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Emarsys: Most-used fields

The table below gives information about most-used fields that you can import from Emarsys. Other fields might also be available in Adverity.

The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.

FieldAdverity UI nameType
block_bouncesMetric

The number of emails returned to sender due to being blocked by spam filters.

campaignMetric

The identifier of the email campaign.

campaignIdMetric

The identifier of the email campaign.

campaignNameDimension

The name of the email campaign.

complainedMetric

The number of recipients who marked the email as spam in their email client.

dateDimension

The specific date associated with a campaign event, such as the creation date of an email campaign or a launch date.

email_subjectDimension

The subject line of the email campaign.

endDateDimension

The end date for a reporting period or campaign duration.

hard_bouncesMetric

The number of emails returned to sender due to permanent problems.

launchMetric

Indicates the status or details related to the initiation and sending process of the email campaign.

launchesMetric

The number of launches within a given time range or a collection of launch details.

linkIdMetric

The identifier of a specific tracked link within an email campaign.

openedMetric

The number of times emails were opened by recipients.

plannedMetric

The total number of contacts assigned to the launch.

sentMetric

The number of emails successfully sent from Emarsys servers.

soft_bouncesMetric

The number of emails returned to sender due to temporary problems.

startDateDimension

The start date for a reporting period or campaign duration.

timestampDimension

A point in time, often indicating when an event occurred or when data was recorded.

total_clicksMetric

The total number of clicks on links tracked within an email campaign, counting multiple clicks per contact.

tracked_urlDimension

The URL of a tracked link within an email campaign.

unique_clicksMetric

The number of unique clicks on links tracked within an email campaign, counting only a single click per contact.

unsubscribeMetric

The number of clicks on the unsubscribe link within an email campaign.

urlDimension

The URL of a tracked link within an email campaign.