Google Analytics Data (GA4): Most-used fields
The table below gives information about most-used fields that you can import from Google Analytics Data (GA4). Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
account.createTimeDimension
The creation timestamp of the Google Analytics account.
account.displayNameDimension
The user-friendly display name of the Google Analytics account.
account.nameDimension
The resource name of the Google Analytics account.
account.regionCodeDimension
The region code (e.g., 'US', 'EMEA') associated with the Google Analytics account.
account.updateTimeDimension
The last update timestamp of the Google Analytics account.
achievementIdDimension
The achievement ID in a game for an event, populated by the event parameter 'achievement_id'.
active1DayUsersMetric
The count of distinct active users in the last 1 day.
active28DayUsersMetric
The count of distinct active users in the last 28 days.
active7DayUsersMetric
The count of distinct active users in the last 7 days.
activeUsersMetric
The number of distinct users who had an engaged session or recorded a `first_open`, `first_visit`, or `app_start` event.
adFormatDimension
Describes the way ads looked and where they were located (e.g., Interstitial, Banner, Rewarded).
adSourceNameDimension
The source network that served the ad (e.g., AdMob Network, Liftoff).
adUnitNameDimension
The name you chose to describe this Ad unit.
addToCartsMetric
The number of times items were added to a shopping cart.
advertiserAdClicksMetric
The number of clicks on an advertiser's ads.
advertiserAdCostMetric
The cost of an advertiser's ads.
advertiserAdCostPerClickMetric
The cost per click for advertiser ads.
advertiserAdImpressionsMetric
The number of times an advertiser's ad was displayed.
appVersionDimension
The app's versionName (Android) or short bundle version (iOS).
audienceIdMetric
The identifier for a user audience.
audienceNameDimension
The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range.
audienceResourceNameDimension
The resource name of the audience.
averagePurchaseRevenueMetric
The average revenue from purchases.
averagePurchaseRevenuePerPayingUserMetric
The average purchase revenue per paying user.
averagePurchaseRevenuePerUserMetric
The average revenue generated from purchases per user.
averageRevenuePerUserMetric
The average revenue generated per user.
averageSessionDurationMetric
The average duration of user sessions in seconds.
bounceRateMetric
The percentage of sessions that were single-page sessions (i.e., sessions in which the user left your site on the landing page without triggering any other requests to the Analytics server).
bouncesMetric
The total number of bounces for your property. A bounce is a single-page session on your site.
brandingInterestDimension
Interests demonstrated by users who are higher in the shopping funnel (e.g., Shoppers, Travel Buffs).
browserDimension
The browser used to view your website.
campaignIdDimension
The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
campaignNameDimension
The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.
checkoutsMetric
The number of times users completed the checkout process.
cityDimension
The city from which the user activity originated.
cityIdDimension
The geographic ID of the city from which the user activity originated, derived from their IP address.
cm360AccountIdDimension
The Campaign Manager 360 account ID.
cm360AccountNameDimension
The name of the Campaign Manager 360 (CM360) account that was associated with the user's initial acquisition. A CM360 account encompasses advertisers, sites, campaigns, and user profiles.
cm360AdvertiserIdDimension
The Campaign Manager 360 advertiser ID.
cm360CampaignIdDimension
The ID of the Campaign Manager 360 campaign.
cm360CampaignNameDimension
The name of the CM360 campaign.
cm360CreativeFormatDimension
The format of the Campaign Manager 360 creative.
cm360CreativeIdDimension
The Campaign Manager 360 creative ID.
cm360CreativeNameDimension
The name of the Campaign Manager 360 creative.
cm360PlacementIdDimension
The ID of the Campaign Manager 360 placement.
cm360PlacementNameDimension
The name of the Campaign Manager 360 placement.
cm360SiteIdDimension
The ID of the Campaign Manager 360 site.
cm360SiteNameDimension
The name of the Campaign Manager 360 site.
cm360SourceDimension
The source of traffic from Campaign Manager 360.
cm360SourceMediumDimension
The source/medium of traffic from Campaign Manager 360.
contentGroupDimension
The content group of the page or screen.
contentIdDimension
The identifier of a specific piece of content that was viewed or interacted with by the user.
contentTypeDimension
The type of content on the page or screen. Example: 'article', 'blog'.
continentDimension
The continent from which the user activity originated.
conversions:add_payment_infoMetric
The number of times the 'add_payment_info' event was a conversion.
conversions:add_shipping_infoMetric
The number of times the 'add_shipping_info' event was a conversion.
conversions:add_to_cartMetric
The number of times the 'add_to_cart' event was a conversion.
conversions:add_to_wishlistMetric
The number of times the 'add_to_wishlist' event was a conversion.
conversions:begin_checkoutMetric
The number of times the 'begin_checkout' event was a conversion.
conversions:purchaseMetric
The number of times the `purchase` event was recorded as a key event.
conversions:view_itemMetric
The number of times the 'view_item' event was a conversion.
countryDimension
The country from which an event or user session originates, based on geographical location data.
countryIdDimension
The geographic ID of the country from which the user activity originated.
currencyCodeDimension
The currency code for transactions.
customChannelGroup:{NUM}Dimension
A custom channel grouping defined for your property. The `{NUM}` indicates the index of the custom channel group.
dateDimension
The date of the event. Google returns this in YYYYMMDD format and Adverity converts it to YYYY-MM-DD.
dateHourDimension
The date and hour of the event in YYYYMMDDHH format.
dateHourMinuteMetric
The date, hour, and minute of the event in YYYYMMDDHHMM format.
dayDimension
The day of the month when the event occurred (1-31).
dayOfWeekMetric
This dimension represents the day of the week when an event occurred, returned as an integer from 0 to 6, where Sunday is 0 and Saturday is 6.
dayOfWeekNameDimension
The name of the day of the week. Example: 'Monday'.
defaultChannelGroupDimension
The default channel grouping (e.g., Organic Search, Direct, Referral).
defaultChannelGroupingDimension
The default channel grouping that referred the user to your site or app.
deviceDimension
A dimension indicating the general category of the device used by the user (e.g., 'mobile', 'tablet', 'desktop').
deviceCategoryDimension
The category of device (e.g., desktop, tablet, mobile) from which the user activity originated.
deviceModelDimension
The model name of the device (e.g., iPhone, Pixel).
dv360CampaignNameDimension
The name of the Display & Video 360 campaign.
dv360CreativeIdDimension
The ID of the Display & Video 360 creative.
dv360CreativeNameDimension
The name of the Display & Video 360 creative.
dv360InsertionOrderIdDimension
The ID of the Display & Video 360 insertion order.
dv360InsertionOrderNameDimension
The name of the Display & Video 360 insertion order.
dv360LineItemIdDimension
The ID of the Display & Video 360 line item.
dv360LineItemNameDimension
The name of the Display & Video 360 line item.
ecommercePurchasesMetric
The number of unique e-commerce purchases.
engagedSessionsMetric
The number of engaged sessions. An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has 2 or more screen or page views.
engagementRateMetric
The percentage of engaged sessions.
eventCountMetric
The total count of events.
eventCountPerUserMetric
The average number of events per user.
eventNameDimension
The name of the event (e.g., click, page_view, purchase).
eventsPerSessionMetric
The average number of events per session.
firstTimePurchasersMetric
The number of unique users who made their first purchase.
firstUserCampaignIdDimension
The ID of the campaign that first acquired the user.
firstUserCampaignNameDimension
The name of the first campaign that acquired the user.
firstUserCustomChannelGroup:{NUM}Dimension
A custom channel grouping for a user's first visit. The `{NUM}` indicates the index of the custom channel group.
firstUserDefaultChannelGroupDimension
The default channel grouping that first acquired the user (e.g., Organic Search, Direct).
firstUserGoogleAdsAccountNameDimension
The name of the Google Ads account that first acquired the user.
firstUserGoogleAdsAdGroupIdDimension
The Google Ads ad group ID that first acquired the user.
firstUserGoogleAdsAdGroupNameDimension
The name of the Google Ads ad group that first acquired the user.
firstUserGoogleAdsCampaignIdDimension
The Google Ads campaign ID that first acquired the user.
firstUserGoogleAdsCampaignNameDimension
The name of the Google Ads campaign that first acquired the user.
firstUserGoogleAdsCustomerIdDimension
The Google Ads customer ID that first acquired the user.
firstUserGoogleAdsQueryDimension
The specific Google Ads search query that originally led a user to your website or app. This dimension is automatically populated when Google Ads and Analytics are linked.
firstUserMediumDimension
The medium that first attributed to the user.
firstUserPrimaryChannelGroupDimension
The primary channel group that first attributed to the user.
firstUserSourceDimension
The source that first attributed to the user.
firstUserSourceMediumDimension
The combined source and medium that first acquired the user (e.g., google / organic, direct / (none)).
firstUserSourcePlatformDimension
The source platform that first acquired the user.
fullPageUrlDimension
The full URL of the page where the event occurred.
ga4sessionmediumDimension
The medium of the user's session.
ga4sessionsourceDimension
The source of the user's session.
ga:hostnameDimension
The full domain name of the website where the user activity occurred.
googleAdsAccountNameDimension
The Google Ads account name associated with the campaign.
googleAdsAdGroupIdDimension
The ID of the Google Ads ad group.
googleAdsAdGroupNameDimension
The name of the Google Ads ad group.
googleAdsAdNetworkTypeDimension
The ad network type from Google Ads for the user's first session.
googleAdsCampaignIdDimension
The Google Ads campaign ID associated with user activity.
googleAdsCampaignNameDimension
The name of the Google Ads campaign.
googleAdsCampaignTypeDimension
The Google Ads campaign type for the user's first session.
googleAdsCustomerIdDimension
The ID of the Google Ads customer account.
googleAdsKeywordDimension
The Google Ads keyword that matched to trigger an ad impression.
googleAdsQueryDimension
The search query entered by the user in Google Search that led to an impression of a Google Ads ad.
grossItemRevenueMetric
The total gross revenue from individual items.
grossPurchaseRevenueMetric
The total gross revenue from purchases.
groupIdDimension
The player group ID in a game for an event.
hostNameDimension
The hostname of the page where the event occurred.
hourDimension
The hour of the day when the event occurred (0-23).
isKeyEventDimension
Indicates whether an event is marked as a key event (formerly conversion event).
isoYearIsoWeekMetric
The year and ISO week of the date. Example: '202301'.
itemAffiliationDimension
The affiliation associated with the item.
itemBrandDimension
The brand of an item, populated by the 'item_brand' parameter in the items array during tagging.
itemCategoryDimension
The category of the item.
itemCategory2Dimension
The second category of the item.
itemCategory3Dimension
The third category of the item.
itemCategory4Dimension
The fourth category of the item.
itemCategory5Dimension
The fifth category of the item.
itemDiscountAmountMetric
The discount amount for an item.
itemIdDimension
The identifier of the item.
itemListClickEventsMetric
The number of times a user clicked an item within a list. This metric is populated by sending the 'select_item' event in your e-commerce tracking.
itemListClickThroughRateMetric
The click-through rate for items within a list.
itemListIdDimension
The ID of the item list.
itemListNameDimension
The name of the item list.
itemListPositionDimension
The position of an item in a list.
itemListViewEventsMetric
The number of times users viewed a list of items, such as a product listing page.
itemLocationIDDimension
An e-commerce dimension representing the physical location ID associated with an item.
itemNameDimension
The name of the item.
itemPromotionClickThroughRateMetric
The click-through rate of a promotion for an item.
itemPromotionIdDimension
The ID of the item promotion.
itemPromotionNameDimension
The name of the promotion.
itemRefundAmountMetric
The total refund amount for an item.
itemRevenueMetric
The total revenue from items.
itemVariantDimension
An e-commerce dimension representing a specific variant of a product (e.g., size, color).
itemViewEventsMetric
The number of times an item was viewed.
itemsAddedToCartMetric
The number of items added to a shopping cart.
itemsCheckedOutMetric
The number of units checked out for a single item.
itemsClickedInListMetric
The number of items clicked within an item list.
itemsClickedInPromotionMetric
The number of items clicked within a promotion.
itemsPurchasedMetric
The number of items purchased.
itemsViewedMetric
The number of items viewed.
itemsViewedInListMetric
The number of items viewed in an item list.
itemsViewedInPromotionMetric
The number of items that were viewed within a promotion.
keyEventsMetric
The count of key events.
keyEvents:add_to_cartMetric
The count of 'add_to_cart' key events. Key events are important user interactions that you measure.
keyEvents:begin_checkoutMetric
The count of 'begin_checkout' key events. Key events are important user interactions that you measure.
keyEvents:conversionMetric
The count of 'conversion' key events that occurred.
keyEvents:ecommerce_purchaseMetric
The count of 'ecommerce_purchase' key events. Key events are important user interactions that you measure.
keyEvents:file_downloadMetric
The count of 'file_download' key events.
keyEvents:first_openMetric
The count of 'first_open' key events. Key events are important user interactions that you measure.
keyEvents:first_visitMetric
The count of 'first_visit' key events. Key events are important user interactions that you measure.
keyEvents:form_startMetric
The count of 'form_start' key events.
keyEvents:form_submissionMetric
Data related to the occurrence of a 'form_submission' key event, which signifies a user completing and submitting a form on a website or app.
keyEvents:form_submitMetric
The count of 'form_submit' events that are registered as key events.
keyEvents:in_app_purchaseMetric
The count of 'in_app_purchase' key events. Key events are important user interactions that you measure.
keyEvents:loginMetric
The count of 'login' key events.
keyEvents:page_viewMetric
A count of how many times the `page_view` key event occurred, indicating a user viewed a page on your website or app.
keyEvents:purchaseMetric
The total count of `purchase` key events.
keyEvents:searchMetric
The count of 'search' key events. Key events are important user interactions that you measure.
keyEvents:session_startMetric
The count of 'session_start' key events. Key events are important user interactions that you measure.
keyEvents:sign_upMetric
The count of 'sign_up' key events. Key events are important user interactions that you measure.
keyEvents:view_cartMetric
The count of 'view_cart' key events. Key events are important user interactions that you measure.
keyEvents:view_itemMetric
The count of 'view_item' key events. Key events are important user interactions that you measure.
keyEvents:view_item_listMetric
The count of 'view_item_list' key events. Key events are important user interactions that you measure.
keyEvents:view_paymentMetric
The count of 'view_payment' key events. Key events are important user interactions that you measure.
keyEvents:view_reviewMetric
The count of 'view_review' key events. Key events are important user interactions that you measure.
keyEvents:view_shippingMetric
The count of 'view_shipping' key events. Key events are important user interactions that you measure.
landingPageDimension
The page path of the first page viewed in a session.
landingPagePlusQueryStringDimension
The page path and query string of the first page viewed in a session.
languageDimension
The language of the user's browser or device.
languageCodeDimension
The language code for the language of the user's browser or device, formatted according to ISO 639-1.
linkClassesDimension
The HTML 'class' attribute of an outbound link that a user clicked. This dimension is automatically populated if Enhanced Measurement is enabled and is derived from the 'link_classes' event parameter.
linkDomainDimension
The destination domain of the outbound link.
linkTextDimension
The text of a link that was clicked.
linkUrlDimension
The URL of an outbound link that was clicked.
manualCampaignIdDimension
The manually configured campaign identifier that led to a key event, populated by the `utm_id` URL parameter.
manualCampaignNameDimension
The name of a manually tagged marketing campaign, used to identify traffic originating from non-Google Ads sources.
manualCreativeFormatDimension
The format of the creative used in a manually tagged marketing campaign (e.g., "banner," "text ad," "video").
mediumDimension
The medium through which the user arrived (e.g., organic, cpc, referral).
methodDimension
The method by which an event was triggered.
minuteMetric
The specific minute of the hour when an event or user activity occurred.
mobileDeviceBrandingDimension
The branding of the mobile device, such as 'Apple' or 'Samsung'.
mobileDeviceMarketingNameDimension
The marketing name of the mobile device, such as 'iPhone X' or 'Galaxy S10'.
mobileDeviceModelDimension
The model of the mobile device. Example: 'iPhone10,3'.
monthDimension
The month of the year when the event occurred (1-12).
newUsersMetric
The number of first-time users.
newVsReturningDimension
Indicates whether a user is new or returning.
operatingSystemDimension
The operating system of the user's device.
operatingSystemVersionDimension
The operating system version of the user's device. Example: '10'.
operatingSystemWithVersionDimension
The operating system and its version used by the user, for example, "Android 10" or "Windows 7".
orderCouponDimension
An e-commerce dimension representing the coupon code applied to an order.
organicGoogleSearchAveragePositionMetric
The average ranking position of a website's URL in Google organic search results for a specific query. This data is available when Google Search Console is linked to Google Analytics 4.
organicGoogleSearchClickThroughRateMetric
The click-through rate (CTR) from Google organic search results, calculated as clicks divided by impressions. This metric is available when Google Search Console is linked to Google Analytics 4.
organicGoogleSearchClicksMetric
The number of clicks from Google organic search results that led users to the website. This metric is available when Google Search Console is linked to Google Analytics 4.
organicGoogleSearchImpressionsMetric
The number of times a website's URL appeared in Google organic search results viewed by a user. This metric is available when Google Search Console is linked to Google Analytics 4.
pageLocationDimension
The full URL of the page where the event occurred.
pagePathDimension
The portion of the page URL between the hostname and the query string, for example /store/contact-us. Query parameters are excluded. To include them, use pagePathPlusQueryString.
pagePathPlusQueryStringDimension
The path and query string portion of a webpage URL.
pageReferrerDimension
The referrer of the page where the event occurred.
pageTitleDimension
The title of the page where the event occurred.
percentScrolledMetric
A custom event parameter indicating the percentage of a page that a user has scrolled. Useful for understanding content engagement.
platformDimension
The platform on which the event occurred (e.g., web, iOS, Android).
platformDeviceCategoryDimension
The platform and device category combined (e.g., web / desktop, android / mobile).
primaryChannelGroupDimension
The primary channel group attributed to a key event or the channel group that originally acquired a user, aligning with standard Google Analytics reports.
productDimension
A general dimension referring to characteristics or identifiers of a product, such as its name, ID, or category.
promotionClicksMetric
The number of times a promotion was clicked.
promotionViewsMetric
The number of times promotions were viewed.
property.bigQueryLinksDimension
Configuration details for BigQuery links associated with the property.
property.createTimeDimension
The creation timestamp of the Google Analytics property.
property.currencyCodeDimension
The currency code (e.g., 'USD', 'EUR') configured for the Google Analytics 4 property.
property.displayNameDimension
The user-friendly display name of the Google Analytics 4 property.
property.displayVideo360AdvertiserLinksDimension
Links between a Google Analytics property and Display & Video 360 advertisers.
property.googleAdsLinksDimension
Links between a Google Analytics property and Google Ads accounts.
property.industryCategoryDimension
The industry category that best describes the business or organization associated with the Google Analytics 4 property.
property.nameDimension
The resource name of the Google Analytics 4 property.
property.parentDimension
The resource name of the parent account that this property belongs to.
property.searchAds360LinksDimension
Links between a Google Analytics property and Search Ads 360 entities.
property.timeZoneDimension
The time zone setting for the Google Analytics property.
property.updateTimeDimension
The last update timestamp of the Google Analytics property.
propertyIdDimension
The numeric identifier for a Google Analytics 4 property.
publisherDimension
The source or network that serves an ad, such as AdMob Network or Google Ad Manager. It can also refer to a category that applies to items of published content.
publisherAdClicksMetric
The total publisher ad clicks on your app or site.
publisherAdImpressionsMetric
The total publisher ad impressions on your app or site.
purchaseMetric
The 'purchase' event, which is a key event by default.
purchaseRevenueMetric
The total revenue from purchases.
purchaserRateMetric
The percentage of active users who made a purchase.
refundAmountMetric
The monetary value of refunds issued for transactions.
regionDimension
The geographic region from which user activity originated, such as a state or province. This data is derived from the user's IP address.
returnOnAdSpendMetric
The total revenue divided by the total cost of advertising.
returning_usersMetric
This field represents users who have engaged in at least one prior session on the website or app. While not a direct metric with the API name 'returning_users', this data can be obtained by using the 'newVsReturning' dimension in conjunction with the 'totalUsers' metric to identify returning user segments.
sa360AdGroupIdDimension
The ID of the Search Ads 360 ad group.
sa360AdGroupNameDimension
The name of the SA360 ad group.
sa360CampaignIdDimension
The ID of the Search Ads 360 campaign.
sa360CampaignNameDimension
The name of the SA360 campaign.
sa360EngineAccountIdDimension
The ID of the Search Ads 360 engine account.
sa360EngineAccountNameDimension
The name of the Search Ads 360 engine account.
sa360ManagerAccountIdDimension
The ID of the Search Ads 360 manager account.
sa360ManagerAccountNameDimension
The name of the Search Ads 360 (SA360) manager account associated with the user's activity.
screenPageViewsMetric
The total number of app screen views and web page views.
screenPageViewsPerSessionMetric
The average number of screen and page views per session.
screenPageViewsPerUserMetric
The average number of screen and page views per user.
screenResolutionDimension
The resolution of the user's screen.
scrolledUsersMetric
The number of unique users who scrolled at least 90% of a page.
searchTermDimension
The term that the user searched for.
sessionCampaignIdDimension
The ID of the campaign associated with a session.
sessionCampaignNameDimension
The name of the campaign associated with a session.
sessionCm360AccountIdDimension
The Campaign Manager 360 Account ID associated with a session.
sessionCm360AccountNameDimension
The name of the CM360 account associated with a session.
sessionCm360AdvertiserIdDimension
The Campaign Manager 360 Advertiser ID associated with a session.
sessionCm360AdvertiserNameDimension
The Campaign Manager 360 Advertiser Name associated with a session.
sessionCm360CampaignIdDimension
The ID of the CM360 campaign associated with a session.
sessionCm360CampaignNameDimension
The name of the CM360 campaign associated with a session.
sessionCm360CreativeFormatDimension
The Campaign Manager 360 Creative Format associated with a session.
sessionCm360CreativeIdDimension
The Campaign Manager 360 Creative ID associated with a session.
sessionCm360CreativeNameDimension
The CM360 creative name that attributed to the session.
sessionCm360CreativeTypeDimension
The Campaign Manager 360 Creative Type associated with a session.
sessionCm360MediumDimension
The CM360 medium associated with a session.
sessionCm360PlacementIdDimension
The ID of the CM360 placement associated with a session.
sessionCm360PlacementNameDimension
The name of the CM360 placement associated with a session.
sessionCm360SiteIdDimension
The ID of the CM360 site (placement) associated with a session.
sessionCm360SiteNameDimension
The name of the CM360 site (placement) associated with a session.
sessionCm360SourceDimension
The CM360 source associated with a session.
sessionCm360SourceMediumDimension
The CM360 source / medium that attributed to the session. Example: 'google / cpc'.
sessionConversionRate:add_payment_infoMetric
The session conversion rate for the 'add_payment_info' event.
sessionConversionRate:add_shipping_infoMetric
The session conversion rate for the 'add_shipping_info' event.
sessionConversionRate:add_to_cartMetric
The session conversion rate for the 'add_to_cart' event.
sessionConversionRate:add_to_wishlistMetric
The session conversion rate for the 'add_to_wishlist' event.
sessionConversionRate:begin_checkoutMetric
The session conversion rate for the 'begin_checkout' event.
sessionConversionRate:purchaseMetric
The session conversion rate for the 'purchase' event.
sessionConversionRate:view_itemMetric
The session conversion rate for the 'view_item' event.
sessionCustomChannelGroup:{NUM}Dimension
A session-scoped custom channel grouping defined for your property. The `{NUM}` indicates the index of the custom channel group.
sessionDefaultChannelGroupDimension
The default channel grouping for a session (e.g., Organic Search, Direct, Referral).
sessionDefaultChannelGroupingDimension
The default channel grouping associated with the user's session.
sessionDv360AdvertiserIdDimension
The Display & Video 360 Advertiser ID associated with a session.
sessionDv360AdvertiserNameDimension
The name of the Display & Video 360 (DV360) advertiser that generated the session.
sessionDv360CampaignIdDimension
The Display & Video 360 Campaign ID associated with a session.
sessionDv360CampaignNameDimension
The Display & Video 360 Campaign Name associated with a session.
sessionDv360CreativeIdDimension
The Display & Video 360 Creative ID associated with a session.
sessionDv360CreativeNameDimension
The Display & Video 360 Creative Name associated with a session.
sessionDv360InsertionOrderIdDimension
The Display & Video 360 Insertion Order ID associated with a session.
sessionDv360InsertionOrderNameDimension
The Display & Video 360 Insertion Order Name associated with a session.
sessionDv360LineItemIdDimension
The Display & Video 360 Line Item ID associated with a session.
sessionDv360LineItemNameDimension
The name of the Display & Video 360 (DV360) line item that generated the session.
sessionGoogleAdsAccountNameDimension
The name of the Google Ads account associated with a session.
sessionGoogleAdsAdGroupIdDimension
The ID of the Google Ads ad group associated with a session.
sessionGoogleAdsAdGroupNameDimension
The name of the Google Ads ad group associated with a session.
sessionGoogleAdsAdNetworkTypeDimension
The ad network type of the Google Ads campaign that drove the user's session.
sessionGoogleAdsCampaignIdDimension
The ID of the Google Ads campaign associated with a session.
sessionGoogleAdsCampaignNameDimension
The name of the Google Ads campaign associated with a session.
sessionGoogleAdsCampaignTypeDimension
The campaign type for the Google Ads campaign associated with a specific session. Campaign types define where ads appear and the available settings, including options like Search, Display, Shopping, and Video.
sessionGoogleAdsCreativeIdDimension
The ID of the Google Ads creative associated with a session.
sessionGoogleAdsCustomerIdDimension
The Google Ads customer ID that attributed to the session.
sessionGoogleAdsKeywordDimension
The Google Ads keyword that matched to trigger an ad impression for a session.
sessionGoogleAdsQueryDimension
The Google Ads search query that drove the user's session.
sessionKeyEventRateMetric
The rate of key events per session.
sessionKeyEventRate:add_to_cartMetric
The rate of 'add_to_cart' key events within a user session.
sessionKeyEventRate:purchaseMetric
The rate of 'purchase' key events within a user session.
sessionManualCampaignIdDimension
The ID of the manual campaign that led to the session, populated by the `utm_id` URL parameter.
sessionManualMediumDimension
The manually defined medium (e.g., 'email', 'referral') associated with a user's session.
sessionManualSourceDimension
The manually defined source (e.g., 'newsletter', 'partner-site') associated with a user's session.
sessionManualSourcePlatformDimension
The platform that drove the user's session, when manually specified. Examples include 'Google Ads', 'Manual', or 'Search Ads 360'.
sessionMediumDimension
The session-scoped medium (e.g., organic, cpc, referral).
sessionPrimaryChannelGroupDimension
The primary channel grouping for the session.
sessionSa360AdGroupIdDimension
The Search Ads 360 Ad Group ID associated with a session.
sessionSa360AdGroupNameDimension
The Search Ads 360 Ad Group Name associated with a session.
sessionSa360CampaignIdDimension
The Search Ads 360 Campaign ID associated with a session.
sessionSa360CampaignNameDimension
The Search Ads 360 Campaign Name associated with a session.
sessionSa360EngineAccountIdDimension
The Search Ads 360 Engine Account ID associated with a session.
sessionSa360EngineAccountNameDimension
The Search Ads 360 Engine Account Name associated with a session.
sessionSa360EngineAccountTypeDimension
The Search Ads 360 Engine Account Type associated with a session.
sessionSa360KeywordDimension
The Search Ads 360 Keyword associated with a session.
sessionSa360ManagerAccountIdDimension
The Search Ads 360 Manager Account ID associated with a session.
sessionSa360ManagerAccountNameDimension
The Search Ads 360 Manager Account Name associated with a session.
sessionSourceDimension
The session-scoped source (e.g., google, direct, (not set)).
sessionSourceMediumDimension
The combined session-scoped source and medium (e.g., google / organic, direct / (none)).
sessionSourcePlatformDimension
The source platform for the session (e.g., Google Ads, SA360, DV360).
sessiondurationDimension
The total duration of all sessions, measured in seconds.
sessionsMetric
The number of sessions.
sessionsPerUserMetric
The average number of sessions per user.
shippingAmountMetric
The total shipping cost for an e-commerce transaction.
shippingTierDimension
The shipping tier selected for the delivery of a purchase, such as Ground, Air, or Next-day. It is populated by the `shipping_tier` event parameter in the `add_shipping_info` event.
sourceDimension
The source through which the user arrived (e.g., google, direct, (not set)).
source mediumDimension
The source and medium of the session.
sourceMediumDimension
The combined source and medium that led a user to a website or application (e.g., 'google / organic').
sourcePlatformDimension
The source platform for user acquisition (e.g., Google Ads, SA360, DV360).
streamIdDimension
The unique identifier for the data stream.
streamNameDimension
The user-friendly name of the data stream.
taxAmountMetric
The total tax amount applied to an e-commerce transaction.
totalAdRevenueMetric
The total revenue generated from ads.
totalPurchasersMetric
The number of unique purchasers.
totalRevenueMetric
The total revenue from purchases, subscriptions, and ads.
totalUsersMetric
The total number of unique users.
transactionIdDimension
The unique identifier for an e-commerce transaction.
transactionsMetric
The total number of unique transaction IDs.
transactionsPerPurchaserMetric
The number of purchases per unique purchaser.
unifiedPagePathScreenDimension
The page path and screen class for combined web and app data.
unifiedScreenClassDimension
The screen class of the application on which the event was logged.
userAgeBracketDimension
The age bracket of the user (e.g., 18-24, 25-34).
userConversionRate:add_payment_infoMetric
The user conversion rate for the 'add_payment_info' event.
userConversionRate:add_shipping_infoMetric
The user conversion rate for the 'add_shipping_info' event.
userConversionRate:add_to_cartMetric
The user conversion rate for the 'add_to_cart' event.
userConversionRate:begin_checkoutMetric
The user conversion rate for the 'begin_checkout' event.
userConversionRate:purchaseMetric
The user conversion rate for the 'purchase' event.
userConversionRate:view_itemMetric
The user conversion rate for the 'view_item' event.
userEngagementDurationMetric
The total duration (in seconds) that users spent with the website or app in the foreground.
userGenderDimension
The gender of the user.
userKeyEventRateMetric
The rate of key events per user.
userKeyEventRate:purchaseMetric
The rate at which users trigger the `purchase` key event, calculated as the number of `purchase` events divided by the number of active users.
virtualCurrencyNameDimension
The name of a virtual currency with which the user is interacting (e.g., spending or purchasing gems in a game), populated by the `virtual_currency_name` event parameter.
weekMetric
The week of the date. Example: '01'.
yearDimension
The year when the event occurred.
yearMonthMetric
The year and month of the event in YYYYMM format.
yearWeekMetric
The combined values of year and week, formatted as YYYYWW, where weeks begin on Monday following the ISO-8601 standard.