Brightedge: Most-used fields

The absolute search engine rank of the domain for a given keyword, considering all search result types.

The absolute search engine rank of a specific URL for a given keyword, considering all search result types.

A unique identifier for a BrightEdge customer account. This ID is used to scope data collection and operations to a specific account, ensuring that only relevant data for that account is processed.

The name of the BrightEdge account associated with the data.

The 'prompts' field contains data related to conversational queries that users submit to AI platforms such as ChatGPT, Google AI Overviews, and Gemini. BrightEdge AI Catalyst tracks these prompts to analyze brand mentions, sentiment (positive, neutral, or negative), and competitive performance in AI search results, providing insights into how AI platforms describe brands and their competitors.

A summary or analysis generated by the BrightEdge AI Catalyst API, providing insights from AI-search visibility reports and per-prompt analytics. This can include synthesis of brand sentiment, mentions, and citations.

The average search engine rank for a keyword, factoring in blended search results (e.g., organic, local, images, videos).

The overall average search engine rank for a keyword across all monitored search engines and device types, factoring in blended search results.

The average search engine rank for keywords specifically targeting Product Listing Pages (PLPs), factoring in blended search results.

The average organic search engine rank for a given keyword.

The overall average organic search engine rank for a keyword across all monitored search engines and device types.

The average organic search engine rank for keywords specifically targeting Product Listing Pages (PLPs).

The average duration a user spends on the site during a visit, reflecting user engagement.

The average monthly search volume for a keyword.

The precise exact match search volume for a keyword, calculated by BrightEdge's proprietary algorithms to overcome limitations of broad search volume data.

The percentage of keywords that rank within the first blended search results position band (e.g., positions 1-3), indicating high visibility across various SERP features.

The count of keywords for Product Listing Pages (PLPs) that rank within the first blended search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the first blended search results position band.

The count of keywords that rank within the second blended search results position band (e.g., positions 4-6).

The percentage of keywords that rank within the second blended search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the second blended search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the second blended search results position band.

The count of keywords that rank within the third blended search results position band (e.g., positions 7-10).

The percentage of keywords that rank within the third blended search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the third blended search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the third blended search results position band.

The count of keywords that rank within the fourth blended search results position band (e.g., positions 11-20).

The percentage of keywords that rank within the fourth blended search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the fourth blended search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the fourth blended search results position band.

The count of keywords that rank within the fifth blended search results position band (e.g., positions 21-30).

The percentage of keywords that rank within the fifth blended search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the fifth blended search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the fifth blended search results position band.

The search engine rank of a keyword, factoring in blended search results such as organic, local pack, images, and videos.

The blended rank for keywords achieving position 1 in search results.

The blended rank for keywords achieving position 1 across all monitored search engines and device types.

The blended rank for keywords within the tracked keyword set that achieve position 1.

The blended rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 1.

The blended rank for keywords outside the tracked keyword set that achieve position 1.

The blended rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 1.

The blended rank for keywords achieving positions 1 through 10 in search results.

The blended rank for keywords achieving positions 1 through 10 across all monitored search engines and device types.

The blended rank for keywords within the tracked keyword set that achieve positions 1 through 10.

The blended rank for Product Listing Page (PLP) keywords within the tracked set that achieve positions 1 through 10.

The blended rank for keywords outside the tracked keyword set that achieve positions 1 through 10.

The blended rank for Product Listing Page (PLP) keywords outside the tracked set that achieve positions 1 through 10.

The blended rank for Product Listing Page (PLP) keywords achieving positions 1 through 10.

The blended rank for keywords achieving positions 1 through 2 in search results.

The blended rank for keywords achieving positions 1 through 2 across all monitored search engines and device types.

The blended rank for Product Listing Page (PLP) keywords achieving positions 1 through 2.

The blended rank for keywords achieving positions 1 through 3 in search results.

The blended rank for keywords achieving positions 1 through 3 across all monitored search engines and device types.

The blended rank for Product Listing Page (PLP) keywords achieving positions 1 through 3.

The percentage of keywords that achieve position 1 in blended search results.

The blended rank for Product Listing Page (PLP) keywords achieving position 1.

The percentage of Product Listing Page (PLP) keywords that achieve position 1 in blended search results.

The blended rank for keywords achieving position 2 in search results.

The blended rank for keywords achieving position 2 across all monitored search engines and device types.

The blended rank for keywords within the tracked keyword set that achieve position 2.

The blended rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 2.

The blended rank for keywords outside the tracked keyword set that achieve position 2.

The blended rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 2.

The percentage of keywords that achieve position 2 in blended search results.

The blended rank for Product Listing Page (PLP) keywords achieving position 2.

The percentage of Product Listing Page (PLP) keywords that achieve position 2 in blended search results.

The blended rank for keywords achieving position 3 in search results.

The blended rank for keywords achieving position 3 across all monitored search engines and device types.

The blended rank for keywords within the tracked keyword set that achieve position 3.

The blended rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 3.

The blended rank for keywords outside the tracked keyword set that achieve position 3.

The blended rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 3.

The percentage of keywords that achieve position 3 in blended search results.

The blended rank for Product Listing Page (PLP) keywords achieving position 3.

The percentage of Product Listing Page (PLP) keywords that achieve position 3 in blended search results.

The blended rank for keywords achieving positions 4 through 10 in search results.

The blended rank for keywords achieving positions 4 through 10 across all monitored search engines and device types.

The blended rank for Product Listing Page (PLP) keywords achieving positions 4 through 10.

Keywords that are tracked but do not appear in the top search results within blended search result types (combining organic, local, image, etc.).

All keywords for which a domain has no ranking across all pages and search results, with 'blended' indicating these are derived from BrightEdge's proprietary blended ranking algorithm or a combined view across various SERP features.

Keywords for which a Product Listing Page (PLP) on a domain has no ranking, with 'blended' indicating these are derived from BrightEdge's proprietary blended ranking algorithm or a combined view across various SERP features.

The percentage of visits in which a user leaves the site from the entrance page without interacting further.

The total number of visits that resulted in a bounce, where the user left the site from the entrance page without further interaction.

The domain associated with a brand for which data is being collected, used as a dimension in reporting.

The number or instance of a brand being mentioned in AI-powered search results or content within the AI Catalyst platform.

The ranking position of a brand's content or keywords in search engine results, a key measure from the Data Cube API.

The sentiment (positive, negative, neutral) associated with brand mentions in AI-powered search results or content, tracked by AI Catalyst.

A classification or grouping applied to keywords, pages, or domains, often used for organizational purposes within the BrightEdge platform.

The type of change observed in a brand's citations, indicating whether the citations have increased, decreased, or remained stable within AI Catalyst reports.

The percentage of citation share a brand holds within the AI-powered search landscape, provided by the AI Catalyst API.

The percentage change in a brand's citation share over a specified period, as reported by the AI Catalyst API.

The total number of citations for a brand, often within the context of AI-powered search results as tracked by AI Catalyst.

Metrics related to the share of specific brands being cited within AI-search visibility reports, as provided by the BrightEdge AI Catalyst API.

Represents the instances where a competitor's brand is cited within AI-generated content or AI-powered search results, indicating their presence and authority in the AI search landscape.

Indicates the occurrences where a competitor's brand is mentioned in AI-generated content or AI-powered search results, providing insights into their brand visibility and sentiment in AI search environments.

The geographical country from which search queries or website visits originate.

The type of device used by the searcher (e.g., desktop, mobile, tablet).

The primary domain being tracked or analyzed (e.g., example.com).

The search engine rank of the entire domain for a particular keyword or set of keywords.

The end date for the data collection period. This field specifies the concluding date for which performance data, such as keyword rankings or content engagement, is retrieved from the BrightEdge platform.

The estimated average monetary value of orders placed on the site.

The estimated average number of orders generated per visit to the site.

Estimated number of orders generated from search traffic, including various blended SERP features.

Estimated revenue generated from search traffic, including various blended SERP features.

Estimated number of visits from search, encompassing both organic and other SERP features.

Estimated number of orders attributed to organic search performance.

Estimated visits to Product Listing Pages (PLP) from search, including various blended SERP features.

Estimated visits to Product Listing Pages (PLP) from organic search.

The estimated total revenue generated.

The estimated total number of visits to the site.

Indicates whether a keyword's ranking data is associated with a Preferred Landing Page (PLP).

The user intent identified from search queries or AI interactions, providing insights into the purpose behind a user's search, a feature of AI Catalyst.

Indicates whether a keyword is classified as a 'branded' keyword, meaning it includes the brand name or variations of it. This helps differentiate search performance driven by direct brand recognition versus generic search queries.

A boolean indicator specifying whether the data pertains to the primary domain being analyzed (true) or a competitor's domain (false).

Indicates whether the analyzed page is a Product Listing Page (PLP), which is a common page type for displaying a list of products in e-commerce.

A boolean indicator specifying if a particular keyword, domain, or other entity is actively being monitored and collected by the BrightEdge platform.

The search term or phrase that users enter into search engines.

A unique identifier for a specific keyword in the BrightEdge system.

The total number of keywords associated with a particular entity, such as a keyword group or domain.

A user-defined collection of related keywords used for organization and analysis.

A unique identifier for a keyword group, which is a collection of related keywords.

The percentage of total mentions attributed to a specific brand within the AI-powered search landscape, from AI Catalyst reports.

The percentage change in mentions of a brand or topic over a specified time period within AI search results.

Metrics indicating the presence or frequency of specific brand mentions within AI-search visibility reports, as provided by the BrightEdge AI Catalyst API.

The type of change observed in a brand's mentions, indicating whether the mentions have increased, decreased, or remained stable within AI Catalyst reports.

The total number of likes and shares a piece of content has received across various social media platforms.

The total count of likes and shares across all pages, considering a blended view of content performance, including social signals.

The total count of likes and shares across all pages, specifically for classic organic search results.

The total count of likes and shares on Product Listing Pages (PLP), considering a blended view of content performance, including social signals.

The total count of likes and shares on Product Listing Pages (PLP), specifically for classic organic search results.

The total count of likes and shares on the top-performing page, considering a blended view of content performance, including social signals.

The total count of likes and shares on the top-performing page, specifically for classic organic search results.

The total number of +1s received, indicating engagement primarily on Google+ (a legacy social platform).

The 'rank plus one' metric for keywords across all tracked pages within blended search results. This metric assigns a numerical value to all ranking positions (e.g., 1 for rank 1, 101 for unranked keywords) for comprehensive calculation.

The 'rank plus one' metric for keywords across all tracked pages within classic organic search results, excluding other SERP features.

The 'rank plus one' metric specifically for keywords on Preferred Landing Pages (PLP) within blended search results.

The 'rank plus one' metric specifically for keywords on Preferred Landing Pages (PLP) within classic organic search results.

This metric represents the number of keywords for which a tracked domain appears on the first page of search engine results, considering a 'blended' ranking approach. A blended ranking includes various Search Engine Results Page (SERP) features such as organic listings, local packs, image carousels, and video results.

This metric represents the number of keywords for which a tracked domain appears on the first page of search engine results, specifically considering 'classic' organic listings. This excludes other Search Engine Results Page (SERP) features, focusing purely on traditional organic search positions.

The total number of times content has been tweeted or retweeted on Twitter.

The total count of tweets referencing all pages, considering a blended view of content performance, including social signals.

The total count of tweets referencing the top-performing page, specifically for classic organic search results.

Recommendations for off-page SEO strategies, such as link building or external mentions, to improve search performance.

Recommendations for on-page SEO strategies, such as content optimization or technical adjustments, to improve search performance.

The total number of successful purchases or conversions recorded.

The average number of orders generated per visit, indicating the conversion efficiency of site traffic.

Measures the instances where brands other than the primary competitor are cited in AI-generated content or AI-powered search results, offering a broader view of brand presence in the AI search landscape.

Reflects the occurrences where brands other than the primary competitor are mentioned in AI-generated content or AI-powered search results, providing context on general brand visibility within AI search environments.

The page number in a paginated set of search results or a report.

The URL of a specific webpage being analyzed.

The total number of times pages were viewed.

The unique identifier of the parent keyword group in a hierarchical keyword group structure.

The name of the parent keyword group in a hierarchical keyword group structure.

The blended search engine rank specifically for Product Listing Pages (PLPs).

The URL of a Product Listing Page (PLP).

The organic search engine rank specifically for Product Listing Pages (PLPs).

The count of keywords that rank within the first organic search results position band (e.g., positions 1-3).

The percentage of keywords that rank within the first organic search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the first organic search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the first organic search results position band.

The count of keywords that rank within the second organic search results position band (e.g., positions 4-6).

The percentage of keywords that rank within the second organic search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the second organic search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the second organic search results position band.

The count of keywords that rank within the third organic search results position band (e.g., positions 7-10).

The percentage of keywords that rank within the third organic search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the third organic search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the third organic search results position band.

The count of keywords that rank within the fourth organic search results position band (e.g., positions 11-20).

The percentage of keywords that rank within the fourth organic search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the fourth organic search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the fourth organic search results position band.

The count of keywords that rank within the fifth organic search results position band (e.g., positions 21-30).

The percentage of keywords that rank within the fifth organic search results position band.

The count of keywords for Product Listing Pages (PLPs) that rank within the fifth organic search results position band.

The percentage of keywords for Product Listing Pages (PLPs) that rank within the fifth organic search results position band.

A unique identifier for a specific AI search prompt used for analysis within the AI Catalyst platform.

The descriptive name assigned to an AI search prompt, making it identifiable and understandable for reporting within the AI Catalyst platform.

The conversational queries or inputs that users provide to AI search engines, tracked and analyzed by BrightEdge AI Catalyst.

The organic search engine rank of a given keyword.

The organic rank for keywords achieving position 1 in search results.

The organic rank for keywords achieving position 1 across all monitored search engines and device types.

The organic rank for keywords within the tracked keyword set that achieve position 1.

The organic rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 1.

The organic rank for keywords outside the tracked keyword set that achieve position 1.

The organic rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 1.

The organic rank for keywords achieving positions 1 through 10 in search results.

The organic rank for keywords achieving positions 1 through 10 across all monitored search engines and device types.

The organic rank for keywords within the tracked keyword set that achieve positions 1 through 10.

The organic rank for Product Listing Page (PLP) keywords within the tracked set that achieve positions 1 through 10.

The organic rank for keywords outside the tracked keyword set that achieve positions 1 through 10.

The organic rank for Product Listing Page (PLP) keywords outside the tracked set that achieve positions 1 through 10.

The organic rank for Product Listing Page (PLP) keywords achieving positions 1 through 10.

The organic rank for keywords achieving positions 1 through 2 in search results.

The organic rank for keywords achieving positions 1 through 2 across all monitored search engines and device types.

The organic rank for Product Listing Page (PLP) keywords achieving positions 1 through 2.

The organic rank for keywords achieving positions 1 through 3 in search results.

The organic rank for keywords achieving positions 1 through 3 across all monitored search engines and device types.

The organic rank for Product Listing Page (PLP) keywords achieving positions 1 through 3.

The percentage of keywords that achieve position 1 in organic search results.

The organic rank for Product Listing Page (PLP) keywords achieving position 1.

The percentage of Product Listing Page (PLP) keywords that achieve position 1 in organic search results.

The organic rank for keywords achieving position 2 in search results.

The organic rank for keywords achieving position 2 across all monitored search engines and device types.

The organic rank for keywords within the tracked keyword set that achieve position 2.

The organic rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 2.

The organic rank for keywords outside the tracked keyword set that achieve position 2.

The organic rank for Product Listing Page (PLP) keywords outside the tracked set that achieve position 2.

The percentage of keywords that achieve position 2 in organic search results.

The organic rank for Product Listing Page (PLP) keywords achieving position 2.

The percentage of Product Listing Page (PLP) keywords that achieve position 2 in organic search results.

The organic rank for keywords achieving position 3 in search results.

The organic rank for keywords achieving position 3 across all monitored search engines and device types.

The organic rank for keywords within the tracked keyword set that achieve position 3.

The organic rank for Product Listing Page (PLP) keywords within the tracked set that achieve position 3.

The organic rank for keywords outside the tracked keyword set that achieve position 3.

The percentage of keywords that achieve position 3 in organic search results.

The organic rank for Product Listing Page (PLP) keywords achieving position 3.

The percentage of Product Listing Page (PLP) keywords that achieve position 3 in organic search results.

The organic rank for keywords achieving positions 4 through 10 in search results.

The organic rank for keywords achieving positions 4 through 10 across all monitored search engines and device types.

The organic rank for Product Listing Page (PLP) keywords achieving positions 4 through 10.

Data associated with specific AI Catalyst prompts, including per-prompt analytics and insights, originating from the BrightEdge AI Catalyst API.

The total monetary value generated from sales or services.

The search engine (e.g., Google, Bing) on which keywords are ranked.

The total number of times a specific keyword is searched for within a given period.

The type of Search Engine Results Page (SERP) feature, differentiating between organic, universal, local, video, image results, etc.

The overall Share of Voice (SOV), representing the proportion of visibility a domain has for relevant keywords compared to competitors.

The Share of Voice (SoV) metric, representing the visibility of a domain in search results, including various blended SERP features.

The weekly Share of Voice (SoV) metric, representing the visibility of a domain in search results, including various blended SERP features, tracked on a weekly basis.

The Share of Voice (SoV) metric, representing the visibility of a domain in classic organic search results.

The weekly Share of Voice (SoV) metric, representing the visibility of a domain in classic organic search results, tracked on a weekly basis.

The weekly Share of Voice (SoV) based on estimated blended visits from search engine results.

The weekly Share of Voice (SoV) based on estimated organic visits from search engine results.

The specific time period or date for which the data is reported.

The total amount of time users spent on the website during their visits. This is often aggregated over a period.

The specific date or time period for which data is collected. This field is a required parameter in API requests.

A list of identifiers for specific topics being tracked or analyzed within the AI Catalyst platform.

Indicates whether a specific item, such as a keyword or a page, is actively being monitored and included in BrightEdge's data collection and reporting for performance metrics. This aligns with 'Tracked searches' mentioned as a primary metric.

The market share captured by the domain within all universal search results on the first page of the SERP.

The potential market opportunity available within all universal search results on the first page of the SERP.

The domain's own performance or presence within all universal search results on the first page of the SERP.

The total available presence or 'space' for a domain within all universal search results on the first page of the SERP.

The market share captured by the domain specifically within carousel universal search features on the first page of the SERP.

The potential market opportunity available specifically within carousel universal search features on the first page of the SERP.

The domain's own performance or presence specifically within carousel universal search features on the first page of the SERP.

The total available presence or 'space' for a domain specifically within carousel universal search features on the first page of the SERP.

The market share captured by the domain specifically within image universal search results on the first page of the SERP.

The potential market opportunity available specifically within image universal search results on the first page of the SERP.

The domain's own performance or presence specifically within image universal search results on the first page of the SERP.

The total available presence or 'space' for a domain specifically within image universal search results on the first page of the SERP.

The market share captured by the domain specifically within the local 3-pack universal search feature on the first page of the SERP.

The potential market opportunity available specifically within the local 3-pack universal search feature on the first page of the SERP.

The domain's own performance or presence specifically within the local 3-pack universal search feature on the first page of the SERP.

The total available presence or 'space' for a domain specifically within the local 3-pack universal search feature on the first page of the SERP.

The market share captured by the domain specifically within quick answers (featured snippets) universal search features on the first page of the SERP.

The potential market opportunity available specifically within quick answers (featured snippets) universal search features on the first page of the SERP.

The domain's own performance or presence specifically within quick answers (featured snippets) universal search features on the first page of the SERP.

The total available presence or 'space' for a domain specifically within quick answers (featured snippets) universal search features on the first page of the SERP.

The market share captured by the domain specifically within video universal search results on the first page of the SERP.

The potential market opportunity available specifically within video universal search results on the first page of the SERP.

The domain's own performance or presence specifically within video universal search results on the first page of the SERP.

The total available presence or 'space' for a domain specifically within video universal search results on the first page of the SERP.

Keywords for which a domain does not currently have a ranking within the tracked search results.

All keywords for which a domain does not currently have a ranking across all pages and search results.

Keywords for which a Product Listing Page (PLP) on a domain does not currently have a ranking.

The organic search engine rank of a specific URL for a given keyword.

The percentage of overall search visibility a brand or content achieves, particularly in AI-powered search results, as reported by the AI Catalyst API.

The percentage change in a brand's overall search visibility over a specified period, as reported by the AI Catalyst API.

The total number of visits to the website.