Flashtalking: Most-used fields
The table below gives information about most-used fields that you can import from Flashtalking. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
AllPagesMetric
The total number of page views recorded.
AllPagesValueMetric
The total monetary value generated from all page views.
AllPagesValuefromclicksMetric
The total monetary value generated from page views that originated from user clicks on an ad.
AllPagesValuefromviewsMetric
The total monetary value generated from page views that originated from ad impressions or views.
AllPagesfromclicksMetric
The total number of page views attributed to user clicks on an ad.
AllPagesfromviewsMetric
The total number of page views attributed to ad impressions or views.
AllProductsMetric
The total number of product interactions recorded.
AllProductsfromclicksMetric
The total number of product interactions attributed to user clicks on an ad.
AllProductsfromviewsMetric
The total number of product interactions attributed to ad impressions or views.
CategoryDimension
The content category associated with the ad, used for grouping placements in reports.
ClickNoScriptMetric
The number of clicks recorded for an ad when a no-script tag was served instead of a script tag.
ClickTag1Metric
The number of clicks on the first designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag10Metric
The number of clicks on the tenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag11Metric
The number of clicks on the eleventh designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag12Metric
The number of clicks on the twelfth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag13Metric
The number of clicks on the thirteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag14Metric
The number of clicks on the fourteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag15Metric
The number of clicks on the fifteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag16Metric
The number of clicks on the sixteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag17Metric
The number of clicks on the seventeenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag18Metric
The number of clicks on the eighteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag19Metric
The number of clicks on the nineteenth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag2Metric
The number of clicks on the second designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag20Metric
The number of clicks on the twentieth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag3Metric
The number of clicks on the third designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag4Metric
The number of clicks on the fourth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag5Metric
The number of clicks on the fifth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag6Metric
The number of clicks on the sixth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag7Metric
The number of clicks on the seventh designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag8Metric
The number of clicks on the eighth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
ClickTag9Metric
The number of clicks on the ninth designated clickTag section within a Flash ad, allowing for multiple clickable areas.
CombinedDeliveredImpressionsMetric
The total number of ad impressions delivered across all relevant sources or types.
ContentCategoryIDMetric
A unique identifier for the content category of the ad.
CostGroupNameDimension
The name of a group of two or more placements within a single publisher that are bought as a package.
CostPerAquisitionMetric
The cost incurred to acquire a single customer or conversion.
CreativeDimensionsDimension
The dimensions (e.g., width x height) of the ad creative.
CreativeGroup1IDMetric
The unique identifier for the first creative group.
CreativeGroup2IDMetric
The unique identifier for the second creative group.
DateDimension
The specific date on which the advertising data was recorded for performance reports.
FTCostTypeDimension
The type of cost model used by Flashtalking for the advertisement (e.g., CPM, CPC).
MediaCostTotalMetric
The total cost of media buying for the ad campaign.
PageViewAllPagesMetric
The total number of page views recorded.
PageViewAllPagesfromclicksMetric
The total number of page views attributed to user clicks on an ad.
PageViewAllPagesfromviewsMetric
The total number of page views attributed to ad impressions or views.
PlacementIdDimension
A unique identifier for the ad placement where the creative was displayed.
StrategyDimension
The name of the advertising strategy applied to a campaign or ad group.
StrategyIDMetric
The unique identifier for the advertising strategy.
ThirdPartyIDCreativeDimension
An identifier for the creative provided by a third-party system.
ThirdPartyIdPlacementDimension
An identifier for the ad placement provided by a third-party system.
TotalConversionValueMetric
The total monetary value of all conversions generated by advertising efforts.
TotalConversionValuefromclicksMetric
The total value captured as a passed value against selected spotlights following a click-attributed event.
TotalConversionValuefromviewsMetric
The total monetary value of conversions attributed to ad views.
TotalSpotlightRateMetric
The rate of total spotlights, calculated by dividing the total spotlights by the total ads requested.
TotalSpotlightsMetric
The number of last-touch attributed conversions from users who have reached any of the targeted spotlight pages.
TotalSpotlightsfromclicksMetric
The number of last-touch attributed conversions from users following an attributed click event.
TotalSpotlightsfromviewsMetric
The number of last-touch attributed conversions from users who have reached any of the targeted spotlight pages following an ad view with no click.
VideoPlayMetric
This field represents a count of video play events, indicating instances where video ads were played or reached a certain completion threshold, such as playing in fullscreen mode or reaching full completion.
adGapIdDimension
A unique identifier for a specific entity within the reporting data, such as an ad creative, advertiser, or cost group.
advertiserIDDimension
A unique identifier for the advertiser.
advertiserNameDimension
The name of the advertiser.
altGifImpressionsMetric
The number of times the backup GIF has been called from the ad server, primarily when the user's browser does not support HTML5.
averageInteractionTimeMetric
The average duration of user interaction with the ad.
backupGifclickMetric
The number of clicks on the backup GIF image, usually served when the primary ad format is not supported.
bookedCostMetric
The total cost committed or planned for an advertising campaign or specific ad placements.
broadbandMetric
The percentage of users viewing ads who were connected via broadband internet.
campaignDimension
The name of the advertising campaign.
campaignEndDateDimension
The end date of the advertising campaign.
campaignIDDimension
A unique identifier for the advertising campaign.
campaignStartDateDimension
The start date of the advertising campaign.
clickThroughRateMetric
The ratio of clicks to impressions, indicating the percentage of users who clicked on an ad after viewing it.
clickViewDateDimension
The date when an ad click was recorded.
clickViewHourMetric
The specific hour during which an ad click occurred. This allows for hourly analysis of ad performance and user engagement.
clicksMetric
The total number of clicks recorded for an ad.
costCapPeriodDimension
The duration over which a fixed cost cap is applied to advertising expenses.
costGroupIDDimension
An identifier assigned to a group of placements bought as a package within a single publisher.
costGroupNameDimension
The name of a group of two or more placements within a single publisher that are bought as a package.
costPerClickMetric
The cost incurred for each click on an ad.
creativeDimension
The name or description of the ad creative.
creativeGroup1Dimension
The name of the first creative group, used for organizing and reporting on ad creatives.
creativeGroup2Dimension
The name of the second creative group, used for organizing and reporting on ad creatives.
creativeIDDimension
A unique identifier for the ad creative.
creativeTypeDimension
The type of ad creative, such as display, video, rich media, etc.
dateDimension
The date on which the advertising data was recorded.
deviceDimension
The type of device used by the user when interacting with the ad, such as desktop, mobile, or tablet. This field enables performance analysis across different device types.
dimensionsDimension
The size or other display properties of the ad creative (e.g., 300x250 pixels).
eMediaCostRateMetric
The effective media cost rate, calculated as a fixed CPM or applied Media Cost Rate (CPM/CPC).
endDateDimension
The end date for the reporting period.
enhancedAveIntTimeMetric
The enhanced average interaction time, providing a more refined measure of user engagement with ad creatives.
enhancedCTRMetric
The click-through rate for enhanced ads, calculated as clicks per ads requested on enhanced ads.
enhancedClickMetric
The number of times an enhanced ad has been clicked.
enhancedImpMetric
The number of times an enhanced ad has been served.
enhancedIntMetric
The enhanced number of interactions with the ad, going beyond basic clicks to include other forms of engagement.
enhancedIntRateMetric
The enhanced interaction rate, calculated as the ratio of enhanced interactions to enhanced impressions.
enhancedIntTimeDimension
The enhanced total interaction time, indicating prolonged user engagement with an ad.
expandClickThroughRateMetric
The click-through rate specifically for expandable ad creatives.
expandDimensionsDimension
The dimensions of an expandable ad creative when it is expanded.
expandRateMetric
The rate at which expandable ad creatives are expanded by users.
expandViewsMetric
The number of times expandable ad creatives were viewed in their expanded state.
flashtalkingunitcostMetric
The cost per unit as reported by Flashtalking, such as cost per impression or cost per click.
frequencyMetric
The average number of times a unique user is shown an ad over a specific period.
fullscreenMetric
The number of video creatives that played in fullscreen mode.
goalimpMetric
The number of ad impressions delivered that are associated with a specific campaign goal.
goalrateMetric
The rate at which defined campaign goals are achieved.
goalvalueMetric
The monetary value attributed to achieving a campaign goal.
groupTypeMetric
The classification or type of a given group, such as a creative group or cost group.
identifierMetric
A unique alphanumeric code assigned to an entity within the reporting data, such as an ad creative, advertiser, campaign, or cost group.
impressionsBookedMetric
The number of ad impressions that were contractually committed or planned for delivery.
impressionsDeliveredMetric
The total number of ad impressions successfully delivered to users.
interactionRateMetric
The percentage of impressions that resulted in an interaction with the ad.
interactionsUniqueByImpressionsMetric
The number of unique user interactions relative to the total ad impressions served.
marketDimension
The specific geographical or demographic market targeted by the advertising campaign.
measuredRateMetric
A performance rate that has been explicitly measured or calculated based on collected data.
mediaBuyerIdMetric
A unique identifier for the media buyer.
mediaBuyerNameDimension
The name of the media buyer.
mediaCostRateDimension
The rate at which media costs are incurred.
mediacosttypeDimension
The type of media cost associated with the ad placement or campaign.
meta_sourceDimension
Indicates the origin of the collected data, which is the Flashtalking ad serving and creative management platform. Flashtalking provides an independent source for ad delivery metrics, creative performance, and campaign analytics data.
narrowbandMetric
The percentage of users viewing ads who were connected via narrowband internet.
netIvtTotalVidCompletesMetric
The total number of video completes, excluding invalid traffic.
netIvtTotalVidMuteMetric
The total number of times a video ad was muted, excluding invalid traffic.
netIvtTotalVidPlayed25Metric
The total number of times a video ad was played to 25% completion, excluding invalid traffic.
netIvtTotalVidPlayed50Metric
The total number of times a video ad was played to 50% completion, excluding invalid traffic.
netIvtTotalVidPlayed75Metric
The total number of times a video ad was played to 75% completion, excluding invalid traffic.
netIvtTotalVidReplaysMetric
The total number of video ad replays, excluding invalid traffic.
netIvtTotalVidStartMetric
The total number of video ad starts, excluding invalid traffic.
netIvtTotalVidUnmuteMetric
The total number of times a video ad was unmuted, excluding invalid traffic.
noScriptGifImpressionsMetric
The number of times a backup GIF has been served due to the user not having JavaScript installed or enabled on their computer.
nonViewableRenderedImpMetric
The number of impressions that were rendered but determined to be non-viewable.
percentageNonViewableMetric
The percentage of non-viewable impressions, calculated as (non-viewable impressions / rendered impressions) x 100.
percentageUndeterminedMetric
This metric represents the percentage of served impressions where Flashtalking was unable to accurately determine the visible status of an ad. It is calculated by dividing undetermined served impressions by rendered impressions and multiplying by 100.
percentageViewableMetric
The percentage of viewable impressions, calculated as (viewable served impressions / rendered impressions) x 100.
placementDimension
The name of the ad placement.
placementDimensionsDimension
The pixel dimensions (e.g., width x height) associated with the ad creative.
profitPerThousandImpressionsMetric
The calculated profit generated for every one thousand ad impressions.
richAveIntTimeMetric
The average interaction time for rich media ads.
richCTRMetric
The click-through rate for rich media ads.
richClickMetric
The number of clicks for rich media ads.
richImpMetric
The number of impressions for rich media ads.
richIntMetric
The number of interactions for rich media ads.
richIntRateMetric
The interaction rate for rich media ads.
richIntTimeDimension
The total interaction time for rich media ads.
salesTimestampDimension
The exact date and time when a sales event or conversion was recorded.
siteDimension
The name of the website or publisher where the advertisement was displayed.
siteIDDimension
The unique identifier for the website or publisher where the advertisement was displayed.
soundOnMetric
A metric indicating whether the sound was enabled when a video ad was played.
spotlightIDMetric
A unique identifier for a spotlight page, representing a last-touch attributed conversion.
spotlightNameDimension
The name of a spotlight page, associated with last-touch attributed conversions.
standardCTRMetric
The standard click-through rate, calculated as total clicks divided by total impressions.
standardClickMetric
The standard number of clicks recorded for the advertisement.
standardImpMetric
The standard number of impressions delivered for the advertisement.
startDateDimension
The start date for the reporting period.
totalCostMetric
The total cost incurred for the advertising activity.
totalIncomeMetric
The combined value of all generated income from advertising activities.
totalInteractionTimeDimension
The total duration of user interaction across all ads.
totalProfitMetric
The total profit generated from the advertising activities.
undeterminedMetric
The count of impressions that occurred in an environment where Flashtalking was unable to accurately detect the ad's visible status.
uniqueUserClicksMetric
The total number of unique users who clicked on an ad.
uniqueUsersMetric
The total number of unique users who viewed or interacted with ads.
uniqueuserClickthroughRateMetric
The click-through rate based on unique users.
vid1AverageMetric
The average completion percentage for video ad 1.
vid1Played100Metric
The number of times video ad 1 was played to 100% completion.
vid1Played25Metric
The number of times video ad 1 was played to 25% completion.
vid1Played50Metric
The number of times video ad 1 was played to 50% completion.
vid1Played75Metric
The number of times video ad 1 was played to 75% completion.
vid1ReplayMetric
The number of times video ad 1 was replayed.
vid1StartMetric
The number of times video ad 1 started playing.
vid2AverageMetric
The average completion percentage for video ad 2.
vid2Played100Metric
The number of times video ad 2 was played to 100% completion.
vid2Played25Metric
The number of times video ad 2 was played to 25% completion.
vid2Played50Metric
The number of times video ad 2 was played to 50% completion.
vid2Played75Metric
The number of times video ad 2 was played to 75% completion.
vid2ReplayMetric
The number of times video ad 2 was replayed.
vid2StartMetric
The number of times video ad 2 started playing.
vid3AverageMetric
The average completion percentage for video ad 3.
vid3Played100Metric
The number of times video ad 3 was played to 100% completion.
vid3Played25Metric
The number of times video ad 3 was played to 25% completion.
vid3Played50Metric
The number of times video ad 3 was played to 50% completion.
vid3Played75Metric
The number of times video ad 3 was played to 75% completion.
vid3ReplayMetric
The number of times video ad 3 was replayed.
vid3StartMetric
The number of times video ad 3 started playing.
vid4AverageMetric
The average completion percentage for video ad 4.
vid4Played100Metric
The number of times video ad 4 was played to 100% completion.
vid4Played25Metric
The number of times video ad 4 was played to 25% completion.
vid4Played50Metric
The number of times video ad 4 was played to 50% completion.
vid4Played75Metric
The number of times video ad 4 was played to 75% completion.
vid4ReplayMetric
The number of times video ad 4 was replayed.
vid4StartMetric
The number of times video ad 4 started playing.
vid5AverageMetric
The average completion percentage for video ad 5.
vid5Played100Metric
The number of times video ad 5 was played to 100% completion.
vid5Played25Metric
The number of times video ad 5 was played to 25% completion.
vid5Played50Metric
The number of times video ad 5 was played to 50% completion.
vid5Played75Metric
The number of times video ad 5 was played to 75% completion.
vid5ReplayMetric
The number of times video ad 5 was replayed.
vid5StartMetric
The number of times video ad 5 started playing.
vid6AverageMetric
The average completion percentage for video ad 6.
vid6Played100Metric
The number of times video ad 6 was played to 100% completion.
vid6Played25Metric
The number of times video ad 6 was played to 25% completion.
vid6Played50Metric
The number of times video ad 6 was played to 50% completion.
vid6Played75Metric
The number of times video ad 6 was played to 75% completion.
vid6ReplayMetric
The number of times video ad 6 was replayed.
vid6StartMetric
The number of times video ad 6 started playing.
vid7AverageMetric
The average completion percentage for video ad 7.
vid7Played100Metric
The number of times video ad 7 was played to 100% completion.
vid7Played25Metric
The number of times video ad 7 was played to 25% completion.
vid7Played50Metric
The number of times video ad 7 was played to 50% completion.
vid7Played75Metric
The number of times video ad 7 was played to 75% completion.
vid7ReplayMetric
The number of times video ad 7 was replayed.
vid7StartMetric
The number of times video ad 7 started playing.
vid8AverageMetric
The average completion percentage for video ad 8.
vid8Played100Metric
The number of times video ad 8 was played to 100% completion.
vid8Played25Metric
The number of times video ad 8 was played to 25% completion.
vid8Played50Metric
The number of times video ad 8 was played to 50% completion.
vid8Played75Metric
The number of times video ad 8 was played to 75% completion.
vid8ReplayMetric
The number of times video ad 8 was replayed.
vid8StartMetric
The number of times video ad 8 started playing.
vid9AverageMetric
The average completion percentage for video ad 9.
vid9Played100Metric
The number of times video ad 9 was played to 100% completion.
vid9Played25Metric
The number of times video ad 9 was played to 25% completion.
vid9Played50Metric
The number of times video ad 9 was played to 50% completion.
vid9Played75Metric
The number of times video ad 9 was played to 75% completion.
vid9ReplayMetric
The number of times video ad 9 was replayed.
vid9StartMetric
The number of times video ad 9 started playing.
videoAveIntTimeMetric
The average interaction time for video ads.
videoCTRMetric
The click-through rate for video ads.
videoClickMetric
The number of clicks for video ads.
videoCompleteDimension
This field represents the total count of times a video advertisement was played entirely to its completion. It excludes general invalid traffic (GIVT).
videoImpMetric
The number of impressions for video ads.
videoIntMetric
The number of interactions for video ads.
videoIntRateMetric
The interaction rate for video ads.
videoIntTimeDimension
The total interaction time for video ads.
videoMuteDimension
The total number of times a video ad was muted, excluding invalid traffic.
videoPlayed25Dimension
The total number of times a video ad was played to 25% completion, excluding invalid traffic.
videoPlayed50Dimension
The total number of times a video ad was played to 50% completion, excluding invalid traffic.
videoPlayed75Dimension
The total number of times a video ad was played to 75% completion, excluding invalid traffic.
videoReplayDimension
The total number of video ad replays, excluding invalid traffic.
videoStartDimension
The total number of video ad starts, excluding invalid traffic.
videoUnmuteDimension
The total number of times a video ad was unmuted, excluding invalid traffic.
viewabilityDimension
The percentage of ad impressions that were determined to be viewable to users according to industry standards. This indicates the proportion of ads that had the opportunity to be seen.
viewableImpressionsMetric
The number of ad impressions that were determined to be viewable according to industry standards.
viewableRateMetric
The percentage of ads served that were actually seen by a user. Calculated as (Viewable Impressions / (Viewable Impressions + Non-Viewable Impressions)).