Google Campaign Manager 360: Most-used fields
The table below gives information about most-used fields that you can import from Google Campaign Manager 360. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Currency (number)Metric
The currency used for financial metrics, represented as a numeric code or identifier.
Currency (string)Dimension
The ISO 4217 currency code used for financial values within the Campaign Manager 360 account, such as conversion values.
Page URL (string)Dimension
The URL of the page that users are directed to after clicking on an ad, also known as the click-through URL.
Report DateDimension
The specific date for which the report data is generated.
accountIdMetric
The unique identifier for a Campaign Manager 360 account. This is a read-only, auto-generated field.
actiewViewPercentAdPlayedActive View: % of Ad PlayedMetric
The percentage of an ad that was played while it was considered viewable by Active View standards.
activeViewAverageViewableTimeSecondActive View: Average Viewable Time (Seconds)Metric
The average time (in seconds) that an Active View eligible impression was viewable.
activeViewCustomMetricMeasurableImpressionsActive View: Custom Metric Measurable ImpressionsMetric
The number of Active View impressions that were measurable against a custom viewability metric.
activeViewCustomMetricViewableImpressionsActive View: Custom Metric Viewable ImpressionsMetric
The number of Active View impressions that were considered viewable against a custom viewability metric.
activeViewCustomMetricViewableRateActive View: Custom Metric Viewable RateMetric
The rate at which Active View impressions were considered viewable against a custom viewability metric.
activeViewEligibleImpressionsActive View: Eligible ImpressionsMetric
The number of impressions that were eligible to be measured by Active View.
activeViewGroupmMeasurableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable ImpressionsMetric
The number of Active View impressions that were both audible and fully on-screen for half of their duration (with a 15-second cap), and were measurable.
activeViewGroupmTrvMeasurableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable ImpressionsMetric
The number of Active View TrueView impressions that were both audible and fully on-screen for half of their duration, and were measurable.
activeViewGroupmTrvViewableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (TrueView) ImpressionsMetric
The number of Active View TrueView impressions that were both audible and fully on-screen for half of their duration.
activeViewGroupmViewableImpressionsActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) ImpressionsMetric
The number of Active View impressions that were both audible and fully on-screen for half of their duration (with a 15-second cap).
activeViewImpressionDistributionNotMeasurableActive View: Impression Distribution (Not Measurable)Metric
The distribution percentage of Active View impressions that were not measurable.
activeViewImpressionDistributionNotViewableActive View: Impression Distribution (Not Viewable)Metric
The distribution percentage of Active View impressions that were not viewable.
activeViewImpressionDistributionViewableActive View: Impression Distribution (Viewable)Metric
The distribution percentage of Active View impressions that were viewable.
activeViewImpressionsAudibleAndVisibleAtCompletionActive View: Impressions Audible and Visible at CompletionMetric
The number of Active View impressions that were audible and visible at completion.
activeViewImpressionsVisible10SecondsActive View: Impressions Visible 10 SecondsMetric
The number of Active View impressions that were visible for at least 10 seconds.
activeViewMeasurableImpressionsActive View: Measurable ImpressionsMetric
The number of impressions that were measurable by Active View, indicating whether the ad creative appeared on a user's screen.
activeViewNotMeasurableImpressionsActive View: Not Measurable ImpressionsMetric
The number of Active View impressions that were not measurable.
activeViewNotViewableImpressionsActive View: Not Viewable ImpressionsMetric
The number of Active View impressions that were not viewable.
activeViewPercentAudibleAndVisibleAtCompletionActive View: % Audible and Visible at CompletionMetric
The percentage of Active View impressions that were audible and visible at completion.
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View: % Audible and Visible at First QuartileMetric
The percentage of Active View impressions that were audible and visible at the first quartile.
activeViewPercentAudibleAndVisibleAtMidpointActive View: % Audible and Visible at MidpointMetric
The percentage of Active View impressions that were audible and visible at the midpoint.
activeViewPercentAudibleAndVisibleAtStartActive View: % Audible and Visible at StartMetric
The percentage of Active View impressions that were audible and visible at the start.
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View: % Audible and Visible at Third QuartileMetric
The percentage of Active View impressions that were audible and visible at the third quartile.
activeViewPercentAudibleImpressionsActive View: % Audible ImpressionsMetric
The percentage of Active View impressions that were audible.
activeViewPercentBackgroundActive View: % In BackgroundMetric
The percentage of Active View impressions that were in the background.
activeViewPercentFullscreenActive View: % Full-ScreenMetric
The percentage of Active View impressions that were full-screen.
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) RateMetric
The rate of Active View impressions that were both audible and fully on-screen for half of their duration (with a 15-second cap).
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View: Audible & Fully On-Screen for Half of Duration (TrueView) RateMetric
The rate of Active View TrueView impressions that were both audible and fully on-screen for half of their duration.
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View: % of Completed Impressions Audible and VisibleMetric
The percentage of impressions where the ad was both audible and visible at the completion of the video.
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View: % of First Quartile Impressions Audible and VisibleMetric
The percentage of impressions where the ad was both audible and visible when the video reached its first quartile (25%) of completion.
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View: % of Midpoint Impressions Audible and VisibleMetric
The percentage of impressions where the ad was both audible and visible when the video reached its midpoint (50%) of completion.
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View: % of Third Quartile Impressions Audible and VisibleMetric
The percentage of impressions where the ad was both audible and visible when the video reached its third quartile (75%) of completion.
activeViewPercentImpressionsVisibleAtCompletionActive View: % of Completed Impressions VisibleMetric
The percentage of impressions where the ad was visible at the completion of the video.
activeViewPercentImpressionsVisibleAtFirstQuartileActive View: % of First Quartile Impressions VisibleMetric
The percentage of impressions where the ad was visible when the video reached its first quartile (25%) of completion.
activeViewPercentImpressionsVisibleAtMidpointActive View: % of Midpoint Impressions VisibleMetric
The percentage of impressions where the ad was visible when the video reached its midpoint (50%) of completion.
activeViewPercentImpressionsVisibleAtThirdQuartileActive View: % of Third Quartile Impressions VisibleMetric
The percentage of impressions where the ad was visible when the video reached its third quartile (75%) of completion.
activeViewPercentPlayTimeAudibleActive View: % Play Time AudibleMetric
The percentage of the video's total play time during which the ad was audible.
activeViewPercentPlayTimeAudibleAndVisibleActive View: % Play Time Audible and VisibleMetric
The percentage of the video's total play time during which the ad was both audible and visible.
activeViewPercentPlayTimeVisibleActive View: % Play Time VisibleMetric
The percentage of the video's total play time during which the ad was visible.
activeViewPercentVisible10SecondsActive View: % Visible 10 SecondsMetric
The percentage of impressions that were visible for at least 10 consecutive seconds.
activeViewPercentVisibleAtCompletionActive View: % Visible at CompletionMetric
The percentage of impressions where the ad was visible at the completion of the ad.
activeViewPercentVisibleAtFirstQuartileActive View: % Visible at First QuartileMetric
The percentage of impressions where the ad was visible when the ad reached its first quartile (25%) of completion.
activeViewPercentVisibleAtMidpointActive View: % Visible at MidpointMetric
The percentage of impressions where the ad was visible when the ad reached its midpoint (50%) of completion.
activeViewPercentVisibleAtStartActive View: % Visible at StartMetric
The percentage of impressions where the ad was visible at the start of the ad.
activeViewPercentVisibleAtThirdQuartileActive View: % Visible at Third QuartileMetric
The percentage of impressions where the ad was visible when the ad reached its third quartile (75%) of completion.
activeViewPercentageMeasurableImpressionsActive View: % Measurable ImpressionsMetric
The percentage of impressions that were measurable by Active View.
activeViewPercentageViewableImpressionsActive View: % Viewable ImpressionsMetric
The percentage of measurable impressions that were deemed viewable according to Active View standards.
activeViewViewableImpressionsActive View: Viewable ImpressionsMetric
The number of impressions that were considered viewable by Active View.
activityActivityDimension
The name of a Floodlight activity.
activityClickThroughConversionsClick-through ConversionsMetric
The number of conversions attributed to a click on an ad, specifically for a Floodlight activity.
activityClickThroughRevenueClick-through RevenueMetric
The revenue generated from conversions attributed to a click on an ad, specifically for a Floodlight activity.
activityDeliveryStatusActivity Delivery StatusDimension
The delivery status of a Floodlight activity.
activityGroupActivity GroupDimension
The name of the Floodlight activity group to which an activity belongs.
activityGroupIdActivity Group IDDimension
The unique identifier for the activity group to which an activity belongs. Activity groups help organize and categorize Floodlight activities.
activityIdActivity IDMetric
The unique identifier for a Floodlight activity.
activityPerClickActivity Per ClickMetric
The average number of activities generated per click.
activityPerThousandImpressionsActivity Per Thousand ImpressionsMetric
The average number of activities generated per thousand impressions.
activityTimeActivity Date/TimeDimension
The date and time when a user performed an activity that resulted in a conversion.
activityViewThroughConversionsView-through ConversionsMetric
The number of conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity.
activityViewThroughRevenueView-through RevenueMetric
The revenue generated from conversions attributed to an ad impression where no click occurred, specifically for a Floodlight activity.
adAdDimension
The name of the ad.
adIdAd IDDimension
The unique identifier for an ad.
adStatusAd StatusDimension
The current serving status of an ad, indicating whether it is active, paused, or archived.
adTypeAd TypeDimension
The type of ad (e.g., display, in-stream video, rich media).
adv:currencyCodeCurrencyDimension
The currency code used for the advertiser's account.
advertiserAdvertiserDimension
The name of the advertiser.
advertiserGroupAdvertiser GroupDimension
The name of the advertiser group to which an advertiser belongs.
advertiserGroupIdMetric
The unique identifier for the advertiser group to which an advertiser belongs.
advertiserIdadvertiser_idMetric
The unique identifier for an advertiser.
appAppDimension
The name of the mobile application associated with an ad or activity.
appIdApp IDDimension
The unique identifier for the mobile application associated with an ad or activity.
archivedDimension
A boolean indicating whether an entity (e.g., campaign, ad, creative) is archived.
assetAssetDimension
The name or identifier of a creative asset used in an ad, such as an image or video file.
assetCategoryAsset CategoryDimension
The categorization of a creative asset, describing its type or purpose (e.g., image, video, HTML5).
assetIdAsset IDDimension
The unique identifier for a creative asset.
assetOrientationAsset OrientationDimension
The served asset orientation of an in-stream video creative.
attributedEventConnectionTypeAttributed Event Connection TypeDimension
The type of internet connection (e.g., Wi-Fi, cellular) used when an attributed event occurred.
attributedEventEnvironmentAttributed Event EnvironmentDimension
The environment (e.g., web, in-app) where an attributed event took place.
attributionModelConfigAttribution ModelDimension
The configuration of the attribution model used for conversion tracking, indicating how credit is assigned to different touchpoints in a conversion path.
audioCompanionClicksAudio Companion ClicksMetric
The total number of clicks on companion banners displayed with audio ads.
audioCompanionImpressionsAudio Companion ImpressionsMetric
The total number of impressions served for companion banners displayed with audio ads.
beginToRenderEligibleImpressionsBegin to Render Eligible ImpressionsMetric
The number of impressions that were eligible to begin rendering.
beginToRenderImpressionsBegin to Render ImpressionsMetric
The number of impressions that began to render.
bookedActivitiesBooked ActivitiesMetric
The number of Floodlight activities booked for a given placement.
bookedClicksBooked ClicksMetric
The number of clicks that were booked.
bookedImpressionsBooked ImpressionsMetric
The number of impressions that were booked.
bookedViewableImpressionsBooked Viewable ImpressionsMetric
The number of viewable impressions that were booked.
browserPlatformBrowser/PlatformDimension
The browser or operating system platform where an ad was served or an event occurred.
campaignCampaignDimension
The name of the campaign.
campaignEndDateCampaign End DateDimension
The end date of the campaign.
campaignExternalIdCampaign External IDDimension
A client-defined external identifier for a campaign.
campaignIdcampaign_idDimension
The unique identifier for a campaign.
campaignStartDateCampaign Start DateDimension
The start date of the campaign.
channelMixChannel MixDimension
The combination of channels used in a campaign.
cityCityDimension
The city associated with the user or event.
clickCountClick CountDimension
The number of times users clicked on a creative or ad during the specified date range.
clickDeliveryStatusClick Delivery StatusMetric
The status of click delivery for an ad.
clickRateClick RateMetric
The percentage of impressions that resulted in a click, also known as Click-Through Rate (CTR).
clickThroughUrlClick-through URLDimension
The URL that a user is directed to after clicking on an ad.
clicksClicksMetric
The total number of clicks on an ad.
companionCreativeCompanion CreativeDimension
The name or identifier of a companion creative associated with a primary creative, often used in video ads.
companionCreativeIdCompanion Creative IDDimension
The unique identifier of a companion creative associated with a primary creative.
companionCreativeSizeCompanion Creative Pixel SizeDimension
The pixel dimensions (width x height) of a companion creative.
connectionTypeConnection TypeDimension
The type of internet connection (e.g., Wi-Fi, cellular, broadband) used by the user when an ad was served.
contentCategoryContent CategoryDimension
The category assigned to content, used for targeting or reporting purposes.
contentClassificationContent ClassifierDimension
A system-defined or custom classification of content for targeting and reporting, often related to brand safety.
conversionIdConversion IDMetric
The unique identifier for a specific conversion event.
conversionReferrerConversion ReferrerDimension
The URL of the webpage from which a user navigated to the page where a conversion occurred. This field is a key dimension in Path to Conversion reports, providing insight into the origin of user interactions leading to a conversion.
conversionUrlConversion URLDimension
The URL where a conversion event takes place.
cookieUnconsentedImpressionsCookie Unconsented ImpressionsMetric
The number of impressions for which cookie consent was not given by the user.
costPerActivityCost Per ActivityMetric
The average cost incurred for each activity.
costPerClickCost Per ClickMetric
The average cost incurred for each click.
costPerRevenueCost Per RevenueMetric
The ratio of cost incurred to the revenue generated.
countryCountryDimension
The country where the user or event originated.
countryCode (number)Metric
The numerical code representing a country.
countryCode (string)Dimension
The two-letter ISO country code, used for geographic targeting or reporting.
creativeCreativeDimension
The name of the creative.
creativeEndDateCreative End DateDimension
The date when a creative is scheduled to stop serving.
creativeField1Creative Field 1Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField10Creative Field 10Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField11Creative Field 11Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField12Creative Field 12Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField2Creative Field 2Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField3Creative Field 3Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField4Creative Field 4Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField5Creative Field 5Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField6Creative Field 6Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField7Creative Field 7Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField8Creative Field 8Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeField9Creative Field 9Dimension
A custom field for creatives, allowing users to define and store additional creative-specific information for reporting and organization.
creativeGroup1Creative Groups 1Dimension
The first custom creative group to which a creative belongs, used for organizational and reporting purposes.
creativeGroup2Creative Groups 2Dimension
The second custom creative group to which a creative belongs, used for organizational and reporting purposes.
creativeIdCreative IDMetric
The unique identifier for a creative.
creativeSizeCreative Pixel SizeDimension
The pixel dimensions (width x height) of a creative.
creativeStartDateCreative Start DateDimension
The date when a creative is scheduled to start serving.
creativeTypeCreative TypeDimension
The type of creative (e.g., image, rich media, video).
creativeVersionCreative VersionDimension
The version number of a creative, allowing tracking of changes over time.
crossDeviceTotalConversionsTotal Conversion Events + Cross-EnvironmentMetric
The total number of conversion events attributed across various devices and environments.
customRichMediaEventCountRich Media Custom Event CountDimension
The number of times a custom event defined within a rich media creative occurred.
customRichMediaEventPathSummaryRich Media Custom Event Path SummaryDimension
A summary of the paths users took involving custom events within rich media creatives.
dateDateDimension
The specific date for which data is reported.
daysSinceAttributedInteractionDays Since Attributed InteractionDimension
The number of days that have passed since the last attributed interaction.
daysSinceFirstInteractionDays Since First InteractionDimension
The number of days that have passed since the first interaction.
digitalContentLabelDigital Content LabelDimension
A content rating label (e.g., G, PG, T, MA) indicating the audience suitability of the digital content where an ad is placed.
dmaRegionDesignated Market Area (DMA)Dimension
The Designated Market Area (DMA) associated with the user or event.
domainDomainDimension
The domain name of the website where an ad was served.
downloadedImpressionsDownloaded ImpressionsMetric
The total number of ad impressions that have been downloaded.
dv360AdvertiserDV360 AdvertiserDimension
The name of the Display & Video 360 (DV360) advertiser associated with a campaign or creative.
dv360AdvertiserIdDV360 Advertiser IDDimension
The unique identifier of the Display & Video 360 (DV360) advertiser.
dv360CampaignDV360 CampaignDimension
The name of the Display & Video 360 (DV360) campaign.
dv360CampaignIdDV360 Campaign IDDimension
The unique identifier of the Display & Video 360 (DV360) campaign.
dv360CostDV360 Cost (Account Currency)Metric
The total cost from Display & Video 360, expressed in the account's local currency.
dv360CostUsdDV360 Cost USDMetric
The total cost from Display & Video 360, expressed in USD.
dv360CreativeDV360 CreativeDimension
The name of the Display & Video 360 (DV360) creative.
dv360CreativeIdDV360 Creative IDDimension
The unique identifier of the Display & Video 360 (DV360) creative.
dv360InsertionOrderDV360 Insertion OrderDimension
The name of the Display & Video 360 (DV360) insertion order.
dv360InsertionOrderIdDV360 Insertion Order IDDimension
The unique identifier of the Display & Video 360 (DV360) insertion order.
dv360LineItemDV360 Line ItemDimension
The name of the line item in Display & Video 360 (DV360).
dv360LineItemIdDV360 Line Item IDMetric
The unique identifier for the line item in Display & Video 360 (DV360).
dv360PartnerDV360 PartnerDimension
The name of the Display & Video 360 (DV360) partner.
dv360PartnerIdDV360 Partner IDDimension
The unique identifier of the Display & Video 360 (DV360) partner.
dv360SiteDV360 SiteDimension
The name of the Display & Video 360 (DV360) site where ads are served.
dv360SiteIdDV360 Site IDDimension
The unique identifier of the Display & Video 360 (DV360) site where ads are served.
dynamicElementDynamic ElementDimension
The name of a dynamic element used in a dynamic creative, which allows personalized content based on various feeds.
dynamicElement1Dynamic Element 1Dimension
The first dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement10Dynamic Element 10Dimension
The tenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement10Field1ValueDynamic Element 10 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field2ValueDynamic Element 10 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field3ValueDynamic Element 10 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field4ValueDynamic Element 10 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field5ValueDynamic Element 10 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10Field6ValueDynamic Element 10 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 10', reflecting a specific data point from a dynamic content feed.
dynamicElement10ValueIdDynamic Element 10 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 10'.
dynamicElement11Dynamic Element 11Dimension
The eleventh dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement11Field1ValueDynamic Element 11 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field2ValueDynamic Element 11 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field3ValueDynamic Element 11 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field4ValueDynamic Element 11 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field5ValueDynamic Element 11 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11Field6ValueDynamic Element 11 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 11', reflecting a specific data point from a dynamic content feed.
dynamicElement11ValueIdDynamic Element 11 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 11'.
dynamicElement12Dynamic Element 12Dimension
The twelfth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement12Field1ValueDynamic Element 12 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12Field2ValueDynamic Element 12 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12Field3ValueDynamic Element 12 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12Field4ValueDynamic Element 12 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12Field6ValueDynamic Element 12 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 12', reflecting a specific data point from a dynamic content feed.
dynamicElement12ValueIdDynamic Element 12 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 12'.
dynamicElement13Dynamic Element 13Dimension
The thirteenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement13Field1ValueDynamic Element 13 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13Field2ValueDynamic Element 13 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13Field4ValueDynamic Element 13 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13Field5ValueDynamic Element 13 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13Field6ValueDynamic Element 13 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 13', reflecting a specific data point from a dynamic content feed.
dynamicElement13ValueIdDynamic Element 13 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 13'.
dynamicElement14Dynamic Element 14Dimension
The fourteenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement14Field1ValueDynamic Element 14 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field2ValueDynamic Element 14 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field3ValueDynamic Element 14 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field4ValueDynamic Element 14 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field5ValueDynamic Element 14 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14Field6ValueDynamic Element 14 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 14', reflecting a specific data point from a dynamic content feed.
dynamicElement14ValueIdDynamic Element 14 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 14'.
dynamicElement15Dynamic Element 15Dimension
The fifteenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement15Field1ValueDynamic Element 15 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field2ValueDynamic Element 15 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field3ValueDynamic Element 15 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field4ValueDynamic Element 15 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field5ValueDynamic Element 15 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15Field6ValueDynamic Element 15 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 15', reflecting a specific data point from a dynamic content feed.
dynamicElement15ValueIdDynamic Element 15 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 15'.
dynamicElement16Dynamic Element 16Dimension
The sixteenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement16Field1ValueDynamic Element 16 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field2ValueDynamic Element 16 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field3ValueDynamic Element 16 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field4ValueDynamic Element 16 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field5ValueDynamic Element 16 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16Field6ValueDynamic Element 16 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 16', reflecting a specific data point from a dynamic content feed.
dynamicElement16ValueIdDynamic Element 16 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 16'.
dynamicElement17Dynamic Element 17Dimension
The seventeenth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement17Field1ValueDynamic Element 17 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 17', reflecting a specific data point from a dynamic content feed.
dynamicElement17Field2ValueDynamic Element 17 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 17', reflecting a specific data point from a dynamic content feed.
dynamicElement17Field3ValueDynamic Element 17 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 17', reflecting a specific data point from a dynamic content feed.
dynamicElement17Field4ValueDynamic Element 17 Field 4 ValueDimension
Value for field 4 of Dynamic Element 17, used in dynamic creatives to deliver personalized content.
dynamicElement17Field5ValueDynamic Element 17 Field 5 ValueDimension
Value for field 5 of Dynamic Element 17, used in dynamic creatives to deliver personalized content.
dynamicElement17Field6ValueDynamic Element 17 Field 6 ValueDimension
Value for field 6 of Dynamic Element 17, used in dynamic creatives to deliver personalized content.
dynamicElement17ValueIdDynamic Element 17 Value IdDimension
Unique identifier for the value of Dynamic Element 17.
dynamicElement18Dynamic Element 18Dimension
Represents Dynamic Element 18, a component of dynamic creatives used to deliver personalized content.
dynamicElement18Field1ValueDynamic Element 18 Field 1 ValueDimension
Value for field 1 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field2ValueDynamic Element 18 Field 2 ValueDimension
Value for field 2 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field3ValueDynamic Element 18 Field 3 ValueDimension
Value for field 3 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field4ValueDynamic Element 18 Field 4 ValueDimension
Value for field 4 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field5ValueDynamic Element 18 Field 5 ValueDimension
Value for field 5 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18Field6ValueDynamic Element 18 Field 6 ValueDimension
Value for field 6 of Dynamic Element 18, used in dynamic creatives to deliver personalized content.
dynamicElement18ValueIdDynamic Element 18 Value IdDimension
Unique identifier for the value of Dynamic Element 18.
dynamicElement19Dynamic Element 19Dimension
Represents Dynamic Element 19, a component of dynamic creatives used to deliver personalized content.
dynamicElement19Field1ValueDynamic Element 19 Field 1 ValueDimension
Value for field 1 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field2ValueDynamic Element 19 Field 2 ValueDimension
Value for field 2 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field3ValueDynamic Element 19 Field 3 ValueDimension
Value for field 3 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field4ValueDynamic Element 19 Field 4 ValueDimension
Value for field 4 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field5ValueDynamic Element 19 Field 5 ValueDimension
Value for field 5 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19Field6ValueDynamic Element 19 Field 6 ValueDimension
Value for field 6 of Dynamic Element 19, used in dynamic creatives to deliver personalized content.
dynamicElement19ValueIdDynamic Element 19 Value IdDimension
Unique identifier for the value of Dynamic Element 19.
dynamicElement1Field1ValueDynamic Element 1 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field2ValueDynamic Element 1 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field3ValueDynamic Element 1 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field4ValueDynamic Element 1 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field5ValueDynamic Element 1 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1Field6ValueDynamic Element 1 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 1', reflecting a specific data point from a dynamic content feed.
dynamicElement1FieldValue1Dynamic Element 1 Field Value 1Dimension
The value of the first field for dynamic element 1, used for personalized or data-driven creative content.
dynamicElement1FieldValue2Dynamic Element 1 Field Value 2Dimension
The value of the second field for dynamic element 1, used for personalized or data-driven creative content.
dynamicElement1FieldValue3Dynamic Element 1 Field Value 3Dimension
The value of the third field for dynamic element 1, used for personalized or data-driven creative content.
dynamicElement1ValueDynamic Element 1 ValueDimension
The main value or content displayed by 'Dynamic Element 1' in a dynamic creative.
dynamicElement1ValueIdDynamic Element 1 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 1'.
dynamicElement2Dynamic Element 2Dimension
The second dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement20Dynamic Element 20Dimension
Represents Dynamic Element 20, a component of dynamic creatives used to deliver personalized content.
dynamicElement20Field1ValueDynamic Element 20 Field 1 ValueDimension
Value for field 1 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field2ValueDynamic Element 20 Field 2 ValueDimension
Value for field 2 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field3ValueDynamic Element 20 Field 3 ValueDimension
Value for field 3 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field4ValueDynamic Element 20 Field 4 ValueDimension
Value for field 4 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field5ValueDynamic Element 20 Field 5 ValueDimension
Value for field 5 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20Field6ValueDynamic Element 20 Field 6 ValueDimension
Value for field 6 of Dynamic Element 20, used in dynamic creatives to deliver personalized content.
dynamicElement20ValueIdDynamic Element 20 Value IdDimension
Unique identifier for the value of Dynamic Element 20.
dynamicElement2Field1ValueDynamic Element 2 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field2ValueDynamic Element 2 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field3ValueDynamic Element 2 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field4ValueDynamic Element 2 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field5ValueDynamic Element 2 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2Field6ValueDynamic Element 2 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 2', reflecting a specific data point from a dynamic content feed.
dynamicElement2FieldValue1Dynamic Element 2 Field Value 1Dimension
The value of the first field for dynamic element 2, used for personalized or data-driven creative content.
dynamicElement2FieldValue2Dynamic Element 2 Field Value 2Dimension
The value of the second field for dynamic element 2, used for personalized or data-driven creative content.
dynamicElement2FieldValue3Dynamic Element 2 Field Value 3Dimension
The value of the third field for dynamic element 2, used for personalized or data-driven creative content.
dynamicElement2ValueDynamic Element 2 ValueDimension
The main value or content displayed by 'Dynamic Element 2' in a dynamic creative.
dynamicElement2ValueIdDynamic Element 2 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 2'.
dynamicElement3Dynamic Element 3Dimension
The third dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement3Field1ValueDynamic Element 3 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field2ValueDynamic Element 3 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field3ValueDynamic Element 3 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field4ValueDynamic Element 3 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field5ValueDynamic Element 3 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3Field6ValueDynamic Element 3 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 3', reflecting a specific data point from a dynamic content feed.
dynamicElement3FieldValue1Dynamic Element 3 Field Value 1Dimension
The value of the first field for dynamic element 3, used for personalized or data-driven creative content.
dynamicElement3FieldValue2Dynamic Element 3 Field Value 2Dimension
The value of the second field for dynamic element 3, used for personalized or data-driven creative content.
dynamicElement3FieldValue3Dynamic Element 3 Field Value 3Dimension
The value of the third field for dynamic element 3, used for personalized or data-driven creative content.
dynamicElement3ValueDynamic Element 3 ValueDimension
The main value or content displayed by 'Dynamic Element 3' in a dynamic creative.
dynamicElement3ValueIdDynamic Element 3 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 3'.
dynamicElement4Dynamic Element 4Dimension
The fourth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement4Field1ValueDynamic Element 4 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field2ValueDynamic Element 4 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field3ValueDynamic Element 4 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field4ValueDynamic Element 4 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field5ValueDynamic Element 4 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4Field6ValueDynamic Element 4 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 4', reflecting a specific data point from a dynamic content feed.
dynamicElement4FieldValue1Dynamic Element 4 Field Value 1Dimension
The value of the first field for dynamic element 4, used for personalized or data-driven creative content.
dynamicElement4FieldValue2Dynamic Element 4 Field Value 2Dimension
The value of the second field for dynamic element 4, used for personalized or data-driven creative content.
dynamicElement4FieldValue3Dynamic Element 4 Field Value 3Dimension
The value of the third field for dynamic element 4, used for personalized or data-driven creative content.
dynamicElement4ValueDynamic Element 4 ValueDimension
The main value or content displayed by 'Dynamic Element 4' in a dynamic creative.
dynamicElement4ValueIdDynamic Element 4 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 4'.
dynamicElement5Dynamic Element 5Dimension
The fifth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement5Field1ValueDynamic Element 5 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field2ValueDynamic Element 5 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field3ValueDynamic Element 5 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field4ValueDynamic Element 5 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field5ValueDynamic Element 5 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5Field6ValueDynamic Element 5 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 5', reflecting a specific data point from a dynamic content feed.
dynamicElement5FieldValue1Dynamic Element 5 Field Value 1Dimension
The value of the first field for dynamic element 5, used for personalized or data-driven creative content.
dynamicElement5FieldValue2Dynamic Element 5 Field Value 2Dimension
The value of the second field for dynamic element 5, used for personalized or data-driven creative content.
dynamicElement5FieldValue3Dynamic Element 5 Field Value 3Dimension
The value of the third field for dynamic element 5, used for personalized or data-driven creative content.
dynamicElement5ValueDynamic Element 5 ValueDimension
The main value or content displayed by 'Dynamic Element 5' in a dynamic creative.
dynamicElement5ValueIdDynamic Element 5 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 5'.
dynamicElement6Dynamic Element 6Dimension
The sixth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement6Field1ValueDynamic Element 6 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field2ValueDynamic Element 6 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field3ValueDynamic Element 6 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field4ValueDynamic Element 6 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field5ValueDynamic Element 6 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6Field6ValueDynamic Element 6 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 6', reflecting a specific data point from a dynamic content feed.
dynamicElement6ValueIdDynamic Element 6 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 6'.
dynamicElement7Dynamic Element 7Dimension
The seventh dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement7Field1ValueDynamic Element 7 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field2ValueDynamic Element 7 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field3ValueDynamic Element 7 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field4ValueDynamic Element 7 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field5ValueDynamic Element 7 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7Field6ValueDynamic Element 7 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 7', reflecting a specific data point from a dynamic content feed.
dynamicElement7ValueIdDynamic Element 7 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 7'.
dynamicElement8Dynamic Element 8Dimension
The eighth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement8Field1ValueDynamic Element 8 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field2ValueDynamic Element 8 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field3ValueDynamic Element 8 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field4ValueDynamic Element 8 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field5ValueDynamic Element 8 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8Field6ValueDynamic Element 8 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 8', reflecting a specific data point from a dynamic content feed.
dynamicElement8ValueIdDynamic Element 8 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 8'.
dynamicElement9Dynamic Element 9Dimension
The ninth dynamic element defined for a dynamic creative, used for personalizing ad content.
dynamicElement9Field1ValueDynamic Element 9 Field 1 ValueDimension
The value of the first field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field2ValueDynamic Element 9 Field 2 ValueDimension
The value of the second field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field3ValueDynamic Element 9 Field 3 ValueDimension
The value of the third field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field4ValueDynamic Element 9 Field 4 ValueDimension
The value of the fourth field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field5ValueDynamic Element 9 Field 5 ValueDimension
The value of the fifth field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9Field6ValueDynamic Element 9 Field 6 ValueDimension
The value of the sixth field within 'Dynamic Element 9', reflecting a specific data point from a dynamic content feed.
dynamicElement9ValueIdDynamic Element 9 Value IdDimension
The unique identifier associated with the value displayed by 'Dynamic Element 9'.
dynamicElementClickRateDynamic Element Click RateMetric
The percentage of dynamic element impressions that resulted in a click.
dynamicElementClickThroughConversionsDynamic Element Click-through ConversionsMetric
The number of conversions that occurred after a user clicked on a dynamic element.
dynamicElementClicksDynamic Element ClicksMetric
The total number of clicks on dynamic elements.
dynamicElementImpressionsDynamic Element ImpressionsMetric
The total number of impressions served for dynamic elements.
dynamicElementTotalConversionsDynamic Element Total ConversionsMetric
The total number of conversions attributed to dynamic elements.
dynamicElementValueDynamic Element ValueDimension
The specific value associated with a dynamic element, used in dynamic creatives.
dynamicElementValueIdDynamic Element Value IdDimension
Unique identifier for a specific value of a dynamic element.
dynamicElementViewThroughConversionsDynamic Element View-through ConversionsMetric
The number of conversions that occurred after a user viewed a dynamic element impression without clicking.
dynamicFieldValue1Dynamic Field Value 1Dimension
Represents a custom Floodlight variable (u1-u100) used to capture additional information about conversions beyond standard parameters. These variables can hold any user-defined value, such as location, product details, or user loyalty status.
dynamicFieldValue2Dynamic Field Value 2Dimension
Represents a custom Floodlight variable (u1-u100) used to capture additional information about conversions beyond standard parameters. These variables can hold any user-defined value, such as location, product details, or user loyalty status.
dynamicFieldValue3Dynamic Field Value 3Dimension
Represents a custom Floodlight variable (u1-u100) used to capture additional information about conversions beyond standard parameters. These variables can hold any user-defined value, such as location, product details, or user loyalty status.
dynamicFieldValue4Dynamic Field Value 4Dimension
Represents a custom Floodlight variable (u1-u100) used to capture additional information about conversions beyond standard parameters. These variables can hold any user-defined value, such as location, product details, or user loyalty status.
dynamicFieldValue5Dynamic Field Value 5Dimension
Represents a custom Floodlight variable (u1-u100) used to capture additional information about conversions beyond standard parameters. These variables can hold any user-defined value, such as location, product details, or user loyalty status.
dynamicFieldValue6Dynamic Field Value 6Dimension
Represents a custom Floodlight variable (u1-u100) used to capture additional information about conversions beyond standard parameters. These variables can hold any user-defined value, such as location, product details, or user loyalty status.
dynamicProfileDynamic ProfileDimension
Represents a dynamic profile, which is a collection of data used to personalize dynamic creatives.
dynamicProfileIdDynamic Profile IdDimension
Unique identifier for a dynamic profile.
effectiveCpmEffective CPMMetric
The effective cost per thousand impressions (CPM).
environmentEnvironmentDimension
The environment where the ad was served (e.g., web, in-app).
eventPlatformTypeAttributed Event Platform TypeDimension
The platform type where the attributed event occurred.
exitUrlExit URLDimension
The URL where a user is directed when they exit a rich media creative.
feed1Dynamic Element 1Dimension
Represents Dynamic Element 1 from a feed, used in dynamic creatives.
feed10Dynamic Elemen 10Dimension
Represents Dynamic Element 10 from a feed, used in dynamic creatives.
feed10ReportingLabelFeed 10 Reporting labelDimension
Reporting label for Dynamic Element 10 from a feed.
feed10UniqueIdFeed 10 Unique IDDimension
Unique identifier for Dynamic Element 10 from a feed.
feed11Dynamic Elemen 11Dimension
Represents Dynamic Element 11 from a feed, used in dynamic creatives.
feed11ReportingLabelFeed 11 Reporting labelDimension
Reporting label for Dynamic Element 11 from a feed.
feed11UniqueIdFeed 11 Unique IDDimension
Unique identifier for Dynamic Element 11 from a feed.
feed12Dynamic Elemen 12Dimension
Represents Dynamic Element 12 from a feed, used in dynamic creatives.
feed12ReportingLabelFeed 12 Reporting labelDimension
Reporting label for Dynamic Element 12 from a feed.
feed12UniqueIdFeed 12 Unique IDDimension
Unique identifier for Dynamic Element 12 from a feed.
feed13Dynamic Elemen 13Dimension
Represents Dynamic Element 13 from a feed, used in dynamic creatives.
feed13ReportingLabelFeed 13 Reporting labelDimension
Reporting label for Dynamic Element 13 from a feed.
feed13UniqueIdFeed 13 Unique IDDimension
Unique identifier for Dynamic Element 13 from a feed.
feed14Dynamic Elemen 14Dimension
Represents Dynamic Element 14 from a feed, used in dynamic creatives.
feed14ReportingLabelFeed 14 Reporting labelDimension
Reporting label for Dynamic Element 14 from a feed.
feed14UniqueIdFeed 14 Unique IDDimension
Unique identifier for Dynamic Element 14 from a feed.
feed15Dynamic Elemen 15Dimension
Represents Dynamic Element 15 from a feed, used in dynamic creatives.
feed15ReportingLabelFeed 15 Reporting labelDimension
Reporting label for Dynamic Element 15 from a feed.
feed15UniqueIdFeed 15 Unique IDDimension
Unique identifier for Dynamic Element 15 from a feed.
feed16Dynamic Elemen 16Dimension
Represents Dynamic Element 16 from a feed, used in dynamic creatives.
feed16ReportingLabelFeed 16 Reporting labelDimension
Reporting label for Dynamic Element 16 from a feed.
feed16UniqueIdFeed 16 Unique IDDimension
Unique identifier for Dynamic Element 16 from a feed.
feed17Dynamic Elemen 17Dimension
Represents Dynamic Element 17 from a feed, used in dynamic creatives.
feed17ReportingLabelFeed 17 Reporting labelDimension
Reporting label for Dynamic Element 17 from a feed.
feed17UniqueIdFeed 17 Unique IDDimension
Unique identifier for Dynamic Element 17 from a feed.
feed18Dynamic Elemen 18Dimension
Represents Dynamic Element 18 from a feed, used in dynamic creatives.
feed18ReportingLabelFeed 18 Reporting labelDimension
Reporting label for Dynamic Element 18 from a feed.
feed18UniqueIdFeed 18 Unique IDDimension
Unique identifier for Dynamic Element 18 from a feed.
feed19Dynamic Elemen 19Dimension
Represents Dynamic Element 19 from a feed, used in dynamic creatives.
feed19ReportingLabelFeed 19 Reporting labelDimension
Reporting label for Dynamic Element 19 from a feed.
feed19UniqueIdFeed 19 Unique IDDimension
Unique identifier for Dynamic Element 19 from a feed.
feed1ReportingDimension1Feed 1 Reporting dimension 1Dimension
A custom reporting dimension derived from Feed 1 data, often used in dynamic creatives.
feed1ReportingDimension2Feed 1 Reporting dimension 2Dimension
A custom reporting dimension derived from Feed 1 data, often used in dynamic creatives.
feed1ReportingDimension3Feed 1 Reporting dimension 3Dimension
A custom reporting dimension derived from Feed 1 data, often used in dynamic creatives.
feed1ReportingLabelFeed 1 Reporting labelDimension
Reporting label for Dynamic Element 1 from a feed.
feed1UniqueIdFeed 1 Unique IDDimension
Unique identifier for Dynamic Element 1 from a feed.
feed2Dynamic Element 2Dimension
Represents Dynamic Element 2 from a feed, used in dynamic creatives.
feed20Dynamic Elemen 20Dimension
Represents Dynamic Element 20 from a feed, used in dynamic creatives.
feed20ReportingLabelFeed 20 Reporting labelDimension
Reporting label for Dynamic Element 20 from a feed.
feed20UniqueIdFeed 20 Unique IDDimension
Unique identifier for Dynamic Element 20 from a feed.
feed2ReportingDimension1Feed 2 Reporting dimension 1Dimension
A custom reporting dimension derived from Feed 2 data, often used in dynamic creatives.
feed2ReportingDimension2Feed 2 Reporting dimension 2Dimension
A custom reporting dimension derived from Feed 2 data, often used in dynamic creatives.
feed2ReportingDimension3Feed 2 Reporting dimension 3Dimension
A custom reporting dimension derived from Feed 2 data, often used in dynamic creatives.
feed2ReportingLabelFeed 2 Reporting labelDimension
Reporting label for Dynamic Element 2 from a feed.
feed2UniqueIdFeed 2 Unique IDDimension
Unique identifier for Dynamic Element 2 from a feed.
feed3Dynamic Element 3Dimension
Represents Dynamic Element 3 from a feed, used in dynamic creatives.
feed3ReportingDimension1Feed 3 Reporting dimension 1Dimension
A custom reporting dimension derived from Feed 3 data, often used in dynamic creatives.
feed3ReportingDimension2Feed 3 Reporting dimension 2Dimension
A custom reporting dimension derived from Feed 3 data, often used in dynamic creatives.
feed3ReportingDimension3Feed 3 Reporting dimension 3Dimension
A custom reporting dimension derived from Feed 3 data, often used in dynamic creatives.
feed3ReportingLabelFeed 3 Reporting labelDimension
Reporting label for Dynamic Element 3 from a feed.
feed3UniqueIdFeed 3 Unique IDDimension
Unique identifier for Dynamic Element 3 from a feed.
feed4Dynamic Element 4Dimension
Represents Dynamic Element 4 from a feed, used in dynamic creatives.
feed4ReportingDimension1Feed 4 Reporting dimension 1Dimension
A custom reporting dimension derived from Feed 4 data, often used in dynamic creatives.
feed4ReportingDimension2Feed 4 Reporting dimension 2Dimension
A custom reporting dimension derived from Feed 4 data, often used in dynamic creatives.
feed4ReportingDimension3Feed 4 Reporting dimension 3Dimension
A custom reporting dimension derived from Feed 4 data, often used in dynamic creatives.
feed4ReportingLabelFeed 4 Reporting labelDimension
Reporting label for Dynamic Element 4 from a feed.
feed4UniqueIdFeed 4 Unique IDDimension
Unique identifier for Dynamic Element 4 from a feed.
feed5Dynamic Element 5Dimension
Represents Dynamic Element 5 from a feed, used in dynamic creatives.
feed5ReportingDimension1Feed 5 Reporting dimension 1Dimension
A custom reporting dimension derived from Feed 5 data, often used in dynamic creatives.
feed5ReportingDimension2Feed 5 Reporting dimension 2Dimension
A custom reporting dimension derived from Feed 5 data, often used in dynamic creatives.
feed5ReportingDimension3Feed 5 Reporting dimension 3Dimension
A custom reporting dimension derived from Feed 5 data, often used in dynamic creatives.
feed5ReportingLabelFeed 5 Reporting labelDimension
Reporting label for Dynamic Element 5 from a feed.
feed5UniqueIdFeed 5 Unique IDDimension
Unique identifier for Dynamic Element 5 from a feed.
feed6Dynamic Elemen 6Dimension
Represents Dynamic Element 6 from a feed, used in dynamic creatives.
feed6ReportingLabelFeed 6 Reporting labelDimension
Reporting label for Dynamic Element 6 from a feed.
feed6UniqueIdFeed 6 Unique IDDimension
Unique identifier for Dynamic Element 6 from a feed.
feed7Dynamic Elemen 7Dimension
Represents Dynamic Element 7 from a feed, used in dynamic creatives.
feed7ReportingLabelFeed 7 Reporting labelDimension
Reporting label for Dynamic Element 7 from a feed.
feed7UniqueIdFeed 7 Unique IDDimension
Unique identifier for Dynamic Element 7 from a feed.
feed8Dynamic Elemen 8Dimension
Represents Dynamic Element 8 from a feed, used in dynamic creatives.
feed8ReportingLabelFeed 8 Reporting labelDimension
Reporting label for Dynamic Element 8 from a feed.
feed8UniqueIdFeed 8 Unique IDDimension
Unique identifier for Dynamic Element 8 from a feed.
feed9Dynamic Elemen 9Dimension
Represents Dynamic Element 9 from a feed, used in dynamic creatives.
feed9ReportingLabelFeed 9 Reporting labelDimension
Reporting label for Dynamic Element 9 from a feed.
feed9UniqueIdFeed 9 Unique IDDimension
Unique identifier for Dynamic Element 9 from a feed.
flightBookedCostFlight Booked CostDimension
The planned cost for each pricing flight within a placement.
flightBookedRateFlight Booked RateDimension
The rate set for the booked units within a specific placement flight.
flightBookedUnitsFlight Booked UnitsDimension
The number of Floodlight activities, clicks, or impressions booked for a given flight in a placement.
flightEndDateFlight End DateDimension
The end date of a specific flight within a placement.
flightStartDateFlight Start DateDimension
The start date of a specific flight within a placement.
floodlightAttributedInteractionFloodlight Attributed InteractionDimension
Indicates if an interaction was attributed to a Floodlight activity.
floodlightAttributionTypeFloodlight Attribution TypeDimension
The method of attribution used by Floodlight for a conversion (e.g., last click, linear).
floodlightConfigIdFloodlight ConfigurationMetric
The unique identifier for a Floodlight configuration.
floodlightImpressionsFloodlight ImpressionsDimension
The number of times a Floodlight tag was triggered, indicating a user action or conversion.
floodlightVariableDimension1Floodlight Variable 1Dimension
The value of custom Floodlight variable 1, used to collect additional data during a conversion event.
floodlightVariableDimension10Floodlight Variable 10Dimension
The value of custom Floodlight variable 10, used to collect additional data during a conversion event.
floodlightVariableDimension100Floodlight Variable 100Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension11Floodlight Variable 11Dimension
The value of custom Floodlight variable 11, used to collect additional data during a conversion event.
floodlightVariableDimension12Floodlight Variable 12Dimension
The value of custom Floodlight variable 12, used to collect additional data during a conversion event.
floodlightVariableDimension13Floodlight Variable 13Dimension
The value of custom Floodlight variable 13, used to collect additional data during a conversion event.
floodlightVariableDimension14Floodlight Variable 14Dimension
The value of custom Floodlight variable 14, used to collect additional data during a conversion event.
floodlightVariableDimension15Floodlight Variable 15Dimension
The value of custom Floodlight variable 15, used to collect additional data during a conversion event.
floodlightVariableDimension16Floodlight Variable 16Dimension
The value of custom Floodlight variable 16, used to collect additional data during a conversion event.
floodlightVariableDimension17Floodlight Variable 17Dimension
The value of custom Floodlight variable 17, used to collect additional data during a conversion event.
floodlightVariableDimension18Floodlight Variable 18Dimension
The value of custom Floodlight variable 18, used to collect additional data during a conversion event.
floodlightVariableDimension19Floodlight Variable 19Dimension
The value of custom Floodlight variable 19, used to collect additional data during a conversion event.
floodlightVariableDimension2Floodlight Variable 2Dimension
The value of custom Floodlight variable 2, used to collect additional data during a conversion event.
floodlightVariableDimension20Floodlight Variable 20Dimension
The value of custom Floodlight variable 20, used to collect additional data during a conversion event.
floodlightVariableDimension21Floodlight Variable 21Dimension
The value of custom Floodlight variable 21, used to collect additional data during a conversion event.
floodlightVariableDimension22Floodlight Variable 22Dimension
The value of custom Floodlight variable 22, used to collect additional data during a conversion event.
floodlightVariableDimension23Floodlight Variable 23Dimension
The value of custom Floodlight variable 23, used to collect additional data during a conversion event.
floodlightVariableDimension24Floodlight Variable 24Dimension
The value of custom Floodlight variable 24, used to collect additional data during a conversion event.
floodlightVariableDimension25Floodlight Variable 25Dimension
The value of custom Floodlight variable 25, used to collect additional data during a conversion event.
floodlightVariableDimension26Floodlight Variable 26Dimension
The value of custom Floodlight variable 26, used to collect additional data during a conversion event.
floodlightVariableDimension27Floodlight Variable 27Dimension
The value of custom Floodlight variable 27, used to collect additional data during a conversion event.
floodlightVariableDimension28Floodlight Variable 28Dimension
The value of custom Floodlight variable 28, used to collect additional data during a conversion event.
floodlightVariableDimension29Floodlight Variable 29Dimension
The value of custom Floodlight variable 29, used to collect additional data during a conversion event.
floodlightVariableDimension3Floodlight Variable 3Dimension
The value of custom Floodlight variable 3, used to collect additional data during a conversion event.
floodlightVariableDimension30Floodlight Variable 30Dimension
The value of custom Floodlight variable 30, used to collect additional data during a conversion event.
floodlightVariableDimension31Floodlight Variable 31Dimension
The value of custom Floodlight variable 31, used to collect additional data during a conversion event.
floodlightVariableDimension32Floodlight Variable 32Dimension
The value of custom Floodlight variable 32, used to collect additional data during a conversion event.
floodlightVariableDimension33Floodlight Variable 33Dimension
The value of custom Floodlight variable 33, used to collect additional data during a conversion event.
floodlightVariableDimension34Floodlight Variable 34Dimension
The value of custom Floodlight variable 34, used to collect additional data during a conversion event.
floodlightVariableDimension35Floodlight Variable 35Dimension
The value of custom Floodlight variable 35, used to collect additional data during a conversion event.
floodlightVariableDimension36Floodlight Variable 36Dimension
The value of custom Floodlight variable 36, used to collect additional data during a conversion event.
floodlightVariableDimension37Floodlight Variable 37Dimension
The value of custom Floodlight variable 37, used to collect additional data during a conversion event.
floodlightVariableDimension38Floodlight Variable 38Dimension
The value of custom Floodlight variable 38, used to collect additional data during a conversion event.
floodlightVariableDimension39Floodlight Variable 39Dimension
The value of custom Floodlight variable 39, used to collect additional data during a conversion event.
floodlightVariableDimension4Floodlight Variable 4Dimension
The value of custom Floodlight variable 4, used to collect additional data during a conversion event.
floodlightVariableDimension40Floodlight Variable 40Dimension
The value of custom Floodlight variable 40, used to collect additional data during a conversion event.
floodlightVariableDimension41Floodlight Variable 41Dimension
The value of custom Floodlight variable 41, used to collect additional data during a conversion event.
floodlightVariableDimension42Floodlight Variable 42Dimension
The value of custom Floodlight variable 42, used to collect additional data during a conversion event.
floodlightVariableDimension43Floodlight Variable 43Dimension
The value of custom Floodlight variable 43, used to collect additional data during a conversion event.
floodlightVariableDimension44Floodlight Variable 44Dimension
The value of custom Floodlight variable 44, used to collect additional data during a conversion event.
floodlightVariableDimension45Floodlight Variable 45Dimension
The value of custom Floodlight variable 45, used to collect additional data during a conversion event.
floodlightVariableDimension46Floodlight Variable 46Dimension
The value of custom Floodlight variable 46, used to collect additional data during a conversion event.
floodlightVariableDimension47Floodlight Variable 47Dimension
The value of custom Floodlight variable 47, used to collect additional data during a conversion event.
floodlightVariableDimension48Floodlight Variable 48Dimension
The value of custom Floodlight variable 48, used to collect additional data during a conversion event.
floodlightVariableDimension49Floodlight Variable 49Dimension
The value of custom Floodlight variable 49, used to collect additional data during a conversion event.
floodlightVariableDimension5Floodlight Variable 5Dimension
The value of custom Floodlight variable 5, used to collect additional data during a conversion event.
floodlightVariableDimension50Floodlight Variable 50Dimension
The value of custom Floodlight variable 50, used to collect additional data during a conversion event.
floodlightVariableDimension51Floodlight Variable 51Dimension
The value of custom Floodlight variable 51, used to collect additional data during a conversion event.
floodlightVariableDimension52Floodlight Variable 52Dimension
The value of custom Floodlight variable 52, used to collect additional data during a conversion event.
floodlightVariableDimension53Floodlight Variable 53Dimension
The value of custom Floodlight variable 53, used to collect additional data during a conversion event.
floodlightVariableDimension54Floodlight Variable 54Dimension
The value of custom Floodlight variable 54, used to collect additional data during a conversion event.
floodlightVariableDimension55Floodlight Variable 55Dimension
The value of custom Floodlight variable 55, used to collect additional data during a conversion event.
floodlightVariableDimension56Floodlight Variable 56Dimension
The value of custom Floodlight variable 56, used to collect additional data during a conversion event.
floodlightVariableDimension57Floodlight Variable 57Dimension
The value of custom Floodlight variable 57, used to collect additional data during a conversion event.
floodlightVariableDimension58Floodlight Variable 58Dimension
The value of custom Floodlight variable 58, used to collect additional data during a conversion event.
floodlightVariableDimension59Floodlight Variable 59Dimension
The value of custom Floodlight variable 59, used to collect additional data during a conversion event.
floodlightVariableDimension6Floodlight Variable 6Dimension
The value of custom Floodlight variable 6, used to collect additional data during a conversion event.
floodlightVariableDimension60Floodlight Variable 60Dimension
The value of custom Floodlight variable 60, used to collect additional data during a conversion event.
floodlightVariableDimension61Floodlight Variable 61Dimension
The value of custom Floodlight variable 61, used to collect additional data during a conversion event.
floodlightVariableDimension62Floodlight Variable 62Dimension
The value of custom Floodlight variable 62, used to collect additional data during a conversion event.
floodlightVariableDimension63Floodlight Variable 63Dimension
The value of custom Floodlight variable 63, used to collect additional data during a conversion event.
floodlightVariableDimension64Floodlight Variable 64Dimension
The value of custom Floodlight variable 64, used to collect additional data during a conversion event.
floodlightVariableDimension65Floodlight Variable 65Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension66Floodlight Variable 66Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension67Floodlight Variable 67Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension68Floodlight Variable 68Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension69Floodlight Variable 69Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension7Floodlight Variable 7Dimension
The value of custom Floodlight variable 7, used to collect additional data during a conversion event.
floodlightVariableDimension70Floodlight Variable 70Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension71Floodlight Variable 71Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension72Floodlight Variable 72Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension73Floodlight Variable 73Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension74Floodlight Variable 74Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension75Floodlight Variable 75Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension76Floodlight Variable 76Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension77Floodlight Variable 77Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension78Floodlight Variable 78Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension79Floodlight Variable 79Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension8Floodlight Variable 8Dimension
The value of custom Floodlight variable 8, used to collect additional data during a conversion event.
floodlightVariableDimension80Floodlight Variable 80Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension81Floodlight Variable 81Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension82Floodlight Variable 82Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension83Floodlight Variable 83Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension84Floodlight Variable 84Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension85Floodlight Variable 85Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension86Floodlight Variable 86Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension87Floodlight Variable 87Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension88Floodlight Variable 88Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension89Floodlight Variable 89Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension9Floodlight Variable 9Dimension
The value of custom Floodlight variable 9, used to collect additional data during a conversion event.
floodlightVariableDimension90Floodlight Variable 90Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension91Floodlight Variable 91Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension92Floodlight Variable 92Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension93Floodlight Variable 93Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension94Floodlight Variable 94Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension95Floodlight Variable 95Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension96Floodlight Variable 96Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension97Floodlight Variable 97Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension98Floodlight Variable 98Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableDimension99Floodlight Variable 99Dimension
A custom Floodlight variable used as a dimension to categorize and analyze specific aspects of user interactions or conversions.
floodlightVariableMetric1Floodlight Variable 1Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric10Floodlight Variable 10Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric100floodlight variable 100Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric11Floodlight Variable 11Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric12Floodlight Variable 12Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric13Floodlight Variable 13Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric14Floodlight Variable 14Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric15Floodlight Variable 15Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric16Floodlight Variable 16Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric17Floodlight Variable 17Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric18Floodlight Variable 18Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric19Floodlight Variable 19Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric2Floodlight Variable 2Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric20Floodlight Variable 20Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric21floodlight variable 21Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric22floodlight variable 22Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric23floodlight variable 23Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric24floodlight variable 24Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric25floodlight variable 25Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric26floodlight variable 26Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric27floodlight variable 27Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric28floodlight variable 28Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric29floodlight variable 29Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric3Floodlight Variable 3Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric30floodlight variable 30Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric31floodlight variable 31Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric32floodlight variable 32Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric33floodlight variable 33Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric34floodlight variable 34Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric35floodlight variable 35Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric36floodlight variable 36Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric37floodlight variable 37Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric38floodlight variable 38Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric39floodlight variable 39Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric4Floodlight Variable 4Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric40floodlight variable 40Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric41floodlight variable 41Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric42floodlight variable 42Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric43floodlight variable 43Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric44floodlight variable 44Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric45floodlight variable 45Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric46floodlight variable 46Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric47floodlight variable 47Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric48floodlight variable 48Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric49floodlight variable 49Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric5Floodlight Variable 5Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric50floodlight variable 50Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric51floodlight variable 51Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric52floodlight variable 52Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric53floodlight variable 53Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric54floodlight variable 54Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric55floodlight variable 55Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric56floodlight variable 56Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric57floodlight variable 57Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric58floodlight variable 58Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric59floodlight variable 59Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric6Floodlight Variable 6Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric60floodlight variable 60Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric61floodlight variable 61Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric62floodlight variable 62Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric63floodlight variable 63Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric64floodlight variable 64Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric65floodlight variable 65Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric66floodlight variable 66Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric67floodlight variable 67Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric68floodlight variable 68Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric69floodlight variable 69Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric7Floodlight Variable 7Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric70floodlight variable 70Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric71floodlight variable 71Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric72floodlight variable 72Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric73floodlight variable 73Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric74floodlight variable 74Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric75floodlight variable 75Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric76floodlight variable 76Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric77floodlight variable 77Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric78floodlight variable 78Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric79floodlight variable 79Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric8Floodlight Variable 8Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric80floodlight variable 80Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric81floodlight variable 81Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric82floodlight variable 82Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric83floodlight variable 83Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric84floodlight variable 84Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric85floodlight variable 85Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric86floodlight variable 86Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric87floodlight variable 87Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric88floodlight variable 88Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric89floodlight variable 89Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric9Floodlight Variable 9Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric90floodlight variable 90Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric91floodlight variable 91Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric92floodlight variable 92Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric93floodlight variable 93Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric94floodlight variable 94Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric95floodlight variable 95Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric96floodlight variable 96Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric97floodlight variable 97Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric98floodlight variable 98Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
floodlightVariableMetric99floodlight variable 99Metric
A custom Floodlight variable used as a metric to quantify specific aspects of user interactions or conversions.
generalInvalidTrafficActiveViewEligibleImpressionsGeneral Invalid Traffic (GIVT) Active View Eligible ImpressionsMetric
The number of Active View eligible impressions identified as General Invalid Traffic (GIVT).
generalInvalidTrafficActiveViewMeasurableImpressionsGeneral Invalid Traffic (GIVT) Active View Measurable ImpressionsMetric
The number of Active View measurable impressions identified as General Invalid Traffic (GIVT).
generalInvalidTrafficActiveViewViewableImpressionsGeneral Invalid Traffic (GIVT) Active View Viewable ImpressionsMetric
The number of Active View viewable impressions identified as General Invalid Traffic (GIVT).
generalInvalidTrafficClicksGeneral Invalid Traffic (GIVT) ClicksMetric
The number of clicks identified as General Invalid Traffic (GIVT).
generalInvalidTrafficImpressionsGeneral Invalid Traffic (GIVT) ImpressionsMetric
The number of impressions identified as General Invalid Traffic (GIVT).
hourHourDimension
The hour of the day when the reported events took place.
hoursSinceAttributedInteractionHours Since Attributed InteractionDimension
The number of hours that have passed since the last attributed interaction.
hoursSinceFirstInteractionHours Since First InteractionDimension
The number of hours that have passed since the first interaction.
impressionCountImpression CountDimension
The total number of times an ad was displayed to users.
impressionDeliveryStatusImpression Delivery StatusMetric
The status of impression delivery for an ad.
impressionsImpressionsMetric
The total number of times an ad was served.
interactionChannelInteraction ChannelDimension
The channel through which a user interaction with an ad occurred (e.g., display, video, mobile).
interactionCountClickTrackerInteraction Count: Click TrackerDimension
The number of interactions specifically tracked by a click tracker.
interactionCountMobileRichMediaInteraction Count: Mobile Rich MediaDimension
The number of interactions with rich media creatives served on mobile devices.
interactionCountMobileStaticImageInteraction Count: Mobile Static ImageDimension
The number of interactions with static image creatives served on mobile devices.
interactionCountMobileVideoInteraction Count: Mobile VideoDimension
The number of interactions with video creatives served on mobile devices.
interactionCountNaturalSearchInteraction Count: Natural SearchDimension
The number of interactions originating from natural (organic) search results.
interactionCountPaidSearchInteraction Count: Paid SearchDimension
The number of interactions originating from paid search results.
interactionCountRichMediaInteraction Count: Rich MediaDimension
The number of interactions with rich media creatives.
interactionCountStaticImageInteraction Count: Static ImageDimension
The number of interactions with static image creatives.
interactionCountVideoInteraction Count: VideoDimension
The number of interactions with video creatives.
interactionNumberInteraction NumberMetric
A sequential number for an interaction within a user's journey.
interactionTimeInteraction Date/TimeDimension
The date and time when an interaction with an ad occurred.
interactionTypeInteraction TypeDimension
The type of interaction with an ad (e.g., click, view).
invalidActiveViewEligibleImpressionsInvalid Active View Eligible ImpressionsMetric
The number of Active View eligible impressions that were considered invalid.
invalidActiveViewMeasurableImpressionsInvalid Active View Measurable ImpressionsMetric
The number of Active View measurable impressions that were considered invalid.
invalidActiveViewViewableImpressionsInvalid Active View Viewable ImpressionsMetric
The number of Active View viewable impressions that were considered invalid.
invalidClicksInvalid ClicksMetric
The total number of clicks identified as invalid.
invalidImpressionsInvalid ImpressionsMetric
The total number of impressions identified as invalid.
keywordKeywordDimension
The keyword associated with an ad activity, used for reporting or targeting.
landingPageUrlLanding Page URLDimension
The URL where a user lands after clicking an ad.
lastClickAttributedTransactionCountClick-through Transaction CountDimension
The number of transactions attributed to the last click before conversion.
lastImpressionAttributedTransactionCountView-through Transaction CountMetric
The number of transactions attributed to the last impression (view-through conversion), indicating conversions where a user saw an ad but did not click it before converting.
measurementSourceMeasurement SourceDimension
Indicates how the data for a metric was collected, either directly measured by Google or provided by a third party.
mediaCostMedia CostMetric
The cost associated with media placements.
mobileCarrierMobile CarrierDimension
The mobile carrier network used by the user when the ad was served.
monthMonthDimension
The month when the reported events took place.
namecampaign_nameDimension
The name of the creative. This is a required field.
naturalSearchActionsNatural Search ActionsMetric
The number of actions (e.g., conversions) attributed to natural (organic) search results.
naturalSearchClicksNatural Search ClicksMetric
The number of clicks attributed to natural (organic) search results.
naturalSearchEngineCountryNatural Search Engine CountryDimension
The country of the natural search engine used.
naturalSearchEnginePropertyNatural Search Engine PropertyDimension
The property of the natural search engine (e.g., Google, Bing).
naturalSearchEngineUrlNatural Search Engine URLDimension
The URL of the natural (organic) search engine that led to an interaction.
naturalSearchLandingPageNatural Search Landing PageDimension
The landing page URL for natural search traffic.
naturalSearchLandingPageQueryStringNatural Search Landing Page Query StringDimension
The query string of the natural search landing page.
naturalSearchProcessedLandingPageNatural Search Processed Landing PageDimension
The processed landing page URL for natural search.
naturalSearchProcessedLandingPageQueryStringNatural Search Processed Landing Page Query StringDimension
The processed query string of the natural search landing page.
naturalSearchQueryNatural Search QueryDimension
The natural search query used by the user.
naturalSearchRevenueNatural Search RevenueMetric
The revenue generated from natural (organic) search results.
naturalSearchTransactionsNatural Search TransactionsMetric
The number of transactions attributed to natural (organic) search results.
numValueNUM ValueDimension
A numerical value associated with an event or activity, often used in Floodlight reports.
operatingSystemOperating SystemDimension
The operating system of the user's device.
operatingSystemVersionOperating System VersionDimension
The version of the operating system of the user's device.
ordValueORD ValueMetric
The Order Value, often used with Floodlight activities to track the monetary value of a conversion.
packageRoadblockPackage/RoadblockDimension
The name of the package or roadblock containing multiple placements.
packageRoadblockIdPackage/Roadblock IDMetric
The unique identifier for a package or roadblock.
packageRoadblockStrategyPackage/Roadblock StrategyDimension
The strategy used for a package or roadblock within a campaign.
packageRoadblockTotalBookedUnitsPackage/Roadblock Total Booked UnitsDimension
The total booked units for a package or roadblock.
paidSearchActionConversionPercentageFloodlight: Paid Search Action Conversion PercentageMetric
The percentage of paid search actions that resulted in a Floodlight conversion.
paidSearchActionsPaid Search ActionsMetric
The number of actions attributed to paid search.
paidSearchAdPaid Search AdDimension
The specific ad in a paid search campaign.
paidSearchAdGroupPaid Search Ad GroupDimension
The name of the paid search ad group.
paidSearchAdGroupIdPaid Search Ad Group IDMetric
The ID of the paid search ad group.
paidSearchAdIdPaid Search Ad IDMetric
The ID of the paid search ad.
paidSearchAdvertiserPaid Search AdvertiserDimension
The advertiser associated with the paid search ad.
paidSearchAdvertiserIdPaid Search Advertiser IDDimension
Unique identifier for the paid search advertiser.
paidSearchAgencyPaid Search AgencyDimension
The agency managing the paid search campaign.
paidSearchAgencyIdPaid Search Agency IDDimension
Unique identifier for the paid search agency.
paidSearchAverageCostPerActionFloodlight: Paid Search Average Cost Per ActionMetric
The average cost incurred for each action attributed to paid search, as tracked by Floodlight.
paidSearchAverageCostPerTransactionFloodlight: Paid Search Average Cost Per TransactionMetric
The average cost incurred for each transaction attributed to paid search, as tracked by Floodlight.
paidSearchAverageDfaTransactionAmountFloodlight: Paid Search Average CM360 Transaction AmountMetric
The average transaction amount from paid search, as recorded by Campaign Manager 360 (CM360) Floodlight.
paidSearchAveragePositionPaid Search Average PositionMetric
The average position of ads in paid search results.
paidSearchBidStrategyPaid Search Bid StrategyDimension
The name of the bid strategy applied to paid search campaigns.
paidSearchBidStrategyIdPaid Search Bid Strategy IDDimension
The unique identifier for the bid strategy applied to paid search campaigns.
paidSearchCampaignPaid Search CampaignDimension
The name of the paid search campaign.
paidSearchCampaignIdPaid Search Campaign IDMetric
The ID of the paid search campaign.
paidSearchClickRatePaid Search Click RateMetric
The percentage of paid search impressions that resulted in a click.
paidSearchClicksPaid Search ClicksMetric
The total number of clicks attributed to paid search.
paidSearchCostPaid Search CostMetric
The total cost incurred for paid search activities.
paidSearchEngineAccountPaid Search Engine AccountDimension
The name of the paid search engine account.
paidSearchEngineAccountCategoryPaid Search Engine Account CategoryDimension
The category of the paid search engine account.
paidSearchEngineAccountIdPaid Search Engine Account IDMetric
The ID of the paid search engine account.
paidSearchExternalAdGroupIdPaid Search External Ad Group IDDimension
External ID for the ad group in a paid search campaign.
paidSearchExternalAdIdPaid Search External Ad IDMetric
The external identifier for an ad within a paid search campaign.
paidSearchExternalCampaignIdPaid Search External Campaign IDMetric
The external identifier for a campaign within a paid search platform.
paidSearchExternalKeywordIdPaid Search External Keyword IDMetric
An external identifier for the paid search keyword.
paidSearchImpressionsPaid Search ImpressionsMetric
The total number of impressions attributed to paid search.
paidSearchKeywordPaid Search KeywordDimension
The keyword used for the paid search ad.
paidSearchKeywordIdPaid Search Keyword IDMetric
The ID of the paid search keyword.
paidSearchLabelsPaid Search LabelsDimension
Labels associated with paid search campaigns or keywords.
paidSearchLandingPageUrlPaid Search Landing Page URLDimension
The landing page URL for paid search ads.
paidSearchLegacyKeywordIdPaid Search Legacy Keyword IDMetric
A legacy identifier for the paid search keyword.
paidSearchMatchTypePaid Search Match TypeDimension
The match type of the keyword in a paid search campaign (e.g., exact, phrase, broad).
paidSearchRevenuePaid Search RevenueMetric
The revenue generated from paid search activities.
paidSearchSpendPerTransactionRevenueFloodlight: Paid Search Spend Per Transaction RevenueMetric
The ratio of paid search spend to the revenue generated from transactions, as tracked by Floodlight.
paidSearchTransactionConversionPercentageFloodlight: Paid Search Transaction Conversion PercentageMetric
The percentage of paid search transactions that resulted in a Floodlight conversion.
paidSearchTransactionRevenuePerSpendFloodlight: Paid Search Transaction Revenue Per SpendMetric
The ratio of transaction revenue to paid search spend, as tracked by Floodlight.
paidSearchTransactionsPaid Search TransactionsMetric
The total number of transactions attributed to paid search.
paidSearchVisitsPaid Search VisitsMetric
The total number of visits attributed to paid search.
pathLengthPath LengthDimension
The number of interactions in a conversion path.
paymentSourcePayment SourceDimension
The source of payment for a placement.
percentInvalidClicks% Invalid ClicksMetric
The percentage of clicks identified as invalid.
percentInvalidImpressions% Invalid ImpressionsMetric
The percentage of impressions identified as invalid.
placementPlacementDimension
The name of the placement.
placementCompatibilityPlacement CompatibilityDimension
The compatibility of the placement (e.g., display, in-app).
placementCostStructurePlacement Cost StructureDimension
The cost structure of the placement (e.g., CPM, CPC).
placementEndDatePlacement End DateDimension
The end date of the placement.
placementExternalIdPlacement External IDDimension
External identifier for the placement.
placementIdPlacement IDDimension
The unique identifier for a placement.
placementRatePlacement RateDimension
The rate applied to the placement.
placementSizePlacement Pixel SizeDimension
The pixel size of the placement (e.g., 300x250).
placementStartDatePlacement Start DateDimension
The start date of the placement.
placementStrategyPlacement StrategyDimension
The strategy used for the placement.
placementTagTypePlacement Tag TypeDimension
The tag type used for the placement.
placementTotalBookedUnitsPlacement Total Booked UnitsDimension
The total number of units booked for the placement.
placementTotalPlannedMediaCostPlacement Total Planned Media CostDimension
The total planned media cost for the placement.
plannedMediaCostPlanned Media CostMetric
The planned budget for media expenses.
platformTypePlatform TypeDimension
The type of platform where the ad was served (e.g., web, mobile).
playbackMethodPlayback MethodDimension
The method by which a video creative was played (e.g., auto-play, click-to-play).
provisionalImpressionsProvisional ImpressionsMetric
The number of impressions that were provisionally counted before final confirmation.
recalculatedAttributedInteractionRecalculated Attributed InteractionDimension
Indicates if an interaction was attributed after a recalculation process.
recalculatedAttributionTypeRecalculated Attribution TypeDimension
The type of attribution model applied after recalculating conversion credit.
regionID (number)Metric
A numerical identifier for a specific geographic region where an ad was served.
regionID (string)Dimension
A string identifier for a specific geographic region where an ad was served.
renderingIdRendering IDDimension
The ID of the current rendering version for a creative.
revenuePerClickRevenue Per ClickMetric
The average revenue generated per click.
revenuePerThousandImpressionsRevenue Per Thousand ImpressionsMetric
The average revenue generated per thousand impressions.
richMediaAudioCompletionsAudio CompletionsMetric
The number of times the audio component of a rich media ad was completed.
richMediaAudioFirstQuartileCompletesAudio First Quartile CompletionsMetric
The number of times the audio component of a rich media ad reached its first quartile (25%) of completion.
richMediaAudioMidpointsAudio MidpointsMetric
The number of times the audio component of a rich media ad reached its midpoint (50%) of completion.
richMediaAudioMutesAudio MutesMetric
The number of times the audio component of a rich media ad was muted.
richMediaAudioPausesAudio PausesMetric
The number of times the audio component of a rich media ad was paused.
richMediaAudioPlaysAudio PlaysMetric
The number of times the audio component of a rich media ad was played.
richMediaAudioReplaysAudio ReplaysMetric
The number of times the audio component of a rich media ad was replayed.
richMediaAudioThirdQuartileCompletesAudio Third Quartile CompletionsMetric
The number of times the audio component of a rich media ad reached its third quartile (75%) of completion.
richMediaAudioUnmutesAudio UnmutesMetric
The number of times the audio component of a rich media ad was unmuted.
richMediaAverageDisplayTimeAverage Display TimeMetric
The average duration for which a rich media ad was displayed.
richMediaAverageExpansionTimeAverage Expansion TimeMetric
The average duration for which a rich media ad was expanded by a user.
richMediaAverageFullScreenViewTimeFull-Screen Average View TimeMetric
The average duration for which a rich media ad was viewed in full-screen mode.
richMediaAverageInteractionTimeAverage Interaction TimeMetric
The average duration of user interaction with a rich media ad.
richMediaAverageVideoViewTimeVideo Average View TimeMetric
The average duration for which the video component of a rich media ad was viewed.
richMediaBackupImagesBackup ImageMetric
Identifies backup images used for rich media creatives.
richMediaBackupImagesDimensionBackup ImageDimension
A dimension representing the backup image used for rich media creatives.
richMediaClickRateRich Media Click RateMetric
The percentage of rich media impressions that resulted in a click.
richMediaClicksRich Media ClicksMetric
The total number of clicks on rich media ads.
richMediaCodeServesCode ServesMetric
The number of times the rich media ad code was served.
richMediaCustomAverageTimeAverage TimeMetric
The average time recorded for a custom rich media event.
richMediaCustomCountersCountersMetric
The total count for custom rich media events.
richMediaCustomCountersDimensionCountersDimension
A dimension representing custom counters defined within rich media creatives.
richMediaCustomExitsExitsMetric
The number of custom exits from a rich media ad.
richMediaCustomExitsDimensionExitsDimension
A dimension representing custom exits defined within rich media creatives.
richMediaCustomTimersTimersMetric
The total time recorded for custom rich media events.
richMediaCustomTimersDimensionTimersDimension
A dimension representing custom timers defined within rich media creatives.
richMediaCustomVariableCustom VariableDimension
Custom variable defined for rich media events.
richMediaCustomVariableCount1Custom Variable Count 1Metric
The count for the first custom variable defined for rich media.
richMediaCustomVariableCount2Custom Variable Count 2Metric
The count for the second custom variable defined for rich media.
richMediaDisplayTimeTotal Display TimeMetric
The total duration for which rich media ads were displayed.
richMediaDisplayTimeDimensionTotal Display TimeDimension
The total time a rich media creative was displayed to users.
richMediaEngagementsRich Media EngagementsMetric
The total number of engagements with rich media ads.
richMediaEventRich Media EventDimension
A specific event associated with rich media (e.g., interaction, expand).
richMediaEventCountersEvent CountersMetric
The total count of custom rich media events.
richMediaEventTimersEvent TimersMetric
The total time recorded for custom rich media events.
richMediaExpansionTimeExpansion TimeMetric
The total duration for which rich media ads were expanded by users.
richMediaExpansionTimeDimensionExpansion TimeDimension
The time a rich media creative remained in an expanded state.
richMediaExpansionsExpansionsMetric
The total number of times rich media ads were expanded by users.
richMediaExpansionsDimensionExpansionsDimension
The number of times a rich media creative was expanded.
richMediaFullScreenImpressionsFull-Screen ImpressionsMetric
The number of impressions where a rich media ad was viewed in full-screen mode.
richMediaFullScreenImpressionsDimensionFull-Screen ImpressionsDimension
The number of times a rich media creative was displayed in full-screen mode.
richMediaFullScreenVideoCompletesFull-Screen Video CompletionsMetric
The number of times the video component of a rich media ad was completed while in full-screen mode.
richMediaFullScreenVideoCompletionsDimensionFull-Screen Video CompletionsDimension
The number of times a video within a rich media creative was completed in full-screen mode.
richMediaFullScreenVideoPlaysFull-Screen Video PlaysMetric
The number of times the video component of a rich media ad was played while in full-screen mode.
richMediaFullScreenVideoPlaysDimensionFull-Screen Video PlaysDimension
The number of times a video within a rich media creative was played in full-screen mode.
richMediaHtml5ImpressionsDimensionHTML5 ImpressionsDimension
The number of impressions served for HTML5 rich media creatives.
richMediaImpressionsRich Media ImpressionsMetric
The total number of impressions for rich media ads.
richMediaInteractionRateInteraction RateMetric
The percentage of rich media impressions that resulted in an interaction.
richMediaInteractionTimeTotal Interaction TimeMetric
The total duration of user interaction with rich media ads.
richMediaInteractionTimeDimensionTotal Interaction TimeDimension
The total time users interacted with a rich media creative.
richMediaInteractionsTotal InteractionsMetric
The total number of interactions with rich media ads.
richMediaInteractiveImpressionsInteractive ImpressionsMetric
The number of rich media impressions that registered user interaction.
richMediaInteractiveImpressionsDimensionInteractive ImpressionsDimension
The number of rich media impressions during which a user interacted with the creative.
richMediaManualClosesManual ClosesMetric
The number of times a rich media ad was manually closed by a user.
richMediaManualClosesDimensionManual ClosesDimension
The number of times a rich media creative was manually closed by a user.
richMediaScrollsRich Media ScrollsMetric
The number of times a user scrolled within a rich media ad.
richMediaTrueViewViewsTrueView ViewsMetric
The number of TrueView video ad views.
richMediaVideo4asaIdVideo 4A's Ad-IDDimension
The 4A's Ad-ID for the rich media video.
richMediaVideoCompanionClicksVideo Companion ClicksMetric
The number of clicks on companion banners displayed with rich media video ads.
richMediaVideoCompanionClicksDimensionVideo Companion ClicksDimension
The number of clicks on companion ads served alongside rich media video creatives.
richMediaVideoCompletionsVideo CompletionsMetric
The number of times rich media videos were played to completion.
richMediaVideoCompletionsDimensionVideo CompletionsDimension
The number of times a video within a rich media creative was played to completion.
richMediaVideoFirstQuartileCompletesVideo First Quartile CompletionsMetric
The number of times the video component of a rich media ad reached its first quartile (25%) of completion.
richMediaVideoFirstQuartileCompletesDimensionVideo First Quartile CompletionsDimension
The number of times a video within a rich media creative played past the first 25% mark.
richMediaVideoFullScreensVideo Full-ScreenMetric
The number of times the video component of a rich media ad entered full-screen mode.
richMediaVideoFullScreensDimensionVideo Full-ScreenDimension
The number of times a video within a rich media creative entered full-screen mode.
richMediaVideoInteractionRateVideo Interaction RateMetric
The percentage of rich media video impressions that resulted in an interaction with the video player.
richMediaVideoInteractionsVideo InteractionsMetric
The total number of interactions with the video component of rich media ads.
richMediaVideoInteractionsDimensionVideo InteractionsDimension
The number of interactions with a video within a rich media creative.
richMediaVideoLengthVideo LengthDimension
The length of the rich media video.
richMediaVideoMidpointsVideo MidpointsMetric
The number of times the video component of a rich media ad reached its midpoint (50%) of completion.
richMediaVideoMidpointsDimensionVideo MidpointsDimension
The number of times a video within a rich media creative played past the 50% mark.
richMediaVideoMutesVideo MutesMetric
The number of times the video component of a rich media ad was muted.
richMediaVideoMutesDimensionVideo MutesDimension
The number of times a video within a rich media creative was muted.
richMediaVideoPausesVideo PausesMetric
The number of times the video component of a rich media ad was paused.
richMediaVideoPausesDimensionVideo PausesDimension
The number of times a video within a rich media creative was paused.
richMediaVideoPlaysVideo PlaysMetric
The number of times the video component of a rich media ad was played.
richMediaVideoPlaysDimensionVideo PlaysDimension
The number of times a video within a rich media creative was played.
richMediaVideoProgressEventsVideo Progress EventsMetric
The number of progress events recorded for the video component of a rich media ad.
richMediaVideoProgressEventsDimensionVideo Progress EventsDimension
The number of progress events triggered by a video within a rich media creative.
richMediaVideoReplaysVideo ReplaysMetric
The number of times the video component of a rich media ad was replayed.
richMediaVideoReplaysDimensionVideo ReplaysDimension
The number of times a video within a rich media creative was replayed.
richMediaVideoSkipsVideo SkipsMetric
The number of times the video component of a rich media ad was skipped.
richMediaVideoSkipsDimensionVideo SkipsDimension
The number of times a video within a rich media creative was skipped.
richMediaVideoStopsVideo StopsMetric
The number of times the video component of a rich media ad was stopped.
richMediaVideoStopsDimensionVideo StopsDimension
The number of times a video within a rich media creative was stopped.
richMediaVideoThirdQuartileCompletesVideo Third Quartile CompletionsMetric
The number of times the video component of a rich media ad reached its third quartile (75%) of completion.
richMediaVideoThirdQuartileCompletesDimensionVideo Third Quartile CompletionsDimension
The number of times a video within a rich media creative played past the 75% mark.
richMediaVideoUnmutesVideo UnmutesMetric
The number of times the video component of a rich media ad was unmuted.
richMediaVideoUnmutesDimensionVideo UnmutesDimension
The number of times a video within a rich media creative was unmuted.
richMediaVideoViewRateVideo View RateMetric
The percentage of rich media video impressions that resulted in a view.
richMediaVideoViewsVideo ViewsMetric
The number of times rich media videos were viewed.
richMediaVideoViewsDimensionVideo ViewsDimension
The number of times a video within a rich media creative was viewed.
roadblockImpressionsRoadblock ImpressionsMetric
The number of impressions served as part of a roadblock, where all ad units on a page are served by a single advertiser.
servedPixelDensityServed Pixel DensityDimension
The pixel density at which an image was served, relative to the creative's original dimensions, especially for high-density images.
siteSite (CM360)Dimension
The name of the website or app where ads are served, as defined in Campaign Manager 360.
siteDirectorySite (Site Directory)Dimension
The name of the site as it appears in the Site Directory, which is associated with a Campaign Manager 360 site.
siteDirectoryIdSite ID (Site Directory)Dimension
Unique identifier for the site in the site directory.
siteIdSite ID (CM360)Metric
The unique identifier for the site as defined in Campaign Manager 360.
siteKeynameSite KeynameDimension
Keyname of the site.
socialEmailSharesEmail SharesMetric
The number of times social content was shared via email.
socialEngagementRateSocial Engagement RateMetric
The rate of user engagement with social content.
socialFollowsFollowsMetric
The number of new followers gained through social media.
socialLeadSubmissionsTwitter Leads GeneratedMetric
The number of leads generated through Twitter.
socialLikesLikesMetric
The number of likes received on social media content.
socialOfferAcceptsTwitter Offers AcceptedMetric
The number of offers accepted on Twitter.
socialOtherInteractionsOther Social InteractionsMetric
The number of miscellaneous interactions with social media content.
socialRepliesRepliesMetric
The number of replies received on social media content.
socialSharesExternalShares (External)Metric
The number of times content was shared on external social media platforms.
socialSharesInternalShares (Internal)Metric
The number of times content was shared within internal social networks or platforms.
socialTotalEngagementsTotal Social EngagementsMetric
The total number of engagements across all social media platforms.
standardRichMediaEventCountRich Media Standard Event CountDimension
The number of times a standard event defined within a rich media creative occurred.
standardRichMediaEventPathSummaryRich Media Standard Event Path SummaryDimension
A summary of the paths users took involving standard events within rich media creatives.
startDatecampaign_start_dateDimension
The scheduled start date for the campaign.
stateState/RegionDimension
The state or region associated with the user or event.
totalConversionsTotal ConversionsMetric
The total number of times users took a desired action after seeing or clicking an ad.
totalConversionsRevenueTotal RevenueMetric
The total revenue attributed to all conversions, including both click-through and view-through conversions.
trackedAdsTracked AdsMetric
The total number of ads that are being tracked.
tranValueTRAN ValueDimension
A transaction value associated with an event, often used in Floodlight reports.
transactionCountTransaction CountMetric
The total number of transactions recorded, often associated with conversions in Floodlight activities.
twitterAppClicksTwitter App Install ClicksMetric
The number of clicks on Twitter ads that led to an app install.
twitterBuyNowCardClicksTwitter Buy Now ClicksMetric
The number of clicks on "Buy Now" cards on Twitter.
twitterBuyNowPurchaseSuccessfulsTwitter Buy Now PurchasesMetric
The number of successful purchases made through "Buy Now" cards on Twitter.
twitterCampaignIdTwitter Campaign IDDimension
Unique identifier for the Twitter campaign.
twitterCreativeIdTwitter Creative IDDimension
Unique identifier for the Twitter creative.
twitterCreativeMediaIdTwitter Creative Media IDDimension
Unique identifier for the Twitter creative media.
twitterCreativeTypeTwitter Creative TypeDimension
The type of Twitter creative.
twitterImpressionIdTwitter Impression IDDimension
The unique identifier for an impression served on the Twitter platform.
twitterImpressionTypeTwitter Impression TypeDimension
The type of impression on Twitter.
twitterLineItemIdTwitter Line Item IDDimension
Unique identifier for the Twitter line item.
twitterOtherEngagementsOther Twitter EngagementsMetric
The number of other engagements with Twitter content not categorized elsewhere.
twitterPlacementTypeTwitter Placement TypeDimension
The type of placement on Twitter.
twitterRetweetsRetweetsMetric
The number of retweets on Twitter content.
twitterUrlClicksTwitter URL ClicksMetric
The number of clicks on URLs within Twitter content.
twitterVideo100PercentInViewFor3SecondsTwitter: Video 100% In View For 3 SecondsMetric
The number of times a Twitter video was 100% in view for at least 3 consecutive seconds.
twitterVideo50PercentInViewFor2SecondsTwitter: Video 50% In View For 2 SecondsMetric
The number of times a Twitter video was 50% in view for at least 2 consecutive seconds.
uValueU ValueDimension
A user-defined value associated with an event, often used in Floodlight reports.
uniqueReachAverageImpressionFrequencyUnique Reach: Average Impression FrequencyDimension
The average number of impressions served to a unique user.
uniqueReachAverageViewableImpressionFrequencyUnique Reach: Average Viewable Impression FrequencyMetric
The average number of viewable impressions served to a unique user.
uniqueReachClickReachUnique Reach: Click ReachDimension
The number of unique users who clicked on an ad or campaign.
uniqueReachImpressionReachUnique Reach: Impression ReachDimension
The number of unique users who saw at least one impression of an ad.
uniqueReachTotalReachUnique Reach: Total ReachDimension
The total number of unique users reached by impressions or clicks.
uniqueReachViewableImpressionReachUnique Reach: Viewable Impression ReachMetric
The number of unique users who saw at least one viewable impression.
userListUser ListDimension
The user list targeted by the ad.
userListCurrentSizeUser List Current SizeDimension
The current size of the user list.
userListDescriptionUser List DescriptionDimension
Description of the user list.
userListIdUser List IDDimension
Unique identifier for the user list.
userListMembershipLifeSpanUser List Membership Life SpanDimension
The lifespan of membership in the user list.
verificationBlockedImpressionsBlocked ImpressionsMetric
The number of impressions that were blocked by verification.
verificationClassifiedImpressionsClassified ImpressionsMetric
The number of impressions that were successfully classified by verification.
verificationMeasurableImpressionsForAudioMeasurable Impressions For AudioMetric
The number of audio impressions that were measurable by verification.
verificationMeasurableImpressionsForVideoPlayerLocationMeasurable Impressions For Video Player LocationMetric
The number of video impressions that were measurable by verification based on video player location.
verificationMeasurableImpressionsForVideoPlayerSizeMeasurable Impressions For Video Player SizeMetric
The number of video impressions that were measurable by verification based on video player size.
verificationPercentageMeasurableImpressionsForAudioPercentage Of Measurable Impressions For AudioMetric
The percentage of audio impressions that were measurable by verification.
verificationPercentageMeasurableImpressionsForVideoPlayerLocationPercentage Of Measurable Impressions For Video Player LocationMetric
The percentage of video impressions that were measurable by verification based on video player location.
verificationPercentageMeasurableImpressionsForVideoPlayerSizePercentage Of Measurable Impressions For Video Player SizeMetric
The percentage of video impressions that were measurable by verification based on video player size.
verificationPublisherProblemsPublisher ProblemsMetric
The number of verification issues related to publishers.
verificationReportingProblemsReporting ProblemsMetric
The number of verification issues related to reporting.
verificationServingProblemsServing ProblemsMetric
The number of verification issues related to ad serving.
verificationVideoMutedAtStartVideo Muted At StartMetric
The number of video impressions where the video was muted at the start.
verificationVideoPlayerHdSizeImpressionsHD Video Player Size ImpressionsMetric
The number of impressions where the video played in an HD size player, as identified by verification.
verificationVideoPlayerLargeSizeImpressionsLarge Video Player Size ImpressionsMetric
The number of impressions where the video played in a large size player, as identified by verification.
verificationVideoPlayerLocationAvgPixelsFromLeftVideo Player Location Avg Pixels From LeftMetric
The average number of pixels from the left edge of the screen to the video player, as identified by verification.
verificationVideoPlayerLocationAvgPixelsFromTopVideo Player Location Avg Pixels From TopMetric
The average number of pixels from the top edge of the screen to the video player, as identified by verification.
verificationVideoPlayerSizeVideo Player SizeDimension
The size of the video player for verification purposes.
verificationVideoPlayerSizeAvgHeightVideo Player Size Avg HeightMetric
The average height of the video player, in pixels, as identified by verification.
verificationVideoPlayerSizeAvgWidthVideo Player Size Avg WidthMetric
The average width of the video player, in pixels, as identified by verification.
verificationVideoPlayerSmallSizeImpressionsSmall Video Player Size ImpressionsMetric
The number of impressions where the video played in a small size player, as identified by verification.
verificationVideoProminenceScoreVideo Prominence ScoreMetric
A score indicating the prominence of the video player on the page, as identified by verification.
verificationVideoProminenceScoreDimensionVideo Prominence ScoreDimension
The prominence score of the video for verification purposes.
verificationWarningsWarningsMetric
The number of warnings identified by verification.
videoCompanionClicksCompanion ClicksMetric
The number of clicks on companion creatives associated with a video ad.
videoCompanionImpressionsCompanion ImpressionsMetric
The number of impressions served by companion creatives associated with a video ad.
weekWeekDimension
The week when the reported events took place.
withinFloodlightLookbackWindowWithin Floodlight Lookback WindowDimension
Indicates whether an interaction occurred within the defined Floodlight lookback window.
zipCodeZIP/Postal CodeDimension
The ZIP or postal code associated with the event.
{PLACEHOLDER}: Total ConversionsMetric
The total number of conversions, including various attribution models.