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Facebook Public Page: Most-used fields

The table below gives information about most-used fields that you can import from Facebook Public Page. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
page.checkinsMetric

Number of check-ins recorded at the physical location represented by the Facebook Page.

page.country_page_likesMetric

If the Page is part of a Global Pages hierarchy, this is the number of people directed to this specific country Page.

page.fan_countMetric

The total number of users who have liked the Facebook Page. For Global Pages, this is the aggregated count across all Pages in the brand hierarchy. For New Page Experience Pages, this value represents the followers_count.

page.global_brand_page_nameDimension

The name of a global brand Facebook Page.

page.global_brand_root_idDimension

The unique identifier for the root Page in a Global Pages brand hierarchy.

page.idDimension

The unique identifier for the Facebook Page.

page.nameDimension

The official name of the Facebook Page.

page.new_like_countMetric

The number of new likes the Page has received since the last login by a Page admin. This field is only visible to a Page admin.

page.overall_star_ratingDimension

The average overall star rating received by the Facebook Page.

page.rating_countMetric

The total number of publicly accessible ratings submitted for the Page.

page.talking_about_countMetric

The number of unique users who are talking about the Page, reflecting engagement like mentions, comments, and shares.

page.usernameDimension

The custom alias or vanity URL for the Page, e.g., 'platform' for facebook.com/platform.

page.were_here_countMetric

The number of times users have indicated they were at the Page's physical location.

post.angryDimension

The total count of 'Angry' reactions on the post. This is equivalent to 'post.reactions_angry'.

post.applicationDimension

Information about the application used to publish the post.

post.captionDimension

The caption text associated with a Facebook post, often accompanying shared links, photos, or videos.

post.comment_comment_countMetric

The total number of replies to this comment.

post.comment_idDimension

A unique identifier for the comment.

post.comment_like_countMetric

The total number of times this comment has been liked.

post.comment_messageDimension

The text content of the comment.

post.commentsMetric

Details about comments made on the post, including text and other attributes.

post.created_dateDimension

The calendar date when the post was originally published.

post.created_timeDimension

The exact time (as a UNIX timestamp) when the post was originally published.

post.descriptionDimension

A descriptive text for a link or attached content within the post.

post.fromDimension

The identifier of the user, page, group, or event that created and published the post.

post.hahaDimension

The total count of 'Haha' reactions on the post. This is equivalent to 'post.reactions_haha'.

post.iconDimension

A URL to an icon that visually represents the type or nature of the post.

post.idDimension

The unique identifier for the post.

post.likesMetric

A summary of the 'like' reactions on the post.

post.linkDimension

The URL of any external link included in the post.

post.loveDimension

The total count of 'Love' reactions on the post. This is equivalent to 'post.reactions_love'.

post.messageDimension

The primary text content or message written by the publisher of the post.

post.object_idDimension

The ID of any photo or video attachment associated with the post.

post.parent_idDimension

The identifier of a parent post if the current post is a reply or otherwise related to another post.

post.permalink_urlDimension

The permanent and static URL that directs users to the post on www.facebook.com.

post.pictureDimension

The URL of the main image or thumbnail associated with the post.

post.placeDimension

The identifier of the physical place or location associated with the post.

post.promotable_idDimension

The ID of the post designated for promotion, especially for stories that cannot be promoted directly.

post.reactions_angryMetric

The total count of 'Angry' reactions on the post.

post.reactions_hahaMetric

The total count of 'Haha' reactions on the post.

post.reactions_loveMetric

The total count of 'Love' reactions on the post.

post.reactions_noneMetric

This field represents the count of posts that have received no reactions of any type (e.g., Like, Love, Wow, Haha, Sorry, Angry) from users or pages.

post.reactions_sadMetric

The total count of 'Sad' reactions on the post.

post.reactions_thankfulMetric

The total count of 'Thankful' reactions on the post.

post.reactions_wowMetric

The total count of 'Wow' reactions on the post.

post.sadDimension

The total count of 'Sad' reactions on the post. This is equivalent to 'post.reactions_sad'.

post.sharesMetric

The total number of times the post has been shared by users.

post.sourceDimension

The URL to any Flash movie or video file attached to the post.

post.status_typeDimension

A categorical description of the type of status update represented by the post (e.g., mobile_status_update, shared_story).

post.storyDimension

Automatically generated text for stories not directly created by users, such as friendship announcements.

post.story_tagsDimension

A list of tags, such as mentions of users or pages, present within the post's story text.

post.toDimension

A list of profiles (users or pages) that were mentioned or specifically targeted in the post.

post.typeDimension

A string indicating the object type of the post (e.g., photo, video, link, status).

post.wowDimension

The total count of 'Wow' reactions on the post. This is equivalent to 'post.reactions_wow'.

timestamp_report_createdDimension

The timestamp indicating when the data report or extraction was generated by the data integration platform. This field is specific to the platform and is not directly retrieved from the Facebook Graph API.