Branch - Custom Export API: Most-used fields
The table below gives information about most-used fields that you can import from Branch - Custom Export API. Other fields might also be available in Adverity.
The fields that you can fetch in Adverity are updated regularly to reflect updates to data source APIs.
Annotation Conversion Vale Mapped Valueannotation_conversion_value_mapped_valueDimension
The mapped conversion value associated with an annotation.
Annotation Customer Event Aliasannotation_customer_event_aliasDimension
The customer event alias associated with an annotation.
Annotation Dollar 3Pannotation_dollar_3pDimension
The 3rd party advertising partner value associated with an annotation.
Annotation Revenue Lower Boundannotation_revenue_lowerDimension
The lower bound of the revenue range associated with an annotation.
Annotation Revenue Upper Boundannotation_revenue_upperDimension
The upper bound of the revenue range associated with an annotation.
Body Attribution Signaturebody_attribution_signatureDimension
The attribution signature for an SKAdNetwork postback.
Body Conversion Valuebody_conversion_valueDimension
The conversion value for an SKAdNetwork postback.
Body Did Winbody_did_winDimension
Indicates if an SKAdNetwork postback was a winning postback.
Body Fidelity Typebody_fidelity_typeDimension
The fidelity type for an SKAdNetwork postback, indicating the attribution model.
Branch App IDapp_idDimension
The unique identifier for the Branch app.
Branch Organization IDorganization_idDimension
The unique identifier for the Branch organization.
Invalid Reasoninvalid_reasonDimension
The reason why a SKAdNetwork postback was considered invalid.
SKAdNetwork Ad Network IDbody_ad_network_idDimension
The Ad Network ID from an SKAdNetwork postback.
SKAdNetwork App ID (App Store ID)body_app_idDimension
The App Store ID from an SKAdNetwork postback.
SKAdNetwork Redownloadbody_redownloadDimension
Indicates if the app associated with the SKAdNetwork postback was a re-download.
SKAdNetwork Source App IDbody_source_app_idDimension
The source App ID from an SKAdNetwork postback.
SKAdNetwork Transaction IDbody_transaction_idDimension
The transaction ID from an SKAdNetwork postback.
SKAdNetwork Versionbody_versionDimension
The version of SKAdNetwork used for the postback.
SKAdNetworkCampaign IDbody_campaign_idDimension
The campaign ID from an SKAdNetwork postback.
app_idDimension
Unique identifier for the Branch application.
content_itemsDimension
An array of structured data representing content items related to the event.
custom_dataDimension
A map of custom key-value pairs associated with the event.
customer_event_aliasDimension
An alias for the customer event, often a custom name defined by the user.
dateDimension
The timestamp of the event or activity, provided in ISO-8601 format for precise date and time tracking. This field can represent various event timestamps within the exported data.
deep_linkedDimension
Indicates whether the user was deep-linked to specific content within the application.
event_data_descriptionDimension
A descriptive text for the event.
event_data_revenueMetric
The revenue generated by the event.
event_data_revenue_in_usdMetric
The revenue generated by an event, expressed in USD.
event_data_transaction_idDimension
A unique identifier for a transaction associated with an event.
event_timestampMetric
The Unix timestamp of when the event occurred.
idMetric
Unique identifier for the event or record.
last_attributed_touch_data_custom_fieldsDimension
Custom fields associated with the last attributed touch.
last_attributed_touch_data_tilde_ad_idDimension
The ID of the ad associated with the last attributed touch.
last_attributed_touch_data_tilde_ad_nameDimension
The name of the ad associated with the last attributed touch.
last_attributed_touch_data_tilde_ad_set_nameDimension
The name of the ad set associated with the last attributed touch.
last_attributed_touch_data_tilde_advertising_account_idDimension
The ID of the advertising account associated with the last attributed touch.
last_attributed_touch_data_tilde_advertising_account_nameDimension
The name of the advertising account associated with the last attributed touch.
last_attributed_touch_data_tilde_advertising_partner_nameDimension
The name of the advertising partner associated with the last attributed touch.
last_attributed_touch_data_tilde_agencyDimension
The agency associated with the last attributed touch.
last_attributed_touch_data_tilde_campaignDimension
The name of the campaign associated with the last attributed touch.
last_attributed_touch_data_tilde_campaign_idDimension
The ID of the campaign associated with the last attributed touch.
last_attributed_touch_data_tilde_campaign_typeDimension
The type of campaign associated with the last attributed touch.
last_attributed_touch_data_tilde_channelDimension
The channel associated with the last attributed touch.
last_attributed_touch_data_tilde_featureDimension
The Branch feature associated with the last attributed touch.
last_attributed_touch_timestampMetric
The Unix timestamp of the last attributed marketing touchpoint before the event.
last_attributed_touch_timestamp_isoDimension
The ISO 8601 formatted timestamp of the last attributed marketing touchpoint before the event.
last_attributed_touch_typeDimension
The type of the last attributed marketing touchpoint.
nameDimension
The name of the event, based on the selected topic.
timestampDimension
The Unix timestamp when Branch received the event data.
timestamp_isoDimension
The ISO 8601 formatted timestamp when Branch received the event data.
user_data_device_localeDimension
The locale setting of the user's device.
user_data_device_typeDimension
The type of device the user is using (e.g., mobile, tablet, desktop).
user_data_geo_city_codeMetric
The city code derived from the user's geographical location.
user_data_geo_city_enDimension
The city name derived from the user's geographical location.
user_data_geo_country_codeDimension
The country code derived from the user's geographical location.
user_data_geo_country_enDimension
The country name derived from the user's geographical location.
user_data_geo_postal_codeDimension
The postal code derived from the user's geographical location.
user_data_idfaDimension
The Identifier for Advertisers (IDFA) associated with the user's device.
user_data_idfvDimension
The Identifier for Vendors (IDFV) associated with the user's device.
user_data_osDimension
The operating system of the user's device.
user_data_os_versionDimension
The operating system version of the user's device.
user_data_os_version_androidDimension
The Android operating system version of the user's device.
user_data_platformDimension
The operating system or platform of the user's device.