Google Display & Video 360: Most-used fields

The estimated number of unique users who saw an ad at least once.

The estimated number of unique users who saw an ad at least 10 times. This metric accounts for deduplicated users across devices, campaigns, inventory, and formats.

The estimated number of unique users who saw an ad at least twice.

The estimated number of unique users who saw an ad at least 3 times.

The estimated number of unique users who saw an ad at least 4 times.

The estimated number of unique users who saw an ad at least 5 times.

The estimated number of unique users who saw an ad at least 6 times.

The estimated number of unique users who saw an ad at least 7 times.

The estimated number of unique users who saw an ad at least 8 times.

The estimated number of unique users who saw an ad at least 9 times.

The difference in positive survey responses between users exposed to an ad and a control group, measuring the ad's influence on brand perception.

The average time, in seconds, that the ad appeared on screen in a viewable state. Only viewable impressions are included in this metric.

Refers to a Floodlight activity, which tracks user actions and conversions on websites or apps.

The unique identifier for a Floodlight activity, which tracks user actions or conversions on an advertiser's website or app.

This represents the fee charged by AdXpose, a third-party ad verification service, for its services, expressed in the advertiser's currency.

This represents the fee charged by Adsafe, a third-party ad verification service, for its services, expressed in the advertiser's currency.

Represents the age demographic segment of the audience targeted or reported on, such as 18-24, 25-34, or 65+. This field is used for audience segmentation and campaign targeting.

The age group demographic of the audience interacting with YouTube ads.

This represents the fee charged by an Agency Trading Desk for their services in managing programmatic campaigns, expressed in the advertiser's currency.

This represents the fee charged by Aggregate Knowledge, a third-party service provider, for its services, expressed in the advertiser's currency.

The total number of survey responses collected for Brand Lift studies, including both exposed and baseline groups.

A defined group of users segmented for advertising purposes based on shared characteristics, behaviors, or interests.

The cost associated with targeting a specific audience list, in USD.

A group of users defined by specific demographic, interest, or behavioral characteristics, used for targeting.

The classification of an audience segment (e.g., affinity, in-market, custom).

The average cost of each complete audio impression, based on the revenue generated, calculated in the advertiser's currency. This metric indicates the effective cost per completed listen for audio ads.

The number of times the audio of an ad was stopped by the user.

The average number of seconds a user watched a TrueView in-stream or bumper ad per impression. Watch time is measured from the start of the ad until it is completed, skipped, or stops playing.

The rate of positive responses to brand or product surveys from the baseline group, which consists of users not exposed to the ad.

The total number of survey responses collected from the control group in brand lift studies.

The number of bids made in ad auctions. This metric reflects the activity of your programmatic advertising campaigns in attempting to secure ad impressions.

The total cost invoiced to partners for using Display & Video 360, reported in the advertiser's currency.

The type of budget allocation for a specific segment within an insertion order, determining how spend is distributed over a period.

The unique identifier for a placement in Campaign Manager 360 (CM360), which can be associated with creatives in Display & Video 360.

The revenue generated from post-click conversions, as measured by Campaign Manager 360 (CM360) Floodlight Sales tags.

The revenue generated from post-view conversions, as measured by Campaign Manager 360 (CM360) Floodlight Sales tags.

The first CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.

Cost per mille (CPM) fee 1 in US Dollars, representing one of the customizable fees applied to impressions in reports.

The second CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.

Cost per mille (CPM) fee 2 in US Dollars, representing one of the customizable fees applied to impressions in reports.

The third CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.

Cost per mille (CPM) fee 3 in US Dollars, representing one of the customizable fees applied to impressions in reports.

The fourth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.

Cost per mille (CPM) fee 4 in US Dollars, representing one of the customizable fees applied to impressions in reports.

The fifth CPM (Cost Per Mille/Thousand) fee applied to the campaign or line item, reported in the advertiser's currency.

Cost per mille (CPM) fee 5 in US Dollars, representing one of the customizable fees applied to impressions in reports.

Custom configurations for brand safety at the campaign level, allowing advertisers to specify content classifiers to avoid.

The sensitivity setting for brand safety at the campaign level, used to block inventory based on the subject matter of its surrounding content. This field is sunsetting for campaign-level targeting.

The total budget allocated to a campaign, often segmented over specific periods. This field helps track the financial spend for a campaign.

A collection of defined budget segments for a campaign, specifying allocations and durations for spending.

The types of creative assets used within a campaign (e.g., image, video, native). The DV360 API campaigns resource can include creative types.

The age group targeted for the advertising campaign.

The gender targeted for the advertising campaign.

The household income demographic targeted for the advertising campaign.

Parental status categories (e.g., Parent, Not a Parent, Unknown) used for demographic targeting at the campaign level.

A list of digital content labels (e.g., DL-G, DL-PG, DL-MA) to exclude from serving ads at the campaign level, used for brand safety.

The planned date on which the campaign is scheduled to conclude.

The digital environments (e.g., web, mobile app, video) targeted for the advertising campaign.

A positive integer indicating the maximum number of times an ad can be shown to the same user within a specified frequency period at the campaign level.

Indicates whether impression-based frequency capping is enabled or disabled for a campaign.

The maximum number of times an ad in a campaign can be shown to the same user within a specified frequency period.

The time unit (e.g., Days, Weeks, Months) for which the campaign's frequency cap is applied, controlling ad exposure over a given duration.

A list of geographic regions (e.g., countries, states, cities, zip codes) to exclude from a campaign's targeting. This field is sunsetting for campaign-level targeting.

A list of geographic regions (e.g., countries, states, cities, zip codes) to include in a campaign's targeting. This field is sunsetting for campaign-level targeting.

The primary objective or goal defined for the advertising campaign (e.g., brand awareness, website traffic, conversions).

The Key Performance Indicator (KPI) chosen as the primary goal for the campaign (e.g., CPM, CPA, CTR, Viewable %).

A unique system-generated identifier for an advertising campaign in Display & Video 360.

Settings to target inventory from authorized digital sellers (e.g., Authorized Direct Sellers and Resellers) at the campaign level, based on ads.txt and app-ads.txt files.

A list of inventory sources to exclude from a campaign's targeting. This field is sunsetting for campaign-level targeting.

A list of inventory sources to include in a campaign's targeting. This field is sunsetting for campaign-level targeting.

Indicates whether a campaign is set to automatically target new ad exchanges as they become available.

A list of languages to exclude from a campaign's targeting. This field is sunsetting for campaign-level targeting.

A list of languages to include in a campaign's targeting. This field is sunsetting for campaign-level targeting.

The user-defined name of the campaign.

Targeting based on where a display ad is located on the screen (e.g., above or below the fold) at the campaign level. This field is sunsetting for campaign-level targeting.

Targeting based on where a display ad is located relative to content (e.g., in-article, in-feed, in-banner) at the campaign level. This field is sunsetting for campaign-level targeting.

Targeting based on where a video ad is located on the screen (e.g., above or below the fold) at the campaign level. This field is sunsetting for campaign-level targeting.

Targeting based on where a video ad is located relative to content (e.g., pre-roll, mid-roll, post-roll) at the campaign level. This field is sunsetting for campaign-level targeting.

The planned date on which the campaign is scheduled to begin.

The operational status of the campaign, controlling whether insertion orders under it can spend budgets and bid on inventory (e.g., active, paused, archived).

Labels used for third-party brand safety and suitability verification services applied at the campaign level. Multiple labels from a single vendor are separated by a semicolon.

The third-party vendor providing verification services for the campaign, such as Integral Ad Science or DoubleVerify. Only one vendor can be selected per entity.

The timestamp when the campaign was last updated.

Enables targeting inventory based on predicted viewability using Google's Active View technology at the campaign level. This field is sunsetting for campaign-level targeting.

The sensitivity setting for brand safety at the campaign level, used to block inventory based on the subject matter of its surrounding content. This field is sunsetting for campaign-level targeting.

The type of conversion (e.g., purchase, lead, sign-up).

This metric indicates the average number of times an ad is seen by unique users, measured across devices and based on unique cookies, mobile device IDs, and aggregated sign-in data.

This metric represents the estimated number of unique users who saw an ad during the reporting period, based on unique cookies, mobile device IDs, and aggregated sign-in data.

The total cost incurred for the advertising activity, reported in the advertiser's currency.

The cost incurred for each conversion, reported in the advertiser's currency.

The effective cost per thousand impressions (eCPM), calculated based on the media cost spent, reported in the advertiser's currency.

The name of the country where ad impressions were served or users are located.

The dimensions (width and height in pixels) of a creative for visual ads, or the duration (in seconds) for video and audio creatives.

The type of goal defined for the current insertion order (e.g., impressions, clicks, conversions).

The unique system-assigned identifier for a custom bidding algorithm.

The display name of the custom bidding algorithm.

The percentage of impressions that were assigned a positive value by a custom bidding script, indicating their relevance to campaign goals.

The estimated total cost, in advertiser currency, for impressions achieved through a custom bidding algorithm that uses a custom value.

The amount of the first custom fee applied to a campaign or line item, billed by the partner, and reported in the advertiser's currency.

The amount of the second custom fee applied to a campaign or line item, billed by the partner, and reported in the advertiser's currency.

The name of the Designated Market Area (DMA).

The user-defined display name for a Floodlight activity, which tracks conversions and other events in DV360.

The unique, system-assigned identifier for a Floodlight activity in DV360, used to track conversions and other events.

Refers to the unique tag string or snippet of code generated for a Floodlight activity, used for integration on websites or apps to track specific conversion events.

The current operational status of a Display & Video 360 activity, indicating whether it is active, paused, or archived.

Fees incurred for the use of third-party data or audience segments, reported in the advertiser's currency.

Fees for using third-party audience segment data, expressed in the partner's currency.

Fees for using third-party audience segment data, expressed in US Dollars.

The fee charged by a Data Management Platform (DMP) for audience segment data, in the advertiser's currency.

The specific day of the week (e.g., Monday, Tuesday) when reported events took place. This is a standard dimension in DV360 reporting.

The fee charged to the advertiser for using DoubleVerify's ad verification services, reported in the advertiser's currency.

The fee charged for using DoubleVerify Pre-Bid, a third-party pre-bid verification service, calculated in the advertiser's currency.

The rate at which users interact with YouTube ads, calculated as the number of engagements (e.g., clicks on card teasers and icons) divided by the number of ad impressions.

The total number of user engagements (e.g., clicks, views, shares) with YouTube ads.

The fee charged by Evidon, a third-party vendor specializing in ad verification and privacy compliance, for its services, expressed in the advertiser's currency.

A filter to specify the ID of a custom Active View metric in a report.

A filter to specify the name of a custom Active View metric in a report.

Filters reports by the unique identifier of the advertiser.

Filters reports by the currency used by the advertiser.

Filters reports by the advertiser's integration code, an external identifier.

Filters reports by the status of the advertiser (e.g., active, paused).

Filters reports by the name of the advertiser.

A filter dimension for reports, representing the time zone configured for the advertiser.

A filter dimension for reports, indicating where on a page or screen an ad was displayed.

Filters reports by the type of ad (e.g., standard, in-stream video).

A filter to segment data based on whether the impression was served on an Accelerated Mobile Page (AMP) webpage.

Filters reports by the app or URL where impressions were served.

A filter to exclude specific apps or URLs from targeting.

A filter dimension for reports, representing a specific list of target audience segments.

A filter for the type of audience list used in targeting. Examples include remarketing lists, affinity audiences, or custom audiences.

A filter used in reports to categorize inventory based on the Authorized Digital Sellers (ads.txt/app-ads.txt) participation and authorization status, such as "Authorized Direct Sellers" or "Non-Participating Publishers".

A filter for the billable outcome of an ad impression (e.g., 'Impression'), which defines how advertisers are charged.

A filter used to specify the type of Brand Lift metric being reported.

A filter dimension for reports, identifying the web browser used by the user viewing the ad.

A filter dimension for reports, representing the allocated budget for a specific budget segment.

A filter dimension for reports, providing the descriptive name for a budget segment.

A filter dimension for reports, indicating the end date for a specific budget segment.

A filter to specify the pacing percentage for a budget segment.

A filter dimension for reports, indicating the start date for a specific budget segment.

A filter to specify the daily frequency cap for a campaign.

A filter for the unique identifier of a specific channel, such as a YouTube channel, where ads were displayed.

A filter dimension for reports, identifying the advertising channel (e.g., web, app, video).

A filter dimension for reports, categorizing the type of advertising channel.

A filter dimension for reports, representing the unique identifier for a city.

A filter dimension for reports, representing the city where ad impressions occurred.

Filters reports by the unique identifier of the Campaign Manager 360 (CM360) placement.

A filter for the unique identifier of a companion creative that displays alongside a video or rich media ad.

Filters reports by the name of the companion creative associated with a video or audio ad.

Filters reports by the country where ad events occurred.

Filters reports by the name of the creative.

Filters reports by the name or identifier of a creative asset used within a creative.

A filter dimension for reports, detailing characteristics or attributes of the creative asset.

Filters reports by the height of the creative in pixels.

Filters reports by the unique identifier of the creative.

Filters reports by the creative's integration code, an external identifier.

A filter to segment data based on whether the creative was rendered within an Accelerated Mobile Page (AMP) environment.

Filters reports by the dimensions (width x height) of the creative.

Filters reports by the source of the creative (e.g., Campaign Manager 360, third-party ad server).

Filters reports by the status of the creative (e.g., active, paused).

Filters reports by the type of creative (e.g., standard, in-stream video).

Filters reports by the width of the creative in pixels.

A filter for the origin of the data, such as first-party, third-party, or Google data.

Filters reports by the specific date of the recorded data.

A filter dimension for reports, representing the day of the week (e.g., Monday, Tuesday).

A filter for the manufacturer or brand of a device (e.g., Roku, Samsung) on which ads are displayed, used for targeting or reporting device-specific performance.

A filter to target or report on specific device makes and models.

Filters reports by the type of device used by the audience (e.g., desktop, mobile, tablet).

A filter dimension for reports, representing the Designated Market Area (DMA) code.

A filter used in performance reports to identify or analyze data based on the ad exchange where the impression was served.

Filters reports by the unique identifier of the ad exchange.

Filters reports by the unique identifier of the Floodlight activity.

Filters reports by the unique identifier of the insertion order.

Filters reports by the insertion order's integration code, an external identifier.

Filters reports by the name of the insertion order.

Filters reports by the status of the insertion order (e.g., active, paused).

A filter for the method by which inventory is delivered (e.g., programmatic guaranteed, preferred deal).

Filters reports by the rate type of the inventory (e.g., CPM fixed, CPM floor).

A filter for the external unique identifier of the inventory source.

A filter that identifies a specific inventory source group, used for targeting or reporting purposes.

Filters reports by the unique identifier of the inventory source.

Filters reports by the name of the inventory source.

Filters reports by the type of inventory source (e.g., open auction, private deal).

Filters reports by the unique identifier of the line item.

A filter dimension for reports, representing the budget allocated to a specific line item.

Filters reports by the line item's integration code, an external identifier.

Filters reports by the name of the line item.

Filters reports by the start date of the line item.

Filters reports by the status of the line item (e.g., active, paused).

Filters reports by the type of line item (e.g., display, video, audio).

A DBM API filter for reporting on content genre targets that were matched.

Filters reports by the unique identifier of the campaign.

Filters reports by the name of the campaign.

Filters reports by the type of media used (e.g., display, video, audio).

Filters reports by the calendar month of the recorded data.

A filter dimension for reports, identifying the operating system of the device used by the user viewing the ad.

A dimension used in reports to categorize the content of web pages where ads were served. This field helps in analyzing ad performance based on page content categorization.

A filter dimension for reports, describing the environment where the ad was served (e.g., mobile app, mobile web, desktop).

Filters reports by the unique identifier of the partner.

Filters reports by the currency used by the partner.

Filters reports by the name of the partner.

A filter dimension for reports, indicating the operational status of a partner.

A filter dimension for reports, allowing filtering by placements across all YouTube channels.

A filter dimension for reports, providing the name of placements across all YouTube channels.

Filters reports by the platform or operating system on which the ad was served.

A DBM API filter for specifying the method of video playback in reports.

A filter for the position of an ad within content (e.g., in-stream, out-stream, in-article).

A filter to target or exclude public inventory sources (e.g., open exchanges).

A filter used in Display & Video 360 reports to segment data by quarter.

A filter dimension for reports, representing the unique identifier for a geographical region.

A filter dimension for reports, representing the geographical region where ad impressions occurred.

Filters reports by the unique identifier of the app or URL (site).

A filter used in DBM API reports to indicate whether video ads are skippable.

Filters reports by the data providers whose audience segments are targeted in the campaign.

Filters reports by the time of day when ad events occurred.

Filters reports by the name of the TrueView (YouTube) ad.

This filter/dimension identifies the specific format of a TrueView ad within reports, such as in-stream, in-feed video, bumper, or non-skippable.

Filters reports by the name of the TrueView (YouTube) ad group.

Filters reports by the unique identifier of the TrueView (YouTube) ad.

Filters reports by the unique identifier of the TrueView (YouTube) ad group.

A filter dimension for reports, representing the specific type of TrueView ad on YouTube (e.g., in-stream, discovery).

A filter dimension for reports, representing the age demographic targeted or reached by TrueView ads.

A DBM API filter for targeting custom affinity audiences in TrueView reports.

A filter dimension for reports, representing the gender demographic targeted or reached by TrueView ads.

A filter dimension for reports, representing the household income demographic targeted or reached by TrueView ads.

A filter for the specific interests of the audience targeted by TrueView ads.

A filter for the name of the remarketing list used for targeting TrueView ads.

A filter for the unique identifier of a specific user or audience list used for targeting.

A DBM API filter for identifying a specific variant of an ad or creative in reports.

The name of the creative or ad variant used as a filter in reports.

Filters reports by the duration of the video creative.

A filter for the dimensions or size of the video player where the ad was shown.

A filter dimension for reports, representing the week for which the data is reported.

A filter dimension for reports, representing the calendar year.

A filter used in performance reports to specifically target or analyze data related to YouTube video ads.

The unique identifier for a YouTube video used as a creative in an ad. This ID can be used to search for the video on the YouTube platform.

A filter used in reporting to segment data by specific postal codes, enabling regional targeting analysis.

A filter dimension for reports, representing the zip or postal code.

The name of the Floodlight activity that recorded a conversion.

Represents the gender demographic of the audience, such as Male, Female, or Unknown. This field is adjusted using Google's advanced modeling to provide an estimated gender breakdown of the people reached by ads.

The number of conversions attributed to a user clicking on a Gmail ad, based on a defined post-click conversion window.

The ID of a custom bidding algorithm associated with an insertion order, used for optimizing bids across its line items.

Indicates whether a minimum floor price is applied to deals for the insertion order.

Indicates whether the budget for the Insertion Order is automatically allocated across its duration or line items, optimizing spend towards campaign goals.

A threshold for the bid strategy at the insertion order level, indicating a maximum CPM value not to be exceeded (if set to 0, it's not enabled).

The unit used for the insertion order's bid strategy, such as CPA, CPC, or custom impression value/cost.

A breakdown of the insertion order's total budget into smaller segments, each with its own allocated amount and date range.

Defines how the budget for the Insertion Order is measured, either based on currency (e.g., USD) or a number of impressions.

Comprehensive details about an insertion order, including its unique ID, display name, type, status, associated costs, budget pacing, frequency capping, and integration specifics.

All fees associated with the insertion order, which can include various categories, amounts, and types.

The numerical value that defines the frequency cap for an insertion order, for example, the 'y' in 'show x impressions over y period'.

Indicates whether impression-based frequency capping is enabled for the insertion order.

The number of times an ad in the insertion order can be shown to the same user within the specified frequency period.

The time unit (e.g., minutes, hours, days, weeks, months) over which the frequency cap for the insertion order is applied.

A unique system-generated identifier for an insertion order.

Specifies the optimization objective or strategy applied to the Insertion Order, such as maximizing viewable impressions or achieving a certain KPI.

An optional external identifier used for tracking purposes for a specific insertion order.

The objective set for an Insertion Order, which determines default KPIs, line item types, and bid strategies. This field is in beta and currently only available to participating clients.

The specific subtype of the insertion order, such as Standard, Connected TV, or Digital Out of Home.

The identifier of the Key Performance Indicator (KPI) algorithm applied at the insertion order level.

The type of Key Performance Indicator (KPI) set as the performance goal for the insertion order (e.g., CPM, CPC, CPA, CTR, Viewability).

The target value for the Key Performance Indicator (KPI) associated with the Insertion Order, used to measure its success against defined objectives.

The name of the insertion order.

Defines the strategy for how an insertion order's budget is spent over its flight, such as evenly distributed or accelerated.

The specific budget amount designated for pacing an insertion order over its flight.

The rate at which an insertion order's budget is paced, such as 'ASAP', 'Even', or 'Ahead'.

The current status of an insertion order, controlling whether its line items can bid on inventory. Possible values include Active, Paused, Draft, and Archived.

The timestamp indicating the creation or last update time of an insertion order.

The classification of an insertion order (e.g., standard, YouTube & Partners). The DV360 API allows for creating insertion orders.

The ad format used within the insertion order.

The unique identifier for the insertion order.

The publisher associated with the insertion order.

The type of audience targeted by the insertion order.

Demographic targeting settings applied to the insertion order.

The planned end date for the insertion order.

The planned start date for the insertion order.

The overall targeting criteria configured for the insertion order.

The fee charged by Integral Ad Science (IAS) for pre-bid brand safety and viewability segments, in the advertiser's currency.

The fee charged for using Integral Ad Science (IAS) Video, a third-party video ad verification service, calculated in the advertiser's currency.

Specifies the type of inventory commitment, such as guaranteed or non-guaranteed.

The type of media cost associated with inventory, which can influence how Display & Video 360 fees are calculated (e.g., distinguishing between open auction vs. YouTube or programmatic guaranteed inventory).

The commitment type of the inventory source, such as Guaranteed or Nonguaranteed.

The end date for which an inventory source or deal is active.

The ad exchange through which the inventory source is provided.

The format of the inventory provided by the source, such as audio, display, or video.

The display name of a collection of targetable inventory sources.

A unique system-generated identifier for an inventory source.

The name of the inventory source order, which specifies the details of a publisher's ad inventory deal.

The name of the product within an inventory source order, detailing specific ad placements or inventory offerings.

The name of the publisher or seller providing the inventory source.

The rate type of the inventory source (e.g., CPM Fixed, CPM Floor, Auction).

The start date for which an inventory source or deal is active.

Specifies affinity and in-market audience segments to be excluded from targeting for a line item.

A list of affinity and/or in-market audience lists to be included in targeting for the line item.

The ID of a custom bidding algorithm associated with a line item, used for optimizing bids.

A list of app collections to be excluded from targeting for the line item.

Includes specific app collections (categories of apps) for targeting ads within the line item.

A list of mobile applications to exclude from a line item's targeting.

A list of mobile applications to include in a line item's targeting.

Indicates whether the line item should prioritize deals over open auction inventory and adhere to a floor price for deals.

Specifies audience segments to be excluded from targeting for a line item. Excluded users will not be shown ads from this line item.

Specifies audience segments to be included in targeting for a line item. Ads from this line item will only be shown to users within these segments.

Specifies targeting preferences for audio content types (e.g., music, broadcast, podcast) at the line item level.

A setting to define a maximum average CPM (Cost Per Mille) that a line item's bid strategy should not exceed.

The type of bidding strategy employed for a line item (e.g., maximize conversions, target CPA).

The unit used for the line item's bid strategy (e.g., CPA, CPC, custom impression value/cost).

The target value for the line item's bid strategy, defining the desired cost or performance metric.

Custom configurations for brand safety at the line item level, allowing advertisers to specify content classifiers to avoid.

The sensitivity setting for brand safety at the line item level, used to block inventory based on the subject matter of its surrounding content.

A list of web browsers to exclude from a line item's targeting.

A list of web browsers to include in a line item's targeting.

The total budget allocated to the line item.

The method used to manage the line item's budget (e.g., daily, flight, total).

A list of network carriers or Internet Service Providers (ISPs) to exclude from a line item's targeting.

A list of network carriers or Internet Service Providers (ISPs) to include in a line item's targeting.

A list of content categories to exclude from a line item's targeting.

A list of content categories to include in a line item's targeting.

A list of custom groups of related websites and apps to exclude from a line item's targeting.

A list of custom groups of related websites and apps to include in a line item's targeting.

Allows targeting of combined audience lists (a consolidation of different audience sources) for a line item.

Allows targeting of ads based on the user's internet connection speed (e.g., 2G, 3G, DSL, 4G) for a line item.

Indicates whether a line item is declared to serve political advertisements in the European Union, which is a self-declaration requirement under EU regulations.

Allows targeting of ads based on the duration of video content (e.g., 0-1 minute, 1-5 minutes) for a line item.

A list of content genres to exclude from a line item's targeting.

A list of content genres to include in a line item's targeting.

Allows targeting of ads based on the type of content stream (e.g., live, on-demand) for a line item.

The percentage of post-view conversions that will be counted for the line item.

Specifies how conversions are counted for the line item, such as counting all conversions, only post-click, or a percentage of conversions.

The Floodlight activity IDs used to track conversions for the line item.

The list of creative assets assigned to a specific line item.

Allows targeting of ads to custom audience lists (built from keywords, URLs, and apps) for a line item.

Specifies the days and times during which a line item's ads will be served.

The timezone used for daypart targeting for a line item (e.g., local time or advertiser's timezone).

The age demographic segments targeted by the line item.

The gender demographic segments targeted by the line item.

Allows targeting of ads to a specific household income range for a line item.

Allows targeting of ads to a specific parental status (e.g., Parent, Not a Parent, Unknown) for a line item.

Detailed information and settings pertaining to a specific line item, including its type, status, and various targeting options.

A list of device types or device make/models to exclude from a line item's targeting.

A list of device types or device make/models to include in a line item's targeting.

This field defines the Digital Content Labels (content ratings) to be excluded from a line item's targeting, often used for brand safety. It uses TARGETING_TYPE_DIGITAL_CONTENT_LABEL_EXCLUSION.

The date when the line item is scheduled to end, or it can be set to inherit the end date from its parent Insertion Order.

This field specifies the ad serving environments (e.g., web, mobile app) targeted by the line item. It uses TARGETING_TYPE_ENVIRONMENT.

A list of all fees associated with a line item, including category, amount, type, and invoicing status.

A positive integer indicating the maximum number of times an ad can be shown to the same user within a specified frequency period for a line item.

Indicates whether impression-based frequency capping is enabled or disabled for a line item.

The maximum number of times an ad in a line item can be shown to the same user within a specified frequency period.

The time unit (e.g., Days, Weeks, Months) for which the line item's frequency cap is applied, controlling ad exposure over a given duration.

A list of regional location lists to be excluded from targeting for the line item.

Includes specific geographic regions for targeting ads within the line item.

A list of geographic regions to exclude from a line item's targeting.

A list of geographic regions to include in a line item's targeting.

A unique, system-assigned identifier for the line item.

An optional code used for tracking purposes associated with the line item.

The mode or type of inventory source targeted by a line item, such as open auction, private marketplace, or app mediation partners.

Settings for a line item to target inventory from authorized direct sellers, authorized direct sellers and resellers, or authorized and non-participating publishers.

A list of inventory sources (e.g., exchanges, private deals) to exclude from a line item's targeting.

A list of inventory sources (e.g., exchanges, private deals) to include in a line item's targeting.

Indicates whether a line item is set to automatically target new ad exchanges as they become available.

The display name of the insertion order associated with a line item. Insertion Orders contain a set of line items related to the same advertising campaign.

A list of keyword lists to exclude from a line item's targeting.

A list of keyword strings to exclude from a line item's targeting.

A list of keyword strings to include in a line item's targeting.

A list of languages to exclude from a line item's targeting.

A list of languages to include in a line item's targeting.

The user-defined name of the line item.

Indicates whether optimized targeting is enabled for the line item, allowing the system to find new, relevant audiences beyond manually selected targeting.

The time period used to spend the budget amount for a line item (e.g., Daily, Monthly, Flight).

The amount to spend per the time period set by the pacing type for a line item.

The rate at which a line item's budget is spent (e.g., ASAP, Even, Ahead).

The revenue amount generated for the partner by the line item.

The model used to calculate the revenue generated for the partner by the line item.

Indicates whether specific YouTube channels are excluded from where ads in the line item can be shown.

Indicates whether specific YouTube videos are excluded from where ads in the line item can be shown.

This field defines the position of audio ads within content (e.g., pre-roll, mid-roll, post-roll) targeted by the line item. It uses TARGETING_TYPE_CONTENT_INSTREAM_POSITION or TARGETING_TYPE_CONTENT_OUTSTREAM_POSITION.

Specifies where a display ad is located relative to content (e.g., in-article, in-feed, in-banner) for a line item.

Specifies where an ad is located on the screen (e.g., above or below the fold) for a line item.

Specifies where a video ad is located relative to content (e.g., pre-roll, mid-roll, post-roll) for a line item.

The unique identifier of the attribution model used as the primary model for the associated line item, influencing bid optimization and conversion reporting.

The primary operational status of a line item, controlling its ability to spend budget and serve ads (e.g., active, paused, scheduled).

A list of private deal groups to include in a line item's targeting for inventory sources.

This field defines whether a Line Item targets specific geographic areas using a pre-defined list of proximity locations, such as points of interest, street addresses, or latitude/longitude coordinates.

Allows targeting of ads to users in close proximity to a point of interest, business chain, or specific address for a line item.

A list of specific websites or URLs to exclude from a line item's targeting.

A list of specific websites or URLs to include in a line item's targeting.

The date when the line item is scheduled to begin, or it can be set to inherit the start date from its parent Insertion Order.

The current status of the line item, which controls whether it can spend its budget and bid on inventory (e.g., Active, Paused, Draft, Archived).

A field that further distinguishes line items based on their ad format or objective (e.g., Simple, Non-Skippable, Action, Reach, View, Audio, Target Frequency).

A list of labels provided by a selected third-party verification service to define content exclusions or brand safety settings for the line item. Multiple labels are separated by a semicolon.

The third-party vendor providing verification services (e.g., Integral Ad Science, DoubleVerify, Scope3) for the line item. Only one vendor can be selected per entity.

The timestamp indicating the creation or last update time of a line item.

The specific bidding strategy type used for TrueView video line items.

The target value for the TrueView line item's bid strategy (e.g., target CPV or CPA).

Excludes specific content categories for TrueView ads within the line item to maintain brand suitability.

The option chosen for adjusting bids for TrueView ads displayed on connected TV devices (e.g., increase or decrease).

The percentage by which bids for TrueView ads displayed on connected TV devices are adjusted for the line item.

The option chosen for adjusting bids for TrueView ads displayed on desktop devices (e.g., increase or decrease).

The percentage by which bids for TrueView ads displayed on desktop devices are adjusted for the line item.

Specifies the inventory sources targeted for TrueView ads within the line item, such as YouTube or video partners.

The option chosen for adjusting bids for TrueView ads displayed on mobile devices (e.g., increase or decrease).

A percentage to adjust bids for TrueView ads on mobile devices for a line item.

An option to adjust bids for TrueView ads on tablet devices for a line item.

A percentage to adjust bids for TrueView ads on tablet devices for a line item.

A positive integer amount for the number of TrueView views, which defines how often an ad should be shown (the 'x' in 'Show x views over the period').

An identifier used by a third-party brand safety vendor to track and report on brand safety events for TrueView line items. This ID helps in custom reporting for brand suitability.

The third-party vendor used for brand safety verification of TrueView line items.

The reporting ID provided by a third-party vendor for viewability measurement of TrueView line items.

The third-party vendor used for viewability measurement of TrueView ads within the line item.

The formats of TrueView video ads supported or used by the line item (e.g., in-stream, bumper).

Controls where TrueView video ads can be served for a line item.

Indicates if frequency capping is enabled for TrueView line items.

The number of exposures allowed within a specified period for TrueView line item frequency capping.

The time period (e.g., Days, Weeks, Months) over which TrueView line item frequency exposures are measured.

The classification of the line item based on its media buy and ad format, such as Display, Video, TrueView, or Audio.

Allows targeting of video ads based on the size of the video player (e.g., unknown, small, large, HD) for a line item.

Indicates whether Open Measurement Interface Definition (OMID) viewability targeting is enabled for the line item.

Settings that control the predicted viewability percentage for impressions a line item will bid on, powered by Google's Active View technology.

The number of Active View impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds.

The number of Active View measurable impressions where the ad was audible and fully on-screen for at least half of its duration, capped at 15 seconds.

The rate at which Active View impressions were audible and fully on-screen for at least half of their duration, capped at 15 seconds.

This metric counts the number of TrueView impressions where the ad was audible and fully on-screen for at least half of its duration, as measured by Active View.

This metric counts the total number of TrueView impressions that were measurable by Active View for the 'audible & fully on-screen for half of duration' criterion.

The rate at which TrueView video ads were considered viewable, meaning they were audible, fully on screen, and played for at least half their duration.

A metric representing the number of impressions where the ad was audible, visible, and played to completion according to Active View criteria.

The distribution of impressions that were not measurable by Active View criteria.

The distribution of impressions that were measurable but not viewable according to Active View criteria.

The distribution of impressions that were considered viewable according to Active View criteria.

The number of impressions that were eligible for Active View measurement.

The number of impressions that Active View was able to measure for viewability.

The percentage of impressions that Active View was able to measure for viewability, out of all eligible impressions.

A metric representing the percentage of impressions that were considered viewable according to Active View criteria.

The percentage of Active View impressions where the ad's audio was audible.

The percentage of Active View impressions where the ad was both audible and visible at the start of its playback.

The percentage of Active View impressions where the ad was both audible and visible through the first quartile of its playback.

The percentage of Active View impressions where the ad was both audible and visible through its full completion.

The percentage of Active View measurable video impressions that were both audible and visible at the midpoint of the video play.

The percentage of Active View impressions where the ad was both audible and visible through the third quartile of its playback.

The percentage of Active View impressions where the ad was fully on-screen for at least 2 seconds.

The percentage of Active View impressions where the video ad was played in full-screen mode.

The percentage of Active View impressions where the ad was playing in the background (not in the active browser tab or window).

The percentage of the total ad duration that was played in viewable and audible conditions according to Active View.

The percentage of completed Active View impressions where the ad was both audible and visible.

A metric representing the percentage of impressions that completed their video playback while also being visible on screen.

The percentage of Active View impressions that reached the first quartile while being both audible and visible.

The percentage of Active View impressions that reached the first quartile while being visible.

The percentage of Active View impressions that reached the midpoint while being both audible and visible.

The percentage of Active View impressions that reached the midpoint while being visible.

The percentage of Active View impressions that reached the third quartile while being both audible and visible.

The percentage of Active View impressions that reached the third quartile while being visible.

The percentage of an ad's total play time during which it was audible according to Active View.

The percentage of an ad's total play time during which it was both audible and visible according to Active View.

The percentage of an ad's total play time during which it was visible according to Active View.

The percentage of Active View impressions where the ad was visible for at least 10 seconds.

The percentage of Active View impressions where the ad was visible at the start of its playback.

The percentage of Active View impressions where the ad was visible through the first quartile of its playback.

The percentage of Active View impressions where the ad was visible through its full completion.

The percentage of Active View impressions where the ad was visible through the midpoint of its playback.

The percentage of Active View impressions where the ad was visible through the third quartile of its playback.

The number of impressions that were not measurable by Active View.

The number of measurable impressions that were determined to be not viewable by Active View.

The number of Active View impressions where the ad was visible for at least 10 seconds.

The number of measurable impressions that were determined to be viewable by Active View.

The number of times the audio of an ad was muted by the user.

The average time an ad was displayed.

The average number of times a unique user is shown an ad over a specified period, measured at the line-item level.

The average time users spent interacting with an ad.

The number of impressions for which the advertiser is charged.

The total number of clicks on interactive cards displayed alongside YouTube ads, such as shopping cards, that direct users to external landing pages.

The total number of clicks on an ad.

A metric representing the percentage of clicks that resulted in a post-click conversion.

Revenue generated from conversions that occurred after a user clicked on an ad, as reported by Campaign Manager 360.

Revenue generated from conversions that occurred after a user viewed an ad (without clicking), as reported by Campaign Manager 360.

The number of clicks on companion creatives associated with audio ads.

A metric representing the number of companion impressions for audio ads.

The number of times an audio ad was listened to completely.

The rate at which audio ads were played to completion.

A metric that calculates the number of conversions achieved for every 1000 impressions.

The number of Floodlight impressions where cookie consent was granted.

The number of Floodlight impressions where cookie consent was not granted.

A metric representing the percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100.

A metric representing the percentage composition of impressions for a specific demographic, including co-viewed impressions (multiple people watching ads together on connected TV devices).

The total estimated population for a given demographic within the targeted region.

A metric representing user interactions with an ad beyond a standard click, such as hovering, playing a video, or expanding a creative.

The percentage of impressions that resulted in user engagement with the ad.

This metric represents the number of expansions, indicating instances where an ad unit expanded to a larger size, often in rich media ads.

Regulatory operating costs incurred in the advertiser's currency.

This metric represents the regulatory operating costs or Digital Service Taxes (DST) incurred for serving ads in specific countries, reported in the partner's currency.

The number of times an audio ad was played through its first quartile (25% of its duration).

A metric representing the total number of impressions recorded by Floodlight activities, indicating how many times Floodlight tags were loaded on web pages.

The number of conversions that occurred directly from Gmail ads.

The number of conversions attributed to impressions on Gmail ads.

The number of viewable impressions corrected for Gross Rating Point (GRP) calculations.

The total number of times an ad was displayed.

The number of impressions that account for co-viewing, where multiple people watch ads together on connected TV devices.

The percentage of impressions that ultimately resulted in a conversion.

The number of impressions where users interacted with the ad, such as clicks or hovers.

A metric representing the number of invalid impressions that were measurable with Active View.

The number of viewable impressions that were identified as invalid by Active View.

A metric that reports the number of impressions that were identified as invalid, often due to non-human traffic or other non-compliant activity.

Conversions attributed to the last click on an ad.

Conversions attributed to the last impression of an ad where no click occurred.

The cost of media buys, reported in the advertiser's currency.

The cost of media buys, reported in the partner's currency.

The cost of media buys, reported in US Dollars.

The amount of Media Fee 1, expressed in the partner's currency.

The amount of Media Fee 1, expressed in USD.

The second media fee applied, reported in partner currency.

The second media fee applied, reported in USD.

The third media fee applied, reported in partner currency.

The third media fee applied, reported in USD.

The fourth media fee applied, reported in partner currency.

The fourth media fee applied, reported in USD.

The fifth media fee applied, reported in partner currency.

The fifth media fee applied, reported in USD.

The number of times an audio ad was played through its midpoint (50% of its duration).

The number of times an audio creative was paused during playback.

The platform fee charged for using the Display & Video 360 platform, expressed in the partner's currency.

The rate of the platform fee charged for using the Display & Video 360 platform.

The platform fee charged for using the Display & Video 360 platform, expressed in USD.

The difference between how much an advertiser charged and their costs for running a campaign, calculated as Revenue - Total Media Cost - Agency markup (if applicable). This is also known as “net income.”

The ratio of profitability, calculated as Profit / Revenue. Higher numbers indicate higher profitability.

The difference between how much was charged and the costs for running a campaign, calculated in the partner's specified currency.

The difference between how much was charged and the costs for running a campaign, calculated in United States dollars.

A metric representing the total revenue generated, expressed in US Dollars.

A metric that measures the total number of user engagements with rich media ads.

A metric that counts the number of times users scrolled within a rich media ad.

The number of times a rich media video ad was played to completion.

The number of times a rich media video ad was played through its first quartile (25%).

The number of times a rich media video ad was viewed in full-screen mode.

The number of times a rich media video ad was played through its midpoint (50%).

The number of times the audio of a rich media video ad was muted by the user.

The number of times a rich media video creative was paused by users.

The number of times a rich media video ad started playing.

The number of times a rich media video ad was skipped by users.

The number of times a rich media video ad was played through its third quartile (75%).

The number of times an audio ad started playing.

A metric representing conversions that occur when a user visits a physical store after interacting with an ad.

A metric representing the Target Rating Points (TRP), which is a measure of the total number of target audience impressions, including co-viewed impressions (multiple people watching ads together on connected TV devices).

The number of times an audio ad was played through its third quartile (75% of its duration).

The total number of conversion events recorded.

A metric representing the total time users spent interacting with an ad.

The total media cost, reported in the advertiser's currency.

A metric representing the total cost of media purchased, expressed in the partner's currency.

The total cost of media purchased for advertising, expressed in US Dollars.

The total number of unique users reached by advertising campaigns.

A metric representing the total number of ads that were tracked.

The number of clicks that occurred on an ad from users who have not consented to cookie tracking. This metric helps assess ad performance under privacy-focused conditions.

A metric representing the total number of conversions attributed to TrueView ads, where multiple conversions can be counted per view.

The conversion rate for TrueView (now YouTube & partners) ads, calculated as one conversion per view.

The number of likes earned by TrueView ads.

The number of playlist additions earned by TrueView ads.

The number of shares earned by TrueView ads.

The number of subscribers earned by TrueView ads.

The number of additional views earned from TrueView ads (e.g., from shares or follow-on views).

The percentage of impressions that your TrueView ads received compared to the total number of impressions they were eligible to receive.

A TrueView metric representing the percentage of impression share lost due to insufficient budget.

A TrueView metric representing the percentage of impression share lost due to poor ad rank.

The number of views for TrueView video ads.

The rate at which TrueView video ads are viewed, calculated as TrueView Views divided by TrueView impressions.

A metric representing a conversion that occurs after a user has viewed an ad, but without directly clicking on it.

The average number of times a unique user saw an ad.

A metric that measures the average number of times an ad is shown to unique users, accounting for co-viewing on connected TV devices, during the reporting period.

A metric representing the number of unique users who clicked on an ad.

The number of unique users who saw at least one ad impression.

The additional number of unique users reached through clicks, beyond those reached by impressions alone.

The incremental number of unique users reached by impressions.

The incremental total number of unique users reached.

The incremental reach achieved from viewable impressions, representing the number of new unique users exposed to an ad.

The total number of unique users reached across all campaign creatives.

This metric indicates the number of ads blocked by a third-party brand safety or verification vendor.

The number of clicks on companion creatives associated with video ads.

The number of impressions or views served for companion creatives associated with video ads.

The percentage of video ads that were played to completion.

The impression reach among a demographic, accounting for co-viewing.

The percentage of the target population reached by impressions, accounting for co-viewing when multiple people watch ads together on connected TV devices.

The percentage of total unique reach for a demographic, including co-viewing when multiple people watch ads together on connected TV devices.

This metric represents the rate at which bids placed in programmatic advertising auctions are successfully won, indicating the effectiveness of bidding strategies.

This represents the fee charged by MOAT Video, a third-party video ad measurement and analytics vendor, for its services, expressed in the advertiser's currency.

The maximum allowed duration, in seconds, for a video creative.

The cost of all impressions, clicks, and activities for the line item, reported in the advertiser's currency. This is calculated based on the pricing information and cost structure of the placement.

The cost of all impressions, clicks, and activities for the line item, reported in the partner's currency.

The cost of all impressions, clicks, and activities for the line item, reported in US Dollars.

The effective Cost Per Click (eCPC) based on media cost, reported in the advertiser's currency.

The effective Cost Per Mille (thousand impressions) for media costs, expressed in the advertiser's currency.

The first media fee applied to the campaign or line item, reported in the advertiser's currency.

Represents the first media fee applied to the line item, reported in the partner's currency.

Represents the first media fee applied to the line item, reported in US Dollars.

The second media fee applied to the campaign or line item, reported in the advertiser's currency.

Represents the second media fee applied to the line item, reported in the partner's currency.

Represents the second media fee applied to the line item, reported in US Dollars.

The third media fee applied to the campaign or line item, reported in the advertiser's currency.

Represents the third media fee applied to the line item, reported in the partner's currency.

Represents the third media fee applied to the line item, reported in US Dollars.

The fourth media fee applied to the campaign or line item, reported in the advertiser's currency.

Represents the fourth media fee applied to the line item, reported in the partner's currency.

Represents the fourth media fee applied to the line item, reported in US Dollars.

The fifth media fee applied to the campaign or line item, reported in the advertiser's currency.

Represents the fifth media fee applied to the line item, reported in the partner's currency.

Represents the fifth media fee applied to the line item, reported in US Dollars.

The fee associated with using third-party audience segment data or other partner costs within Display & Video 360, reported in the advertiser's currency.

The fee charged for using Nielsen Digital Ad Ratings to measure the reach and frequency of ads across demographic segments, reported in the advertiser's currency.

The fee associated with using Nielsen Digital Ad Ratings for campaign performance measurement, expressed in US Dollars.

The unique identifier for an ad placement.

The fee charged by the advertising platform, expressed in the advertiser's currency.

The fee charged by the platform for the line item, reported in the partner's currency.

The fee charged by the platform for the line item, reported in US Dollars.

The rate of the fee charged by the platform.

The financial profit calculated in the advertiser's currency, representing the difference between the advertiser's revenue and their total costs for running a campaign. This is also known as 'net income'.

The profit generated from advertising campaigns, calculated in the partner's local currency. This metric is derived from revenue and media cost data available in the partner's currency.

The profit generated from advertising campaigns, calculated in United States Dollars (USD). This metric is derived from revenue and media cost data, converted to USD.

The ratio of profitability, calculated as Profit divided by Revenue. Higher values indicate greater profitability.

The estimated number of viewers per digital out-of-home ad, calculated using an impression multiplier, and representing the audience reach.

Refers to characteristics or attributes of a publisher's inventory or website/app.

Indicates whether the traffic originated from paid or organic sources. 'Purchased' traffic is redirected from properties other than owned (acquired or other incentivized activity).

A metric representing the total revenue generated from advertising activities.

The total revenue generated from the advertising activity, reported in the advertiser's currency.

The revenue generated by the line item, reported in the partner's currency. This can include revenue from various sources like post-click or post-view conversions, or YouTube-specific revenue metrics.

The revenue generated by the line item, reported in US Dollars. This can include revenue from various sources like post-click or post-view conversions, or YouTube-specific revenue metrics.

The average CPM earned for Viewable Impressions, based on the Revenue generated, calculated as Revenue / Viewable Impressions × 1000.

The effective Cost Per Acquisition (eCPA) reflecting the revenue generated per conversion, calculated in the advertiser's currency.

The effective Cost Per Acquisition based on post-view conversions, calculated in the advertiser's currency.

The average cost per click (CPC) calculated based on revenue, in advertiser currency.

The effective Cost Per Mille (thousand impressions) in terms of revenue, expressed in the advertiser's currency.

The settings and criteria used to define which users, content, or technology an ad campaign will reach or avoid.

The fee for utilizing a third-party ad server in Display & Video 360, reported in the advertiser's currency. This can include advanced ad serving fees.

The duration, in hours, from the initial ad interaction (click or impression) to a recorded conversion event.

The total value of all conversions attributed to advertising campaigns, expressed in the advertiser's currency.

The total cost of all media associated with the line item, reported in the advertiser's currency.

The total cost of all media associated with the line item, reported in the partner's currency.

The total cost of all media associated with the line item, reported in US Dollars.

The effective Cost Per Acquisition (eCPA) for the total media cost, expressed in the advertiser's currency. This includes media cost, data fees, and applicable partner costs.

The effective cost per click based on the total media cost, calculated in the advertiser's currency.

The effective Cost Per Mille (thousand impressions) for the total media cost, expressed in the advertiser's currency.

The average cost of each complete video view, based on the total media cost, in advertiser currency, calculated as Total Media Cost / Complete Views (Video).

Identifies a specific TrueView ad creative.

The name of an ad group specifically designed for TrueView ads on YouTube and partner sites.

This field specifies the audience segments that are excluded from targeting for a TrueView ad group, preventing ads from being shown to users within those defined groups. This helps to refine targeting and reduce wasted ad spend.

This field specifies the audience segments that are included for targeting within a TrueView ad group, ensuring ads are shown to users who match the defined interests, habits, research intent, or past interactions with the business.

This field defines the age ranges targeted for a TrueView ad group, allowing ads to be shown to users within specific demographic age segments (e.g., 18-24, 25-34, 35-44, 45-54, 55-64, 65+, Unknown).

The name of the ad group that contains TrueView ads.

This field specifies individual mobile applications that are excluded from targeting for a TrueView ad group, preventing ads from appearing within those particular apps.

This field specifies individual mobile applications that are included for targeting within a TrueView ad group, ensuring ads appear within those chosen applications.

This field specifies individual URLs that are excluded from targeting for a TrueView ad group, preventing ads from appearing on those particular webpages.

This field specifies individual URLs that are included for targeting within a TrueView ad group, ensuring ads appear on those particular webpages.

This field specifies individual YouTube channels that are excluded from targeting for a TrueView ad group, preventing ads from appearing on content from those channels.

This field specifies individual YouTube channels that are included for targeting within a TrueView ad group, ensuring ads appear on content from those chosen channels.

This field specifies individual YouTube videos that are excluded from targeting for a TrueView ad group, preventing ads from appearing on those particular videos.

This field specifies individual YouTube videos that are included for targeting within a TrueView ad group, ensuring ads appear on those particular videos.

The current serving status of a TrueView or Demand Gen ad group, indicating whether it is active, paused, removed, or in an incomplete state.

The specific ad format used within a TrueView ad group, such as in-stream, in-feed video, bumper, or non-skippable.

The unique identifier for a TrueView ad within a TrueView ad group.

The type of TrueView ad format (e.g., In-stream, Video Discovery, Bumper, Non Skippable, Responsive).

The text or phrase used for the call-to-action button on a TrueView ad.

The unique identifier for an ad used for DoubleClick Campaign Manager (DCM), now Campaign Manager 360, tracking for TrueView ads.

The unique identifier for a creative used for DoubleClick Campaign Manager (DCM), now Campaign Manager 360, tracking for TrueView ads.

The Campaign Manager 360 (DCM) Placement ID used for tracking where TrueView ads are served.

The user-friendly URL displayed in a TrueView ad, which is a type of YouTube video ad. This URL can have customizable path segments.

The first customizable path segment of the user-friendly display URL in a TrueView ad.

The second customizable path segment of the user-friendly display URL in a TrueView ad.

The main headline text for a TrueView ad.

The URL to which users are directed after clicking a TrueView ad.

A string appended to the landing page URL for TrueView (YouTube) ads, used for tracking additional parameters.

The landing page URL specifically for TrueView ads served on mobile devices.

The name assigned to a TrueView ad or TrueView campaign component.

The current status of a TrueView ad.

The first line of descriptive text for a TrueView Video Discovery ad.

The second line of descriptive text for a TrueView Video Discovery ad.

The headline text for a TrueView Video Discovery ad.

The URL of the landing page where users are directed after clicking a TrueView Video Discovery ad.

The thumbnail image used for a TrueView Video Discovery ad.

The unique identifier for the YouTube video used in a TrueView ad.

The estimated number of additional unique users who saw or clicked an ad during each time increment within a report, accounting for co-viewing on connected TV devices.

The average number of times a unique user, deduplicated across devices, is shown an ad during a reporting period. This metric provides insight into how often individuals are exposed to campaign creatives.

The average cost of each completed video view, calculated based on the media cost spent, reported in the advertiser's currency.

The total length or running time of the video creative, measured in seconds.

The unique identifier for a video creative used in advertising.

The effective Cost Per Completed View for video ads, including media costs, calculated in the advertiser's currency.

The effective Cost Per Completed View for video ads, calculated in the advertiser's currency.

The title of the video creative used in an advertisement.

A categorization of video content based on its duration (e.g., 0-1 min, 1-5 min, over 60 min).

The date representing the beginning of the week for which reporting data is aggregated. DV360 reporting includes a 'Week (First day of week)' dimension.

A numerical value representing the week number within the year for a given date in reports.

A dimension that breaks down reporting data by month and year, using the network time zone. It can be used to filter data by month in 'YYYY-MM' format.

The effective Cost Per View for YouTube ad revenue, expressed in the advertiser's currency.

The specific ad format used for YouTube ads, such as in-stream, in-feed, bumper, or non-skippable.

The format of the ads within the ad group (e.g., In-stream, In-feed video, Bumper, Non-skippable, Responsive, Efficient reach, YouTube audio, Demand Gen).

The unique numeric ID of the ad group, assigned by the system.

Specifies the inventory strategy for an ad group, controlling which types of inventory (e.g., all Google and Display Network inventory, or only Google inventory) the ad group is opted into for bidding and serving ads.

This field controls whether ads within the ad group are allowed to be served on Google Discover. The Google Discover feed provides personalized content to users, including ads.

This field controls whether ads within the ad group are allowed to be served on Gmail, specifically within the Social and Promotions tabs.

This field controls whether ads within the ad group are allowed to be served on the Google Display Network (GDN). The Google Display Network includes a vast collection of websites, mobile apps, and video content where ads can appear.

This field controls whether ads within the ad group are allowed to be served within YouTube feeds, such as the YouTube Home feed or Subscription feed.

Indicates whether the ad group is opted-in to YouTube Shorts inventory.

Indicates whether the ad group is configured to allow bids on YouTube in-stream inventory.

The immutable account ID of the Campaign Manager 360 (CM360) Floodlight configuration that is linked with the Display & Video 360 advertiser.

A list of Campaign Manager 360 (CM360) advertiser IDs associated with the hybrid ad server configuration.

The immutable ID of the Campaign Manager 360 (CM360) Floodlight configuration linked with the Display & Video 360 advertiser.

Indicates whether Floodlight linking is authorized for advertisers using a hybrid Campaign Manager 360 (CM360) ad server configuration.

A list of Campaign Manager 360 (CM360) site IDs whose placements are configured to be synced to Display & Video 360 as creatives.

Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration.

Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled for the hybrid ad server configuration.

Indicates whether cost reporting from Display & Video 360 to Campaign Manager 360 is enabled in the advertiser's ad server configuration.

Indicates whether data sharing from Display & Video 360 to Campaign Manager 360 is enabled in the advertiser's ad server configuration.

The Campaign Manager 360 (CM360) account ID associated with advertisers using only third-party ad servers.

A list of Campaign Manager 360 (CM360) advertiser IDs associated with advertisers using only third-party ad servers.

The Campaign Manager 360 (CM360) Floodlight configuration ID associated with advertisers using only third-party ad servers.

Indicates whether Floodlight linking is authorized for advertisers using only third-party ad servers.

A list of Campaign Manager 360 (CM360) site IDs whose placements are synced to Display & Video 360 as creatives for advertisers using only third-party ad servers.

Indicates whether cost reporting from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers.

Indicates whether data sharing from Display & Video 360 (DV360) to Campaign Manager 360 (CM360) is enabled for advertisers using only third-party ad servers.

Indicates whether pixel order ID reporting is enabled for a third-party only ad server configuration.

The name given to an ad for identification and reporting purposes.

The current operational status of the ad (e.g., Active, Paused, Draft, Archived).

Additional dimensions (width and height in pixels) associated with a creative beyond its primary dimensions.

The unique identifier of the advertiser.

The specific age range targeted by an assigned targeting option.

The display name of the app category targeted by an assigned targeting option.

A collection of assets (e.g., images, videos) associated with a creative.

The unique identifier of the mobile application when targeting or excluding specific apps.

The platform of the mobile application (e.g., iOS, Android) when targeting or excluding specific apps.

The user-friendly name of the mobile application when targeting or excluding specific apps.

Indicates whether the mobile application is excluded (true) or included (false) from targeting.

The unique identifier of the assigned targeting option. The ID is unique within a given resource and targeting type.

An alias for the assigned targeting option ID, which can be used when retrieving or deleting existing targeting.

The ID of a first or third-party audience that is excluded from targeting within an audience group.

The recency setting for an excluded first or third-party audience, indicating how recently users were active to be included in or excluded from the audience.

The ID of a Google audience that is excluded from targeting within an audience group.

The ID of a custom list (first-party audience) that is included for targeting within an audience group.

The ID of a first or third-party audience that is included for targeting within an audience group.

The recency setting for an included first or third-party audience, indicating how recently users were active to be included in or excluded from the audience.

The ID of a Google audience that is included for targeting within an audience group.

The authorized seller status of inventory, used to target or exclude inventory based on whether it comes from an authorized digital seller.

The unique identifier for the authorized seller status targeting option.

The user-friendly name of the browser (e.g., Chrome, Firefox) being targeted or excluded.

Indicates whether the browser is excluded (true) or included (false) from targeting.

The unique identifier for the browser targeting option.

The user-friendly name of the content category (e.g., 'Arts & Entertainment') being targeted or excluded.

Indicates whether the content category is excluded (true) or included (false) from targeting. If a category is excluded, its subcategories are also excluded.

The unique identifier for the content category targeting option.

The unique identifier of the YouTube channel being targeted or excluded.

Indicates whether the YouTube channel is excluded (true) or included (false) from targeting.

The content outstream position, specifying where an ad can appear outside of video content, for targeting.

The day of the week (e.g., Monday, Tuesday) for day and time targeting.

The end hour (24-hour format) for day and time targeting.

The start hour (24-hour format) for day and time targeting.

The time zone resolution for day and time targeting, specifying how the time zone is determined.

The display name of the device make and model targeted or excluded by the line item.

A boolean flag indicating if the device make and model targeting option is set to exclude (negative targeting) or include (positive targeting).

The unique ID of the device make and model targeting option.

The type of device (e.g., mobile, desktop, connected TV) being targeted or excluded.

The digital content rating tier (e.g., G, PG, Mature) that is excluded from serving ads.

The serving environment (e.g., web, app) being targeted or excluded.

The ad exchange (e.g., Google Ad Exchange, OpenX) being targeted or excluded.

The user-friendly name of the geographical region (e.g., country, city) being targeted or excluded.

The type of geographical region targeted or excluded (e.g., country, state, city).

Indicates whether the geographical region is excluded (true) or included (false) from targeting.

The unique identifier for the geographical region targeting option.

The inheritance status of the assigned targeting option, indicating if it's inherited from a parent entity.

The unique identifier of the inventory source being targeted or excluded.

The unique identifier of the inventory source group being targeted or excluded.

A keyword used for targeting or exclusion.

Indicates whether the keyword is excluded (true) or included (false) from targeting.

The user-friendly name of the language being targeted.

The unique identifier for the language targeting option.

The resource name for this assigned targeting option.

Specifies the position of native content where the ad is served (e.g., 'unknown', 'article', 'in-feed').

The unique identifier of a negative keyword list used for excluding keywords from targeting.

The Open Measurement Interface Definition (OMID) ID for ads, used for viewability measurement.

The on-screen position where the ad appears (e.g., 'above the fold'), for targeting.

The unique identifier for the on-screen position targeting option.

The display name of the operating system targeted or excluded by the line item.

A boolean flag indicating if the operating system targeting option is set to exclude (negative targeting) or include (positive targeting).

The unique ID of the operating system targeting option.

A sensitive content category (e.g., 'Gambling', 'Alcohol') that is excluded from serving ads.

Identifies the type of this assigned targeting option (e.g., TARGETING_TYPE_KEYWORD, TARGETING_TYPE_DEVICE_TYPE).

A custom segment ID provided by Integral Ad Science (IAS) for third-party verification, allowing for custom targeting or exclusion.

A boolean indicating whether unrateable inventory, as determined by Integral Ad Science (IAS), should be excluded.

The ad fraud risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

The adult content risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

The alcohol content risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

The drugs content risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

The gambling content risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

The hate speech risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

The illegal downloads risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

The offensive language risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

The violence risk level, as determined by Integral Ad Science (IAS), to be excluded from serving ads.

Indicates whether the URL is excluded (true) or included (false) from targeting.

The URL used for targeting or exclusion.

The viewability percentage or metric used for targeting.

This field is a unique identifier for an assigned targeting option, representing a specific targeting setting applied to an entity like an insertion order or line item in Display & Video 360.

An output-only alias that can be used interchangeably with 'assignedTargetingOptionId' when retrieving or deleting existing targeting options.

The type of audio content, such as music, broadcast, or podcast, used for targeting.

Specifies whether to target inventory from all authorized sellers, or only those that directly own the inventory, as indicated by ads.txt and app-ads.txt files.

This output-only field represents the final value that is actively utilized by the demand generation bidding strategy. If a specific value is set, it will be used; otherwise, it is inherited from the parent line item's bidding strategy when assigned to an ad group.

This field specifies the source of the effective bidding value for a Demand Gen campaign's bid strategy, indicating which signals or data points (e.g., conversions, customer lists, user behavior) are primarily used to optimize bids.

This field specifies the type of bidding strategy used for Demand Gen resources, such as optimizing for conversions, maximizing revenue with a target Return On Ad Spend (ROAS), maximizing revenue within a budget, maximizing clicks, or optimizing cost per click.

This field specifies the target value used by a demand generation bidding strategy, which can be set for line items or ad groups. It is applicable for strategies like Target CPA, Target CPC, or Target ROAS.

The fixed bid amount, in micros, used by the bid strategy. One micro is one millionth of the currency unit.

The ID of the custom bidding algorithm used for automated bidding strategies aiming to maximize spend.

The maximum average CPM bid amount, in micros, for a bid strategy designed to maximize spend.

The performance goal type for a bid strategy focused on maximizing spend, such as impressions or conversions.

Indicates whether the bid strategy will automatically raise bids for programmatic deals to maximize spend.

The ID of the custom bidding algorithm used for automated bidding strategies aimed at achieving a specific performance goal.

The maximum average Cost Per Mille (CPM) that can be bid, in micros of the advertiser's currency, when the bidding strategy is set to automatically optimize towards a performance goal while spending the full budget.

The target performance goal amount, in micros, for a bid strategy. One micro is one millionth of the currency unit.

The type of performance goal (e.g., CPA, CPC, Viewable CPM) that the automated bidding strategy aims to minimize or achieve while spending the full budget.

The source of the effective Target CPA (Cost-Per-Acquisition) value for a YouTube and Partners ad group bid strategy.

The effective Target CPA (Cost-Per-Acquisition) value for a YouTube and Partners ad group bid strategy.

The bidding strategy type specifically applied to YouTube and partner inventory.

The target value (e.g., CPA, ROAS, CPM, CPV) used by the YouTube and Partners bidding strategy.

The unique ID of the billing profile assigned to the advertiser.

The display name of the web browser being targeted.

The type of automation applied to the budget, controlling how budget allocation is managed (e.g., automated or manual).

The type of budget allocation, specifying how the budget is distributed, for example, automatic or fixed, at the line item or campaign level.

A collection of segments that define the allocation of a campaign's budget over specific periods.

The unit in which the budget is measured, either currency or impressions.

The maximum budget amount, in micros of the currency, that a line item or campaign is allowed to spend.

The identifier of a business chain used to target ads around its physical locations.

The geographic region relevant to the business chain for location-based targeting.

The type of geographic region (e.g., country, state) used in conjunction with business chain targeting.

The list of budgets available to a campaign. If not specified, the campaign uses an unlimited budget.

The planned end date for the campaign's flight, resolved relative to the parent advertiser's time zone.

The day component of the planned end date for the campaign's flight.

The month component of the planned end date for the campaign's flight.

The year component of the planned end date for the campaign's flight.

The planned start date for the campaign's flight, resolved relative to the parent advertiser's time zone.

The day component of the planned start date for the campaign's flight.

The month component of the planned start date for the campaign's flight.

The year component of the planned start date for the campaign's flight.

The amount, in micros, that the campaign is expected to spend during its planned duration. This is used for tracking and alerts, not limiting serving.

The overall objective of the campaign, such as driving app installs or engagements, raising brand awareness, or driving online/offline sales.

The specific goal amount, in micros of the advertiser's currency, for the campaign's performance goal.

The decimal representation of the goal percentage in micros for the campaign's performance goal.

The string representation of the performance goal value set for a campaign or insertion order, corresponding to a specific performance goal type (e.g., CPM, CPA, CTR).

The specific type of key performance indicator (KPI) for the campaign's performance goal, such as CPM, CPC, CPA, CTR, or viewability percentage.

The unique identifier of the campaign.

The name of the advertising campaign.

The current operational status of the campaign (e.g., Active, Paused, Archived).

The display name of the carrier or Internet Service Provider (ISP) being targeted.

Indicates whether the targeting is for a mobile carrier or an Internet Service Provider (ISP).

The display name of the app category being targeted or excluded from ad serving.

The unique system-assigned identifier for a channel, which is a custom group of related websites and apps used for targeting or exclusion in ad campaigns.

A boolean indicator within channel details that, when set to 'True', signifies that the associated channel is being used for negative targeting, meaning ads will be prevented from serving on sites or apps within that channel.

The unique system-assigned identifier for a channel, which is a custom grouping of related websites and apps used for targeting ads.

The unique identifier of the Campaign Manager 360 (CM360) placement associated with a creative, applicable for creatives synced from Campaign Manager.

The unique identifier of the ad in Campaign Manager 360 for a tracking ad associated with the creative.

The unique identifier of the creative in Campaign Manager 360 for a tracking ad associated with the creative.

The unique identifier of the placement in Campaign Manager 360 for a tracking ad associated with the creative.

The fee charged for using comScore vCE (validated Campaign Essentials) for ad verification, reported in the advertiser's currency.

The fee associated with using comScore vCE for third-party verification in DoubleClick, expressed in US Dollars.

Details regarding the commitment type or contractual agreement for ad delivery.

A list of creative IDs for companion creatives that are served alongside a primary video or audio creative.

A declaration indicating whether a line item or advertiser will serve European Union political ads.

The specified duration of video or audio content (e.g., 0-1 minute, 1-5 minutes, over 60 minutes) used for targeting.

The display name of the content genre (e.g., action, comedy) used for targeting.

The position of an ad within streaming content, such as pre-roll (before content), mid-roll (during content), or post-roll (after content).

The position of an outstream ad, such as in-article, in-banner, or in-feed.

The type of content stream, indicating whether the content is live-streamed or viewed on-demand, used for targeting.

The content theme that is either targeted or excluded.

The specific content theme that is excluded from ad serving.

The unique ID of the targeting option that defines the excluded content theme.

Settings that control how conversions are tracked and counted for a line item.

Configuration details for Floodlight activities used in conversion counting for the line item.

The ID of a specific Floodlight activity configured for conversion counting.

The number of days in the post-click lookback window for a Floodlight activity, defining the period after a click during which a conversion is attributed.

The number of days in the post-view lookback window for a Floodlight activity, defining the period after an impression (without a click) during which a conversion is attributed.

The percentage of post-view conversions to count, expressed in milliseconds (e.g., 100000 for 100%).

A list of counter events configured for a rich media creative, tracking user interactions such as mouse-overs, clicks, or keyboard entries.

The country where the ad was displayed or targeted.

The timestamp when the creative was created, assigned by the system.

A system-generated list of attributes describing the creative, such as its interactive features or technology used (e.g., VAST, Active View).

Indicates whether the advertiser is enabled to use dynamic creatives, which can adapt content based on user data.

The client ID provided by Integral Ad Science (IAS) for configuring campaign monitoring, appended to the creative tag by DV360.

Indicates whether Display & Video 360's Online Behavioral Advertising (OBA) compliance is disabled for the advertiser.

Authorizes Google to use video creatives from this advertiser for reporting and features related to television campaigns, applicable with a CM360 hybrid ad server configuration.

Configuration details for the creative assets.

The unique system-assigned identifier for the creative.

A list of unique identifiers for the creatives associated with a line item.

A unique identifier for a creative asset associated with a line item or ad.

The immutable type of the creative, which defines its format and behavior (e.g., standard, video, native, audio).

The unique identifier for a custom audience list.

The email address of an administrator to whom Structured Data File (SDF) processing status reports will be sent.

A configuration setting indicating whether the partner-level Structured Data File (SDF) configuration is overridden.

The administrative email address associated with the Structured Data File (SDF) configuration.

The version of the Structured Data File (SDF) configuration used for data access.

The version of the Structured Data File (SDF) being used for data access and processing.

The specific date for which reporting data is collected or a report is generated. DV360 reports include a 'Date' dimension.

Specifies the day of the week for day and time-based targeting.

Specifies the end hour (e.g., in 24-hour format) for day and time-based targeting.

Specifies the start hour (e.g., in 24-hour format) for day and time-based targeting.

Defines how the time zone is resolved for day and time-based targeting (e.g., advertiser's time zone, user's time zone).

The unique identifier for a programmatic deal.

The default business name for an advertiser. If specified, this value is automatically inherited by Demand Gen and YouTube responsive ads when their ad-level business name is left unspecified.

The default asset ID for an advertiser's logo. If specified, this asset ID is automatically inherited by Demand Gen and YouTube responsive ads when their ad-level logo asset ID is left unspecified.

The method by which the ad was delivered.

A setting within Demand Gen line item settings that determines whether geographic region and language targeting can be applied at the line item level (if true) or only at the individual ad group level (if false).

The ID of the Google Merchant Center account linked to the Demand Gen line item, used for product-related campaigns.

This field represents the unique identifier (e.g., reporting ID or custom segment ID) provided by a third-party brand safety measurement vendor, used to configure and track brand safety settings for Demand Gen ads.

This field identifies the third-party vendor providing brand safety measurement services for Demand Gen ads.

This field within the demand generation settings specifies the third-party vendor used for measuring reach metrics for ads, allowing for integration with external measurement partners.

This field represents the unique identifier (e.g., reporting ID or custom segment ID) provided by a third-party viewability measurement vendor, used to configure and track viewability settings for Demand Gen ads.

This field identifies the third-party vendor providing viewability measurement services for Demand Gen ads.

The display name for the make and model of a targeted device.

The specific type or category of device being targeted (e.g., desktop, mobile, tablet, connected TV).

The brand safety tier or rating for digital content, such as 'General', 'Parental Guidance', or 'Mature', used for targeting and exclusions.

The tier of digital content rating that is excluded from ad serving (e.g., mature, general).

The height of the creative in pixels.

The width of the creative in pixels.

The user-friendly name of an entity.

The total cost incurred for advertising activity within Display & Video 360, reported in United States Dollars (USD).

Indicates whether the creative is a dynamic creative, meaning its content can change based on various factors.

The current status of an entity, such as active, paused, or archived.

The digital environment targeted for an advertising campaign, such as web, mobile app, or video.

The ad exchange through which the impression was purchased.

A list of all ad exchanges that are enabled for a partner.

The specific ad exchange targeted by an assigned targeting option.

A boolean value indicating whether to exclude newly added exchanges from line item targeting. If set to true, line items will not automatically spend on new exchanges.

A list of exit events configured for a creative, specifying the URLs to which a user is directed upon clicking a specific area or interaction point.

A creative setting indicating if an ad expands upon a user's mouse hover interaction.

The direction in which an expandable creative expands (e.g., Up, Down, Left, Right, Full Screen).

The overall duration or schedule for a campaign or line item.

The day of the month for the end date of a campaign flight.

The month for the end date of a campaign flight.

The year for the end date of a campaign flight.

The day of the month for the start date of a campaign flight.

The month for the start date of a campaign flight.

The year for the start date of a campaign flight.

The type of flight date configuration, indicating how the start and end dates of a line item's or campaign's flight are defined.

The maximum number of times an ad can be shown to a single user within a specified time period.

The maximum number of times a user can view an ad within a specified time period before it stops being served to them. This is applicable to YouTube and Partners resources.

The unit of time for the frequency cap, such as day, week, or month.

The number of time units for the frequency cap (e.g., 3 for 3 days).

Indicates whether frequency capping is disabled, allowing unlimited impressions for a user.

The gender of the audience targeted for an advertising campaign.

The three-letter currency code (e.g., "USD", "EUR") used for financial reporting and budgeting within the general configuration.

The primary domain URL associated with the advertiser's general configuration.

The time zone set for the advertiser or partner in the general configuration, used for reporting and campaign scheduling.

The display name of the targeted geographic region, such as a country, state, or city.

The type of the targeted geographic region, such as country, state, or city.

The unique identifier for a guaranteed programmatic order.

Indicates the source where the creative is hosted, such as Campaign Manager 360, a third-party ad server, or directly hosted by Display & Video 360.

The household income demographic targeted for an advertising campaign.

Indicates if a third-party VAST tag creative requires HTML5 video support.

A boolean flag indicating whether Integral Ad Science (IAS) campaign monitoring is enabled for the creative.

The number of times the ad was displayed.

The unique identifier of the insertion order.

The type of insertion order, which determines applicable settings and options, such as ad format or targeting. Examples include "Real-time bidding" (RTB) or "Over-the-top" (OTT).

A code used for integrating the creative with external systems or for internal identification purposes.

Additional specific details regarding the integration of the insertion order with other systems.

A custom code used for integrating with external systems.

The unique identifier of the inventory source.

The type of product associated with the inventory source.

The type of the inventory source, such as open auction or private marketplace.

The URL of a JavaScript tracker used for recording impressions or other metrics.

A specific keyword used for targeting or exclusion.

A boolean flag indicating if the keyword is used for negative targeting (exclusion).

The unique identifier for the algorithm used to optimize for a specific Key Performance Indicator (KPI).

The goal amount of a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros of the advertiser's currency.

The decimal representation of the goal percentage for a Key Performance Indicator (KPI) for a campaign or insertion order, expressed in micros.

A string value representing a Key Performance Indicator (KPI) for a campaign or insertion order.

The type of Key Performance Indicator (KPI) used to measure campaign or insertion order performance.

The display name of the language targeted for an advertising campaign.

The unique identifier of the line item.

A list of unique identifiers for the line items with which the creative is associated.

The type of the line item, which determines applicable settings and targeting options.

The total duration of the media asset within the creative, applicable to video, audio, or native video creatives.

Details about the mobile application targeted by the ad.

The unique identifier of a mobile application, used for mobile app targeting.

The display name of the mobile application.

The platform of the mobile application (e.g., iOS, Android).

The publisher of the mobile application.

Indicates whether a third-party audio creative supports the MP3 audio format.

The position of native content where an ad is targeted, such as in-article or in-feed.

The number of line items that are configured to explicitly exclude or negatively target this channel.

Free-form text for notes or additional information related to the creative.

The required click tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks user clicks.

The height of the OBA (Online Behavioral Advertising) icon in pixels.

The width of the OBA (Online Behavioral Advertising) icon in pixels.

The required landing page URL for the OBA (Online Behavioral Advertising) icon, to which a user is directed upon clicking the icon.

The position of the OBA (Online Behavioral Advertising) icon on the creative (e.g., top-right, bottom-left).

The program or certification (e.g., AdChoices) represented by the OBA (Online Behavioral Advertising) icon.

The MIME (Multipurpose Internet Mail Extensions) type of the OBA (Online Behavioral Advertising) icon resource, indicating its format (e.g., image/png).

The URL where the OBA (Online Behavioral Advertising) icon's image or resource is hosted.

The required view tracking URL for the OBA (Online Behavioral Advertising) icon, which tracks impressions of the icon.

Indicates whether a third-party audio creative supports the OGG audio format.

The Open Measurement Interface Definition (OMID) setting for an assigned targeting option, related to viewability measurement for enabled inventory.

The on-screen position of an ad targeted by an assigned targeting option, such as above or below the fold.

The display name of the operating system targeted for an advertising campaign.

The specific goal or objective that the campaign or insertion order is optimized towards, influencing bid strategies and KPIs.

The maximum number of impressions allowed per day for pacing the ad delivery.

The maximum budget, in micros, allowed per day for pacing the ad delivery.

The period over which the budget is paced, such as daily or flight-based.

The method of pacing used for ad delivery, such as even or as fast as possible.

The parental status of the audience targeted (e.g., Parent, Not a Parent, Unknown). This is used for demographic targeting.

A list of additional costs incurred by the partner for the campaign.

The type of the partner cost, representing any expense involved in running a campaign other than media and data costs. Examples include fees for using DV360, a third-party ad server, or a third-party ad serving verification service.

The CPM fee amount in micros of the advertiser's currency. This field is applicable when the feeType is PARTNER_FEE_TYPE_CPM_FEE.

The media fee percentage in millis (1/1000 of a percent). This field is applicable when the feeType is PARTNER_FEE_TYPE_MEDIA_FEE.

The fee type for this partner cost, such as a CPM fee or a media fee.

The invoice type for this partner cost. This field is required when the costType is one of: PARTNER_COST_TYPE_ADLOOX, PARTNER_COST_TYPE_DOUBLE_VERIFY, or PARTNER_COST_TYPE_INTEGRAL_AD_SCIENCE. It is output only for other types.

The type of cost associated with a partner, such as a platform fee or a verification service fee.

The CPM fee amount in micros of the advertiser's currency for a specific partner cost. This field is applicable when the feeType is PARTNER_FEE_TYPE_CPM_FEE.

The media fee percentage in millis (1/1000 of a percent) for a specific partner cost. This field is applicable when the feeType is PARTNER_FEE_TYPE_MEDIA_FEE.

The fee type for a specific partner cost, such as a CPM fee or a media fee.

The invoice type for a specific partner cost. This field is required when the costType is one of: PARTNER_COST_TYPE_ADLOOX, PARTNER_COST_TYPE_DOUBLE_VERIFY, or PARTNER_COST_TYPE_INTEGRAL_AD_SCIENCE. It is output only for other types.

The unique identifier of the partner associated with an advertiser.

The amount of markup applied by the partner in their revenue model, in micros. One micro is one millionth of the currency unit.

The markup type applied to the partner revenue model, defining how revenue is calculated (e.g., fixed CPM, percentage of media cost).

The name of the advertising platform or system where the data originated. In this context, it refers to Google Display & Video 360.

The display name of the Point of Interest (POI) used for targeting.

The latitude coordinate of the Point of Interest (POI) used for targeting.

The longitude coordinate of the Point of Interest (POI) used for targeting.

The number of line items that are configured to explicitly include or positively target this channel.

A list of dimensions used to match products from a product feed for targeting.

The type of matching strategy used for products in a product feed (e.g., matching by product offer ID, custom label).

The offset in percentage of the audio or video creative's duration, used for tracking playback progress.

The offset in seconds from the start of the audio or video creative, used for tracking playback progress.

The name of the publisher providing the ad inventory.

The rate type of the inventory source, such as CPM or fixed price.

The currency code for the minimum spend amount.

The fractional amount of the minimum spend, in nanos (one billionth of a unit).

The whole amount of the minimum spend.

The currency code for the rate.

The fractional amount of the rate, in nanos (one billionth of a unit).

The whole amount of the rate.

The number of units purchased at the specified rate (e.g., impressions, clicks).

A list of advertiser IDs that the current user has read access to.

A list of partner IDs that the current user has read access to.

A list of advertiser IDs that the current user has read and write access to.

The unique identifier of the partner that the current user has read and write access to.

Indicates whether the creative requires HTML5 video support for proper rendering and playback.

Indicates whether the creative requires MRAID (Mobile Rich Media Ad Interface Definitions) support for interactive mobile ad functionality.

Indicates whether a ping is required for attribution tracking for the creative.

The type of inventory reservation, such as guaranteed or preferred.

The overall approval status of the creative, summarizing its content, policy, and landing page review statuses.

The review status of the creative's content and its compliance with advertising policies.

The review status of the creative itself and its associated landing page.

A list of review statuses for the creative across different ad exchanges.

The specific sensitive content category (e.g., Adult, Violence, Gambling) used for brand safety targeting exclusions.

Specifies a sensitive content category that is excluded from ad serving. These categories represent types of content (e.g., adult, gambling, graphic violence, political news) that advertisers want to avoid associating their ads with. Note that many of these are being deprecated as of October 1, 2026.

Indicates whether connected TV devices are exempt from viewability targeting settings for video line items under the advertiser.

The offset in percentage of the video or audio creative's duration after which the ad becomes skippable.

The offset in seconds from the start of the video or audio creative after which the ad becomes skippable.

Indicates whether a video creative has a skip button and allows users to skip the ad after a certain duration.

The total amount of money spent on the ad campaign.

The planned start date for a campaign, insertion order, or line item.

The configuration status of the entity, indicating if it's properly set up.

The reason why an entity (e.g., line item) is currently paused.

The overall status of an entity, such as active, paused, or archived.

The reason why a seller's inventory or deal is currently paused.

The current status of the seller's inventory or deal.

The display name of the sub-exchange, a categorized subset of exchange inventory used for targeting.

Settings that control optimized targeting for a line item, allowing expansion beyond selected audiences.

The level of audience expansion applied to targeting.

Indicates whether the seed list for audience expansion is excluded. This applies to YouTube and Partners line item and ad group resources.

A boolean indicating whether Optimized Targeting is enabled for the line item to expand reach using machine learning.

A unique identifier for a specific targeting option.

The specific category or type of targeting being applied, such as TARGETING_TYPE_GEO_REGION or TARGETING_TYPE_DEVICE_TYPE.

The original HTML or JavaScript tag provided by a third-party ad server for the creative.

A list of URLs from third-party tracking vendors used to monitor interactions and events for a creative.

The end date and time of a specified time range.

The start date and time of a specified time range.

A list of timer events configured for a rich media creative, tracking the duration of user engagement with specific creative elements.

A list of URLs used by analytics providers or third-party ad technology vendors for tracking purposes.

Output-only field providing details on the various transcoded versions of an audio/video creative's main asset, optimized for different players and bandwidths.

The unique identifier for a creative, assigned by a registry, which is universally unique across different advertising platforms. This is part of the VAST 4.0 standard.

The registry (e.g., Ad-ID, Clearcast, DV360) that provides the unique creative identifier for a Universal Ad ID. This is part of the VAST 4.0 standard.

The date when the entity (e.g., campaign, line item) was last updated.

The time when the entity was last updated.

User rewarded content status for video ads, used for targeting options related to content that offers users a reward for engagement.

The URL of the VAST (Video Ad Serving Template) tag for a third-party video creative.

The size of the video player where an ad is displayed, used for targeting options. Possible values include Small, Large, HD, and Unknown.

The predicted viewability percentage threshold (e.g., 50% or more) that a line item will bid on, powered by Google's Active View technology.

Indicates whether a third-party VAST tag creative requires VPAID (Video Player Ad-Serving Interface Definition) support.

This field contains non-blocking messages related to a resource (e.g., a line item) that indicate potential issues impacting ad serving or performance, such as invalid flight dates, missing creative assignments, or incorrect targeting configurations.

A warning message associated with a line item or other resource, indicating potential issues or non-blocking problems.

Settings specific to YouTube & Partners line items, including various targeting and measurement configurations.

Content category settings for YouTube & Partners line items. This field is being deprecated and will no longer be updated or accepted, as content category settings are moving to the advertiser level.

A boolean setting indicating whether Google TV inventory is included for YouTube and Partners line items.

Indicates whether YouTube inventory is included for YouTube & Partners line items.

Indicates whether YouTube Video Partners inventory is included for YouTube & Partners line items.

The ID of a lead form associated with YouTube and Partners ads.

The ID of the merchant linked to the line item for product feed integration with YouTube and Partners.

A list of YouTube video IDs that appear as related videos below the primary video ad.

The desired number of times a user should be shown ads within a specified time unit for YouTube target frequency campaigns.

The unit of time (e.g., weekly, monthly) for which the target frequency count is applied in YouTube target frequency campaigns.

The number of time units for which the target frequency is set.

Configuration for third-party vendors used to measure brand lift for YouTube & Partners ads.

Configuration for third-party vendors used to measure brand safety for YouTube & Partners ads.

Configuration for third-party vendors used to measure reach for YouTube & Partners ads.

Configuration for third-party vendors used to measure viewability for YouTube & Partners ads.

The minimum duration setting for a video ad sequence in YouTube and Partners campaigns.

The steps defined for a video ad sequence in YouTube and Partners campaigns.

The maximum number of impressions for the view frequency cap in YouTube and Partners settings.

The maximum number of views for the view frequency cap in YouTube and Partners settings.

The unit of time (e.g., day, week, month) in which the view frequency cap will be applied.

The number of time units for which the view frequency cap will last.

Indicates whether unlimited view frequency capping is applied. If true, other frequency cap fields are not applicable.

The unique ID of a YouTube channel used for targeting.

A boolean flag indicating if the YouTube channel is used for negative targeting (exclusion).

A boolean flag indicating if the YouTube video is used for negative targeting (exclusion).

The unique ID of a YouTube video used for targeting.