriptive text for a sitelink asset.

The visible text of the link for a sitelink asset.

Indicates whether a sitelink asset is preferred for display on mobile devices.

A unique identifier for a sitelink asset, used for tracking purposes. Sitelinks are additional links that appear below your ad, directing users to specific pages on your website.

The current status of the asset (e.g., enabled, paused, removed).

The actual text content of a text asset, such as a headline or description line used in an ad.

The URL template used for tracking clicks on an asset. This template can include ValueTrack parameters for dynamic tracking.

The type of asset (e.g., sitelink, callout, image, structured snippet).

The average cost of an interaction (e.g., click) with an ad.

The average amount charged for a click on your ad, calculated by dividing the total cost of clicks by the total number of clicks.

The average cost per thousand impressions (CPM), calculated based on the total cost and total impressions.

The average number of times a unique user is shown your ad over a specified period.

The average revenue generated per order attributed to your ads, calculated as total revenue divided by the total number of orders. This metric is available when reporting conversions with cart data and is expressed in micro-units.

An estimate of the quality of ads, keywords, and landing pages. This score can impact ad position and cost-per-click.

The number of campaigns currently using this bidding strategy.

The currency code (ISO 4217 three-letter code) used by the bidding strategy.

The effective currency code (ISO 4217 three-letter code) used by the bidding strategy, especially relevant for manager accounts.

A bidding strategy that automatically adjusts bids in real-time to increase or decrease the cost-per-click (CPC) based on the likelihood of a conversion. It aims to maximize conversions while maintaining a manual CPC approach as a baseline.

The unique identifier for a bidding strategy.

The maximum CPC bid in micros allowed for the 'Maximize Conversion Value' bidding strategy.

The minimum CPC bid in micros allowed for the 'Maximize Conversion Value' bidding strategy.

The target return on ad spend (ROAS) for a bidding strategy aimed at maximizing conversion value. This strategy maximizes revenue while attempting to achieve the specified average target ROAS.

The maximum CPC bid in micros allowed for the 'Maximize Conversions' bidding strategy.

The minimum CPC bid in micros allowed for the 'Maximize Conversions' bidding strategy.

The target cost-per-acquisition (CPA) in micros for a bidding strategy focused on maximizing conversions.

The unique name of the bidding strategy within an account.

The number of active campaigns (not removed) that are currently using this bidding strategy.

The current status of the bidding strategy (e.g., enabled, paused, removed).

The CPC bid ceiling in micros for a Target CPA bidding strategy.

The CPC bid floor in micros for a Target CPA bidding strategy.

The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy.

The maximum CPC bid in micros allowed for the 'Target Impression Share' bidding strategy.

The targeted location on the search results page (e.g., absolute top, top, or anywhere on the page) for a Target Impression Share bidding strategy.

The targeted fraction of ads, in micros (e.g., 1% = 10,000), to be shown in the specified location on the search results page for a Target Impression Share bidding strategy.

The CPC bid ceiling in micros for a Target Outrank Share bidding strategy.

The CPC bid ceiling in micros for a Target ROAS bidding strategy.

The CPC bid floor in micros for a Target ROAS bidding strategy.

The target Return On Ad Spend (ROAS) for a Target ROAS bidding strategy.

The CPC bid ceiling in micros for a Target Spend bidding strategy.

The target spend amount in micros for a Target Spend bidding strategy.

The type of automated bidding strategy used (e.g., MAXIMIZE_CONVERSIONS, TARGET_ROAS, MANUAL_CPC), which defines its primary objective.

The ad serving optimization status of the campaign, indicating how ads are optimized for performance.

The sub-type of the campaign's advertising channel, providing more specific categorization within the main channel type.

The main type of the campaign's advertising channel, such as Search Network, Display Network, or Shopping.

The status of an asset in relation to a campaign (e.g., enabled, paused, removed).

The system status of the bidding strategy for the campaign.

The type of bidding strategy used by the campaign, such as Maximize Conversions or Target CPA.

The total budget amount for the campaign, specified in micros (one millionth of a currency unit).

The method by which the campaign budget is delivered (e.g., standard or accelerated).

The duration over which the campaign budget is allocated (e.g., daily, monthly).

The date and time when the campaign was created.

The timestamp when the campaign was created.

The value used to modify bids when a specific campaign criterion is matched. This modifier can range from 0.1 to 10.0, with 0 used to opt out of a specific device type.

The ID of the criterion associated with the campaign.

The type of device (e.g., mobile, desktop, tablet) that was targeted or observed for a campaign criterion.

The user-friendly display name of the campaign criterion. This field is ignored during mutate operations.

The text of the keyword criterion within a campaign.

The fully qualified English name of the geographical region for this campaign location criterion.

The ISO-3166-1 alpha-2 country code of the geographical region for this campaign location criterion.

The unique identifier for a geographical target constant used as a campaign location criterion.

The best available English name of the geographical region for this campaign location criterion.

The status of a geographical target constant used as a campaign location criterion.

The type of geographical target (e.g., City, State, Country, DMA region) for this campaign location criterion.

The location group criterion applied to a campaign, used to target or exclude specific geographic areas.

Indicates if the campaign criterion is a negative criterion, used to exclude specific targets.

The type of the campaign criterion (e.g., keyword, location, age range).

The domain name specified in the Dynamic Search Ads settings for the campaign.

The language code specified in the Dynamic Search Ads settings for the campaign.

Indicates whether the Dynamic Search Ads campaign uses only URLs explicitly supplied by the advertiser.

The end date for the campaign, after which it will stop serving.

The identifier of the campaign in an external engine account, such as Yahoo Japan, Microsoft, or Baidu.

The types of parent assets excluded from being used by the campaign.

The types of feeds associated with the campaign.

A suffix that is appended to the final URL of all ads within this campaign, often used for tracking parameters.

The limits on the number of times an ad in this campaign can be shown to the same user.

The type of negative geo-targeting used for the campaign (e.g., targeting exclusion based on physical location or presence of interest).

The type of positive geo-targeting used for the campaign (e.g., targeting based on physical location or presence of interest).

The globally unique identifier for the campaign.

The identifier for a label attached to the campaign, used for organization and filtering.

The name of a label attached to the campaign.

The status of the label applied to the campaign.

The background color of the text label applied to a campaign.

The descriptive text of the label applied to a campaign.

The timestamp when the campaign was last modified.

The manually set Cost Per Acquisition (CPA) target for the campaign.

Indicates if Enhanced CPC (ECPC) is enabled for a Manual CPC bidding strategy in the campaign.

The manually set Cost Per Mille (CPM) target for the campaign.

The target Return On Ad Spend (ROAS) for a Maximize Conversion Value bidding strategy in the campaign.

The target cost-per-acquisition (CPA) in micros for a Maximize Conversions bidding strategy in the campaign.

The name of the campaign.

Indicates if the campaign targets the Google Display Network (Content Network).

Indicates if the campaign targets Google Search results.

Indicates if the campaign targets search partners (websites that partner with Google to show ads).

Indicates if the campaign targets the Google Search Network.

The types of optimization goals set for the campaign (e.g., conversions, conversion value).

The maximum Cost Per Click (CPC) bid allowed for a campaign using a Percent CPC bidding strategy, expressed in micros.

Indicates whether Enhanced Cost Per Click (ECPC) is enabled for the campaign using a Percent CPC bidding strategy.

Indicates whether the campaign is opted in to real-time bidding.

The serving status of the campaign, indicating if it's currently active and delivering ads.

The priority level of the shopping campaign, which helps Google determine which campaign to use when multiple campaigns advertise the same product.

Indicates whether local inventory ads or local storefront features are enabled for the shopping campaign.

The label used to identify a specific product feed for the shopping campaign.

The Merchant Center ID associated with the shopping campaign.

The country of sale targeted by the shopping campaign.

Indicates whether the shopping campaign is configured to use vehicle inventory data.

The date when the campaign began serving ads, in YYYY-MM-DD format, based on the customer's timezone.

The status of the campaign, indicating whether it's enabled, paused, or removed.

The CPC bid ceiling in micros for a Target CPA bidding strategy at the campaign level.

The CPC bid floor in micros for a Target CPA bidding strategy at the campaign level.

The target cost-per-acquisition (CPA) in micros for a Target CPA bidding strategy at the campaign level.

The target Cost Per Mille (CPM) for the campaign, often used in automated bidding strategies.

The CPC bid ceiling in micros for a Target Impression Share bidding strategy at the campaign level.

The targeted location on the search results page where the Target Impression Share strategy aims to show ads (e.g., 'absolute top of page', 'anywhere on page').

The fraction of target impression share for a specific location, expressed in micros, as part of the campaign's bidding strategy.

The CPC bid ceiling in micros for a Target ROAS bidding strategy at the campaign level.

The CPC bid floor in micros for a Target ROAS bidding strategy at the campaign level.

The target Return On Ad Spend (ROAS) for a Target ROAS bidding strategy at the campaign level.

The CPC bid ceiling in micros for a Target Spend bidding strategy at the campaign level.

The target spend amount in micros for a Target Spend bidding strategy at the campaign level.

The base URL template for campaign-level tracking.

The URL template used to construct the final tracking URL, allowing for custom parameters and value tracking.

A list of custom parameters to be appended to the campaign's URLs.

A setting that, when enabled, restricts URL targeting for Performance Max campaigns to only the final URLs specified in asset groups or advertiser feeds, rather than automatically expanding to target the entire domain.

The total number of clicks on your ads.

The total number of conversions recorded for the client account, including only conversion actions with the `include_in_client_account_conversions_metric` attribute set to true.

The total value of client account conversions. This metric includes conversion actions with the 'include_in_client_account_conversions_metric' attribute set to true and is used for conversion-based bidding optimization.

Conversions that occur when a customer sees a display or video ad but does not click on it, and later completes a conversion on your site, specifically attributed to a client account.

The estimated percentage of impressions that your ads didn't receive on the Content Network due to a low budget.

The percentage of impressions that your ads received on the Content Network compared to the estimated total available impressions.

The estimated percentage of impressions that your ads didn't receive on the Content Network due to a low Ad Rank.

Represents a conversion action, which defines a specific customer activity tracked as a conversion.

The application ID associated with a mobile app conversion action.

The attribution model used for this conversion action (e.g., Last Click, Data Driven).

The status of the Data-Driven Attribution model for this conversion action.

The category of conversion reported for this conversion action (e.g., Purchase, Lead, Sign-up).

The number of days after a click during which a conversion action can be attributed to that click.

The timestamp, in ISO 8601 format, when the Floodlight activity associated with the conversion action was created.

The string used to identify the Floodlight activity group associated with this conversion action for reporting purposes.

The unique identifier of the Campaign Manager 360 (DCM) advertiser account associated with this customer.

The string used to identify a specific Floodlight activity when reporting conversions.

The unique identifier of the conversion action.

Indicates if this conversion action is included in the 'Conversions' metric reported for the client account.

Indicates if this conversion action is included in the default 'Conversions' metric.

The user-defined name of the conversion action, which is required when creating new conversion actions.

This field represents the name of a conversion action and, if applicable, the associated app ID for app conversion actions.

The attribution model used for the conversion action with a specific name.

The status of the Data-Driven Attribution model for the conversion action with a specific name.

The category of the conversion action (e.g., Purchase, Lead, Page view).

The number of days after a click during which a conversion action can be attributed to that click.

The date and time when the conversion action was created.

The tag for the Floodlight activity group associated with this named conversion action.

The unique ID for the Floodlight activity associated with this named conversion action.

The tag for the Floodlight activity associated with this named conversion action.

The unique identifier for the name of the conversion action.

Indicates whether this conversion action is included in the 'client account conversions' metric.

Indicates whether this conversion action is included in the overall 'conversions' metric.

The name of the conversion action.

Indicates whether the conversion action is considered primary for a conversion goal, affecting its use in bidding optimization and reporting in the 'Conversions' column.

The status of the named conversion action (e.g., Enabled, Hidden, Removed).

The type of the named conversion action (e.g., Website, Call, App Install).

Indicates whether the default value should always be used for the conversion action's value settings.

The currency code used as the default for conversion actions, especially when a currency code isn't specified in conversion events for this conversion action.

The default value assigned to this named conversion action.

Indicates if this conversion action is designated as the primary action for a conversion goal.

The status of this conversion action for conversion event accrual (e.g., Enabled, Hidden, Removed).

The type of conversion action (e.g., WEBSITE_SALE, OFFLINE_OTHER).

Specifies whether the conversion action should always use its predefined default value, ignoring any dynamically provided values.

The currency code (e.g., 'USD', 'EUR') for the default value of the conversion action.

The default numerical or monetary value assigned to a conversion action.

The unique identifier of the ad associated with the conversion.

An ID provided by advertisers for offline conversions; otherwise, Search Ads 360 generates one.

The type of asset field associated with the conversion, such as a sitelink, callout, or structured snippet. Assets are extensions to ads.

The ID of the asset associated with the conversion.

The method used to attribute the conversion to a specific interaction, such as last click, data-driven, or time decay.

The ID of the click to which the conversion is attributed.

The date and time when the conversion occurred.

The ID of the criterion to which the conversion is attributed.

The date and time when the conversion was recorded.

The order ID associated with a Floodlight conversion.

The original revenue associated with a Floodlight conversion.

The unique identifier for the conversion event.

The date and time when the conversion record was last modified.

The unique identifier for the Merchant Center account associated with the product in a shopping conversion.

The sales channel (e.g., 'online' or 'local') for the product associated with the conversion.

The two-letter ISO 3166 country code for the country registered for the Merchant Center feed that contains the product associated with the conversion.

The ID of the product associated with the conversion.

The language code for the language registered for the Merchant Center feed that contains the product associated with the conversion.

The unique identifier for the physical store where the converted product was purchased or is available. This can be tracked using custom Floodlight variables.

The quantity of items recorded by the conversion.

The revenue generated by the conversion, expressed in micros (one millionth of the currency unit).

The status of the conversion (e.g., Active or Removed).

The date and time of the visit that preceded the conversion.

A unique identifier for the visit during which a conversion event occurred.

The total number of conversions recorded, including all conversion actions regardless of their 'include_in_conversions_metric' attribute.

The total number of conversions segmented by the date they occurred.

The average number of conversions per ad interaction, excluding view-through conversions, shown as a percentage.

The total value of conversions resulting from ad interactions, divided by the total number of ad interactions.

The total value of all conversions recorded.

The total value of conversions segmented by the date they occurred.

The value of conversions divided by the total cost.

The aggregated financial expenditure on advertising, representing the total sum of cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs over a specified period.

The total cost of ad interactions, represented in micros (one millionth of a currency unit).

The total cost divided by the total number of all conversions.

The total cost divided by the total number of conversions.

The average cost incurred for each lead generated.

The average cost incurred for each store visit conversion. Store visits are a type of conversion action tracked in Search Ads 360.

The average cost incurred for each booking achieved.

The average cost incurred for each lead generated.

The total number of conversions where a customer clicked on an ad on one device or browser and then converted on a different device or browser. These are already included in `all_conversions`.

The number of conversions that occurred on a different device or browser than the initial ad click, segmented by conversion date.

The total value generated from cross-device conversions.

The total value of cross-device conversions, segmented by conversion date.

The click-through rate, calculated as the number of clicks divided by the number of impressions.

The hierarchical level of the customer account (e.g., Manager, Sub-manager, Associate manager, Service account).

The current operational status of the customer account (e.g., Enabled, Paused, Removed).

The type of the customer account, such as an advertiser or agency account.

The descriptive name of the associate manager linked to the customer account.

The ID of the manager account associated with this customer account.

Indicates whether auto-tagging is enabled for the customer account.

Indicates whether the customer has accepted the customer data terms for conversion tracking.

The conversion tracking ID used for this customer account.

The conversion tracking status for the customer, indicating if it's enabled and who owns the tracking.

The conversion tracking ID of the customer's manager, used when cross-account conversion tracking is enabled.

Indicates whether enhanced conversions for leads are enabled for the customer.

The resource name of the Google Ads customer account responsible for creating and managing conversions for this customer. This field is read-only.

The ID used for cross-account conversion tracking at the customer's manager level, overriding individual account conversion tracking IDs when cross-account tracking is enabled.

The date and time when the customer account was created.

The currency code used by the customer account, in ISO 4217 three-letter format.

The descriptive name of the customer account.

The unique identifier for the Campaign Manager (formerly DoubleClick Campaign Manager) advertiser linked to this customer account.

The unique identifier for the Campaign Manager (formerly DoubleClick Campaign Manager) network associated with this customer account.

The time zone of the associated Campaign Manager (formerly DoubleClick Campaign Manager) network, specified in IANA Time Zone Database format (e.g., America/New_York).

The ID of the customer account in the external advertising engine (e.g., Google Ads, Microsoft Advertising, Baidu).

The suffix appended to the final URLs for the customer account, often used for tracking parameters.

The unique identifier for the customer account.

The timestamp (in YYYY-MM-DD HH:MM:SS format) when the customer account was last modified, in the customer's time zone.

The identifier of the manager account that manages the current customer account.

The descriptive, user-friendly name of the manager account that manages this customer.

The ID of the manager account linked to the customer.

The customer ID of the manager account.

The descriptive name of the manager account linked to the customer.

The overall status of the customer account (e.g., Enabled, Paused, Removed).

The descriptive, user-friendly name of the sub-manager account linked to this customer.

The customer ID of the sub-manager account.

The ID of the sub-manager account linked to the customer. A value of 0 indicates no sub-manager.

The descriptive name of the sub-manager account linked to the customer.

The local time zone of the customer account.

The URL template used for constructing a tracking URL for the customer account.

The specific date for which the data is reported, used for segmenting performance metrics over time.

The day of the week for which the data is reported (e.g., Monday, Tuesday). This is a time-based dimension used for segmentation.

The type of device (e.g., mobile, tablet, desktop) on which an ad impression or conversion occurred, used for segmentation.

The revenue generated by Floodlight activities.

The percentage of clicks that have been filtered from the total clicks due to being general invalid clicks. These include illegitimate clicks detected through routine filtration processes like known invalid data-center traffic, bots, spiders, or irregular patterns.

The total count of clicks on ads that are identified as illegitimate by Google's filtration systems, including accidental clicks, fraudulent traffic, clicks from bots, or other deceptive software. Advertisers are not charged for these clicks.

The city that was targeted for advertising.

The standardized, descriptive name of a geographical target.

The English name of the geo-targeted country used for campaign targeting. This can be the best available English name of the geo target.

The metropolitan area that was targeted for advertising.

The postal code used for geographic targeting within a campaign or ad group criterion.

The geographic region that was targeted for advertising.

An historical evaluation of the quality of the ad creative, indicating its relevance and performance over time. Possible values include ABOVE_AVERAGE, AVERAGE, and BELOW_AVERAGE.

An estimate of the historical quality of the landing page experience, often categorized as Above Average, Average, or Below Average.

A historical estimate of the quality of your ads, keywords, and landing pages, often used for diagnostic purposes.

The historical predicted click-through rate (CTR) for search ads, estimating how often users will click on an ad after seeing it.

The total number of times your ad has appeared on a search results page or website on the Google Network.

Represents different types of user engagements with ads or content, such as clicks, visits, and conversions. These events are fundamental for understanding user behavior and attributing performance within Search Ads 360.

The rate at which users interact with an ad after it is shown, calculated by dividing the number of interactions by the number of times the ad was shown.

The total number of customer interactions with an ad, such as clicks, calls, or video views.

The percentage of clicks on ads that are identified as illegitimate or accidental and are filtered out, not incurring charges to the advertiser.

Clicks on ads that are not the result of genuine user interest, such as accidental or fraudulent clicks.

The ad group criterion resource name for a keyword.

The match type of the keyword (e.g., Broad, Exact, Phrase).

The name of a label used for organizing entities like campaigns or ad groups.

The conversion rate from generated leads to confirmed bookings.

The number of leads generated.

The percentage of clicks originating from mobile devices that lead to a landing page identified as mobile-friendly.

The month to which metrics apply, in 'yyyy-MM-01' format.

The rate at which online orders are placed, typically calculated as the number of online orders (conversions from order) divided by the total number of visits or clicks attributed to ads. This is a derived metric that provides insight into the efficiency of ad campaigns in generating purchases.

The number of orders recorded by Floodlight conversion actions. Floodlight is a system used to track and report conversions from campaigns.

The total number of times pages were viewed.

A single instance of a page being viewed.

The bidding category (level 1) of the product.

The bidding category (level 2) of the product.

The bidding category (level 3) of the product.

The bidding category (level 4) of the product.

The bidding category (level 5) of the product.

The brand attribute of a product item.

The sales channel of the product (e.g., Online or Local).

The condition attribute of a product item (e.g., New, Used, Refurbished).

The ISO 3166 country code registered for the product's inventory feed.

Custom attribute 0 of the product, as defined in the Merchant Center feed.

Custom attribute 1 of the product, as defined in the Merchant Center feed.

Custom attribute 2 of the product, as defined in the Merchant Center feed.

Custom attribute 3 of the product, as defined in the Merchant Center feed.

Custom attribute 4 of the product, as defined in the Merchant Center feed.

The unique item ID of the product.

The ISO 639-1 language code registered for the product's inventory feed.

The store ID of the product, relevant for local inventory ads.

The title attribute of a product item.

The Google product category level 1 attribute of a product item.

The Google product category level 2 attribute of a product item.

The Google product category level 3 attribute of a product item.

The Google product category level 4 attribute of a product item.

The Google product category level 5 attribute of a product item.

The number of purchases recorded as conversions.

The percentage of your Search ad impressions that were shown in the most prominent position above the organic search results.

The estimated percentage of absolute top impressions that your ads didn't receive on the Search Network due to a low budget.

The estimated percentage of impressions that your ads didn't receive on the Search Network due to a low budget.

The estimated percentage of top impressions that your ads didn't receive on the Search Network due to a low budget.

The percentage of all possible clicks on the Search Network that your ads received, indicating your ad's competitiveness and how often people clicked on your ads compared to what was available.

The percentage of impressions an advertiser received for exact matches on the Search Network compared to the estimated maximum.

The impressions your ads received on the Search Network divided by the estimated number of impressions they were eligible to receive.

The estimated percentage of absolute top impressions that your ads didn't receive on the Search Network due to a low Ad Rank.

The estimated percentage of impressions that your ads didn't receive on the Search Network due to a low Ad Rank.

The estimated percentage of top impressions that your ads didn't receive on the Search Network due to a low Ad Rank.

The percentage of your impressions that are shown anywhere at the top of the page above the organic search results.

The total number of visits to the website.

The estimated number of times customers physically visited a business location after interacting with an ad. This metric helps measure the impact of online campaigns on offline store traffic.

The estimated number of times customers physically visited a business location after interacting with an ad. This metric helps measure the impact of online campaigns on offline store traffic.

Estimated number of times people visited a physical business location after clicking an ad.

The percentage of your impressions that appeared in the top positions of search results.

The total revenue accumulated from all confirmed bookings.

The aggregated financial expenditure on advertising, representing the total sum of cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs over a specified period.

The total number of unique users who viewed your ad during the specified time period.

The unique identifier for the country criterion related to a user's location view, often used in location targeting or performance reporting.

The geographical location, such as a country, region, or city, that was either targeted by an ad or represents the user's inferred location for reporting purposes.

The average value generated per all conversions.

The average value generated per all conversions, segmented by the date they occurred.

The average value generated per conversion.

The average value generated per conversions, segmented by the date they occurred.

A unique string for each visit that is passed to the landing page as the GCLID URL parameter.

The ID of the criterion associated with the visit.

The unique identifier for a visit.

The ID of the product associated with this visit.

The exact date and time when a user visit event occurred, provided in the customer's local time zone in "yyyy-MM-dd HH:mm:ss" format.

Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page, representing user engagements.

The week of the year for which the data is reported.

The year for which the data is reported.

The unique identifier for a customer account in Search Ads 360.

The unique identifier for an ad group within a campaign. Ad groups contain one or more ads and target a shared set of keywords.

The unique identifier for an ad.

Labels applied to an ad for organizational and reporting purposes. Labels allow for custom categorization of ads.

The total value of all conversions attributed to AdWords (now Google Ads) that are imported into Search Ads 360.

The total number of conversions attributed to AdWords (now Google Ads) that are imported into Search Ads 360.

The total number of view-through conversions attributed to AdWords (now Google Ads). A view-through conversion occurs when a customer sees an ad but doesn't click it, then later completes a conversion.

The unique identifier for an advertiser account in Search Ads 360.

The unique identifier for an agency account in Search Ads 360.

The unique identifier for a campaign. Campaigns organize ad groups and manage budgets and targeting.

The localized name of a product bidding category, used for organizing and targeting products within Search Ads 360.

The specific date for which the data is reported.

The device type (e.g., mobile, tablet, desktop) on which the ad impression or click occurred.

The name of the device type to which metrics apply (e.g., Mobile, Desktop, Tablet).

The total number of DoubleClick Floodlight Activity actions, excluding cross-environment conversions, recorded for the specified date.

The total number of DoubleClick Floodlight Activity actions, including cross-environment conversions, recorded for the specified date. Cross-environment conversions occur when a user interacts with an ad on one device and converts on another.

The total revenue generated from DoubleClick Floodlight Activity conversions, excluding cross-environment conversions, recorded for the specified date.

The total revenue generated from DoubleClick Floodlight Activity conversions, including cross-environment conversions, recorded for the specified date.

The unique identifier for a Floodlight activity, which tracks specific user actions on an advertiser's website.

The total number of all conversion actions across all sources, including Floodlight, Google Ads, and Google Analytics.

The sum of values for all conversion actions across all sources, including Floodlight, Google Ads, and Google Analytics.

The total number of clicks on ads.

The total number of conversions attributed to the client account.

The sum of conversion values attributed to the client account.

The number of view-through conversions attributed to the client account.

The estimated percentage of impressions on the Content Network (Display Network) that your ads didn't receive due to insufficient budget.

The estimated percentage of impressions that your ads received on the Content Network (Display Network) compared to the total eligible impressions.

The estimated percentage of impressions on the Content Network (Display Network) that your ads didn't receive due to low Ad Rank.

The total cost of clicks in micros (one millionth of a standard currency unit).

The number of conversions where the ad interaction and the conversion event occurred on different devices.

The sum of values for conversions where the ad interaction and the conversion event occurred on different devices.

A historical aggregated estimate of the quality of your ads, keywords, and landing pages.

The total number of times your ads were shown.

The estimated percentage of impressions on the Search Network that your ads didn't receive in the absolute top position due to insufficient budget.

The estimated percentage of impressions on the Search Network that your ads didn't receive due to insufficient budget.

The estimated percentage of impressions on the Search Network that your ads didn't receive in the top position due to insufficient budget.

The estimated number of times people visited a business after clicking an ad, as recorded by Search Ads 360. A visit occurs when a consumer clicks an ad and is redirected to a landing page. This metric is applicable to feed items.

The unique identifier for a conversion, often provided by the advertiser for offline conversions or generated by Search Ads 360 for online conversions, sometimes referred to as the Floodlight order ID.

The name of the product being advertised or reported on.

The type of product.