DoubleVerify: Most-used fields

The number of display ad impressions that were 100% in view on the screen.

The percentage of display ad impressions that were 100% in view.

The number of video ad impressions that were 100% in view on the screen.

The percentage of video ad impressions that were 100% in view out of total measured video impressions.

The total number of ad impressions that were 100% in view according to DoubleVerify's viewability standards.

The number of video impressions that were 100% in view for at least the first quartile of the video's duration.

The number of video ad impressions that were 100% in view through the second quartile (50%) of the video.

The rate at which 100% of the video ad was viewable up to the second quartile (50% completion).

The number of video ad impressions that were 100% in view through the third quartile (75%) of the video.

The number of video ad impressions that were 100% in view through the fourth quartile (100%) of the video.

Display impressions that were viewable for at least 2 consecutive seconds according to industry standards.

The percentage of measured display impressions for which 50% or more of the ad creative was in view for 2 continuous seconds.

The number of impressions that were viewable for at least 3 consecutive seconds.

The percentage of video ad impressions that were viewable for at least 3 consecutive seconds.

The number of display ad impressions that were at least 50% in view for 1 to 5 seconds.

The rate at which at least 50% of a display ad was viewable for a duration between 1 and 5 seconds.

The number of display ad impressions that were at least 50% in view for 5 to 15 seconds.

The rate at which at least 50% of a display ad was viewable for a duration between 5 and 15 seconds.

The number of display ad impressions that were at least 50% in view for more than 15 seconds.

The rate at which at least 50% of a display ad was viewable for a duration greater than 15 seconds.

The number of display ad impressions where 50% of the ad creative was in view for 5 or more continuous seconds.

The number of video ad impressions where 50% of the ad creative was in view for 5 or more continuous seconds.

The unique identifier for the advertising account.

The name of the advertising account.

The unique identifier for the ad group.

A metric that quantifies the level of user interaction and engagement with an advertisement.

The number of ad impressions adjusted or weighted based on the Ad Interaction Index, reflecting user engagement.

The duration of a video or audio ad.

The status indicating whether an ad creative successfully loaded and displayed on a webpage or app.

A unique identifier for the campaign as defined in the ad server.

The name of the ad server that delivered the ad impression. This dimension helps identify the platform responsible for serving the ad.

A unique identifier for the ad placement as defined in the ad server.

A unique identifier for the site where the ad was displayed, as defined in the ad server.

The dimensions (width x height) of the ad creative.

The name of the advertiser associated with the campaign.

The name of the advertiser associated with the campaign.

The number of ad impressions that were blocked due to detected adware or malware activity.

The number of ad impressions identified as incidents due to being delivered by adware or malware.

The percentage of ads that were permitted to be served after passing all brand safety and suitability checks.

The count of ads that were permitted to run based on brand suitability and other filtering criteria.

The number of evaluations that were determined to be compliant based on configured Brand Suitability, Geo, or Fraud profiles.

The age rating assigned to the app where the ad was displayed.

The unique identifier (bundle ID) of the application hosting the ad.

The developer of the application hosting the ad.

The percentage of ad impressions that were blocked due to detected fraud or Invalid Traffic (IVT) within mobile applications.

The number of ad impressions that were blocked due to detected fraud or Invalid Traffic (IVT) within mobile applications.

The percentage of ad impressions that were filtered out due to detected fraud or Invalid Traffic (IVT) specifically within mobile applications.

The number of ad impressions that were filtered out due to detected fraud or Invalid Traffic (IVT) specifically within mobile applications.

The percentage of ad impressions identified as fraudulent or Invalid Traffic (IVT) specifically within mobile applications.

The number of ad impressions identified as fraudulent or Invalid Traffic (IVT) specifically within mobile applications.

The unique identifier for the mobile application where the ad was served.

The name of the mobile application where the ad was served.

The app store where the application hosting the ad is available (e.g., Google Play, Apple App Store).

The category of the app in the app store that is hosting the ad.

The URL of the application hosting the ad.

A proprietary index by DoubleVerify that quantifies the overall attention an ad receives, based on various exposure and engagement signals.

The number of impressions for which an attention index was calculated.

The number of video ad impressions that were played with the sound on.

The number of ad impressions where the audio was played and successfully measured.

The percentage of audible impressions out of total measured impressions.

The number of ad impressions that were both audible and viewable.

The number of impressions that were measured as both audible and viewable.

The percentage of audible and viewable impressions out of total measured impressions.

The number of video ad impressions that were both audible and 100% in view for at least half of the video's duration.

The number of video ad impressions that were both audible and in view at 100% completion.

The percentage of video ad impressions that were both audible and in view at 100% completion.

The number of ad impressions where the audio was played until completion.

The number of ads determined to be authentic, free from fraud or sophisticated invalid traffic (SIVT).

The number of impressions that were both authentic (free from fraud/SIVT), fully on-screen, and completed their intended duration.

The percentage of impressions that were both authentic (free from fraud/SIVT), fully on-screen, and completed their intended duration.

The number of impressions that were authentic (free from fraud/SIVT) and completed their intended duration.

The percentage of impressions that were authentic (free from fraud/SIVT) and completed their intended duration.

The total number of impressions that met DoubleVerify's 'Authentic' quality standards (viewable, fraud-free, brand-suitable).

The percentage of authentic ads out of the total measured ads.

The number of viewable impressions that were also determined to be authentic.

The percentage of authentic and viewable impressions out of the total measured impressions.

The average duration, in seconds, for which an authentic and viewable ad impression was displayed to a user.

The average duration, in seconds, that a display ad impression was considered viewable according to DoubleVerify's standards.

The average duration, in seconds, that an ad impression met the IAB (Interactive Advertising Bureau) pixel standard for being considered in-view.

The average duration, in seconds, an ad impression was considered viewable.

The average time, in seconds, that an ad creative was in view.

The number of ad impressions that meet specific criteria (e.g., viewability, brand safety, fraud-free) and are therefore eligible for billing.

The percentage of impressions that were blocked due to various fraud or brand safety violations.

The total number of ad requests or impressions that were blocked due to various brand safety, suitability, or fraud filters.

The number of ad impressions that were blocked due to detected bot fraud.

The number of ad impressions identified as fraudulent due to bot activity.

The brand associated with the advertising campaign.

The geographical market or region where a brand's advertising campaign is running.

The name of the brand being advertised.

The specific region associated with a brand for reporting and targeting purposes.

The number of ads that passed the brand suitability floor, meaning they were deemed safe for brand display.

The percentage of ads that passed the brand suitability floor out of total ads.

The number of incidents where ads did not meet the brand suitability floor.

The number of ads that adhered to brand safety guidelines, avoiding harmful content.

The percentage of impressions that were delivered in a brand-safe environment.

The number of ad requests blocked due to violating the most fundamental brand safety standards (the "floor").

The percentage of Brand Suitability Measured Ads that triggered a Brand Safety incident based on pre-defined Brand Safety Floor categories.

The number of occurrences where content violated fundamental brand safety standards.

The percentage of ad impressions blocked because they did not meet specific brand suitability criteria.

The number of ad requests blocked due to failing brand suitability criteria.

The rate at which ad impressions were filtered or blocked due to concerns related to brand suitability, ensuring the ad appears in appropriate content environments.

The count of requests, incidents, or blocks recorded where ads were prevented from being served because they did not meet one or more of the defined brand suitability settings.

The rate at which brand suitability incidents occurred.

The number of occurrences where content was deemed unsuitable for a brand.

The number of ads for which brand suitability was measured.

The count of impressions where DoubleVerify was able to determine if the ad was brand suitable.

The rate of ads where brand safety and/or suitability was measured (Brand Suitability Measured Impressions / Brand Suitability Monitored Impressions).

The number of ads for which brand suitability was actively monitored by DoubleVerify.

Impressions for which DoubleVerify actively monitored brand suitability compliance.

The count of ads for which DoubleVerify was unable to determine if the impression was brand suitable. This can occur for various reasons, such as videos being removed from the platform or due to unsupported languages.

The number of impressions where DoubleVerify was unable to determine if the impression was brand suitable.

The total number of measured impressions served within environments deemed suitable for the brand, across Programmatic Media Exchange (PMX) channels.

The number of impressions for which DoubleVerify was able to determine if the ad was both brand suitable and viewable.

The number of ads that were displayed in content environments deemed suitable for the brand's image.

The count of Brand Suitability Measured Ads where the ad did not appear adjacent to unsuitable content or violate criteria outlined in the brand suitability profile.

The percentage of ads that were determined to be brand suitable.

The platform or programmatic system used to purchase and place ad impressions.

The name of the Connected TV (CTV) device on which the ad was delivered.

The name of the advertising campaign.

The name of the advertising campaign.

The content category of the media property where the ad was displayed.

A classification of content or inventory, often used for brand safety and suitability targeting.

The number of impressions where the ad played to completion and was fully on the screen.

The percentage of impressions that completed their intended duration and were fully on-screen.

The number of video ad impressions that played to 100% completion.

The percentage of ad impressions that played or were displayed to 100% of their intended duration or completion point.

A unique identifier for the ad creative.

The unique identifier for the ad creative.

The specific date when the ad impressions occurred.

The country where the ad was delivered.

The website or application where the ad was delivered.

The type of device used for ad delivery (e.g., mobile, desktop, CTV).

The count of authentic impressions for display ads, meaning ads served in a brand-specific, high-quality environment that meets the client's Digital IQ profile settings.

The percentage of display ads served in a brand-specific, high-quality environment that meets the client's Digital IQ profile settings.

The count of authentic viewable impressions for display ads, which includes an additional layer of analysis showing when an authentic impression also met the IAB viewability guideline.

The percentage of authentic viewable impressions that also met the IAB viewability guideline for display ads.

The number of display impressions that had the potential to be measured for viewability.

The count of display ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.

The percentage of display ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.

The count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for display ads.

The percentage of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for display ads.

The total number of display impressions for which measurement was successfully performed.

The percentage of display impressions for which DoubleVerify was able to obtain the information needed to make decisions about viewability.

The total number of display impressions that were actively monitored for quality by DoubleVerify.

The number of display ad impressions that were deemed viewable.

The percentage of display impressions that met the IAB guideline for viewability.

Impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad.

The percentage of impressions across mobile in-app and tablet in-app delivery that were measured as viewable according to the IAB viewability guidelines or have strong user interactions that indicate user engagement with the ad.

The total number of ad impressions that were eligible for measurement by DoubleVerify.

The number of ad impressions identified as incidents due to being delivered by emulated devices, which can indicate fraud.

A proprietary index by DoubleVerify that quantifies user engagement with an ad, based on various interaction signals.

Impressions weighted by an Engagement Index, which quantifies consumer interaction with an ad. This metric is part of DV Authentic Attention.

Impressions where user engagement with the ad was successfully measured.

The total count of ad impressions or units that DoubleVerify processed for quality and suitability verification.

A proprietary index by DoubleVerify that quantifies the intensity and prominence of an ad's presentation.

The number of impressions for which an exposure index was calculated.

The unique identifier for a mobile application extracted from the ad environment.

The unique identifier for the Facebook (Meta) ad account.

The name of the Facebook (Meta) ad account.

The unique identifier for the Facebook (Meta) ad.

The name of the Facebook (Meta) ad.

The unique identifier for the Facebook (Meta) ad set.

The name of the Facebook (Meta) ad set.

The unique identifier for the Facebook (Meta) campaign.

The name of the Facebook (Meta) campaign.

The objective set for the Facebook (Meta) campaign.

A classification of a Facebook page's content or format, often used for targeting or brand suitability.

The net number of standard Facebook (Meta) ads, after applying any relevant filters.

The rate at which impressions or ads were filtered out due to various quality or suitability reasons.

Allows users to refine the data collected by applying specific criteria, such as selecting particular advertisers or campaigns. These filters enable users to focus on relevant subsets of their ad performance and verification data.

The number of ad impressions that were blocked due to detected fraudulent activity.

The rate at which ad impressions are identified as fraudulent incidents.

Measures occurrences of detected ad fraud, including various types of invalid traffic such as bot fraud, site fraud, non-human data center traffic, and hijacked devices. This field provides insights into fraudulent activities impacting ad campaigns and helps in their mitigation.

The percentage of ad impressions blocked due to detected fraud or Sophisticated Invalid Traffic (SIVT).

The number of ad requests blocked due to detected fraud or sophisticated invalid traffic.

The rate at which ad impressions were filtered or blocked due to detected fraud or Sophisticated Invalid Traffic (SIVT).

The count of blocks recorded due to bot fraud, site fraud, nonhuman data center traffic, and injected ad events, preventing the ad from being served.

The number of ads that were determined to be free from fraud or sophisticated invalid traffic.

The number of impressions that were verified to be free from Sophisticated Invalid Traffic (SIVT) and general fraud.

The percentage of impressions that were free from fraud or sophisticated invalid traffic.

The rate at which fraud or sophisticated invalid traffic incidents occurred.

The number of occurrences where fraud or sophisticated invalid traffic was detected.

The percentage of monitored ads with any form of Fraud or Sophisticated Invalid Traffic (SIVT) incidents.

The number of impressions that were fully visible on the screen and measured by DoubleVerify.

The percentage of impressions that were successfully measured as fully on-screen.

The total number of ads served.

The total number of impressions served.

The number of ads that were active and serving, as monitored under GroupM's standards.

The number of active impressions as defined by DoubleVerify, specifically reported within the GroupM reporting framework. Active impressions are considered viewable and free from sophisticated invalid traffic.

The number of impressions related to GroupM campaigns that were deemed authentic (free from fraud/SIVT) and passed DoubleVerify's verification checks.

Impressions that are eligible for billing based on GroupM's predefined criteria, often related to viewability and fraud prevention.

The number of display ads considered 'active' by GroupM's standards.

Display impressions that were eligible for GroupM's measurement and verification.

The number of fraud or sophisticated invalid traffic incidents detected in display ads, specific to GroupM's reporting.

The number of display ad impressions measured specifically for GroupM.

The rate at which GroupM successfully measured display ad impressions.

The number of display ads identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT).

The total number of impressions that were eligible for measurement under GroupM's media quality standards as verified by DoubleVerify.

The total number of impressions that failed to meet GroupM's media quality standards as verified by DoubleVerify.

The overall percentage of ads or impressions that failed to meet GroupM's quality standards, as verified by DoubleVerify.

The total number of fraud or sophisticated invalid traffic incidents reported for GroupM campaigns.

The percentage of ad impressions related to GroupM campaigns that were identified as fraudulent or Sophisticated Invalid Traffic (SIVT).

The number of ads that were deemed ineligible for measurement against GroupM's standards.

The total number of impressions that were not eligible for measurement under GroupM's media quality standards.

The number of ad impressions measured specifically according to GroupM's standards.

The percentage of GroupM eligible impressions that were successfully measured by DoubleVerify against GroupM's standards.

The overall rate at which GroupM successfully measured ad impressions.

The number of ads that were verified as free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM's standards.

The number of impressions that were deemed free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM's standards as verified by DoubleVerify.

The number of ad impressions that passed all of DoubleVerify's verification checks for GroupM.

The percentage of impressions that passed GroupM's media quality standards as verified by DoubleVerify.

An estimated number of impressions based on GroupM's forecasting or planning metrics.

TrueView video impressions that were successfully measured by GroupM's verification.

The rate at which GroupM successfully measured TrueView video impressions.

TrueView video impressions that were deemed viewable according to GroupM's standards.

The viewable rate for TrueView video ads, measured against GroupM's standards and verified by DoubleVerify.

The number of ad impressions associated with GroupM campaigns that DoubleVerify did not evaluate for quality or suitability.

The number of impressions that were delivered but not measured by DoubleVerify against GroupM's standards.

The number of display impressions that failed to meet GroupM's V3 quality standards as verified by DoubleVerify.

The percentage of display impressions that failed to meet GroupM's V3 quality standards as verified by DoubleVerify.

The number of display impressions that passed GroupM's V3 quality standards as verified by DoubleVerify.

The percentage of display impressions that passed GroupM's V3 quality standards as verified by DoubleVerify.

Display impressions that failed GroupM's version 4 verification standards.

The percentage of display impressions that failed GroupM's version 4 verification standards.

The number of display ad impressions that passed DoubleVerify's V4 verification checks for GroupM.

The percentage of display ads that passed GroupM's version 4 verification standards.

The number of video ads considered 'active' by GroupM's standards.

Video impressions that are considered 'active' according to GroupM's criteria.

The total number of video impressions that were eligible for measurement under GroupM's media quality standards as verified by DoubleVerify.

Video impressions that failed GroupM's verification standards.

The percentage of video impressions that failed GroupM's verification standards.

Video impressions identified by GroupM as fraudulent or sophisticated invalid traffic (SIVT).

The number of fraud or sophisticated invalid traffic incidents detected in video ads, specific to GroupM's reporting.

The number of video ads that were not eligible for GroupM's verification.

Video impressions that were not eligible for GroupM's measurement and verification.

The number of video ad impressions measured specifically for GroupM.

The rate at which GroupM successfully measured video ad impressions.

The rate at which GroupM video impressions were successfully measured by DoubleVerify.

The number of native video impressions that failed to meet GroupM's quality standards as verified by DoubleVerify.

The percentage of native video impressions that failed to meet GroupM's quality standards as verified by DoubleVerify.

The number of native video impressions that passed GroupM's quality standards as verified by DoubleVerify.

The percentage of native video impressions that passed GroupM's quality standards as verified by DoubleVerify.

The number of native video impressions that both passed GroupM's quality standards and played to completion.

The percentage of native video ads that passed GroupM's standards and completed playback.

The number of video ads that were verified as free from Sophisticated Invalid Traffic (SIVT) and general fraud, according to GroupM's standards.

Video impressions identified by GroupM as free from fraudulent or sophisticated invalid traffic (SIVT).

Video impressions that passed GroupM's verification standards and completed playback.

The rate at which video impressions both passed GroupM's quality standards and played to completion, as verified by DoubleVerify.

The total number of video impressions that passed GroupM's media quality standards as verified by DoubleVerify.

The percentage of video impressions that passed GroupM's media quality standards as verified by DoubleVerify.

The number of video impressions from reach extension campaigns that failed to meet GroupM's quality standards.

The percentage of video impressions from reach extension campaigns that failed to meet GroupM's quality standards.

The number of video impressions from reach extension campaigns that passed GroupM's quality standards.

The percentage of video impressions from reach extension campaigns that passed GroupM's quality standards.

The number of video impressions from reach extension campaigns that both passed GroupM's quality standards and played to completion.

The percentage of video ads for reach extension campaigns that passed GroupM's standards and completed playback.

The number of TrueView video ad impressions measured for GroupM.

The rate at which GroupM TrueView video ads were successfully measured by DoubleVerify.

The number of TrueView video ad impressions measured as viewable for GroupM.

The viewable rate for GroupM TrueView video ads, as verified by DoubleVerify.

Video impressions that GroupM was unable to measure for verification.

Impressions that achieved both high exposure and high engagement scores according to DoubleVerify's attention metrics.

Impressions that achieved high exposure but low engagement scores according to DoubleVerify's attention metrics.

The number of ad impressions identified as incidents due to being delivered on hijacked devices, which can indicate fraud.

The number of ads delivered within the specified geographic targeting region.

The percentage of impressions that were served within the intended geographical target.

The count of ad impressions where the ad played to completion and was fully on the screen.

The number of ad impressions identified as incidents due to unauthorized ad injection.

The unique identifier for the insertion order.

A unique index from DV Authentic Attention that quantifies the strength of an ad's presentation, considering factors like viewable time, share of screen, video presentation, and audibility.

Impressions weighted by an Intensity Index, which measures the strength of an ad's presentation. This metric is part of DV Authentic Attention.

The type of inventory where the ad was displayed (e.g., in-app, web, CTV).

The number of ad impressions that were blocked because the surrounding content contained specific keywords deemed unsuitable.

The number of incidents where ad impressions appeared alongside content containing keywords deemed unsuitable.

The count of ad impressions blocked because the content's language did not match the approved language list for the campaign.

The unique identifier for the line item within an insertion order.

Impressions that achieved low exposure but high engagement scores according to DoubleVerify's attention metrics.

Impressions that achieved both low exposure and low engagement scores according to DoubleVerify's attention metrics.

The total number of ad impressions that DoubleVerify successfully measured.

The percentage of eligible ad impressions that were successfully measured by DoubleVerify.

The specific website, app, or platform where the ad was displayed.

The format or category of the ad media (e.g., display, video).

The net count of standard ads delivered on Meta platforms after applying DoubleVerify's verification.

This metric represents the number of ad impressions that were prevented from being served due to issues related to middleware components involved in ad delivery.

Video impressions that were at least 50% on-screen at the midpoint, played through, were audible, and were free from fraud/SIVT.

The rate of video impressions that were at least 50% on-screen at the midpoint, played through, were audible, and were free from fraud/SIVT.

Video impressions that were at least 50% on-screen at the midpoint, played through, and were free from fraud/SIVT.

The rate of video impressions that were at least 50% on-screen at the midpoint, played through, and were free from fraud/SIVT.

The count of ad impressions blocked for reasons not categorized under other specific blocking types.

The operating system of the mobile device on which the advertisement was delivered.

The total count of ads that DoubleVerify was able to monitor for verification and brand safety metrics.

The total number of impressions that were actively monitored for quality by DoubleVerify.

The month in which the ad impressions occurred, used for time-based reporting.

The number of impressions blocked on sites that are newly identified or unverified by DoubleVerify, often implemented for brand safety or fraud prevention. This contributes to the overall block rate.

The count of ad impressions or requests that were not blocked based on domain-specific blocking rules or criteria. This indicates traffic that passed domain-based verification checks.

The number of display impressions that were on screen and passed for at least one second.

The number of display impressions that were measured as on screen and passed for at least one second.

The rate at which display ads were at least one second on-screen and played through according to passthrough criteria.

The number of times an ad was blocked or flagged due to not adhering to age targeting rules.

The percentage of ad impressions blocked because the user's geographical location was outside the campaign's targeted region.

The number of ad impressions that were blocked because they were targeted outside the specified geographic region.

The number of blocks for requests originating from outside the designated geographic targeting area, preventing the ad from being served.

The percentage of impressions that were served outside the defined geographical target.

The number of occurrences where an ad was served outside its intended geographic target.

The percentage of impressions that were served outside of the intended geographical target.

The number of ads considered 'active' according to PMX standards.

Impressions that have passed PMX (Publicis Media Exchange) standards for authenticity, indicating they are free from fraud and meet quality criteria.

The percentage of impressions that have passed PMX authenticity standards.

The number of display ads considered 'active' according to PMX standards.

The number of Pinterest standard ad impressions that were 100% in view.

The percentage of Pinterest ad impressions that were 100% viewable according to DoubleVerify's standard.

Pinterest display impressions that were at least 50% viewable for 1 to 5 seconds.

The rate of Pinterest display impressions that were at least 50% viewable for 1 to 5 seconds.

Pinterest display impressions that were at least 50% viewable for 5 to 15 seconds.

The rate of Pinterest display impressions that were at least 50% viewable for 5 to 15 seconds.

Pinterest display impressions that were at least 50% viewable for more than 15 seconds.

The rate of Pinterest display impressions that were at least 50% viewable for more than 15 seconds.

The number of Pinterest standard ad impressions that were played with sound.

Pinterest ad impressions that were successfully measured as audible according to DoubleVerify's standard.

The percentage of Pinterest ad impressions that were audible according to DoubleVerify's standard.

The number of Pinterest standard ad impressions that were both audible and viewable.

The percentage of Pinterest ad impressions that were both audible and viewable according to DoubleVerify's standard.

Pinterest ad impressions that were both audible and in-view upon completion according to DoubleVerify's standard.

The rate of Pinterest ad impressions that were both audible and in-view upon completion according to DoubleVerify's standard.

The number of Pinterest standard ads determined to be authentic (fraud-free).

The percentage of Pinterest ad impressions identified as authentic (free from fraud/SIVT) according to DoubleVerify's standard.

The number of Pinterest standard viewable impressions that were also authentic.

The percentage of Pinterest ad impressions that were both authentic (free from fraud/SIVT) and viewable according to DoubleVerify's standard.

The average time in seconds that Pinterest display ad impressions were viewable.

The number of Pinterest standard video ad impressions that played to 100% completion.

The number of Pinterest standard ads determined to be free from fraud or sophisticated invalid traffic.

The percentage of Pinterest ad impressions identified as free from fraud or sophisticated invalid traffic (SIVT) according to DoubleVerify's standard.

The rate of fraud or sophisticated invalid traffic (SIVT) incidents detected on Pinterest ad impressions according to DoubleVerify's standard.

The number of fraud or sophisticated invalid traffic incidents detected in Pinterest standard ads.

The total number of standard ad impressions served on Pinterest.

Pinterest ad impressions that played through to completion according to DoubleVerify's passthrough criteria.

Impressions measured on Pinterest that meet DoubleVerify's 'Passthrough' criteria for video ads, indicating the ad played through to completion.

The percentage of Pinterest ad impressions that played through to completion according to DoubleVerify's passthrough criteria.

The number of Pinterest standard video ad impressions that completed the first quartile (25%).

The number of Pinterest standard video ad impressions that completed the second quartile (50%).

The number of Pinterest standard video ad impressions that completed the third quartile (75%).

The total cumulative time in hours that Pinterest display ad impressions were viewable.

The number of Pinterest standard ad impressions that were deemed viewable.

The percentage of Pinterest ad impressions that were deemed viewable according to DoubleVerify's standard.

The descriptive name of the ad placement.

The size of the ad placement where the impression occurred (e.g., 300x250, 728x90).

The unique identifier for the account on the advertising platform (e.g., Google Ads, Facebook Ads).

The name of the account on the advertising platform.

The geographical region associated with a platform account for reporting and data residency purposes.

The specific format of the ad as defined by the advertising platform (e.g., banner, in-stream video).

The unique identifier for the ad group on the advertising platform.

The name of the ad group on the advertising platform.

The specific type or category of the ad group as defined by the advertising platform.

The unique identifier for the ad creative on the advertising platform.

The name of the ad creative on the advertising platform.

The unique identifier for the ad set on the advertising platform.

The name of the ad set on the advertising platform.

A unique identifier assigned to a group of campaigns within a specific advertising platform.

The descriptive name assigned to a group of campaigns within a specific advertising platform.

The unique identifier for the campaign on the advertising platform.

The name of the campaign on the advertising platform.

The defined goal of an advertising campaign on a specific platform (e.g., brand awareness, conversions, reach).

The unique identifier for the creative asset on the advertising platform.

The name of the creative asset on the advertising platform.

The country where the ad was delivered, as reported by the advertising platform.

A classification of impressions based on how they are delivered or displayed on a specific platform.

The unique identifier for the insertion order on the specific ad platform.

The name of the insertion order on the specific ad platform.

The classification of ad inventory based on the platform it originated from (e.g., social, open exchange, direct).

A unique identifier for a specific line item within an ad campaign on a particular platform.

The descriptive name of a line item within an ad campaign on a particular platform.

The type of mobile device on which the ad was delivered (e.g., smartphone, tablet).

The specific type of ad placement on the platform (e.g., in-feed, banner).

The name of the publisher where the ad was displayed, as reported by the platform.

The URL of the publisher's site or app where the ad was displayed, as reported by the platform.

The type of advertising platform where the ad was delivered (e.g., social, DSP).

A unique index from DV Authentic Attention that quantifies how prominent an ad is within its environment, considering factors like viewable time, share of screen, video presentation, and audibility.

Impressions weighted by a Prominence Index, which measures how prominent an ad is within its environment. This metric is part of DV Authentic Attention.

The number of video impressions where the ad was audible for at least the first quartile of its duration.

The percentage of video impressions where the ad was audible for at least the first quartile of its duration.

The number of video impressions where the ad was both audible and viewable for at least the first quartile of its duration.

The percentage of video impressions where the ad was both audible and viewable for at least the first quartile of its duration.

The number of video ad impressions that played through the first quartile (25%).

The rate at which video ads reached the first quartile (25%) completion.

The count of video ad impressions where the first quartile (25%) of the video completed playback and the ad was viewable.

The number of video ad impressions where the ad was fully on-screen for at least the first quartile (25%) of its duration.

The number of video impressions that were viewable for at least the first quartile of the video's duration.

The number of video impressions where the ad was audible for at least the second quartile of its duration.

The percentage of video impressions where the ad was audible for at least the second quartile of its duration.

The number of video impressions where the ad was both audible and viewable for at least the second quartile of its duration.

The percentage of video impressions where the ad was both audible and viewable for at least the second quartile of its duration.

The number of video ad impressions that played through the second quartile (50%).

The rate at which video ads reached the second quartile (50%) completion.

The count of video ad impressions where the second quartile (50%) of the video completed playback and the ad was viewable.

The number of video ad impressions where the ad was fully on-screen for at least the second quartile (50%) of its duration.

The number of video impressions that were viewable for at least the second quartile of the video's duration.

The number of video impressions where the ad was audible for at least the third quartile of its duration.

The percentage of video impressions where the ad was audible for at least the third quartile of its duration.

The number of video impressions where the ad was both audible and viewable for at least the third quartile of its duration.

The percentage of video impressions where the ad was both audible and viewable for at least the third quartile of its duration.

The number of video ad impressions that played through the third quartile (75%).

The rate at which video ads reached the third quartile (75%) completion.

The count of video ad impressions where the third quartile (75%) of the video completed playback and the ad was viewable.

The number of video ad impressions where the ad was fully on-screen for at least the third quartile (75%) of its duration.

The number of video impressions that were viewable for at least the third quartile of the video's duration.

The number of video impressions where the ad was audible for at least the fourth quartile of its duration.

The percentage of video impressions where the ad was audible for at least the fourth quartile of its duration.

The number of video impressions where the ad was both audible and viewable for at least the fourth quartile of its duration.

The percentage of video impressions where the ad was both audible and viewable for at least the fourth quartile of its duration.

The number of video impressions that reached full completion (Q4) and were viewable.

The number of video impressions that were viewable for at least the fourth quartile of the video's duration.

The percentage of video impressions that were viewable for at least the fourth quartile of the video's duration.

The total number of ad requests made.

A classification indicating the level of risk associated with the content or placement, often related to brand suitability.

The percentage of ads that were permitted to serve based on the campaign's or advertiser's defined criteria.

The percentage of all potential ad evaluation opportunities that were deemed permissible for DoubleVerify's quality assessment.

The percentage of served ads that DoubleVerify identified as authentic, meaning they were delivered to real users in legitimate environments.

The percentage of total ad impressions or placements that DoubleVerify prevented from serving due to quality or suitability concerns.

The proportion of brand suitability monitored ads relative to a total, indicating coverage.

The percentage of total impressions for which brand suitability was monitored by DoubleVerify.

The percentage of all ad impressions or opportunities that DoubleVerify successfully evaluated for quality.

The percentage of ads within a campaign that DoubleVerify actively monitored for various quality and suitability metrics.

The proportion or percentage of total requests that meet specific criteria, often used in performance monitoring and latency analysis within DoubleVerify's measurement system.

The percentage of ad impressions blocked because they appeared on sites or apps that are on an exclusion list.

The number of ad impressions that were blocked due to appearing on sites or apps explicitly included in a block list.

The number of ad impressions that were filtered out because they appeared on sites or apps that are on an exclusion list.

The percentage of ad impressions that were identified as incidents (e.g., policy violations) due to appearing on sites or apps from a specific list.

The number of ad impressions identified as incidents (e.g., policy violations) due to appearing on sites or apps from a specific list.

The count of ad impressions blocked because the site was identified as fraudulent or containing invalid traffic (IVT).

The number of ad impressions identified as fraudulent or Invalid Traffic (IVT) specifically within websites.

The unique identifier for the Snapchat account.

The name of the Snapchat account.

The format of the ad on Snapchat.

The unique identifier for the ad on Snapchat.

The name of the ad on Snapchat.

The unique identifier for the ad set on Snapchat.

The name of the ad set on Snapchat.

The unique identifier for the campaign on Snapchat.

The name of the campaign on Snapchat.

The objective set for the campaign on Snapchat.

A classification of ad impressions based on how they are delivered or displayed on Snapchat.

The state or region where the ad impression occurred, used for geographical reporting.

The cumulative sum of all measurable user interactions with advertisements.

The cumulative measure of attention across all impressions, based on DoubleVerify's proprietary attention metrics.

The cumulative measure of user engagement across all impressions, based on DoubleVerify's proprietary engagement metrics.

The cumulative measure of ad exposure across all impressions, based on DoubleVerify's proprietary exposure metrics.

The raw sum of all intensity measurements for ad presentations, reflecting the overall strength and impact of ads. This is part of DV Authentic Attention.

The total count of ads after applying all relevant net deductions and verification filters.

The total number of viewable display impressions after applying all relevant filters and deduplication.

The total number of impressions after applying all relevant filters and deduplication.

The total net count of ads deemed 'active' according to PMX standards, after verification.

The total net count of display ads deemed 'active' according to PMX standards, after verification.

The total net display impressions that were eligible for PMX measurement and verification.

The total net display impressions that were successfully measured by PMX verification.

The total net percentage of display impressions that were successfully measured by PMX verification.

The total net display impressions that passed PMX verification standards.

The total net percentage of display impressions that passed PMX verification standards.

The total net impressions that were eligible for PMX measurement and verification.

The total net impressions that failed to meet PMX verification standards.

The total net percentage of impressions that failed to meet PMX verification standards.

The total net impressions that were successfully measured by PMX verification.

The overall total net percentage of impressions that were successfully measured by PMX verification.

The total net impressions that passed PMX verification standards.

The total net percentage of impressions that passed PMX verification standards.

The overall total net percentage of video impressions after applying all relevant verification and deductions.

The total number of viewable video impressions after applying all relevant filters and deduplication.

The total net number of impressions that were deemed viewable according to industry standards after verification.

The overall percentage of impressions that were viewable for at least 50% of their duration, considering total net ads criteria.

The raw sum of all prominence measurements for ad presentations, reflecting the overall visibility and noticeability of ads. This is part of DV Authentic Attention.

The total accumulated time, in hours, that authentic (fraud-free) and viewable ad impressions were in view.

The total accumulated time, in hours, that authentic (fraud-free) and viewable display ad impressions were in view.

The total accumulated time, in hours, that display ad impressions were in a viewable state.

The total cumulative time, in hours, that all viewable ad impressions were displayed to users.

The aggregated measure of user interaction events with an ad, such as eyes-on-screen or user touches. This is a key component of engagement data in DV Authentic Attention.

The cumulative time, in seconds, that ad impressions were considered viewable.

A classification indicating the validity of traffic, often categorizing it as valid or invalid.

The number of ad placements blocked because the associated content or URLs were unclassified by DoubleVerify's categorization system, ensuring brand suitability in environments of unknown classification.

The rate of incidents where ads were associated with undesirable content (UC).

The number of incidents related to undesirable content (UC) flagged by DoubleVerify.

The number of ad placements blocked specifically on website environments because their associated content or URLs were unclassified by DoubleVerify's system, thereby avoiding unknown suitability risks.

The rate of distinct incidents related to fraud, brand safety, or suitability.

The count of distinct incidents related to fraud, brand safety, or suitability.

The name of the mobile application where the ad impression occurred.

A unique index from DV Authentic Attention that provides a benchmark for how often users are actively present or interacting with an ad, based on metrics like eyes-on-screen and user touches.

Impressions weighted by a User Presence Index, which measures how actively users are present or interacting with an ad. This metric is part of DV Authentic Attention.

The number of impressions where 100% of the ad creative was in view on the screen.

The count of ad impressions where the ad was both audible and considered in-view at the point of its completion.

The number of impressions on Connected TV (CTV) where the video ad was audible (by default) and in view at completion, and passed all fraud and invalid traffic checks.

The number of ad impressions that were eligible for measurement and passed all fraud and invalid traffic checks.

The number of viewable impressions that also meet other quality standards, such as fraud-free.

A unique identifier assigned to a specific client or advertiser within the vendor's system.

The count of authentic impressions for video ads, meaning ads served in a brand-specific, high-quality environment that meets the client's Digital IQ profile settings.

The percentage of video ads served in a brand-specific, high-quality environment that meets the client's Digital IQ profile settings.

The count of authentic viewable impressions for video ads, which includes an additional layer of analysis showing when an authentic impression also met the IAB viewability guideline.

The percentage of authentic viewable impressions that also met the IAB viewability guideline for video ads.

The number of video impressions that had the potential to be measured for viewability.

The count of video ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.

The percentage of video ad impressions free from bot fraud, site fraud, nonhuman data center traffic, hijacked devices, and injected ads.

The count of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for video ads.

The percentage of incidents recorded as bot fraud, site fraud, nonhuman data center traffic, and injected ad events for video ads.

The number of video ad impressions that played in full-screen mode.

The percentage of video ad impressions that played in full-screen mode.

The total number of video impressions for which measurement was successfully performed.

The percentage of video impressions for which DoubleVerify was able to obtain the information needed to make decisions about viewability.

The total number of video impressions that were actively monitored for quality by DoubleVerify.

The number of video ad impressions that met the industry standard for video viewability (e.g., 50% in view for 2 seconds).

The percentage of video impressions that met the IAB guideline for viewability across desktop, mobile web, and mobile in-app delivery.

Video impressions that were both viewable and demonstrated some form of user engagement.

The percentage of video impressions that were both viewable and demonstrated some form of user engagement.

The total number of impressions that were eligible for viewability measurement.

The total number of impressions for which viewability measurement was successfully performed.

The percentage of eligible impressions for which viewability measurement was successfully performed.

The number of ads for which viewability was actively monitored.

The number of ad impressions that met the industry standard for viewability (e.g., 50% in view for 1 second for display, 50% for 2 seconds for video).

The percentage of viewable impressions out of the total measured impressions.

Impressions that were both viewable and demonstrated some form of user engagement.

The percentage of impressions that were both viewable and demonstrated some form of user engagement.

The calendar week during which the ad impressions or activities occurred, used as a reporting dimension.

A classification of ad inventory specifically for YouTube, based on its characteristics or placement.

The year in which the ad impressions occurred, used for time-based reporting.

The unique identifier for the advertising account.